Expert design & development for FinTech and SaaS ⚡
We're a product design & engineering agency helping growth-stage tech companies turn digital experience into a scaling advantage.⚡️
Since 2016, we've built digital products, websites, and brands across fintech, health & wellness, eSports, and emerging tech, providing strategic support, 🔍 market intelligence, 🧑💻 UX/UI design, custom 🛠 development, and AI expertise.
OUR ACHIEVEMENTS IN NUMBERS:
👥 5M+ users across products ⏰ 10 years in business ✅ 100+ projects delivered 🗣 79% of clients recommend us 🏆 15 international awards
Check our work: https://goodface.agency/work
WE BUILD OUR PRACTICE AROUND THESE STRATEGIC TIERS
1. Solutions 💳 for fintech
We help financial companies reach the next growth milestone. New products, new markets, new regulations, and customer expectations all impact how financial companies build digital products. We design fintech websites, product apps, and brands that support those changes without forcing teams to start over.
2. Product 📈 experience
We design products people want to return to. You know every corner of your product. Your users don't, and that gap only widens with each release. We connect research, design, and code into product experience to close it before it costs you a customer.
3. Brand 💫 experience
We connect products with brands behind them. Products evolve faster than websites, messaging, and visual identity. We rethink positioning, craft brand systems, and redesign digital touchpoints so every interaction reflects the company you build.
4. Websites 💻 for tech
Your website has one shot to explain a complex product and convince the right person to reply. We partner with teams across positioning, messaging, design & development to make that shot count.
Let's turn digital experience into a scaling advantage 💫
AI DevelopmentCustom Software DevelopmentUX/UI DesignWeb DesignWeb DevelopmentNodeJSReact
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.9
/5
What Clients Have Said
Goodface agency offers competitive pricing with a strong value for cost, as indicated by multiple clients. Project costs vary, with some engagements exceeding $70,000. Clients appreciate their adaptability, structured communication, and effective project management, often leading to timely and high-quality deliverables.
Clients frequently commend Goodface agency for their structured and organized project management. They maintain clear communication, deliver projects on time, and are responsive to client needs, ensuring a smooth workflow and successful project outcomes.
Creative and Unique Design Solutions
Goodface agency is recognized for their creativity and ability to deliver unique design solutions that align with clients' brand identities and market needs. Their designs are often described as stylish, modern, and effectively tailored to enhance user experiences.
Successful Brand and Visual Identity Projects
Clients have praised Goodface agency for their ability to develop cohesive and distinctive brand identities that effectively represent their businesses. Their work in brand design and visual identity has received positive feedback for enhancing brand visibility and market positioning.
Challenges with Complex Projects
While Goodface agency excels in many areas, some clients have experienced challenges with complex projects, particularly involving new or untested features. These issues have occasionally led to project delays and additional costs.
Strong Technical Expertise
Goodface agency is widely praised for its technical proficiency across various domains such as web development, UX/UI design, and custom software solutions. They have demonstrated expertise in industries like fintech, e-commerce, and digital marketing, consistently delivering high-quality technical solutions.
Highly Recommended for Fintech Projects
Goodface agency's deep understanding of the fintech industry and ability to deliver specialized solutions have made them a preferred partner for fintech projects, earning them high recommendations from satisfied clients.
"They use all best modern practices and they always know what you want at a glance."
Dec 17, 2020
Director, Sparks
Olga Khomusko
Verified
Hospitality & leisure
Kyiv, Ukraine
51-200 Employees
Online Review
Verified
Goodface agency provided website development for a restaurant. The team handled the logo creation, design, overall development of the site in WordPress , and QA.
Goodface agency was able to launch the website successfully. The team's communication was mainly in Zoom, Telegram, and Gmail. They communicate and supervise the whole process clearly. Their tasks graphs and timelines helped in keeping the client up-to-date with the progress.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Sparks is a restaurant, located in the center of Kyiv. I am the Lead Manager of Sparks.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency, and what were your goals?
We hired Goodface agency to develop a logo, design and develop a presentation site on CMS Wordpress for our restaurant.
SOLUTION
How did you select Goodface agency and what were the deciding factors?
We liked how Goodface agency developed a website for another restaurant and we decided that they should develop our website.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Website creation was divided into stages:
Briefing
Technical requirements creation
Design creation
Site development
QA and Testing
Website launch
How many people from the vendor's team worked with you, and what were their positions?
