Intero Digital

BACKGROUND

Please describe your company and position.

I'm a marketing officer at The Retirement Advantage, Inc. (TRA)

Describe what your company does in a single sentence.

The Retirement Advantage, Inc. (TRA) is a premier third-party administrator (TPA) that specializes in administration, plan design, consultation and compliance of retirement plans for businesses nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Steady improvement of metrics and positioning on search results
• Improve load times and overall site performance on web and mobile
• Provide detailed competitor analyses, based on various criteria

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Steady improvement of metrics and positioning, quality guidance, and quick/active responsiveness for competitor analyses!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Year-over-year growth, assistance with backend updates that required detailed assistance
• improvement of search results positioning and website performance
• improved domain authority, increased organic visits, and conversions, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their timely updates, communications, and delivery were great.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Active responsiveness and patience to hear out all requests and ideas, regardless of how unique or irregular.

Are there any areas for improvement or something Intero Digital could have done differently?

We find a lot of value in the regular reports we receive, as well as the biweekly meetings that we come together on. For projects that are actively being worked on, based on requests that we've submitted, it might be nice if ballpark progress percentages could be listed next to the various to-do's where the ball is still in Intero's court.

BACKGROUND

Please describe your company and your position there.

I am a portrait and headshot photographer based in Los Angeles

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

I wanted to grow my business and generate more organic traffic and leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After browsing around for many companies, i settled with SocialSEO thinking they would work well for my small business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our work began with an onboarding call, mapping of keywords, discussion on goals, and how many clients I'd like to book per month. All the accounts were set up, google my business, google search consol, all the aspects to begin working on my site.

How many people from the vendor's team worked with you, and what were their positions?

Only my account manager, who I met with regularly, but supposedly there was a team of people working in the background as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since hiring social SEO I did see an increase in rankings for many keywords, but not the ones I was really hoping for. I think a big failure to our two years of time had to do with the weakness of keyword mapping and choices. None of the specific traffic-generating keywords that my competitors were using were the ones we chose to target. Many of the H1s and Title tags chosen were weak and generic keywords that weren't localized nor generated quality leads. I did make a few mistakes like accidentally duplicating content on my pages.

Which unfortunately took months for them to catch on their end. When bringing this up, their excuse was they had to do investigative work on my site to see what was duplicated or not. Which takes away from the work they could be doing to improve my site. What I never understood is that they have tools that can easily and very quickly call my site and find any issues such as duplicate content with the touch of a button. So it shouldn't of taken so long for them to find it, nor should it detract from the work they could be doing on my site.

Unfortunately, also, my case manager would frequently mention that my bronze-level package prevented him from doing more extensive work. Which I understood. He did tell me he tried his best to do things to help my ranking, which was outside of what they normally are supposed to do for my account, which was a much-appreciated gesture. Although it all fell flat in the end, as I'm still generating hardly any traffic and no business. Meanwhile, my competitors are blossoming and generating tons of traffic.

Mistakes were made on both parts but after 2 years and $25,000 of cash spent, I feel robbed of my time and money. I truly wished they never would've taken me as a client if they weren't going to generate traffic that would help sustain and grow my business. 24 months are plenty of time to make mistakes and correct them. Throughout this entire time, I have felt like a small business that the big company didn't care about helping. If your monthly budget isn't around 2k plus then stay away.

Describe their project management style, including communication tools and timeliness.

My account manager Matt was very communicative and friendly. Over the two years of speaking nearly every week, he did a great job of being thorough and clear. He always answered my questions and did a good job of explaining everything.

What did you find most impressive or unique about this company?

My case manager was very communicative and friendly. I really appreciated the data and updates that constantly hit my email.

Are there any areas for improvement or something they could have done differently?

I wish they were much better at keyword analysis. If you don't get this right you'll spend way too much effort on keywords that don't generate clients and traffic. They also don't build backlinks hardly at all. Over the span of two years they didn't have the time or ability within my package to build quality backlinks besides the ones from my own blog. I think this also held us back big time. As a result my domain authority could be much higher and I could increase in rankings. I would also suggest weekly crawls to look for duplicate content or any other issues that might arise.

As an SEO company they work with websites that are constantly updated. So investigative work to make sure no changes are hurting the SEO momentum should be the norm. not sure how they are not. Many h1s and title tags are filled with choices like "exquisite Los Angeles Photography" which no one is searching for. Usuing words like this in the h1 and h2s feel like a missed opportunity for strong keywords that generate traffic. I may be wrong but I'm no expert.

