dNOVO - Digital Marketing & SEO Agency

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an information technology company 

Describe what your company does in a single sentence.

We are a whole range of innovative services which protect the privacy and personal data: complete webmail, an agenda, a storage space - for professionals and families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to get more businesses signing up for our email services. Most of our customers were coming from referrals, partner recommendations, and a few comparison websites. We had been investing in our own website for a while, but it was bringing in very few new accounts.
• We hired dNOVO to improve our search presence, especially for business email hosting, domain email services, and email migration. We were also interested in how companies were using ChatGPT and other AI tools to compare providers.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Online Search

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The first thing dNOVO did was go through our website and identify where people were dropping off. We had a lot of technical information about our email services, but some of the basic questions customers asked during sales calls were barely covered on the site.
• They worked on 16 existing pages and helped us prepare 9 new ones. These covered business email hosting, custom domains, migration, security features, and comparisons between different email solutions. 
• They also fixed technical SEO issues, improved internal links, and reviewed our pricing and sign-up pages. For AI search, dNOVO tested 45 questions across ChatGPT, Gemini, and Perplexity. They looked at how our company appeared in recommendations and what information those tools were using. We then updated several pages and FAQs based on their findings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We started with around 18 new business accounts per month coming from organic search. By the seventh month, that number had increased to 34. The number of demo and migration consultation requests also grew. We went from an average of 12 per month to 27. During the last three months, we signed 41 new business customers through organic search. Together, those accounts represented approximately $96,000 in annual recurring revenue.
• We saw progress in AI search as well. At the beginning, our company appeared in 5 of the 45 questions dNOVO was tracking. By the final review, that had increased to 17. Three customers also mentioned finding us while researching business email providers through ChatGPT. Two of them completed their migrations during the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our technical team was involved quite a bit, especially when we were updating the migration and security pages. There were times when dNOVO needed information from our engineers, and getting an answer could take a few days. They usually sent questions together, which made it easier for us to handle. We had calls twice a month during the first stage and then moved to monthly meetings. I also liked that they kept a shared document with the pages being worked on, the changes made, and what still needed approval. I could check it whenever I wanted.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One thing I remember was a discussion about our email migration page. We had always described migration as a technical service, with details about supported protocols and server configurations. dNOVO showed us the questions people were actually searching for. Most were worried about losing old emails, having downtime, or needing to set everything up again for their employees. We changed the page to explain the process in simpler terms and added answers to those questions. A few weeks later, our sales team started receiving more migration inquiries. People also came to the first call with a better understanding of what was involved. It was a fairly small website change, but it helped.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The AI search reports were a bit difficult to follow at first. There were several tables showing different prompts and responses from each platform. We asked them to put the main changes and recommendations at the beginning of the report. They adjusted the format the following month, and it became much easier to review.

BACKGROUND

Please describe your company and position.

 I am the Founder of an arts, entertainment & music company 

Describe what your company does in a single sentence.

We are professional photographers company specializing in atmospheric portraits, warm family stories, and romantic wedding photography

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had reached a point where most of our photography bookings came from people we'd worked with before or through recommendations. That's great for keeping a business going, but it makes planning a few months ahead pretty difficult. 
• We wanted more commercial clients finding us through Google, particularly companies looking for product photography, corporate headshots, and brand shoots. We hired dNOVO to help us bring in a steadier flow of inquiries and get more value from our advertising budget.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started by going through our website and figuring out which services people were actually searching for. Our portfolio had plenty of photos, but the service pages were pretty basic. dNOVO worked on 12 pages, including separate sections for product photography, corporate headshots, and commercial shoots. They also fixed technical SEO issues and helped organize the portfolio so visitors could find examples relevant to their projects.

For Google Ads, they rebuilt our campaigns around those services and created separate landing pages for the main categories. We reviewed the inquiries together during the first few months and adjusted the keywords based on the types of projects coming in. They also set up better conversion tracking, so we could follow inquiries through to actual bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were averaging around 11 inquiries a month from Google when we started. After six months, that number was closer to 26. The bigger change was in commercial projects. During the final three months, we booked 14 shoots from organic search and Google Ads, including five larger commercial assignments. Those bookings brought in approximately $48,000.