The team consists of 6 people:
Project Manager,
Art Director,
UX / UI Designer,
Frontend Developer,
Backend Developer
QA Engineer
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After we launched the site, 2 years ago. We continue to work with the Goodface agency, they are supporting our site.
Describe their project management style, including communication tools and timelines.
Communication was mostly through mail, Zoom and Telegram chats and Gmail. The project manager communicated with us and supervised the whole process. He drew up planning graphs with tasks and timelines, so we were always informed of the progress.
What did you find most impressive or unique about this company?
We recommend Goodface Agency as professionals. They use all best modern practices and they always know what you want at a glance.
Are there any areas for improvement or something they could have done differently?
They will help you develop your ideas and make your job easy. I recommend reaching out to them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design for Payment Platform & Hub
Web Design
$10,000 to $49,999
Nov. 2019 - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"It was easy and interesting to work and hear their vision on our complex project presentation."
Dec 9, 2020
CEO, Corefy
Denys Kyrychenko
Verified
Financial services
London, England
11-50 Employees
Online Review
Verified
Goodface agency provided website design for a payment platform and hub. The team developed the design and the front-end of a multi-page presentation website for the client.
Goodface agency was able to finish the site and is now ready for launching. The team communicated using Skype and Telegram. They were able to answer all questions promptly. Their management process was satisfactory and they utilized tools like Figma and Confluence.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Corefy — is a payment platform and payments hub for online businesses and payment institutions. We integrate payment providers and acquirers all around the world to bring a unified communication, control, and management interface. I am co-founder and CEO at Corefy.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We hired Goodface agency to develop the design and front-end of a multi-page presentation website for Corefy company.
What were your goals for this project?
We had a goal to create a website in order to increase traffic, get new clients and represent our company.
SOLUTION
How did you select Goodface agency?
We’ve carefully checked Goodface agency's previous works and solutions.
Describe the project in detail.
We have a complex product and we were looking for professionals, who can develop a presentational website to describe our product and clearly explain our sophisticated fintech services. The project lasted 9 months. Goodface agency helped us in design, frontend development and WordPress integration.
What was the team composition?
The team consists of 6 people:
Project Manager,
Art Director,
UX / UI Designer,
Illustrator,
Frontend Developer,
Backend Developer
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We are now at the stage of launching our new website.
How effective was the workflow between your team and theirs?
The communication was mostly through Skype and Telegram chats. We were always in touch with our project manager and the whole team, they promptly answered all our questions, so we are pretty satisfied with the management process.
We were using tools such as Figma, Confluence. Our project manager compiled planning graphs and provided us with hourly reports from Time Doctor.
What did you find most impressive about this company?
Goodface agency is a team of high professionals. They convinced us to change our opinion on some questions towards more modern solutions. It was easy and interesting to work and hear their vision on our complex project presentation.
Are there any areas for improvement?
Growing their team in order to be able to take multiple complex projects at the same time, would be a huge plus.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design for Payment Services Provider Global Database
Web Design
Less than $10,000
May 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Goodface agency is a team of high professionals and it was easy and pleasant to work with them."
Dec 4, 2020
Partner Network Manager, PayAtlas
Zofiia Koltun
Verified
Other industries
United Kingdom
1-10 Employees
Online Review
Verified
Goodface agency provides ongoing website design, logo and frontend development for a global database for payment services providers. The team created the concept, strategy, and design of the project.
Goodface agency is still working on the project, but the client has noted good results so far. The team communicates through Skype and Telegram chats. They were always in touch and they promptly answered all the client's questions. The project management is done using specialized software.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
PayAtlas - global database of payment service providers. I'm working as a Partner Network Manager.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We hired Goodface agency for website design and frontend development. It's a second project we work on with Goodface agency.
What were your goals for this project?
We needed a logo development and small one-pager landing for the beginning and a full website with a directory and multiple pages later. Our goal was creating a website-presentation of our new product.
SOLUTION
How did you select Goodface agency?
We have been working with Goodface agency for Corefy website development and were satisfied with the result. Apart from that, we liked their previous works and solutions.
Describe the project in detail.
We applied for logo development first and it turned into the development of presentation site, complex catalogue interfaces and design systems. We needed the total concept, strategy, design for this project.
What was the team composition?
The team consists of 4 people:
Project manager,
Art director,
2 UX / UI designers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We still keep improving the project, but we are happy with the results so far.
