Flowout

BACKGROUND

Please describe your company and position.

 I am the Product Marketing Manager of a software company 

Describe what your company does in a single sentence.

We are an AI close automation platform for accounting teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Create new product webpages
• Website redesign in preparation for a fundraise

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• Good value for cost
• Other

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Flowout to deliver 
1. A new navigation bar with new design and content
2. General updates across the company website
3. An integrations page with unique graphic design + CMS
4. A complete website redesign with new branding, fonts, colors, etc.
5. Multiple new product pages

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a really high bar for good work. And this meant consistently asking Flowout to iterate and give multiple versions. 
The measurable outcome was us being happy with the work, and we are very happy.
Additionally, we had very tight deadlines and Flowout met every deadline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time. Every time Flowout committed to a deadline, they delivered and always gave proactive updates so there were no surprises. Flowout also communicated with us consistently over Slack. They understood the time pressure we were facing and worked with urgency.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

Flowout's quickness and responsiveness. If you need something done and communicate a deadline, Flowout will make sure to acknowledge it and deliver.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing of jscreen

Describe what your company does in a single sentence.

jscreen is a national non-profit that provides at-home reproductive carrier screening and hereditary cancer, helping people understand their genetic risk and develop personalized health plans with their doctor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build website
• Help with SEO
• Build campaign landing pages

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowout helped jscreen rebuild our website using Webflow, implementing our new brand design and new content. Flowout also helps us maintain the website and build campaign-specific landing pages. Flowout also provided a comprehensive SEO audit with a hundred pages of detailed recommendations, and worked with us to implement the recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flowout successfully rebuilt our website, migrating it to Webflow and implementing new UI designs and branding. Using their custom dashboard, we work on dozens of requests, ranging from updating content on the site to changing our pricing to developing campaign-specific landing pages. Flowout was our partner for a huge PR initiative that involved being featured live on national TV, helping us build campaign-specific landing pages and work out the webpage flow for event-specific orders. On the SEO front, Flowout also delivered a very detailed, lengthy SEO audit with lots of opportunities to improve our rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very responsive and flexible. They delivered items on time. They do not have a dedicated project manager, but a team leader acts as the project manager and go-between between the client and the developers.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

The team is very smart and adaptable; they're there to help, and there is absolutely no fuss or drama on the team. They communicate clearly and work fast. 

Are there any areas for improvement or something Flowout could have done differently?

Sometimes the staging landing pages don't exactly match the Figma or have little errors. When I discussed this with the team lead, we made sure to comment on the pages in markup before we reviewed the staging site. This allows us to capture all changes in one place and provide a reference for the developer.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a Software company

Describe what your company does in a single sentence.

Secure government cloud solutions built to modernize tax collection, e-payment, and financial auction services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build an MVP website for a modern look and feel.

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided Flowout with wireframes for each page we wanted developed, as well as detailed descriptions of each animation and graphic that we wanted them to produce.

We asked for assistance with migration from our old website platform on to Webflow, and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MVP website was created successfully.

Responsiveness across different devices was ensured.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initially I felt that the project management touch was too light and that our kickoff meeting was not well prepared. When I discussed this with our sales rep, the issue was fixed immediately. From then on, project management support was at just the right level for us. If our PM had to be out of office, we still felt supported by others on the team. 

We worked in a very different time zone from the project team which at times hindered some communication efforts via slack. However, I am appreciative that Flowout uses slack, since that is a tool that our company leans on heavily. 

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very knowledgeable about Webflow and were able to bridge the knowledge gap that we had.

Turnaround times for getting updated proofs and mock ups were very quick.

Their migration plan was comprehensive and exactly what we needed.

Are there any areas for improvement or something Flowout could have done differently?

Flowout understood our high level vision for the site, but failed to help us bring that down to a granular level and apply it to the details. We had to work extensively with Flowout developers to explain over and over again what graphic assets we wanted to tie our brand together. It caused some friction. They generally just didn't "get us," and further didn't ask clarifying questions on how they could get to that level of understanding. Many graphics and animations went through several iterations of back and forth discussion, which slowed us down on the project. 