BACKGROUND

Please describe your company and your position there.

I am the office administrator at O'Keefe Ceramics, a family-owned precision ceramic machine shop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We knew we needed an updated website that would continue to gain traffic in order for us to find more customers in a very niche market, but we had no idea where to begin. We hired SocialSEO to manage full-time our SEO and PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were pretty unaware of how important SEO was to our site when the owner of SocialSEO came to us and explained the importance of SEO for a small business like ours. We bought in to what he was explaining (thankfully!) and hired SocialSEO quickly after, and it has made a HUGE difference in our marketing campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SocialSEO laid out a plan and goals with us that involved creating more content for our new site after we had a basic site for many years with keywords but lacking context and without much relevance. SocialSEO helped us to create content that would drive relevant customers to our site and they continue to work each day on our incredibly long negative keyword list to decrease irrelevant clicks to our site.

They have helped important and now frequent customers find our site and we have found that we have received more and better customers through our website than participating in expensive trade shows.

How many people from the vendor's team worked with you, and what were their positions?

We work ongoing with two people from SocialSEO's team - an SEM and email specialist and a Social Media Specialist/SEO Analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have maintained the dominant ad placements overall is Ceramics Campaigns compared to our competition and we have noticed a huge change in the email RFQs that we receive. Before we began working with SocialSEO, it was rare for us to get an RFQ that actually pertained to what we do, which is precision ceramic machining for aerospace, medical and nuclear energy industries.

We would receive so many RFQs from people who thought we made ceramic pottery, and, now, most of our RFQs are relevant and have become returning customers.

Describe their project management style, including communication tools and timeliness.

They have been great about communicating with us and meeting all deadlines. We have a set monthly call that helps us to all remain on the same page, but they are also available anytime we would like to discuss certain aspects of our site and implement changes quickly.

What did you find most impressive or unique about this company?

I find it very impressive with how much work they put into each campaign. We have a very niche business, and it is clear that the people we work with from SocialSEO research constantly about our industry and our competitors. They have made that clear in the content that they help us to write and the impressive list of negative keywords they are constantly working on.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and your position there.

Principal at meister.NET. meister.NET Inc. is a white-label creative firm. We do not advertise our clients or projects. Our relationships and work come to us from word of mouth by delivering high quality and timely deliverables. Since 1999, we have leveraged expertise in design, brand strategy, corporate communications and information technology to reach consumers, shareholders as well as potential stakeholders and business partners. The firm specializes in projects for the pharmaceutical and biotechnology industries. Our experienced team understands the science, market and complex regulatory environment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

SEO and PCC Goals: Use SEO and PPC to increase corporate/brand visibility and lead gen

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was a referral. After an interview with them, we knew they were a right fit for our project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since our project was very technical (content), we started with briefing them on the science. From that, we developed keywords/phrases that we wanted to leverage. The SocialSEO team also worked with us on competitor analysis to help us with benchmarks and keyword refinement. From there, they worked with us on: 1) addressing technical SEO issues, 2) developing content strategy for the site 3) developing content and creative strategy for PPC campaign.

How many people from the vendor's team worked with you, and what were their positions?

We typically worked directly with one person on SEO and one person on PPC. However, there were multiple people on the vendor side that supporting our campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since engaging with SocialSEO, we have seen a steady increase in organic website traffic and leads. We are also ranking for defined and high-value keywords.

Describe their project management style, including communication tools and timeliness.

Tori, Grant and Jessica have been FANTASTIC to work with! We have bi-weekly review calls with them. Additionally, they have helped me with leadership reporting on the campaigns. ALWAYS cheerful on the calls!

What did you find most impressive or unique about this company?

Their professionalism and creativity really stand out. They are proactive in thinking of new ways to increase the metrics. This project was also tricky due to the nature of keywords. Tori is always on top of Google to get red flags removed.

Are there any areas for improvement or something they could have done differently?

Nothing to say here. Great group of people!

BACKGROUND

Please describe your company and your position there.