Our cost per inquiry from Google Ads dropped from about $96 to $68. Organic traffic to our main photography service pages also increased by 43%. We started getting inquiries from companies that had never heard of us before. A couple of those clients have since booked additional shoots, which has been especially helpful for planning our schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our schedule changes constantly depending on shoots, editing deadlines, and client approvals. Some weeks I can review everything immediately, and other weeks I'm on location for several days.

dNOVO was pretty flexible with that. They usually sent me a short list of things they needed, and I could get back to them when I had time. We had monthly calls to review results. I also sent them examples of inquiries that came through, especially when we started getting requests for smaller jobs that weren't a priority. They used that feedback to adjust the campaigns.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They helped us figure out which types of photography jobs were actually worth advertising. At one point, we were getting quite a few inquiries for individual portraits. Those sessions filled the calendar, but they also took time away from larger commercial projects.

dNOVO suggested changing the budget allocation and putting more attention on product and brand photography. Within a couple of months, we started receiving more requests from marketing teams and small brands. One of those inquiries turned into a three-day product shoot that was worth more than several weeks of smaller sessions.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

I think we could have planned the website updates a little better around our shooting calendar. There were a couple of weeks when they needed new portfolio images and service descriptions while we were busy with client projects. It slowed down approvals. We eventually started preparing the materials a few weeks ahead, and things moved faster after that.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of North Bridge Legal

Describe what your company does in a single sentence.

North Bridge Legal provides clear, strategic legal advice to individuals, families and businesses across Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Most of our new clients used to come through referrals. That worked well for years, but we wanted to bring in more cases directly through Google. We had a website and were already spending money on advertising. The results were all over the place, though. Some weeks our phones were busy, and other weeks we barely received any new inquiries. We asked dNOVO to take over our SEO and Google Ads. We had a few practice areas we wanted to grow, and we needed a better way to reach people looking for those services.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Online Search

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first month was mostly about figuring out where our marketing budget was going. dNOVO went through our Google Ads account, checked our website, and looked at the inquiries we had received over the previous few months. We also shared information about the cases we had actually signed. They worked on four main practice areas. On the SEO side, they updated 22 service and location pages, improved internal links, fixed technical problems, and prepared 14 content briefs.

Our Google Ads needed quite a bit of attention. They reviewed over 600 search terms, removed irrelevant ones, reorganized the campaigns, and updated the landing pages. They also helped us track which inquiries eventually turned into consultations and signed cases. Our office manager was involved in that part because she handles most of the initial calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the start, around 28% of inquiries from our website and advertising were considered suitable for our practice. Seven months later, that was up to 46%. In the final three months, we had 74 qualified consultations from SEO and Google Ads. Nineteen of those became signed matters, representing approximately $310,000 in projected legal fees.

We also saw our Google Ads cost per qualified consultation decrease from about $420 to $275. Organic search took longer to develop. Around the fifth month, we began seeing a steady increase in consultation requests coming through the website. By the end of the project, those requests were up 38%.

Our office manager mentioned that the calls had become more relevant. People were asking about services we actually offered, and our lawyers were spending more time on consultations that had a real chance of becoming cases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was involved in the bigger decisions, and our office manager handled most of the feedback about incoming calls. We had monthly meetings with dNOVO. They would show us what had changed, which practice areas were performing well, and where they wanted to adjust the budget.

There was one situation where we started getting a lot of inquiries about a particular legal service. Our office manager flagged it, and dNOVO reviewed the search terms and made changes to the campaign within a couple of days. That kind of communication worked well for us. The team kept things moving, and we could focus on our clients.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I remember one campaign that was bringing in a surprising number of leads. The advertising cost looked good, so we assumed it was performing well. During one of our reviews, dNOVO asked us to check how many of those people had actually booked consultations.

The answer was disappointing. Only about 12% of the inquiries were suitable for our practice. They suggested moving part of that budget to two other practice areas. The cost per inquiry was higher there, but those calls were much more promising. A month later, we had signed more cases from those campaigns. I appreciated that they took the time to look at what happened after someone contacted us.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing special that I can mentioned here.

BACKGROUND

Please describe your company and position.

 I am the Account Manager of a medical company 

Describe what your company does in a single sentence.

Trusted supplier for inhibitors, antibodies, proteins, kits, and reagents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to increase the number of new clients coming through search. Our referrals were strong, and Google was already bringing us some appointments, but the volume changed a lot from month to month. A few of our services also had room for more patients, so we wanted to put more attention there. We hired dNOVO to work on our SEO and Google Ads together. The main goal was pretty straightforward: more appointment requests from people looking for the treatments we provide.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Recommendations

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

dNOVO reviewed our website, Google Ads account, Google Business Profile, and the search terms that had been generating calls and appointment requests. They also spoke with us about which services had capacity and which types of patients we wanted to reach.

