Dot Com Infoway

BACKGROUND

I run a startup digital-based spirituality and lifestyle magazine available on Apple Newsstand. 

My role as editor is to ensure that the magazine runs smoothly, looks good, and that all marketing aspects are researched and conducted properly. 

OPPORTUNITY / CHALLENGE

The magazine needed more downloads and installs to reach a larger target audience with our message. We needed to grow our subscriber base and expand our content reach to influence more consumers. 

SOLUTION

Dot Com Infoway provided us with a variety of marketing methods that included app keyword optimization, detailed app reports, press releases, along with social media marketing on Facebook, Twitter, Google Plus, and YouTube.

They helped us increase magazine forum and website reviews and boosted the app's ranking with ratings and reviews. Overall, the marketing campaign lasted for around 30 days, and the app ranking is still improving gradually. 

RESULTS & FEEDBACK

Because of their marketing efforts, the app achieved the first ranking in the U.S. Entertainment section and the 17th position in the U.S. Newsstand. Currently, we are ranked 13th in the Newsstand category for the targeted keywords and the number of subscribers is continuing to grow daily. 

BACKGROUND

[We are] a mobile app and game development company with mobile games. We also produce SaaS [Software as a Service] product, a backend service for mobile app/game developers.

I am the founder and CEO. I am responsible for strategy and company vision.

OPPORTUNITY / CHALLENGE

We had a big challenge with user acquisition when we introduced our first mobile game. We had quite a few challenges with mobile app marketing.

The target market was parents with kids between the ages of 5 and 15 and young children who could download the game themselves. We also have some adults play the games who are nostalgic for the games from their childhoods.

We needed to achieve a user acquisition target of around 1,000 users per day to scale our operations to 100,000 total installs within a three-month time period.

SOLUTION

We added an install tracker SDK and started marketing and advertising on the Dot Com Infoway network for user acquisition. Our key selection criteria were valuable users acquired through trackable and cost-effective means. Dot Com Infoway made the job easier with their presence in the network and the reach they helped us achieve.

RESULTS & FEEDBACK

They had a wonderful performance with great attention to detail and prompt responses to issues. We had a great team backing us up on our campaigns and were able to make changes quickly based on user feedback. We were able to scale up to the installs per day as originally planned and also added more installs than the original target.

User acquisition is rising at a rapid rate, and we will continue to invest in user acquisition with Dot Com Infoway.

BACKGROUND

Could you give a general overview of the work they did for your company?

As far as the work they directly do on our behalf, we used them for a lot of SEO stuff. We really enjoyed getting to No. 1 in our market. It certainly doesn’t hurt us any but, on top of that, we were so impressed with the work that they did for SEO. We actually make them my SEO provider now for my clients.

How long have you been working with them?

I’d say probably about a year and a half now at least.

OPPORTUNITY / CHALLENGE

What was the reason you originally turned to them? 

We’re doing our own SEO to a certain degree, but it just wasn’t working. So, we thought it’s time to try something new, and I feel really spoiled that we found them right out of the gate.

Do you remember how you found them?

Yes. I think they were doing some work for another guy who we met out of the Bay Area, and they were doing some website development. It was a large custom application. Then, we found out how large DCI actually was, and that they did have multiple areas. We asked them about SEO, so they put us in touch with the right people, and we got it off and running.

SOLUTION

What would you say is the general cost range for the work they do for you?

I’m probably paying them about $50,000 a year right now just for some work that I’m having them do. I don’t know on average what their cost range would be for most Web development projects. I haven’t done a lot of Web development with them. I’ve done some mobile apps through them, and they’re usually less than $6,000 for a lot of what we ask them to do.

The mobile apps are mostly for your clients you’re working with?

They were initially because we’re ramping up our own team. We tried with them initially, and it needs to be something unique. It’s a platform we don’t operate in. DCI was a go-to for that, but we must save our own mobile app team at this point where we just experimented with DCI.

That $50,000 a year, is that for the SEO for your company, and for you and your clients combined?

Most of that is for my company, but some of that is the clients.

RESULTS & FEEDBACK

Do you have any specific results that you might be able to share of how well they’ve done?

Yes. For us, we’re usually in the top three in our market. Top three positions for most every term that we want. For the clients, they can usually get them up to No. 1 or No. 2 within 60 days. So, it’s really powerful and fast SEO.

Is there anything that you find unique or special compared to other development firms you’ve worked with?

One of the things I really like about them is their follow-up skills because I’m not always the best to getting back to them in a timely manner. So, I love the reminders. I love knowing that someone’s on top of it. I don’t have to chase them – they chase me, which is fantastic. Just try finding development firms that do that really well. Just try finding development firms that do that really well.

Do you think there’s anything  they could improve a bit or do slightly different?

In my perfect world, I think it’d be wonderful if the writing was a little bit better as far as just English content, but the problem there is we’re native English speakers and a lot of the writers are in India, so even though it’s the official language, there’s always going to be that little bit of a different, right? It’s my perfect world scenario, but it’s my responsibility to screen everything and filter it out. A key of mine also is I don’t like a lot of writing that Americans do either, so I’m pretty biased.

It sounds like too you’d recommend them to other people, and that you’re going to keep using them?

Yes. The way I recommend them, though, is I provide the SEO and everyone’s doing the work behind the scenes, they white label it for me. If I didn’t like them, I wouldn’t use them. They’re fantastic.

BACKGROUND

Please describe your company and position.

I am the CEO of UNIVERSIMM

Describe what your company does in a single sentence.

Universimm is an entertainment that focuses on hyper-relevant content. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dot Com Infoway to accomplish?

• App Installs
• Ad Creatives
• ASO

SOLUTION

How did you find Dot Com Infoway?

