Flowout

BACKGROUND

Introduce your business and what you do there.

We provide AI solutions designed to enhance contact center operations, improving customer service and agent efficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flowout?

I hired Flowout to do a complete, 1:1 migration of my company website from WordPress to Webflow.

SOLUTION

What was the scope of their involvement?

Initially, we established a shared Slack channel for real-time communication and project tracking. We conducted a kickoff meeting to finalize the project scope, confirm stakeholder input, and define priorities. Flowout created an information architecture (IA) framework, consolidating and streamlining the sitemap for a clear structure.

After that, Flowout developed all static pages and CMS templates in Webflow, ensuring full responsiveness across devices. The team implemented interactive elements tailored to our audience, such as lead-generation forms and other custom features. They also integrated external tracking and analytics scripts, including Google Tag Manager, to maintain performance insights.

Moreover, Flowout defined a CMS structure that supported our content needs and allowed for efficient editing by our marketing team. The team connected templates to the CMS to enable streamlined content updates and scalability for future growth.

In terms of content and SEO optimization, Flowout migrated existing content into the new system, ensuring consistency and proper formatting. The team used internally developed tools to scrape the current website and gather all URLs, metadata, and Open Graph content for review and updates. Flowout implemented SEO best practices, including metadata optimization, URL redirects, and Open Graph data, to preserve and enhance search performance.

Additionally, Flowout set up integrations with key platforms such as Google Tag Manager, Marketo, and other marketing tools. The team configured forms and tracking scripts to ensure seamless functionality and data flow between systems.

For quality assurance and client review, Flowout conducted thorough internal QA to validate functionality, responsiveness, and alignment with project goals. The team provided a finalized development site for a two-week client review period. Feedback was collected and managed using Markup.io, with necessary adjustments made in the final iteration.

For launch and domain switch support, Flowout provided hands-on support for DNS updates and domain migration to Webflow. The team monitored the live site post-launch to ensure smooth functionality and address any immediate issues or fixes.

Finally, Flowout provided detailed documentation and resources to empower our team to manage the website effectively. The team offered an enablement course via an online conference call to ensure our team was confident working with Webflow.

What is the team composition?

We worked with three teammates from Flowout.

How did you come to work with Flowout?

I found Flowout through the Webflow Certified Partner Showcase. I chose Flowout because they had a strong portfolio of work that they had already done on Webflow that was similar to my project. Beyond that, they were ultra-responsive, and within a day of my initial reach out, I was on a video call with their founders to talk about how they work and to share my project with them.

What is the status of this engagement?

We worked together from January–March 2025. After completing that project, we have continued to work with Flowout on new page builds and development projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site migration went extremely smoothly. We had a full copy of our previous website on Webflow in a matter of a few weeks. The average performance score across all pages on the site improved from 44.59 (WordPress) to 64.34 (Webflow) within the first week post go-live.

How did Flowout perform from a project management standpoint?

Flowout’s project management matched their development capabilities. The team was ultra-responsive, communicated any and all challenges that were encountered along the way, and made themselves available to address any question we had. It was always clear what was being worked on and what the status of that work was.

What did you find most impressive about them?

Flowout’s speed (without compromising quality), their ability to be flexible to changing dynamics, and their ability to communicate about where things stood were impressive.

Are there any areas they could improve?

No, there were no areas they could improve. We had great communication, collaboration, flexibility, and execution across the board.

Do you have any advice for potential customers?

Ask Flowout the right questions, and they will provide you with the right answers.

BACKGROUND

Please describe your company and position.

I am the Director of Brand Marketing of WebPT

Describe what your company does in a single sentence.

WebPT is a SaaS software provider for Rehab Therapy professionals to operate their practice; the fully-featured platform provides tools for marketing, front office efficiency, clinical operations and documentation, billing and RCM services, data and clinic operations, and data analysis—including deep AI integration and workflow optimization. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build new website pages based on current style
• Ideate new UI/UX for website
• Build new homepage and pillar content pages for website

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a scattering of 15 pages to be revised and updated. It also includes new ideas for the design and usability for the homepage and rethinking how we build content pages to engage with web visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measure number of visitors, page loads, time on page, and scroll distance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout is wonderful at delivering on time. They are responsive when we need items prioritized. The team follows-up when items are waiting approval, and offers multiple options for design, which is great because my leadership are design-oriented and like to piece different ideas together and reach an amalgam solution. 

What was your primary form of communication with Flowout?