I wish that Flowout had taken more ownership in understanding our vision and aligning with that. Instead, they seemed to just follow our instructions exactly. 

Flowout should calculate in more accurate buffer time for brand alignment and understanding goals before charging for lottie and animation work. We didn't get to addressing lottie and animation work until month 2 of our 4 month contract. They should have just billed us for 3 months up front, instead of having us negotiate tacking that first month onto the end (for a total 5 month contract). 

BACKGROUND

Please describe your company and position.

I am the AI Ecosystem, Strategic Partnerships of ActiveCampaign

Describe what your company does in a single sentence.

ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Developing a Webflow App for ActiveCampaign

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project's primary objective was the ground-up development of a Webflow-hosted web application to serve the mutual customer base of ActiveCampaign and Webflow. Flowout was specifically hired for their deep Webflow expertise to build the ActiveCampaign App for Webflow from scratch. This was categorized as a complex, strategic development effort that went beyond simple execution: Custom Application Development: The core scope involved the comprehensive coding and engineering of the application to function seamlessly within the Webflow ecosystem. Strategic Consultation: Flowout employed a consultative strategy, proactively helping the ActiveCampaign team "tease out critical use cases and user journeys" that hadn't been initially considered. This ensured the app's foundation was robust and covered both simple and advanced scenarios. Agency-Focused UI/UX Design: A crucial part of the scope was designing the app's interface specifically with agency partners in mind, enabling them to seamlessly manage multiple client websites using the application.   Key Deliverables  The project was completed successfully within the 12-week timeframe: Integration Functionality: The app successfully addressed key customer challenges by making it dramatically simpler to implement: Connect and Map Webflow forms to ActiveCampaign  Map and send form submissions directly to ActiveCampaign without leaving your Webflow environment.  One-click embed any of your ActiveCampaign inline, floating bar, floating box, or modal forms. Create ActiveCampaign lists, tags, and fields in Webflow Set up site and event tracking with a few clicks - no coding required.  Built-in Custom Objects experience where customer can see and take action all previous form submissions in ActiveCampaign Long-Term Partnership: As a direct result of the quality and success of the deliverables, Flowout holds a multi-year support and maintenance retainer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeliness: The project was completed successfully within the 12-week timeframe.

Customer Adoption: There is evidence of strong adoption of the integration by mutual ActiveCampaign and Webflow customers.

Business Growth/Lead Generation: The integration's success led to a notable increase in inquiries about the ActiveCampaign platform and our agency program.

Technical Success/Problem Solving: The resulting integration directly addresses key challenges for mutual customers, making it dramatically simpler to implement core functionalities (AC Forms, native Webflow forms, and site/event tracking), which is characterized as a "massive win" for the user base.

Value Delivery: The pricing was competitive, and the quality of the final product delivered excellent value for the cost, which easily exceeded expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout's approach was highly collaborative and felt like a true partnership. The project management style was flexible, which was considered a "huge asset," ensuring the team could pivot when necessary without compromising the quality of the final product. The client noted that the entire experience felt like the Flowout Development Team was seamlessly integrated with the ActiveCampaign product team.

Delivery Time: They were completely punctual. The entire complex project was delivered successfully within the 12-week timeframe.

Responsiveness to Needs: Flowout was highly responsive, both proactively and reactively:

Communication: Communication was seamless, utilizing Slack extensively.

Ticket Response: They provided and met a high standard of responsiveness within 24 hours for any question or customer ticket.

Proactive Consultation: Beyond standard support, they took a consultative strategy, proactively helping to "tease out critical use cases" that the client had not initially considered. This hands-on approach ensured the final MVP was built with the "best possible foundation."

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Seamless Partnership and Consultative Strategy:
 

The most unique and impressive factor was the level of collaboration and integration. The client felt the partnership went far beyond a typical vendor relationship:

• Seamless Integration: "The entire experience feels like the Flowout Development Team is seamlessly integrated with the ActiveCampaign product team."
• Proactive Strategy: They employed a truly consultative strategy, proactively helping to tease out critical use cases and user journeys the client had not initially considered. This hands-on approach ensured the best possible product foundation.
• Professionalism: The client praised their professionalism and hands-on approach to every detail.