Isotec is a high-tech security entrance manufacturing company, and I am the marketing specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were looking to improve our website through total overhaul. They helped with that and so much more. Our SEO and SEM were less than ideal and we wanted to have a much higher impression share.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had a very inclusive package with transparent results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

One of our biggest hurdles is our lack of any true competitors. It's hard to see what others are doing or how to compete in the space when we are the entire space. They have been huge in crafting a small but exact group of targeted individuals. Through extensive negative keywords, we have managed to reduce the bounce rate and saved time on bad leads. Every month they produce content, infographics, and adjusted ad campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with 5 total; Hannah & Spencer on the SEM side, Ronin & James on the SEO side, and Jay for the graphics. They have a large team backing them up as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Bounce rate is down. New Sessions, avg. time of session, average page per session all up

Describe their project management style, including communication tools and timeliness.

They have a really great dashboard. We meet twice a week for check-ups and are quick to respond to new requests

What did you find most impressive or unique about this company?

Effectiveness

Are there any areas for improvement or something they could have done differently?

As a customer, no it's perfect. I do hear that they could do better for their employees though which is disappointing.

BACKGROUND

Please describe your company and your position there.

I am the communication director for the Colorado Restaurant Association (CRA). The CRA is the leading trade organization for Colorado's dynamic restaurant scene.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We were embarking on a paid-ad campaign to expand the reach and efficacy of our restaurant job board in the face of an ongoing labor crisis, as well as to spread the word about the excellent employment opportunities within the Colorado restaurant community. Social SEO had the expertise and bandwidth to help us launch and grow our SEM and social media ad campaign.

SOLUTION

How did you select this vendor?

We chose to work with Social SEO thanks to their glowing reputation, competitive pricing, and collaborative team.

Describe the scope of their work in detail.

After explaining the scope of our work together in detail, Social SEO helped us get our social media and Google ad accounts in order; delivered in-depth research into key target markets; launched and maintained both SEM and social media ad campaigns that achieved near-instant success in terms of CPC, engagement, and efficacy.

What was the team composition?

Our team consisted of a social media ad manager and an SEM ad manager, and both were highly intelligent, professional, and collaborative. We couldn't have had a better experience.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of our ad campaign with Social SEO, almost 10,000 new users clicked on our ads; average time on site was strong; CTR were double the industry average if not higher; and almost 4,000 users clicked through to our job board. It was a hugely successful campaign.

How effective was the workflow between your team and theirs?

There was effective and regular email communication and weekly meetings to go over metrics and any changes in tactics. All deadlines were met and the team was incredibly responsive.

What did you find most impressive about this company?

Customer service is excellent at SocialSEO and our team really cared about the project. Their dedication showed in their work!

Is there any area for improvement or anything that could have been done differently?

We just wish we could have worked together for longer.

BACKGROUND

Please describe your company and your position there.

We offer psychological services for stress, anxiety and trauma. I am in charge of overhauling current operations and growing revenues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We needed to create a SEO/SEM function, overhaul email marketing, implement a social media presence and create an SEO/SEM in order to establish a formal e-commerce operation.

SOLUTION

How did you select this vendor and what were the deciding factors?

SocialSEO had the broadest offering of skills and expertise at a price we could justify.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We asked SocialSEO to implement SEO, to overhaul our email marketing and to establish a social media ad campaign. Later we added SEM and video editing.

How many people from the vendor's team worked with you, and what were their positions?

5 - 6 - Team lead/SEO specialist, social media specialist, email specialist, and 2 - 3 video editors

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have overhauled our website, added more names to our list weekly than we used to add per quarter, successfully launched new products with the videos they created, and driven more traffic to both the main and ancillary sites.

Describe their project management style, including communication tools and timeliness.

They are very responsive and very timely. The project management style is informal because their client is informal, but they have been uniformly professional.

What did you find most impressive or unique about this company?

They have a deep bench of talent. When the original team lead left, the replacement team lead picked up without missing a beat.

Are there any areas for improvement or something they could have done differently?

They might consider a pricing model in which multiple domains could be incorporated under one umbrella.

BACKGROUND

Please describe your company and your position there.

I am the Customer Relationship Manager and Marketing Director of a regional commercial truck repair provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

Social SEO provides SEO/SEM services and consulting for our online marketing programs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I vetted several inour area, and found them to be the obvious choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When I joined Rocky Moutain Truck Centers our online marketing was not very well managed. Social SEOs team did a thurough assesment of our current effort, did market and keyword research, went to great leangths to eliminate the high rate of un-qualified responses to our online marketing, and inefficient spending. The transformation and results where remarkable, and they dilligently work, every month, to adapt and improve our ROI.