Virtual Meeting

What did you find most impressive or unique about this company?

Solid layout ideation and ability to "push" the envelope when I ask for something MORE — outside the same types of layouts our website has always utilized. 

Are there any areas for improvement or something Flowout could have done differently?

Flowout is full of knowledgeable and professional creatives, and it's a delight to work with them. 

BACKGROUND

Please describe your company and position.

I am the Senior Associate of Silicon Gardens

Describe what your company does in a single sentence.

VC firm - investing in startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Full design and development of our new website

SOLUTION

How did you find Flowout?

From local startup

Why did you select Flowout over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Full service (development + design)

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowout was responsible for the complete redesign and development of our new website. The scope of work included both the visual and technical overhaul of our previous site, with a strong focus on improving user experience, brand positioning, and conversion flow.

Key deliverables included:

• Strategic wireframing and UX design based on our goals and audience
• Full visual redesign aligned with our updated brand identity
• Custom Webflow development, ensuring responsive behavior across devices
• CMS integration for easier content management on our side
• Performance optimization and SEO best practices implementation
• Assistance with domain setup and launch coordination
• The project was delivered on time, and the Flowout team maintained excellent communication and flexibility throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We did not track specific measurable outcomes post-launch, as the primary goal of the project was not performance optimization but rather the creation of a clean, modern, and fast new website. The result is a significantly improved online presence - visually aligned with our brand, easy to navigate, and much more efficient to manage internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. All deliverables were completed on time and the Flowout team was extremely responsive throughout the entire process. Communication was smooth and fast - we always felt like we were in good hands.

What stood out the most was their dedication: they even provided support and completed urgent tasks over the weekend when needed. A special thanks to Petra for going above and beyond - her commitment and flexibility made a big difference.

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed, quality and reliability.

Are there any areas for improvement or something Flowout could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CMO of eFiling.us

Describe what your company does in a single sentence.

eFiling.us streamlines and automates the court e-filing process completing filings 625% faster. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?
Design and develop a cohesive onbrand website.

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview:

The eFiling.us website aims to present an innovative automated legal document reader tool designed to streamline the court e-filing process for legal professionals. The website's primary goal is to inform, engage, and convert visitors by highlighting the tool’s features, benefits, security measures, and ease of use.

Target Audience:

• Solo practitioners
• Small to medium-sized law firms
• Large law firms
• Legal services companies

Core Objectives:

• Communicate Value: Clearly showcase the benefits of using the automated legal document reader tool, emphasizing time savings, reduced administrative work, and ease of use.
• Drive Conversions: Encourage users to start using the tool through compelling CTAs to sign up for the 14-Day FREE Trial
• Build Trust: Highlight security measures and include testimonials to build credibility and trust with potential users.

Key Design Elements:

• Modern and Clean Layout: Use a clean, professional, and modern design aesthetic that reflects the legal industry’s professionalism and the innovative nature of the tool.
• Intuitive Navigation: Ensure the website is easy to navigate with a well-structured layout that guides users to key information and conversion points.
• Visual Hierarchy: Use a visual hierarchy to prioritize content, making the most important information stand out (e.g., benefits, CTAs).
• High-Quality Visuals and Icons: Incorporate visuals that complement the content, such as icons representing features and benefits, and images of legal professionals using technology.
• Responsive Design: Ensure the website is fully responsive and optimized for various devices, including desktops, tablets, and mobile phones.

Pages to be Designed and Developed:

• Homepage
• Pricing
• FAQ
• Contact
• Coverage
• Sign-up page
• About
• Integrations
• Features
• How It Works
• Blog
• Support/Help Center
• Security/Compliance

Conclusion:

The eFiling.us website should effectively communicate the tool’s value, provide a seamless user experience, and encourage conversions. The design should reflect the brand’s professionalism and innovation, catering to the needs of its target audience in the legal industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a well-designed, fully developed website that aligns seamlessly with our brand identity. The new site looks visually cohesive and functions smoothly, providing an intuitive user experience. 
The design effectively captures our brand’s essence, while the development ensures fast load times and a responsive layout across all devices. Overall, the final product reflects our vision perfectly and enhances our online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly organized and efficient, ensuring that all design and development milestones were met on time. They maintained clear and consistent communication throughout the process, promptly addressing any feedback or adjustments needed. 

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was how easy and enjoyable they were to work with. They made the entire design and development process seamless, always responsive, open to feedback, and proactive in finding solutions. 