They updated 17 treatment and service pages and created briefs for another 11 pages. Around 35 technical SEO issues were fixed during the first part of the project. They also worked on our local search presence and Google Business Profile. For Google Ads, they reorganized the campaigns around our main treatment areas, reviewed more than 500 search terms, added negative keywords, and changed several landing pages.

We gave them feedback from our front desk as well. If the reception team started getting a lot of calls about something irrelevant, dNOVO could see where those calls were coming from and make changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were averaging about 32 new-clients requestes per month from Google when we started. By the sixth month, we were averaging 51. Two treatment areas did particularly well. One went from around 9 new patients a month to 16, and another increased from 6 to 11. Those were both areas where we had wanted to fill more appointments.

Our paid campaigns improved too. The average cost per booked new-patient appointment came down from about $185 to $126. SEO started contributing more around the fourth month. By the end of the project, organic search was generating 42% more appointment requests compared with our starting period. We were also in the top 10 for 21 of the 30 treatment-related searches we were tracking. We had started with eight. Across the last three months, search generated 168 new-patient appointments. That was the number our team paid the most attention to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our front desk became part of the process, which helped a lot. For example, we had one week where they kept getting calls from people looking for a service we don't provide. I sent dNOVO a message with a few examples. They traced most of those calls back to a group of Google Ads searches and cleaned them up that week.

We had a scheduled call once a month. Most smaller things were handled through email, so I rarely needed to make time for extra meetings. They also sent us content in smaller batches because every medical page had to be reviewed by someone on our clinical team. Three or four pages at a time was manageable for us.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They paid attention to what happened at the reception. A marketing report might show 40 calls and make that look like a good month. Our receptionist knows that five were existing patients, four called about something we don't offer, and another six never booked.

dNOVO started using that information in their decisions. Over time, we saw fewer irrelevant calls and more conversations that actually ended with an appointment. It seems like a small detail, but it made the marketing numbers much more useful to us.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The content process was a little heavy during the first month. We received seven pages for clinical review at once, and our physicians took longer than expected to get through them. After that, we changed the process to three or four pages per batch. Approvals moved much faster. I would probably set that schedule during onboarding if we were starting again.

BACKGROUND

Please describe your company and position.

I am the Founder of a life coaching and hypnotherapy company.

Describe what your company does in a single sentence.

Certified life coach and hypnotherapist. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• AI search was becoming difficult to ignore. Potential clients were no longer using only Google to look for a specialost in my area. They could describe their situation to ChatGPT and ask it to suggest what kind of specialist they should speak with or where to find one. I wanted to understand what that meant for my practice. My main questions were quite basic: What does AI know about me? Does it understand the difference between the services I offer? And what would need to change for my professional experience to be represented more accurately? I hired dNOVO primarily for their AI consulting expertise rather than for a traditional marketing campaign.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started by testing 60 questions that reflected the way potential clients might actually use AI to look for professional support. dNOVO tested those across ChatGPT, Gemini, and Perplexity. They weren't only checking whether my name appeared. They looked at whether the AI understood my professional background, the services I provide, the languages I work in, and the types of clients I work with. That gave us a baseline and exposed several gaps. dNOVO then reviewed 14 key pages and profiles connected with my practice and prepared 26 recommendations. These covered the way my services were described, professional credentials, FAQs, website structure, and consistency of information across external sources. We implemented 19 of those recommendations during the engagement and continued monitoring the same group of AI queries to see what changed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We tracked the same 60 AI search questions throughout the engagement. At the beginning, my practice appeared in relevant AI-generated recommendations for 8 of those questions. By the final assessment, that had increased to 23. Accuracy improved as well. In our initial audit, 11 of the responses we reviewed either left out important information about my work or described part of my services incorrectly. By the end, we found that issue in only three responses.

The result I cared about most happened outside the reports. During the project, six prospective clients specifically mentioned that they had first come across my practice through ChatGPT or another AI tool. Four booked an initial consultation, and three continued working with me after that first session. It was a relatively small number, but before the project I couldn't point to a single client and say with confidence that AI had been part of how they discovered me.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I asked a lot of questions, especially during the first month. For example, when the first report showed that I appeared in 8 out of 60 queries, my immediate question was whether 8 was good or bad. They didn't give me an arbitrary benchmark. Instead, they explained why we needed to repeat the same tests and look at the direction of change.