How effective was the workflow between your team and theirs?
The communication was mostly through Skype and Telegram chats. We are satisfied with the process from a management perspective as we were always in touch and they promptly answered all our questions. Everything was done through specialized software, it was convenient to control the process.
What did you find most impressive about this company?
Goodface agency is a team of high professionals and it was easy and pleasant to work with them. They convinced us to change our opinion on some question towards more modern solutions.
Are there any areas for improvement?
We would like to wish them to grow their team to be able to take multiple complex projects at the same time.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"Excellent"
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev for Remote Software Dev Team's Facilitator
Web Design
Less than $10,000
Feb. - Apr. 2020
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They delivered a super professional design."
May 21, 2020
Marketing Manager, Livatek
Anastasia Frolova
Verified
Other industries
Denmark
11-50 Employees
Online Review
Verified
Goodface agency updated a website in terms of design and communication strategy for a remote software facilitator. They developed the concept and created designs for both desktop and mobile versions.
Goodface agency's design satisfied the client at first glance. The team met deadlines, kept the promises, and was very patient.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Marketing Manager at a Danish company that build and facilitate efficient remote software development teams. We serve companies from Northern and Western Europe. I oversee all marketing and advertising strategies, as well as responsible for establishing and maintaining the brand’s image.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
Our company website needed to be updated in terms of design and communication strategy.
What were your goals for this project?
Develop style according our brand guidelines and design trends.
SOLUTION
How did you select this vendor?
It was very long process and difficult decision. GoodFace had the best portfolio I have seen plus for reasonable money. There were vendors whose web design was not as high level as their price.
Describe the project in detail.
Once we selected this vendor they made final estimates according to our technical specification. Also, they provided us with a detailed plan with deadlines for each stage. According to our design references they presented few design concepts. We choose what we like and what do not like. During next week they prepared the first page to approve concept. On the next step, they made all pages for Desktop and after approval - Mobile version.
What was the team composition?
We were assigned a project manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We are very demanding to design tasks. To our surprise, we were satisfied with GoodFace design from the first glance.
How effective was the workflow between your team and theirs?
The vendor were professional and sticking to deadlines. From our side, we had some delays with comments and approvals, and we very thankful for their patience. I suggest to their clients to be prepared with website content and its structure before starting design. And I wish GoodFace to have clients of their level.
What did you find most impressive about this company?
They delivered a super professional design. They keep promises and deliver on time.
Are there any areas for improvement?
I would suggest to have more status meetings with a client to eliminate miscommunication in messaging.
RATINGS
5.0
"Wish them growth and good clients"
Quality
4.5
Service & Deliverables
"There are always areas for improvement"
Schedule
5.0
On time / deadlines
"As promised"
Cost
5.0
Value / within estimates
"Excellent quality for reasonable price"
Willing to Refer
5.0
NPS
"There is no reason not to
Custom Software Dev for Financial Supermarket
Custom Software Development
$10,000 to $49,999
Dec. 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their teamwork was most impressive; they have a fantastic team."
May 19, 2020
Product Owner, Payplace Ukraine
Andrii Tryfonov
Verified
Financial services
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
Goodface agency designed and developed a web-based product. This involved creating a brand book and offering UX design services.
The vendor's services have fostered business growth. The product reliably functions well, and the client is pleased. The specialists' streamlined method of communication supported a positive partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
PayPlace — is an financial supermarket, wich gives you an oportunity to buy financial services on PayPlace.ua using Visa or Mastercard, Privat24 Internet banking, as well as other alternative payment methods I'm a Product owner in Payplace Ukraine. The main responsibilities are Managing and Development the product, include Product backlog
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We had hire Goodface agency for create design, UX, product conception and brand book of our product from scratch.
What were your goals for this project?
Our goal is to create a financial supermarket model and gain scalability for millions of customers.
SOLUTION
How did you select this vendor?
We got a recommendation from our partners.
Describe the project and the services they provided in detail.
We started our collaboration from idea of our product only. We had about 2 or 3 session of describing with Guys from Goodface agency. They only asked questions and noted our ideas. And then in several days they got to us a prototype. And from those day we had started active phase of the creation our future product. After that we created and approved plan of the development based on prototype. During more than 2 months we had weekly meetings with demo new pages and design elements. When we made some remarks - on the next iteration we got next part of design and improvements of previous part. Fantastic result! We finished all iterations according to plan. It was the coordinated work of two teams.