How many people from the vendor's team worked with you, and what were their positions?

I worked, primarily with a team of two. Spencer L. - SEM Specialist and Isaiah M. SEO/SEM Specialist. They also use colaborative teams to review our account on a regular basis. They have a very deep bench and lots of talent in all aspects of the digital marketplace. Spencer and Isaiah are simply outstanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They practically eliminated unqualified responses to our ads, and our ROI went from less than break even to over 4000% each month. Incredible, but true.

Describe their project management style, including communication tools and timeliness.

Easy and fun to work with, compitent, proffesional, available, engaged, and on time. They communicate in any way you'd like.

What did you find most impressive or unique about this company?

I appreciate their real desire to understand our business and their eagerness to work with us towards our success. Simply the best vendor releationship I've had in 30 years of managing businesses.

Are there any areas for improvement or something they could have done differently?

None that I can think of. it just keeps getting better.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Heavy Equipment Armor and Advanced Forest Equipment. We are the world's first forestry disc mulcher, and world's first ballistic guarding for excavators and skid steers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were launching a new website, and product. I need someone to help me with reaching our goals. Which was getting our guarding out into the world. Needed help with SEO, and tracking. I wanted to work with a company that was supportive and looking for a challenge that is not a normal industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a bunch of searching for SEO companies, and having working with other SEO companies I knew what I needed and wanted. I found SoicalSEO, and started to talk with them, and as soon as that help the magic happened, and the rest is history

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Starting a brand new product and company, I needed help with SEO, and page building, and getting Google to recognize our product. This is a new product that has never been available until now.

How many resources from the vendor's team worked with you, and what were their positions?

Only 1 works directly with me. They are a SEO Specialist I, and she is AMAZING, understands our needs, and products

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started with a web traffic of maybe only 5-10 users a day and maybe 100 users a month. We are now averaging 60-80 users a day and hitting over 2,000 users a month.

How effective was the workflow between your team and theirs?

Simple and easy. What more can I say.

What did you find most impressive or unique about this company?

Communication. It can be hard working with a 3rd party company. SEOSocial has been very amazing so far, with communication, and new ideas, and being able to bounce idea's off each other, and understand each other, makes all the difference.

Are there any areas for improvement or something they could have done differently?

Nope keep doing what you are doing it's working!

BACKGROUND

Please describe your company and your position there.

I am a Senior VP for Sales and Marketing predominantly responsible for the Northern American market for an archiving software company that has been selling solutions worldwide for over 30 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We had a new website created for us about 2 years ago but had done little to keep it updated and our Google rankings were declining. Our key requirements were to reverse this decline and again be seen on the first page of our most important key words, ideally in the top 3 positions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discussed our requirements with a small number of SEO companies. Price, commitment and responsiveness were our main selecting factors, all of which SocialSEO received top marks.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Together we created a list of of perceived top key words from our own site and our competitors. SocialSEO then revised many of our pages to feature those keywords more prominently and where they were missing - they created new content for us. In addition they were able to add specific information that "bots" are looking for to help boost our rankings. SocialSEO are working at least one step ahead of anything we could do - due to their knowledge of the algorithms used to create higher rankings.

How many people from the vendor's team worked with you, and what were their positions?

We have mainly worked with one person from their team - a Digital Marketing Analyst, although we know he has used other people within their organization to produce content to add value as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are extremely happy with the response to the SEO program. Keywords have within the first 6 months show significant improvement and in general we rank across the board on the first page of our keyword searches. More work is still needed to keep moving up the rankings (trying to get into top 3). We are now looking at new markets and adding keywords and content that resonate in those as well.

Describe their project management style, including communication tools and timeliness.

We have weekly catch-up calls to review tasks completed and priorities for next period(s), including work they will do and input / additional resources that we can provide. Those calls typically last somewhere between 30 minutes to an hour. We receive monthly reports on period changes and changes from the beginning of the project, so we can see short term and total improvements.

What did you find most impressive or unique about this company?

We enjoy knowing we are in the hands of experts and can let them guide us and make suggestions that we would probably have never thought of as regard to our website and its layout / content. Everything that they've promised has been delivered.

Are there any areas for improvement or something they could have done differently?

As we progress we should have a call on "next steps" - some advice on improving our visibility even further perhaps using other services. I am not sure if this is standard procedure as we have not hit an anniversary yet - but would like to do that in March 2022.