We had a call roughly every two weeks, and I received a short update between meetings when something meaningful changed. There were 26 recommendations in total, but they didn't give me all of them as one large to-do list. We worked through them in smaller groups, usually four or five at a time. That pace worked well for me because I could understand what we were changing and why.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to tell me when a number didn't mean very much. At one point, my name appeared more frequently in one AI platform, and I assumed that was automatically a success. dNOVO pointed out that several of those mentions were for questions that weren't likely to bring the right type of client.

We removed seven of those prompts from our priority group and focused on the questions that were actually relevant to my practice. I appreciated that. They could easily have put the larger number into a report and called it growth.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The first report was 28 pages, which was more information than I personally needed. I mainly wanted three things: what changed, why it mattered, and what I needed to do next. I mentioned that after our first review meeting, and the next reports were much shorter - usually around 8-10 pages with the technical detail available separately. That format was much more useful for me.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Victoria Studios

Describe what your company does in a single sentence.

Our company has two beauty salons that provide a different range of services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had a loyal client base, but too much of our new business still depended on recommendations and people who already knew us. We wanted search to become a more predictable source of new appointments. The goal wasn't simply to bring more people to the website. We wanted to be found when someone was actively looking for a beauty services and was ready to book. We also wanted to improve how our business appeared in AI-powered search and make sure our services were represented accurately when people looked for beauty recommendations.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We offer quite a few different treatments, and one of the first things dNOVO pointed out was that people don't search for all of them in the same way. Instead of trying to rank one general beauty page for everything, they worked through the individual services and identified where we had the best opportunities to attract clients who were already close to making a booking.

They worked on the service pages, technical SEO, internal linking, and our local search presence. Our Google Business Profile was another important part because many clients make a decision directly from Google without spending much time browsing a website. The AI Search work was about making our services and expertise easier for AI tools to interpret when someone asked for beauty salon or treatment recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest change for us was in new-client bookings. Before the project, we were getting around 15-20 first-time appointments per month through Google and organic search. Within six months, that had increased to approximately 35- 40 per month.

We also saw a clear difference in some of the services we specifically wanted to grow. For example, bookings for one of them increased by around 35%, while another one went from approximately 20 to 30 appointments per month. Another useful indicator was how people were finding us. Non-branded organic searches started generating a much larger share of new appointments, rather than clients searching for our business by name. By month, 12 of the priority service-related searches we were tracking had reached Google's top 10, compared with 3 at the beginning.

Most importantly, this translated into the appointment calendar. During the periods we compared, the number of unfilled weekday slots decreased by approximately 25%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beauty is a very operational business. Some weeks a particular service is almost fully booked, while another one has availability we would rather fill. We could give dNOVO that kind of feedback instead of trying to translate everything into marketing terminology. They would adjust priorities accordingly. They also didn't require us to be involved in every small decision. We agreed on what needed our approval and what they could handle independently, which worked well when the salon was busy.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't treat every service as if it had the same customer journey. Someone searching for a new hair colorist may spend quite a lot of time comparing portfolios and techniques. Someone who needs a manicure may simply look for a trusted place with availability nearby. dNOVO accounted for those differences in the search strategy. That sounds obvious when you say it, but it changed how we structured and prioritized the work.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing specific I can point to.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of a children's party planning company.

Describe what your company does in a single sentence.

We create full-scale, atmospheric, turnkey children’s parties. Entertainers, themed parties, custom decor, and entertainment programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had organized children's parties for European families for years, and Canada kept coming up in conversations with people we knew. There are many families there who have moved from Europe, and we thought our experience could translate well. But having experience in Europe doesn't mean parents in Canada will automatically trust you with their child's birthday. We wanted to find out whether we could build a real customer base there. Not just get people to visit a website, but have parents contact us, ask about a date, and eventually book an event. That's what we hired dNOVO to help with.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Recommendations

