Growthpad Consulting Group

BACKGROUND

Please describe your company and your position there.

I am the CEO of a social enterprise called Millennials speak that seeks to bridge the gap between decision makers and youth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad digital consulting?

We need a quick and easy way to explain our app to different sets of stake holders form investors to usres and even donors. This was done through an animated video.

What were your goals for this project?

To have a short but elaborate way to share our work with potential clients and investors.

SOLUTION

How did you select Growthpad digital consulting?

I searched online for a digital consulting company and based of their website and the case studies as well as the clients they has worked with I contacted them first and the price was good as well as the customer service

Describe the video(s) and the process in detail.

The process was quick and efficient, we started by filling in a google docs form and then approving each step of production , before getting the final product.

What was your vendors' project management or feedback process?

We used the Aspira platform which allowed me to view the day to day progress of the entire production process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I immediately shared the video with a potential donor and they loved it, we are now it talks for them to support the project.

How effective was the workflow between your team and theirs?

The project manager was always at hand and keen on following up with the project, this built trust and created an enabling environment of creating good work.

What did you find most impressive about this company?

Their teamwork was impressive. They seem to enjoy what they are doing and they are good at it!

Are there any areas for improvement?

they should offer more input to allow for a comprehensive end to end marketing solutions

BACKGROUND

Please describe your company and your position there.

I'm the Technical Director at Upesy World Ltd. We connect people to emergency response services through our platform Upesy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad digital consulting?

We hired Growthpad to develop for us an animated video to promote Upesy

What were your goals for this project?

- Develop an animated video showcasing what Upesy does and its value to users

SOLUTION

How did you select this vendor?

Customer referral

Describe the video(s) and the process in detail.

- Strategy - Scripting - Storyboarding -Animation - Production

What was your vendors' project management or feedback process?

We used ASANA as the project management tool

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've used the video for digital marketing and this has seen the number of engagements on social media spike by 10%

How effective was the workflow between your team and theirs?

ASANA made the team collaboration very effective

What did you find most impressive about this company?

They are organized and customer-focused

Are there any areas for improvement?

The experience was good.

BACKGROUND

BACKGROUND

Introduce your business and what you do there.

I work for ASUS, an IT company that services laptops, desktops, all-in-one phones, and other similar devices. I’m the country manager for all English-speaking countries in East and West Africa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Growthpad Digital Consulting?

We were looking for an agency to handle our PR efforts. We needed a partner who could effectively manage relationships with media with our product reviews and press releases.

SOLUTION

What was the scope of their involvement?

Growthpad handles media relationships on our behalf. We usually give them complete press releases, which they then bring to journalists who usually release the material as is. Sometimes, we’ll give Growthpad ideas and guidance, and have the team write the releases for us and pass them to the journalists themselves.

At this point, our relationship has mainly consisted of PR management. We’ve discussed some event plans for the future though, including roadshows and university campus engagements in Kenya, though we haven’t implemented those yet.

What is the team composition?

Duncan (CEO) is our main contact. We’ve interacted with about two other people from Growthpad along the way as well.

How did you come to work with Growthpad Digital Consulting?

Growthpad was already on board when I arrived, and I made an evaluation between them and some other agencies. Looking at their profile and the work they’d done for us in the past, I decided Growthpad was offering a better service. Secondly, their quote was quite competitive, and they had experience with tech media.

How much have you invested with them?

We spend about $20,000 per year with them. I’ve only been with the company for about two or three years, so I’m not sure how much we’ve spent in total.

What is the status of this engagement?

I began collaborating with them in 2017, but Growthpad has been with the company for much longer. The relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We track several success metrics. When the reviews are out, we look for keywords, key specifications, or features that we want to see in the releases. We also want those releases to come out on time. After we give them a sample, the review should usually come out within two weeks. We make sure that there are no mistakes and things like that. That’s the criteria we use to judge whether the work was done properly or not. If it’s not up to our standard, we’ll ask Growthpad to discuss it with the journalists and make some amendments.

We have 10–12 reviews every quarter, and we may ask them to make corrections 1–2 times per quarter, which is an average success rate of 80–85%.

How did Growthpad Digital Consulting perform from a project management standpoint?

They’ve managed the project well so far. The only delay we ever experienced was during the first quarter we worked together, over two years ago. We communicate through email, phone calls, or face-to-face meetings, including quarterly meetings when I’m in Kenya.

What did you find most impressive about them?