What was the team composition?
From Goodface agency’s it was 2 designers: sinior UX designer and middle web designer + project manager
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
In common words - we have opened new page in our business model. And we successfully use it from 2018 till now
How was project management arranged and how effective was it?
We had our personal project manager from Goodface agency. The main communication was with him. He resolved all our requests.
What did you find most impressive about this company?
Their teamwork was most impressive; they have a fantastic team.
Are there any areas for improvement?
There is no limit to perfection.
RATINGS
5.0
"Goodface agency have young, skilled team with modern vision. And I see that they are improving and growing professionally from project to project"
Quality
5.0
Service & Deliverables
"Goodface agency have modern vision for quality. They try make things from first time."
Schedule
5.0
On time / deadlines
"We finished all iterations according to plan. As for me - the main mark"
Cost
5.0
Value / within estimates
"It was market price, but we got more than offer other agencies"
Willing to Refer
5.0
NPS
"Strongly recommend these guys only
Web Design for Ukrainian Construction Company
UX/UI Design
Less than $10,000
Dec. 2019 - Jan. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are real professionals."
May 8, 2020
CFO, Yasinskiy
Dmytro Kovalyshyn
Verified
Other industries
Kyiv, Ukraine
51-200 Employees
Online Review
Verified
Goodface agency was hired to develop a website for a mid-sized construction business. After conducting in-depth market and audience analysis, the team worked to design an intuitive yet stylish interface.
Goodface agency delivered a website that's received great feedback in user surveys. Their designers ensured an excellent designer that would inspire customers' trust in the company. The team was comprised of professionals who were enjoyable to work with. Their robust advice was greatly appreciated.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Chief Financial Officer at construction company headquartered in Ukraine. Our company has about 30+ employees.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We didn't have a website and we decided to invest in a new website for our company. We don’t have any in-house engineers, so we needed to outsource the entire redesign and rebuild. The design part made by Goodface agency.
What were your goals for this project?
We wanted to present our company and have more clients. So we set them such tasks: develop a clear, convenient, concise and stylish design.
SOLUTION
How did you select this vendor?
From many companies we chose the Goodface agency. Our visions in design the same. The Goodface agency proposed exactly what we needed.
Describe the project in detail.
We had a series of discovery meetings to discuss our goals and objectives. Goodface agency conducted an analysis of industry competitors and the trends of the niche. They plunged into our working atmosphere, and found out how we live, how our target audience thinks, what is important for them and what is not. The obtained information helped to develop an understandable and convenient site structure.
At the second stage, we started developing a visual style, which had determined the visual part of the future site (colors, fonts, etc). When we approve the style, they started to create the design of all pages of the future website. At the same time, they developed a detailed technical task for programmers.
During all the work on the project, as well as after transferring it to programmers for development, they prompted, advised, helped us. When the frontend part was finished, they did the design QA and shared a list of recommendations for improvement.
What was the team composition?
We worked closely with owner and account manager. But I was made aware that there were 2 designers and Art director. They are professionals and use modern tools (figma, invision, etc).
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The first polls of our customers and partners showed that everyone likes the site design. Goodface designers had done amazing job. They had chosen a style that inspires customers' trust in our company at a glance.
How effective was the workflow between your team and theirs?
They are real professionals. It was easy and pleasant to work with them. It’s good when the performer understands you. We had many meets, also we talked through Telegram and Skype, using webcams.
What did you find most impressive about this company?
During all the work on the project, they were advising us. Goodface conveyed the importance of UX. They had written extended technical task for programmers because we haven’t competencies in this. Also, they did the design QA after the frontend part was finished, for programmers implemented all ideas correctly.
Are there any areas for improvement?
The work progressed quickly without any difficulty. Everything was done on time and qualitatively.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Wev Dev for Restaurant & Art Space
Web Development
Less than $10,000
Nov. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I would like to note the responsiveness of the company employees, as well as their efficiency in correcting errors."
Jan 21, 2020
Head Manager, BARVY Restaurant & Bar
Pavel Kurasov
Hospitality & leisure
Kyiv, Ukraine
51-200 Employees
Online Review
Goodface agency has been producing an informational website. This has involved content creation, design, and development.