2. High-Profile Expertise and External Validation:
 

• Webflow was chosen due to their proven track record building out other high-profile Webflow applications.
• They came highly recommended by the Webflow team itself, indicating a rare level of trust and specialized knowledge within the ecosystem.

3. Exceptional Value and Flexibility:
 

Despite the high-end, custom work (building the app from scratch), they maintained excellent performance metrics:

• Their pricing is competitive, delivering excellent value for the cost, which easily exceeded expectations.
• They demonstrated significant flexibility in project management, which was a "huge asset" in allowing the client to pivot without compromising the high quality of the final result.

Are there any areas for improvement or something Flowout could have done differently?

I cannot think of an area where major improvements are required.

BACKGROUND

Please describe your company and position.

I am the Founder of Shop with Friends

Describe what your company does in a single sentence.

We're a B2B SaaS for Fashion Brands on Shopify (our product is a Shopify App).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Design & build a new website from scratch on Webflow
• Increase conversions (meetings booked & installs)

SOLUTION

How did you find Flowout?

• Online Search
• Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with a loose requirements doc that outlined some of the content we envisioned being on the site, examples of sites we liked, etc. but I would not call those requirements complete or ready for design/dev.  Flowout worked with us to detail out the requirements and make sure we were clear on what we were looking for, then worked on the design, and finally implementation in Webflow and Go-Live.The website was fairly standard (not overly simple or overly complex) but it did require the use of lotties, custom code, and GSAP animations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was critical to us that this project was completed on-time (30 days from kickoff to Go-Live), on budget, and that we were happy with the quality of the site (design, implementation, performance, etc.).

The Flowout team went above and beyond expectations, we got far better results than we anticipated, coudln't be happier with the result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive. They have an extremely organized process but they were also flexible and willing to work with us the way we like to work. The timeline was clear from the beginning, they had several check-ins to make sure we were on track. They adjusted to mid-project changes well, and delivered on time

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quality & speed of the work, both on design and development. We're experienced in these kinds of projects and have never seen a team like this. We will be working with them on every future project.

Are there any areas for improvement or something Flowout could have done differently?

Minor feedback! Their pricing rate is great, but their pricing model wasn't a perfect fit for us. I understand why they use the model and I think it probably is a great fit for most companies. If it was a real issue for us I think they would have been flexible on the model with us. 

BACKGROUND

Please describe your company and position.

I am the Director of Product Design of Inunity

Describe what your company does in a single sentence.

Inunity is a people-first acquisition company with a growing portfolio of software products. Inspired teams, industry expertise, and stellar processes fuel our industry-leading software products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build web pages and unique interactive experiences within Webflow
• Assist in designing multiple marketing web pages for various product features

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowout helped us to build a series of web pages, from design to engineering, to help promote new and existing feature releases, and improve our search engine performance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each feature page that Flowout built went through the entire the process very quickly, with minimal feedback rounds, and without compromising the overall quality of work. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management and communication always exceeds expectations. Projects are addressed in a very timely manner - responses are always thorough and quick.

What was your primary form of communication with Flowout?

Email or Messaging App

What did you find most impressive or unique about this company?

No matter who we worked with on the team for any project, from design to engineering, the work was consistently great. It's a relief to have such a consistently dependable service, no matter the scale of the ask.

Are there any areas for improvement or something Flowout could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Aloware

Describe what your company does in a single sentence.

Aloware is an AI-driven contact center solution built for CRMs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• re design the website
• migrate to WebFlow from WordPress

SOLUTION

How did you find Flowout?

Online Search

Why did you select Flowout over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Flowout were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

FlowOut was exactly the partner we needed to modernize our website. From day one, their team treated the project as a real collaboration, taking the time to learn our brand voice, audience, and growth goals before sketching a single wireframe. Weekly checkpoints kept us in the loop, Figma prototypes captured feedback instantly, and their creative direction nudged us toward a cleaner, bolder look that still feels like “us.”

The big jump from our aging WordPress setup to Webflow could have been stressful, but FlowOut made it painless. They mapped every URL for SEO continuity, rebuilt complex page layouts without a hiccup, and set up a Webflow CMS that even our non-technical folks can use. Launch day felt almost too calm in the best possible way: no downtime, no broken links, and noticeably faster page-load speeds.