Online Search

Why did you select Dot Com Infoway over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Dot Com Infoway were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ASO, Ad Creatives, App Install Campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly Reports and updates 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All tasks completed and communication is on Basecamp. 

What was your primary form of communication with Dot Com Infoway?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by Dot Com Infoway's great communication and willingness to help. 

Are there any areas for improvement or something Dot Com Infoway could have done differently?

None. 

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Stock Squad

Describe what your company does in a single sentence.

Digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dot Com Infoway to accomplish?

• Increase download
• Increase organic download
• App engagement stratergy

SOLUTION

How did you find Dot Com Infoway?

Online Search

Why did you select Dot Com Infoway over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Dot Com Infoway were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing for a new app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The gave us good cpc over the period

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time most of the time.However they over took work beyond their capacity.

What was your primary form of communication with Dot Com Infoway?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were prepared for our meetings.

Are there any areas for improvement or something Dot Com Infoway could have done differently?

Suggestion of software 

BACKGROUND

Please describe your company and position.

I am a teammate of SenseUs

Describe what your company does in a single sentence.

World Peace

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dot Com Infoway to accomplish?

• Using tech for good

SOLUTION

How did you find Dot Com Infoway?

• Online Search
• Clutch Site

Why did you select Dot Com Infoway over others?

Chella's lies!!!

How many teammates from Dot Com Infoway were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I will never forget the night Chella convinced me that he wanted to help me with a project for world peace. The exact quote he used to convince me to pay him was "I WILL TAKE ON THIS PROJECT AS IF IT WERE MY OWN". This was the only reason I signed on with him and started paying despite my continued reluctance that we have not made our intentions clear enough. Soon enough, I came to realize this was the biggest mistake I had ever made.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As soon as this doomed process began, it was apparent that the very reason I was convinced to sign on was nothing but a lie to take my money. Chella, this man who just before game me his word that this project would be his own, completely tossed me off to people who could care less (just like him) and merely were content to let me babble on forever and say yes to everything without even thinking about what we were actually creating.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I ended up having to walk away after a prolonged period of hell feeling how deceptive this process was and begging him to care and be honest . This company, as far as I'm concerned, stole nearly 10 grand from me under deceptive practices from what we initially agreed upon and I have the emails to show how this man was objectively failing that every step of the way. Still so ashamed I fell for this glorified con artist.

What was your primary form of communication with Dot Com Infoway?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This man's persistent ability to deny the fundamental principal to which he and I both know was the reason I chose to give his company my money is something only our God will know in the end. I just do not want him or the people over there to forget how much torment this one disgusting lie, to make such a little piece of profit, has broken me as a human being and has made this process such a difficult one to have faith in and trust others, after meeting Chella.

Are there any areas for improvement or something Dot Com Infoway could have done differently?

Everything. When something is based on a lie then nothing pure can grow from it and this project more than any required a pure connection, which was the very agreement this man claimed to make.

Company Responses

BACKGROUND

Please describe your company and your position there.

Howly is an open to public online marketplace that operates as an app and website. Vice President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dot Com Infoway, and what were your goals?

We hired them for marketing and to get us more downloads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Great reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Full digital i marketing:

• Social media Ads
• Email campaign
• Influencer campaign
• SEO
• APP store optimization

How many resources from the vendor's team worked with you, and what were their positions?

Full marketing team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is on going.

How effective was the workflow between your team and theirs?

Dot Com Infoway is very communicative and organized using the Basecamp program.

What did you find most impressive or unique about this company?

The transparency

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the owner of a mobile marketplace app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dot Com Infoway, and what were your goals?

We were launching a mobile marketplace app and reached out to DCI for your marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched the company online and had a meeting with them. DCI was very engaged in my project and understood the assignment.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we met to discuss the overview of the mobile application, then we discussed the long term goals and target population. They conduct their own market analysis to understand the project better and assist me.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, design manager, strategic manager and DCI continue to have the staff and resources needed for the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Project still pending as app launch will occur in a few weeks.

How effective was the workflow between your team and theirs?

Very effective. Great communication and DCI goes above and beyond to ensure your satisfaction is met.

What did you find most impressive or unique about this company?

They were very responsive, very knowledgeable, and paid attention to detail.

Are there any areas for improvement or something they could have done differently?

None so far.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Relationship Life Coaching Company. Helping people to build and maintain healthy relationships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dot Com Infoway, and what were your goals?

The goal is to expand the reach of my relationship app, The Good Together Game.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred by a friend who had used them in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We reviewed the app and created a digital media campaign in order to reach the target audience.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager and a social media marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Currently I we are achieving an app download of approximately $0.65.

How effective was the workflow between your team and theirs?

We have a weekly phone conference.

What did you find most impressive or unique about this company?

All of the people who I have worked with are professional, efficient, and courteous.

Are there any areas for improvement or something they could have done differently?

No. I am very satisfied with their performance.

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder & CEO FitYoga is an AI virtual fitness trainer which helps you improve your posture in real-time through the camera of your phone. It also motivates you and counts your metrics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dot Com Infoway, and what were your goals?

We hired DCI for digital marketing and our goal was to acquire 10,000 users in 2 months of the launch

SOLUTION

How did you select this vendor and what were the deciding factors?

I found out about it by surfing the internet and selected them based on reviews from ex-clients and price

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The first step was to understand the brand and the product and then DCI helped us in handling the Digital marketing project end to end from defining user personas to creating assets and running the campaign

How many resources from the vendor's team worked with you, and what were their positions?

3 resources worked closely with us Ram - responsible for technical implementation Manoj - account manager ShaSubashini - handled operations

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far DCI has been on time in terms of maintaining the CAC and achieving the targetted installs

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive or unique about this company?

They were very structured in their approach

Are there any areas for improvement or something they could have done differently?

They can increase the involvement of their technical devs