As a result of the new website, more guests have visited the restaurant. Now, it's more convenient for users to find important information about the restaurant. Goodface agency takes a personable, client-oriented approach. They are a professional team of quick workers.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The best restaurant of the modern Ukrainian cuisine and art space in the center of the capital - BARVY. Founded in 2017. I am the Head Manager of the restaurant.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We hired a GoodFace agency to develop our personal website.
What were your goals for this project?
The main goal of our joint project with Goodface is to create the best website that emphasizes the status of our restaurant and is as informative and pleasant as possible.
SOLUTION
How did you select this vendor?
We held a series of meetings with leading website developers in Kiev, listened to each candidate, but the Goodface approach was the most convincing and professional. They were able to meet our requirements and offered several quality ideas.
Describe the project and the services they provided in detail.
After we chose Goodface to design our site, they provided an action plan that we began to follow. First, a meeting was scheduled at which we finalized the goals and values of the project. Further, the company’s employees began developing the site, filling it with content, design decisions and the like. Every two weeks we received a trial version of the site for testing it. After that, we formed a feedback and sent it by colleagues from Goodface to correct errors and improve the site.I would like to note the responsiveness of the company employees, as well as their efficiency in correcting errors.
What was the team composition?
A team of 7 people led by the Project Manager worked on our project. Most often they contacted through PM, discussed all our ideas with him, always received professional advice, which helped to make the right choice.Working with the team was easy and without any problems.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
Thanks to our project with Goodface, we received an organic increase in guests in the restaurant, as we started to place all our activities / events on the main page of the site, which became much more convenient for people. And also, thanks to the correct recommendations from the Goodface team, we finally translated our entire page into English, which allowed us to attract foreign audiences / guests of the capital.
How was project management arranged and how effective was it?
Project management takes place directly through PM. We communicate directly with the help of various messengers, where we describe the tasks that need to be implemented. I want to mark responsiveness and maximum execution speed, if the situation requires it.
What did you find most impressive about this company?
The biggest feature of this company is that they find a personal approach to each client, regardless of the volume and complexity of the project. And also we must not forget about the professionalism of employees!
Are there any areas for improvement?
On the professional side, no. Our cooperation did not cause us any inconvenience.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The guys from Goodface did an excellent job. We will recommend it to partners, and we will certainly turn back again."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"The work is worth the money."
Willing to Refer
5.0
NPS
"100%
Website Design for Legal Cannabis Company
Web Development
Less than $10,000
Jan. - May 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They truly tried to understand what business goals we faced and how it could be achieved using our website."
Dec 30, 2019
Outsourced Marketing Manager, SilverStem
Natalie Likhenko
Verified
Other industries
Denver, Colorado
51-200 Employees
Online Review
Verified
Goodface agency provided web design services for the Internet marketing wing of a legal cannabis company. Their team built a new, user-friendly website that was optimized for search results.
Goodface agency's efforts successfully increased organic traffic and SEO quality. Their team kept in constant communication and were impressively responsible during the project. They fully understood business goals.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a head of outsourced internet marketing team for Silver Stem
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We have updated corporated website. We hired a web design team and used their recommendation for IT production.
What were your goals for this project?
We wanted to create easy a new website which would be easy to use to customers (we are a retailer) and business partners (we are a producer).
SOLUTION
How did you select this vendor?
We have done our research and we compared prices. GoodFace had some strong recommendations. We have chosen them and did not complained. SilverStem team is happy with a result.
Describe the project and the services they provided in detail.
They interviewed us very detailed, verbally and written; used our current structure of website and developed a brand new corporate web design. They forwarded their work to IT vendor with many details and requirements and they did some controlling work till the main part of programming was done.
What was the team composition?
We worked closely with owner and CEO, our Account Manager. All our comments were geard and found a good solutions how to implements into design with no harm to art part. They speak English and use a modern tools - our work was quite smooth and easy.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
We have increasing our organic traffic of 65% compared to the same previous year period. We implemented all Google recommendations and updated, simplified User Experience for that. Our design is much better for customers and admin tools allow to manage website more quick and easy. We talked through Skype using webcams.
How was project management arranged and how effective was it?
We regularly worked on files via Gdrive. Design has been uploaded in Figma software - easy to review, compare versions and comment. Our Account Manager was impressively calm and responsible with terms and replies.
What did you find most impressive about this company?