Growthpad has fostered great relationships with tech media outlets. Our budget can be constrained, but they still manage to negotiate with the IT media to get our reviews out at a reasonable price, which we always appreciate.

Are there any areas they could improve?

We would like to see Growthpad get more involved with us and try to understand or anticipate what our plans are. The team usually waits for us to come to them, so they could be a bit more proactive. Other than that, our engagement has been positive.

Do you have any advice for future clients of theirs?

Just go ahead and partner with them. Growthpad is a very good PR agency in Kenya. Clients should be proactive, really talk to them, and be open.

BACKGROUND

Please describe your company and position.

I am the Partnerships Specialist of UNDP Tanzania

Describe what your company does in a single sentence.

United Nations Development Programme - contributes to development in Tanzania

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growthpad Digital Consulting to accomplish?

• We did not hire Growthpad they supported us with exhibits at KIW

SOLUTION

How did you find Growthpad Digital Consulting?

Referral

Why did you select Growthpad Digital Consulting over others?

Referred to me

How many teammates from Growthpad Digital Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Growth Pad supported our exhibition stand and attendance at KIW

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The event space was perfect and Eddah was so kind and helpful with everything. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was perfect. 

What was your primary form of communication with Growthpad Digital Consulting?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their great responsiveness.

Are there any areas for improvement or something Growthpad Digital Consulting could have done differently?

none.

BACKGROUND

Please describe your company and position.

I am the Logistics and Administrative Specialist of Management Systems International (MSI)

Describe what your company does in a single sentence.

We are in a consulting space tackling issues to do with Communications, Governance, International AID, Energy, and Security.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growthpad Digital Consulting to accomplish?

• To manage two high-level events for us.

SOLUTION

How did you find Growthpad Digital Consulting?

Referral

Why did you select Growthpad Digital Consulting over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Growthpad Digital Consulting were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MSI sought the services of a well-established, reputable Kenyan organization with proven experience in event planning and management of high-level VIP events, specifically to deliver the below:

1. Provide 360-degree support including event concept development; expo booth design and setup; event entertainment activation; video and photography production; media relations and management; on-site event management and support.
2. Provide dedicated and experienced personnel to manage all aspects of the event including pre-planning, execution, and post-event support.
3. Create the design and layout of the venue, from concept to execution.
4. Provide high-quality event coverage, including photography, videography, and live-streaming while ensuring adherence to established USAID standards and formats. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Setting up the two venues 2 days before the d-day.
2. Proactively communicating the set-up progress (Huge Kudos to the two leads: Eddah and Robert)
3. Managing the events seamlessly. 

Overall, Delivering the two high-level events successfully on short notice was a very HUGE success for us. Thanks Team Growthpad!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very proactive when it came to project management, and as a result, all aspects of our projects were delivered on time.

Most of the time they would offer useful suggestions of what we need to do to address gaps on our part. They were also providing periodic updates which allowed us to take stock of everything that was happening.

What was your primary form of communication with Growthpad Digital Consulting?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are people-facing. Everything they do has a human side to it. They work with the client in mind. Most of the time they would go out of scope just to give us what in their view would be a nice-to-have in events like ours even though such services/goods were not included in the quotation. We noticed they were not interested in making money. All they wanted to do was to deliver successful events for us. 

Are there any areas for improvement or something Growthpad Digital Consulting could have done differently?

Growthpad Digital Consulting was great! While I didn't specifically see anything bad worth highlighting, I believe they need to maintain this high level of performance they have set for themselves if not taking it a notch higher.

BACKGROUND

Please describe your company and position.

I am the Manager of PwC

Describe what your company does in a single sentence.

We offer proffessional  Consultancy services to over 100,000 clients across the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growthpad Digital Consulting to accomplish?

• Branding of a client event

SOLUTION

How did you find Growthpad Digital Consulting?

Other

Why did you select Growthpad Digital Consulting over others?

Referred to me

How many teammates from Growthpad Digital Consulting were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growthpad was engaged to support in te Branding of the East Africa Research Fund Event and prodcuts Growthpad was taked to:

• Produce digital video animations
• Website Development and Branding
• Branding of Dissemination materials
• Design of Research products

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully executed the events, the materials were also sucessfully disseminated through the digital channels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded well, they were professional and they used a collaborative tool (ASANA) for project management

What was your primary form of communication with Growthpad Digital Consulting?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and technical delivery were impressive

Are there any areas for improvement or something Growthpad Digital Consulting could have done differently?

