Clearwater International approached us to refresh their brand identity to better reflect their values and to redesign and rebuild their multi-lingual website to better serve their international market.
The key to Clearwater’s brand identity was striking a balance between the personable nature of the business and the professionalism needed to instil confidence in clients.
Conducting multiple photo and video shoots…
across various locations, we were able to capture the people behind the business. Leading with imagery of warm and approachable individuals helps to convey the approachable nature of the business, while balancing this with a professional branding style resulted in a unique identity that projects both approachability and professional commitment.
Carrying this personality onto the website, the site features location-specific videos and bespoke photography throughout. Careful consideration was given to the user experience, with thorough research carried out into the analytics data and existing user journey.
With content regularly updated across the website, a key aspect of the new site was an intuitive way to handle the multiple translations required. In consultation with Clearwater, we crafted a customised backend system that auto-translates key sections and information, while allowing for manual translations in other areas.
With the ability to group and tag content across the site, content only needs to be input once, but can be pulled across to multiple areas on the front end of the site.
As the website contains a huge amount of data, performance optimisation was critical to ensure fast loading times. By performance profiling and the utilisation of a Content Delivery Network we ensure that the website performs consistently at key edge locations around the world.
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