They truly tried to understand what business goals we faced and how it could be achieved using our website. They didn't hesitate to discuss different points of view and implemented the best practices in design and UX.
Are there any areas for improvement?
We have some difficulties in money transfers but they solve the problem.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I would definitely recommend this team to any other companies and work with them again."
Schedule
5.0
On time / deadlines
"everything was on time"
Cost
5.0
Value / within estimates
"affordable, but not cheap"
Willing to Refer
5.0
NPS
"100%
Web Development for Nutrition App
Web Development
WordPress CMS
$10,000 to $49,999
Apr. 2019 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They both execute on our directions and come to us with their own solutions."
Dec 11, 2019
Product Manager, Genesis
Roman Shymshyrt
Verified
Other industries
Kyiv, Ukraine
1,001-5,000 Employees
Phone Interview
Verified
Goodface agency created and customized a nutrition WordPress site and algorithm that provides users with customized health and fitness plans. In doing so, they developed much of the functionality from scratch.
The team continues to work with its partner to deliver compelling products that effectively meet user needs. Creative and respectful, they're able to determine unique solutions to problems and implement changes necessary to achieve the final products' maximum potential. Their timeliness added value.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the product manager at Genesis, one of the largest IT companies in Ukraine. We work in the health and fitness industry, creating websites and intending to build mobile apps for fitness and meal planning. I’m responsible for product development and performance.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Goodface agency?
Before we hired full-time developers in-house, we tried to create the product remotely. We were looking for an agency to create a website.
SOLUTION
What was the scope of their involvement?
They were in charge of design, concept development, and full improvements for our website. We’re not working on an app yet. The website is built on WordPress. Our original goal was to find and customize an algorithm that creates a personalized diet and meal plan for users. They advised us that a solution like this did not currently exist, so they ended up creating several sophisticated features from scratch.
The technology they're developing relies on several formulas to yield personalized meal plans for individuals. We're also working on an SMS function that will help us deliver the meal plans to our customers. This is our main priority now as opposed to the website development.
What is the team composition?
There are fifteen people working on the project on our end, mainly marketers, project managers and support. We collaborate with three more team members from Goodface (remotely). Goodface agency is in charge of design and development.
How did you come to work with Goodface agency?
We met the owner of the agency at a conference about project management. A mutual friend connected us, and we started talking. When we were choosing between them and other agencies, other vendors asserted that this level of personalization in a project would be incredibly expensive or even impossible. However, Goodface agency offered us a fair price.
How much have you invested with them?
We spent between $15,000–$20,000 on the first project.
What is the status of this engagement?
We started working together in April 2019, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
At first, we were working on a rough design and development upon request. I’m responsible for metrics. So, when I analyze data and I see the bottlenecks or opportunities, I create technical tasks for them.
They have experience in the conversion improvement, which helps us come to mutual solutions. There were several occasions where we significantly improved conversion and became more profitable due to their suggestions.
How did Goodface agency perform from a project management standpoint?
Project management is quite good. I can’t blame them when we don’t meet the deadlines. The deadlines that we don't meet result from changes in our priorities. For instance, if there's an urgent task related to another part of the project that comes up, we might postpone a deadline.
What did you find most impressive about them?
They both execute on our directions and come to us with their own solutions. If I describe a problem, they will come in a few days with a few hypotheses, trying to bring forward an optimal solution. They work very deeply on our problems.
Are there any areas they could improve?
Within my expertise, I can't find many things for them to improve. The only issues we experienced resulted from us neglecting to take notes on the conditions decided upon in early meetings. We had to negotiate a couple of times in the past because of that. We don’t have this problem now because we know each other very well. Our team understands what to when to rely on them, and when we shouldn’t.
Do you have any advice for potential customers?
They’re very responsible, strictly respecting everyone's time. It’s natural to respect such a partner. They often come with solutions that we didn’t describe properly, but they did it for us.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UI/UX Design & Website Maintenance for Manufacturing Company
UX/UI DesignWeb DesignWeb Development
UX Strategy
Confidential
Dec. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"The team'stime management improved."
Dec 15, 2025
Creative Strategist, OPTOMAN
Mariia Borovska
Verified
Manufacturing
Vilnius, Lithuania
11-50 Employees
Online Review
Verified
Goodface Agency provides UI/UX design services for a manufacturing company. The team has implemented integrations, enhanced analytics, and provided website maintenance and troubleshooting.