None noted

BACKGROUND

Please describe your company and position.

I am an executive at DOUBLE A INTERNATIONAL NETWORK COMPANY

Describe what your company does in a single sentence.

Double A is a premium paper brand known for its high quality, superior performance and sustainability. Double A paper sheets have 30 million fibers per gram, a unique feature that confers multiple benefits across the entire range.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Growthpad Digital Consulting to accomplish?

• Social Media management
• Social Media marketing

SOLUTION

How did you find Growthpad Digital Consulting?

Online Search

Why did you select Growthpad Digital Consulting over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Good value for cost

How many teammates from Growthpad Digital Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow Social Media Coverage across East Africa for our Brand using Facebook and Instagram. Grow the reach on the mentioned Platforms Increase the traffic to our associated E commerce partners for growth in sales on E commerce channel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Key Success points with Growthpad Impressions and Reach KPI is over 100% achieved in last campaign (De’22 – Feb’23). Engagement & Clicks KPI has been achieved. They are both growing and we can see that with a very good engagement, more so in Kenya. Uganda Engagement has reduced in recent past due to country’s internet policy which restrict Social media usage via Data, but Wifi & VPN can still access. Overall % Engagement & CTR are also better then target. CPR, CPE & CPC are also better than target.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They do deliver in time, we have an App for faster responses when we need them

What was your primary form of communication with Growthpad Digital Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are highly versatile and innovative, with great attention to customer needs. They are very receptive to new demands and offer over-the-top solutions too

Are there any areas for improvement or something Growthpad Digital Consulting could have done differently?

Revamping their graphics team for latest new ideas and take note of time zone differences

BACKGROUND

Please describe your company and your position there.

I am the software dveloper and one of the directors of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Consulting, and what were your goals?

We hired Growthpad to create a digital Video that we could use to place adverts.

SOLUTION

How did you select this vendor and what were the deciding factors?

I learned about GrowthPad to an influencer by the name Minicheps in Facebook. I chose them because they were professional and had a portfolio of products to back their work

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started by describing to them what were were looking to have. They came back with a script which we were able to revise.After the script, a video was produced as per the script and we iterative changes until we got the perfection we wanted

Who did you work with and what was the feedback process like?

I worked with Julie and Eddah and they exceeded our expectations in terms of how they communicated. Kudos to them

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are yet to use the video to advertise and hopefully should help bring in revenue for us

Describe their project management style, including communication tools and timeliness.

They were easy to work with and the tools used were easy to work with as well

What did you find most impressive or unique about this company?

Growthpad Digital Consulting team was very responsive and very professional.

Are there any areas for improvement or something they could have done differently?

So far so good keep the good work

BACKGROUND

Please describe your company and your position there.

I am the CEO of Ahouse Gates Ltd that specializes in home automation and security solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad Digital Marketing ?

We hired Growth Pad for its immense expertise in digital marketing.

SOLUTION

How did you select Growthpad Digital Consulting?

We selected from a list of 3 companies and their presentation stood out.

Describe the scope of their work in detail.

We did a session for them to understand our solutions and they designed various road maps that would help us create the awareness we needed.

What was the team composition?

Their solid team which has members that have various expertise brings out a perfect and well-thought solution to what we need. I work closely with the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have grown as a brand and are already known as a household name in gate automation. Our sales numbers have gone up by a cool 60%

How effective was the workflow between your team and theirs?

I believe the many communication channels have enabled the smooth transition of making quick decisions on what needs to go out there which is a plus and works quite well.

What did you find most impressive about this company?

Their innovation and sleek presentation have been impressive in the workflow.

Is there any area for improvement or anything that could have been done differently?

I think as we speak they are tremendous. In the future, they can be picking champions who specifically study solutions critically as this would make it easy for clients and Growthpad sync better.

BACKGROUND

Please describe your company and your position there.

Digital platform developed for the Healthcare stakeholders namely patients, doctors, pharmacies, labs, insurance companies and employers. CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Growthpad digital consulting?

for social media marketing

What were your goals for this project?

Increased awareness of of Livia Dawa App (patient facing app)

SOLUTION

How did you select Growthpad digital consulting?

Have known the CEO for sometime now

Describe the scope of their work in detail.

Social media marketing

What was the team composition?

Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Better awareness

How effective was the workflow between your team and theirs?

Fair

What did you find most impressive about this company?

They developed good designs.

Are there any areas for improvement?

Content creation and messaging needs to improve.