What really impressed us was their follow-through. After launch they shared clear documentation, ran a hands-on training session for our content team, and stayed responsive to every fine-tuning request. If you need an agency with equal parts creativity and technical skill, FlowOut is an easy choice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The cut-over to Webflow happened outside business hours and was fully functional when teams logged in the next morning.

Every legacy WordPress URL was 301-redirected, preventing ranking losses and eliminating “404” errors on launch day.

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets FlowOut apart is the rare blend of rigorous process and genuine partnership they bring to every phase of a project. They combine agency-level creative talent with an engineer’s obsession for detail—so you never have to choose between a bold visual concept and rock-solid technical execution. Their weekly “show-and-tell” checkpoints feel more like co-creating with an in-house team than reviewing a vendor’s work, and they proactively surface potential roadblocks (SEO impacts, CMS logic, accessibility) before they become issues. Add to that their commitment to zero-downtime launches and the clear, user-friendly documentation they hand over after go-live, and you have a partner who’s as invested in your long-term success as they are in meeting the launch date.

Are there any areas for improvement or something Flowout could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Brand Marketing of WebPT

Describe what your company does in a single sentence.

WebPT is a SaaS software provider for Rehab Therapy professionals to operate their practice; the fully-featured platform provides tools for marketing, front office efficiency, clinical operations and documentation, billing and RCM services, data and clinic operations, and data analysis—including deep AI integration and workflow optimization. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Build new website pages based on current style
• Ideate new UI/UX for website
• Build new homepage and pillar content pages for website

SOLUTION

How did you find Flowout?

Referral

Why did you select Flowout over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a scattering of 15 pages to be revised and updated. It also includes new ideas for the design and usability for the homepage and rethinking how we build content pages to engage with web visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measure number of visitors, page loads, time on page, and scroll distance. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Flowout is wonderful at delivering on time. They are responsive when we need items prioritized. The team follows-up when items are waiting approval, and offers multiple options for design, which is great because my leadership are design-oriented and like to piece different ideas together and reach an amalgam solution. 

What was your primary form of communication with Flowout?

Virtual Meeting

What did you find most impressive or unique about this company?

Solid layout ideation and ability to "push" the envelope when I ask for something MORE — outside the same types of layouts our website has always utilized. 

Are there any areas for improvement or something Flowout could have done differently?

Flowout is full of knowledgeable and professional creatives, and it's a delight to work with them. 

BACKGROUND

Please describe your company and position.

I am the Senior Associate of Silicon Gardens

Describe what your company does in a single sentence.

VC firm - investing in startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Flowout to accomplish?

• Full design and development of our new website

SOLUTION

How did you find Flowout?

From local startup

Why did you select Flowout over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Full service (development + design)

How many teammates from Flowout were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flowout was responsible for the complete redesign and development of our new website. The scope of work included both the visual and technical overhaul of our previous site, with a strong focus on improving user experience, brand positioning, and conversion flow.

Key deliverables included:

• Strategic wireframing and UX design based on our goals and audience
• Full visual redesign aligned with our updated brand identity
• Custom Webflow development, ensuring responsive behavior across devices
• CMS integration for easier content management on our side
• Performance optimization and SEO best practices implementation
• Assistance with domain setup and launch coordination
• The project was delivered on time, and the Flowout team maintained excellent communication and flexibility throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We did not track specific measurable outcomes post-launch, as the primary goal of the project was not performance optimization but rather the creation of a clean, modern, and fast new website. The result is a significantly improved online presence - visually aligned with our brand, easy to navigate, and much more efficient to manage internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. All deliverables were completed on time and the Flowout team was extremely responsive throughout the entire process. Communication was smooth and fast - we always felt like we were in good hands.

What stood out the most was their dedication: they even provided support and completed urgent tasks over the weekend when needed. A special thanks to Petra for going above and beyond - her commitment and flexibility made a big difference.

What was your primary form of communication with Flowout?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speed, quality and reliability.

Are there any areas for improvement or something Flowout could have done differently?

No.