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We didn't have a Canadian business to promote in the same way we had promoted ourselves in Europe. We had to work out what the Canadian version of our offer should look like first. dNOVO looked at the cities we were considering, the competition, and the kinds of parties parents were searching for. We talked a lot about what we could realistically deliver and what would make a family comfortable booking with a company they hadn't used before. The website work followed from that. We needed Canadian-focused pages, clearer information about our programs, and a booking path that didn't leave parents guessing about the next step. dNOVO handled the SEO structure, technical improvements, and content for the services we decided to prioritize. We also worked on AI Search Optimization. The idea was to make our experience and services easier to understand when someone used AI tools to research party options. I didn't want a separate AI campaign just for the sake of saying we had one; it needed to support the same customer journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the beginning, Canada was mostly an idea. We had European experience, but we didn't have a steady flow of Canadian parents contacting us. The first search improvements appeared after 2 months. By the fifth month, 12 of our priority search terms had reached Google's top 10, compared with only two before the project. These included searches related to children's birthday parties, party entertainers, and themed events in Toronto. What I remember more clearly is when the inquiries started becoming actual bookings. Parents were no longer just asking whether we worked in Canada. They were asking about available dates, specific programs, and what we could arrange for their children. Over 4 months, we received 50 qualified inquiries from Canada and confirmed 19 events. We also learned which locations and types of events were worth investing in. That was important because we couldn't expand everywhere at once.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are used to dealing with last-minute changes. A parent changes the time, a venue has a problem, someone wants to add another activity - that's normal in our business. So I appreciated that dNOVO didn't make every adjustment into a long process. We could discuss something, agree on what needed to happen, and move on. I was also quite involved in the beginning because the Canadian offer was new to us. Once we had agreed on the direction, I didn't need to be involved in every small decision.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood that trust was probably our biggest obstacle. A parent might like the photos and the program, but they're still thinking, “Will these people actually show up? Will my child enjoy it? What happens if something goes wrong?” dNOVO helped us look at the website and search content from that perspective. Their Canadian SEO knowledge was useful, but I think the bigger value was understanding what a new customer needed to see before feeling comfortable making a booking.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

I would have liked to involve our event coordinators a little earlier in some of the content discussions. They hear parents' questions every day and could have helped us identify a few things sooner. We brought them into the process later, and that made the work better. It wasn't a serious problem, just something I would do differently next time.

BACKGROUND

Please describe your company and position.

 I am the Director of a business services company 

Describe what your company does in a single sentence.

Ours is a production company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Our work is very visual. People usually understand what we do once they see the portfolio, but getting them to that point is another matter. We wanted to make search a more useful channel for the production side of the business. In particular, we wanted brands and agencies looking for specific production services to find us without already knowing our name. We also wanted to understand how our work was being represented in AI search, where people increasingly ask for recommendations rather than browse a long list of websites.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first thing we had to get right was the difference between showing our work and explaining what we can actually produce. A portfolio can look great and still leave a prospective client unsure whether you're the right production partner. dNOVO looked at how our services, project pages, and technical site structure were working together. The SEO work focused on making our production capabilities easier to discover through relevant searches, while keeping the visual character of the site intact. We also worked on the information around selected projects: what the brief involved, the type of production, and the capabilities demonstrated by the work. For AI Search Optimization, dNOVO reviewed how clearly our services and expertise could be understood by AI search tools and where additional context was needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with dNOVO, organic search was not a consistent source of new production work for us. Most of our projects came through existing relationships, referrals, or direct outreach. Over 4 months, the number of qualified production briefs coming through organic search increased from around 3-4 per month to 10-12. More importantly, those inquiries resulted in five signed production projects, with a combined contract value of approximately $180,000. We also began receiving briefs from brands and agencies that had not previously worked with us. That was the real change for us: search became a way to start new commercial relationships, rather than just another source of website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our production schedule changes constantly, so we couldn't always give the marketing team immediate feedback. dNOVO worked around that quite well. They would send us a short set of decisions to make, rather than asking us to review everything at once. For example, when we were updating the service pages, they grouped the questions about our capabilities and project examples so our producers could answer them in one session. There was one period when we had two shoots running close together and had to delay approvals. dNOVO adjusted the content schedule and continued with the technical work in the meantime. We didn't lose momentum just because we were busy with client projects

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was that they didn't try to make our website look like a typical SEO-driven agency site. Our portfolio is the main reason people hire us, and we were protective of that. dNOVO found ways to add the information search engines needed without turning the pages into long blocks of marketing copy. They also understood that a production company can be relevant to several different types of searches. Someone might be looking for a specific shoot format, a production partner in a particular city, or a team with experience in a certain kind of campaign. Their recommendations reflected those differences instead of treating all production searches as the same thing.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing major that I can mention here.