Goodface Agency's project management has improved, though the team could still provide faster lead times. Overall, the client considers Goodface Agency as their strategic partner. This review is an update by the client company. The original content is located below the new review.
BACKGROUND
Introduce your business and what you do there.: High power laser optics
OPPORTUNITY / CHALLENGE
What challenge were you trying to address? Improving user experience on the website, launching dedicated landing pages, integrations with 3d party platforms
SOLUTION
What was the scope of their involvement and team dynamic? executed UI and UX design, implemented integrations and enhanced analytics, website maintenance, and troubleshooting
What's the status of this engagement?
on going
RESULTS & FEEDBACK
How did your relationship with your partner evolve? The team'stime management improved.
In what ways can they improve?
Faster lead times
What advice do you have for clients with similar needs to yours?
Project summary Goodface Agency has rebranded and launched a website for an optics manufacturing company. The team has developed a WordPress site with 3D scroll-based animations, an event calendar, and a custom RFQ form.
Feedback summary Goodface Agency has launched the website, which has improved UX and increased the client's inbound leads and conversions by 30%. The team communicates professionally and delivers high-quality results. However, they could improve their adherence to timelines.
Quote "Goodface Agency delivered results at a very high and professional level."
BACKGROUND
Introduce your business and what you do there.
OPTOMAN designs, develops, and manufactures high-power ultrafast laser optics with ion beam sputtering coatings.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Goodface agency?
We hired Goodface Agency for website rebranding and launch.
SOLUTION
What was the scope of their involvement?
Goodface Agency designed and developed our WordPress-based website. The team integrated 3D scroll-based animation, an event calendar, and a custom RFQ form.
What is the team composition?
We worked with three teammates from Goodface Agency.
How did you come to work with Goodface agency?
We found Goodface Agency through a referral. We chose them over other options because of their portfolio and communication.
What is the status of this engagement?
We started working together in August 2024, and the project is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Goodface Agency launched our website, which improved our UX and increased our inbound leads and conversions by 30%.
How did Goodface agency perform from a project management standpoint?
We primarily communicated through Telegram. Goodface Agency's communication was professional and on point. However, in terms of timelines, there was room for improvement.
What did you find most impressive about them?
Goodface Agency delivered results at a very high and professional level.
Are there any areas they could improve?
There was room for improvement in terms of timelines.
STAR RATINGS: Overall rating: 4.5
Quality: 5.0
Cost: 4.5
Schedule: 3.0
Willing to refer: 4.5
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Showing 31-40 of
53 Reviews
Packages we offer:
UX/UI & product design
We believe that the main asset of any business is the customer.
The love and loyalty of the client to the business — are a reason why we need to create the perfect user experience. Our design UI/UX service allows you to create impressive products, enjoy users, and achieve business goals.
Small
Basic package – best for startups who want to test a hypothesis. Or SMBs who would like to present their service to the market.
$7,200
/total
Number of pages: Up to 6
Additional Pages: $500
Workshop
Competitors Research
Environment Research
4
week
delivery
Medium
Smart package – it's a full-fledged design solution for advanced product presentation and business scaling.
$13,500
/total
Number of pages: Up to 10
Additional Pages: $700
Workshop
Competitors Research
Environment Research
7
week
delivery
Large
Pro package – it's a product-oriented design solution, based on deep research and analysis. For companies who want to become high-performing and market leaders.
$21,600
/total
Number of pages: From 10
Additional Pages: $1000
Workshop
Competitors Research
Environment Research
10
week
delivery
Features
Small
$7,200
/total
Medium
$13,500
/total
Large
$21,600
/total
Number of pages
Up to 6
Up to 10
From 10
Additional Pages
$500
$700
$1000
Workshop
Competitors Research
Environment Research
Product UX Research
–
–
User Journeys map
–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
–
Design system
–
Project specification
–
–
Interactivity & Animation
–
–
Custom icons
–
Custom illustration (optional)
From $100 by one
From $100 by one
From $100 by one
Logo and brand identity (optional)
From $2000
From $2000
From $2000
Working hours
160 hours
300 hours
From 480 hours
Small
$7,200
/total
Number of pages
Up to 6
Additional Pages
$500
Workshop
Competitors Research
Environment Research
Product UX Research
–
User Journeys map
–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
–
Design system
–
Project specification
–
Interactivity & Animation
–
Custom icons
–
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
160 hours
Medium
$13,500
/total
Number of pages
Up to 10
Additional Pages
$700
Workshop
Competitors Research
Environment Research
Product UX Research
–
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification
–
Interactivity & Animation
–
Custom icons
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
300 hours
Large
$21,600
/total
Number of pages
From 10
Additional Pages
$1000
Workshop
Competitors Research
Environment Research
Product UX Research
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification
Interactivity & Animation
Custom icons
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
From 480 hours
Discovery phase Packages
The foundation of any incredible product — is discovery phase. We can help you improve the perfect user experience, create awesome UI get the project plan correct, and avoid mistakes in the future.We believe that every great house starts with a foundation, and every successful project starts with a discovery.