Are there any areas for improvement or something Flowout could have done differently?

The experience was fantastic, and I honestly can’t think of anything that needs improvement. The team was highly professional, responsive, and easy to work with throughout the process. They delivered exactly what we envisioned, on time and with great attention to detail. 

BACKGROUND

Please describe your company and position.

I am the VP Marketing of VRIFY

Describe what your company does in a single sentence.

The AI-Assisted Mineral Discovery Platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Transition to Webflow Enterprise
• Redesign everything from information architecture to design
• Apply new branding to website

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement with Flowout was a multi-phased project, starting with consolidating multiple Webflow sites into a single site. Next, we redesigned our entire digital experience and worked with Flowout to upgrade from a Webflow Growth account to Webflow Enterprise. This included applying a new brand to a completely rethought digital experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Due to our engagement having multiple phases and continuing to be ongoing because of how happy we are with our collaboration, I'll list what we've accomplished, but we're most excited about what is to come.

Outcomes:

1. Consolidated two Webflow sites into one
2. Upgraded to Webflow Enterprise with no disruption to our users
3. Applied our new brand and experience to our Enterprise website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout was regularly ahead of our team in terms of delivery. When my team was the blocker in the project, Flowout graciously stepped in where appropriate to help move the project along. Flowout's communication is a real highlight, having them integrated into our Slack channels made Flowout feel like an extension of our team.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

Flowout's mastery of Webflow and the speed they're able to deliver were exactly what we needed.

Are there any areas for improvement or something Flowout could have done differently?

The fact that we have no intention of ending our engagement anytime soon speaks to the fact we have zero feedback on areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Principal Partner Manager of Frontify

Describe what your company does in a single sentence.

Frontify is a brand management platform that centralizes brand guidelines, digital assets, and digital templates, enabling teams to ensure consistent and efficient branding across all touchpoints.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build a native Webflow App that connects Frontify digital assets with Webflow Designer
• Support launching the App within Webflow Marketplace

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Frontify aims to transition its website from their current CMS to Webflow and develop a state-of-the-art website integrated with Frontify's Digital Asset Management (DAM) solution. The scope of work included releasing a Webflow native App that provides seamless access to Frontify DAM assets directly within Webflow's Designer and CMS.

Key deliverables include:

1. Webflow App Development: Creating an app that integrates Frontify DAM with Webflow, enabling content managers, designers, and DX managers to access and use DAM assets within Webflow’s interface.
2. User Experience Optimization: Ensuring streamlined workflows by avoiding system switching and extending Webflow's asset management capabilities through the integration.
3. Project would include the following features:

• Enables OAuth2.0 ensuring users get access to the content they have access to in Frontify.
• Mirrors Frontify structure providing access to Brands, Libraries, Folders, Collections, Projects and the assets within.
• Offers asset search, filtering and navigation capabilities.
• Adds an asset or assets via CDN links.
• Offer asset transformation capabilities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Broke down the project into five phases:

1. Requirements gathering
2. Design Prototype and feature definition.
3. Working prototype.
4. Testing.
5. Launch.

Measurable outcome was to fit the requirements into the timeline and provide a functioning App to our digital and marketing teams by November. This was accomplished and the end product satisfactory.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout was very accommodating throughout the requirements and design stage as well as consultative. Knowing the ins and outs of Webflow they provided very valuable feedback on the design and usability of the App.

They were also very quick on their feet to figure out our API, unknown to them at that stage, and build an successful Webflow App on top of it. 

The different stages of the project were delivered timely and successfully and they were always welcoming of our feedback. 

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their professionalism and how friendly and accommodating they were to our needs.
• How quickly they picked up and were able to go from Design to Development of the App. Understand that they were not familiar with Frontify's API before the project.
• Their responsiveness, we were impressed by how quickly they adapted, tested and collaborated in the different working items.

Are there any areas for improvement or something Flowout could have done differently?

At this stage, I cannot think of any. The team: Ziga, Sergej and Andrej went above and beyond. They are a star team to work with, and I recommend that any company that needs to build on Webflow work with them.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Meridia

Describe what your company does in a single sentence.

We are an AgTech company specialised in field data solutions in complex and smallholder-heavy agri-commodity supply chains such as cocoa, coffee, palm oil, rubber and soy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Migrate the website to Webflow
• Create templates of the pages
• Enhance the design of the website
• Create templates in CMS

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We reached out to Flowout to migrate our website from Squarespace to Webflow to make it easier to manage and make it faster for SEO.