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

This is a blogging school. We teach people how to become bloggers, start their own blogs, gain popularity, and increase their income.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• I already had a Europe audience, but most of my marketing wasn't built around people living abroad. Canada was one of the markets I wanted to test because there is a large foreign community there. The goal was to understand whether I could reach that audience consistently and turn that interest into registrations for my programs.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The whole project was built around foreign speakers living in Canada. dNovo researched how that audience was searching, what topics had demand, and how we should present the programs to someone living in Canada rather than Europe. We worked on separate landing pages and messaging, search campaigns, and the path from the first visit to registration. There was also quite a bit of testing. We tried different angles around blogging, personal branding and using content to promote a business or professional expertise. Some brought a lot of interest but very few buyers, so we dropped them and moved the budget elsewhere.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The best result was that Canada became a real source of customers for us. During the project, around 18% of new paid enrollments generated through the campaigns came from Canada. The conversion rate on the Canadian landing pages improved by approximately 26% after the first rounds of testing, and our cost per paid enrollment decreased by about 21% compared with the first month. We also saw people coming in from several Canadian cities rather than one concentrated audience, which gave me more confidence that there was room to keep developing the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My schedule can be unpredictable, especially when I'm launching something, so I wasn't always available for long calls or several rounds of approvals. They adapted to that well. Most things were prepared for me to review and make a decision on quickly. If they needed something specifically from me, they asked directly.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't assume that foreign speakers in Canada should be marketed exactly the same way as my audience in Europe. That distinction became pretty important. The language could stay the same, but people's circumstances, objections and reasons for buying were different. dNovo picked up on that quite early.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

At the beginning, I think we tested too many messages at once. It gave us useful information, but it also took a little longer to understand what was actually moving people toward a purchase.

BACKGROUND

Please describe your company and position.

 I am the Senior Developer of a business services company 

Describe what your company does in a single sentence.

Our company is a team of highly qualified specialists who are dedicated to promoting your business online through one of the most effective channels - Google Ads.

We specialize in driving search traffic to Google. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to enter Canada, and we knew enough about performance marketing to know that simply running more ads wasn't the answer. Our question was whether we could build organic demand in a market where we had very little search presence at the time. We hired dNOVO to develop the Canadian SEO strategy and help us become discoverable both in traditional Google search and newer AI-driven search results.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

dNOVO started with the Canadian search landscape. They reviewed competitors, search demand and the way Canadian companies were looking for the services we offered. Our domain had almost no meaningful organic visibility in Canada at the beginning, so there wasn't much point in making small SEO adjustments. dNOVO built a separate keyword and content structure for the market, created new Canadian-focused landing and service pages, improved internal linking and technical SEO, and worked on content around more specific commercial searches. They also introduced AI Search Optimization into the project. That included restructuring parts of the content so our expertise, services and market focus were easier for AI search tools to understand and reference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with dNOVO, we had very little non-branded organic visibility in Canada, and most of our opportunities in that market came through outbound or paid channels. The first meaningful ranking movement came around the third month. By month five, 17 of the priority commercial searches we were tracking had reached the first page of Google, compared with only two at the start. More importantly, the visibility started turning into business. During the final two months of the engagement, organic search generated 20 qualified opportunities with Canadian companies, resulting in 7 signed clients. We also had a particularly interesting inquiry from a Canadian company that told us they had discovered our company through ChatGPT while researching recruitment partners. That conversation resulted in a signed contract, which was the first concrete example for us of AI search visibility contributing to the sales process. By the end of the engagement, Canada had become a market with a measurable pipeline rather than just an expansion idea. dNOVO helped us establish organic search as a source of commercial opportunities and gave us a foundation we could continue building on after the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We didn't need dNOVO to spend much time explaining basic reporting to us. Most conversations were about what they were seeing, what we were seeing on the commercial side, and what should change next. The work moved at a good pace. dNOVO was also comfortable with us challenging recommendations, which I appreciated.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical SEO knowledge was strong, but the Canadian market experience was probably more valuable to us. There were things we would have approached differently based on our experience in Europe. dNOVO could explain why a particular search or content approach made more sense in Canada and back that up with data. I also liked that they treated AI Search Optimization as an extension of good SEO rather than selling it to us as some completely separate magic service.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing important that could be mantioned here.