Small
Basic
$5,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
3
week
delivery
Medium
Smart
$8,500
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
4
week
delivery
Large
Pro
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
8
week
delivery
Features
Small
$5,900
/total
Medium
$8,500
/total
Large
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
–
Product UX Research
–
User Journeys map
–
Feature map
–
Prototypes
–
Project specification
–
UI-kit (Style Guide)
–
Full-fledged UI design
–
–
Goal-tools matrix
–
–
Non-functional requirements
–
–
Traceability matrix
–
–
Working hours
120
190
360
Small
$5,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
–
Product UX Research
–
User Journeys map
–
Feature map
–
Prototypes
–
Project specification
–
UI-kit (Style Guide)
–
Full-fledged UI design
–
Goal-tools matrix
–
Non-functional requirements
–
Traceability matrix
–
Working hours
120
Medium
$8,500
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design
–
Goal-tools matrix
–
Non-functional requirements
–
Traceability matrix
–
Working hours
190
Large
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design
Goal-tools matrix
Non-functional requirements
Traceability matrix
Working hours
360
Full cycle website development
We believe that the website of any brand or company is not only the face of the company, but also a set of essential tools for managing customers, services and reputation.
We will help you make a face card website.
Small
Simple. An ideal solution for simple projects, suitable for presenting yourself on the market.
The minimum required level of expertise to test a product hypothesis. Suitable for MVP.
$11,250
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
8
week
delivery
Medium
Smart. A complete smart solution that will allow you to present yourself and clearly show your services, advantages and highlight your key differences from competitors.
A high-quality level of preparation and analysis that allows you to launch the product together with the client's team.
$18,900
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
10
week
delivery
Large
Pro. Individual style, high performance and a wide range of tools. "PRO" Website is a complex business solution that looks amazing.
A full-fledged discovery phase that allows you to predict and launch a high-quality successful product.
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
12
week
delivery
Features
Small
$11,250
/total
Medium
$18,900
/total
Large
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
–
Design concept
–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
–
QA service
–
–
Website speed optimization
Basic
Middle (75+)
High (90+)
Security settings
–
–
SEO (basic settings)
–
Deploy and configure servers
–
Support Period
–
Working hours
250 hours
420 hours
500 hours
Small
$11,250
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
–
Design concept
–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
–
QA service
–
Website speed optimization
Basic
Security settings
–
SEO (basic settings)
–
Deploy and configure servers
–
Support Period
–
Working hours
250 hours
Medium
$18,900
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service
–
Website speed optimization
Middle (75+)
Security settings
–
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours
420 hours
Large
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service
Website speed optimization
High (90+)
Security settings
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours
500 hours
Our Story
We’re Goodface — a Kyiv‑born design & development team (est. 2016) that blends business insight, design thinking, and modern engineering. We've completed 90+ projects for startups and businesses worldwide (FinTech, SaaS, and eSports), have earned international awards, and have high client referrals. We prioritize user‑centered collaboration, clear product outcomes, clean, scalable code, and continuous improvement.
Meet the Team
Max YakubovychCEO
What Sets Us Apart
1️⃣ People first
Humans are at the heart of everything we do. Simply put: we`re people, working with people and for people.
Results that matter
We always focus on the result that the product brings to the business. For us, it is not only about aesthetics but also about efficiency. We understand that entrepreneurial creativity must bring profits.
Everyday improving
We are constantly evolving, analyzing user feedback, and always seeking fresh ideas. We call this the process of continuous improvement.
Premier Verified means Clutch independently confirmed Goodface agency is a legally registered business, financially sound (Creditsafe: Moderate Risk), and backed by 49 verified client reviews averaging 4.9 stars.
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