The scope was about 15 different pages (including CMS items). 

The Flowout team came up with the main visual look for the first week, and then in two months they finished the project with some additional requests, like creating Lottie animation for home and product pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Almost all pages got perfect core web vitals scores. Website traffic went up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency was very quick in messages and their dashboard. They were very responsive and flexible.

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their super-fast reaction to the feedback and attention to detail were most impressive.

Are there any areas for improvement or something Flowout could have done differently?

Nothing comes to my mind.

BACKGROUND

Please describe your company and position.

I am the Head of Growth & Marketing of Foxglove

Describe what your company does in a single sentence.

Robotics and embodied AI companies use Foxglove to visualize, debug, and manage their multimodal robotic data in a single, purpose-built platform, accelerating and scaling their robotics development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Implement a brand new fully redesigned website.
• Increase the performance, accessibility, and SEO
• Update messaging and positioning.

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Implement the brand new fully designed website on Webflow. 
• Migrate all existing blogs, customer stories, tutorials, and existing content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A fully redesigned website implemented before the go-live deadline.
• increase performance scores from the 70's to high 90's and most pages 100
• increased all pages accessibility and SEO scores to above 90.
• Enabled the marketing team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout managed everything with us though Figma comments, Slack, and markup.io. Design questions occured in Figma where we designed the website, implementation fixes were caught and addressed in markup.io, and all other communication occured, along with daily recaps, in Slack. The project management side of things was a breeze and communication was fluid and clear.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

Their adaptability; their knowledge; their level of professionalism; and the fact that they felt like a part of our team from day one. They just got it done and continued to make things fun while doing so.

Are there any areas for improvement or something Flowout could have done differently?

If I went back to do it all over again I wouldn't change a thing. Flowout are incredible.

BACKGROUND

Please describe your company and position.

I am the Co-founder & Head of Design of Accelo

Describe what your company does in a single sentence.

Accelo is used and loved by professional service businesses around the world to manage their business operations, profitably. From quote to cash!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build and launch a world class website for our product
• Work with experts in Webflow that can help guide decisions and best practice

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Expertise in Webflow

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Flowout to build a new website for us to market our Accelo product to grow our clientbase. While we did a lot of design in house, they also contributed to design in a significant way as well. Our site has hundreds of pages, with over 20 unique page layouts. This was not a problem at all for Flowout.

They also worked with an SEO agency we engaged, collaborating on best practice, making sure we not only had a beautiful, fast site, but also once with SEO best practice. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A modern site, that visually stacks up with the best out there
• A site that's easy for our marketing team to update
• Custom animation work in the form of lottie files. We had a vision for this, and Flowout executed this perfectly.
• Transferred over huge amounts of existing pages and blog posts from our old site, all working well on our new site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We setup a shared Slack channel with Flowout, and they were incredibly responive in it. If we needed a call, we jumped on a call. They were great!

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They'd tell us when they thought something wasn't a great idea and why, then suggest a better way of doing it. It was refreshing.

Are there any areas for improvement or something Flowout could have done differently?

Nothing I can think of, they were great.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Composabl

Describe what your company does in a single sentence.

Industrial Autonomous AI Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Develop new front page of website to drive lead gen and press release traffic

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Referred to me

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Compoabl is a start-up that hit the ground running and had to get a website up fast. Additionally, we had to find ways to express the complex nature of what we do in Industrial AI solutions and Flowout helped us create images and animations that accomplished a visual way of expressing what we do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In a very short amount of time, we were able to complete and launch:

• A fully revised home page that included a complex animation feature.
• A brand new About us page and the subpages/bio pages needed.
• A brand new Resources page with many types of assets
• A home page form & CTA that was the keystone to a week where we had major PR and lead capture opportunities.

All of this done on a timeline that most agencies would not be able to keep up with, specifically with the quality of design and speed of communication.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Great communication through slack, online project management portal and email.
• Great project management dashboard.
• Great responsiveness and flexibility to work with you on urgent projects.
• Items were delivered on time.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive to me was the fact that I had just taken the Head of Marketing job within 2 weeks of a HUGE press release launch and Flowout had to manage a new contact and a very truncated project timeline. They truly rose to the occasion, and we were able to pull off the almost impossible by getting everything we needed up on our website before the press release madness. We worked up an hour or so before the press went out. They did great!

Are there any areas for improvement or something Flowout could have done differently?

No they are organized and communicative.