dNOVO - Digital Marketing & SEO Agency

BACKGROUND

Please describe your company and position.

I am the Founder of a life coaching and hypnotherapy company.

Describe what your company does in a single sentence.

Certified life coach and hypnotherapist. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• AI search was becoming difficult to ignore. Potential clients were no longer using only Google to look for a specialost in my area. They could describe their situation to ChatGPT and ask it to suggest what kind of specialist they should speak with or where to find one. I wanted to understand what that meant for my practice. My main questions were quite basic: What does AI know about me? Does it understand the difference between the services I offer? And what would need to change for my professional experience to be represented more accurately? I hired dNOVO primarily for their AI consulting expertise rather than for a traditional marketing campaign.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started by testing 60 questions that reflected the way potential clients might actually use AI to look for professional support. dNOVO tested those across ChatGPT, Gemini, and Perplexity. They weren't only checking whether my name appeared. They looked at whether the AI understood my professional background, the services I provide, the languages I work in, and the types of clients I work with. That gave us a baseline and exposed several gaps. dNOVO then reviewed 14 key pages and profiles connected with my practice and prepared 26 recommendations. These covered the way my services were described, professional credentials, FAQs, website structure, and consistency of information across external sources. We implemented 19 of those recommendations during the engagement and continued monitoring the same group of AI queries to see what changed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We tracked the same 60 AI search questions throughout the engagement. At the beginning, my practice appeared in relevant AI-generated recommendations for 8 of those questions. By the final assessment, that had increased to 23. Accuracy improved as well. In our initial audit, 11 of the responses we reviewed either left out important information about my work or described part of my services incorrectly. By the end, we found that issue in only three responses.

The result I cared about most happened outside the reports. During the project, six prospective clients specifically mentioned that they had first come across my practice through ChatGPT or another AI tool. Four booked an initial consultation, and three continued working with me after that first session. It was a relatively small number, but before the project I couldn't point to a single client and say with confidence that AI had been part of how they discovered me.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I asked a lot of questions, especially during the first month. For example, when the first report showed that I appeared in 8 out of 60 queries, my immediate question was whether 8 was good or bad. They didn't give me an arbitrary benchmark. Instead, they explained why we needed to repeat the same tests and look at the direction of change.

We had a call roughly every two weeks, and I received a short update between meetings when something meaningful changed. There were 26 recommendations in total, but they didn't give me all of them as one large to-do list. We worked through them in smaller groups, usually four or five at a time. That pace worked well for me because I could understand what we were changing and why.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to tell me when a number didn't mean very much. At one point, my name appeared more frequently in one AI platform, and I assumed that was automatically a success. dNOVO pointed out that several of those mentions were for questions that weren't likely to bring the right type of client.

We removed seven of those prompts from our priority group and focused on the questions that were actually relevant to my practice. I appreciated that. They could easily have put the larger number into a report and called it growth.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The first report was 28 pages, which was more information than I personally needed. I mainly wanted three things: what changed, why it mattered, and what I needed to do next. I mentioned that after our first review meeting, and the next reports were much shorter - usually around 8-10 pages with the technical detail available separately. That format was much more useful for me.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Victoria Studios

Describe what your company does in a single sentence.

Our company has two beauty salons that provide a different range of services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had a loyal client base, but too much of our new business still depended on recommendations and people who already knew us. We wanted search to become a more predictable source of new appointments. The goal wasn't simply to bring more people to the website. We wanted to be found when someone was actively looking for a beauty services and was ready to book. We also wanted to improve how our business appeared in AI-powered search and make sure our services were represented accurately when people looked for beauty recommendations.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We offer quite a few different treatments, and one of the first things dNOVO pointed out was that people don't search for all of them in the same way. Instead of trying to rank one general beauty page for everything, they worked through the individual services and identified where we had the best opportunities to attract clients who were already close to making a booking.

They worked on the service pages, technical SEO, internal linking, and our local search presence. Our Google Business Profile was another important part because many clients make a decision directly from Google without spending much time browsing a website. The AI Search work was about making our services and expertise easier for AI tools to interpret when someone asked for beauty salon or treatment recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest change for us was in new-client bookings. Before the project, we were getting around 15-20 first-time appointments per month through Google and organic search. Within six months, that had increased to approximately 35- 40 per month.

We also saw a clear difference in some of the services we specifically wanted to grow. For example, bookings for one of them increased by around 35%, while another one went from approximately 20 to 30 appointments per month. Another useful indicator was how people were finding us. Non-branded organic searches started generating a much larger share of new appointments, rather than clients searching for our business by name. By month, 12 of the priority service-related searches we were tracking had reached Google's top 10, compared with 3 at the beginning.

Most importantly, this translated into the appointment calendar. During the periods we compared, the number of unfilled weekday slots decreased by approximately 25%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beauty is a very operational business. Some weeks a particular service is almost fully booked, while another one has availability we would rather fill. We could give dNOVO that kind of feedback instead of trying to translate everything into marketing terminology. They would adjust priorities accordingly. They also didn't require us to be involved in every small decision. We agreed on what needed our approval and what they could handle independently, which worked well when the salon was busy.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't treat every service as if it had the same customer journey. Someone searching for a new hair colorist may spend quite a lot of time comparing portfolios and techniques. Someone who needs a manicure may simply look for a trusted place with availability nearby. dNOVO accounted for those differences in the search strategy. That sounds obvious when you say it, but it changed how we structured and prioritized the work.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing specific I can point to.

BACKGROUND

Please describe your company and position.

I am the Head of marketing of a children's party planning company.

Describe what your company does in a single sentence.

We create full-scale, atmospheric, turnkey children’s parties. Entertainers, themed parties, custom decor, and entertainment programs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had organized children's parties for European families for years, and Canada kept coming up in conversations with people we knew. There are many families there who have moved from Europe, and we thought our experience could translate well. But having experience in Europe doesn't mean parents in Canada will automatically trust you with their child's birthday. We wanted to find out whether we could build a real customer base there. Not just get people to visit a website, but have parents contact us, ask about a date, and eventually book an event. That's what we hired dNOVO to help with.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Recommendations

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We didn't have a Canadian business to promote in the same way we had promoted ourselves in Europe. We had to work out what the Canadian version of our offer should look like first. dNOVO looked at the cities we were considering, the competition, and the kinds of parties parents were searching for. We talked a lot about what we could realistically deliver and what would make a family comfortable booking with a company they hadn't used before. The website work followed from that. We needed Canadian-focused pages, clearer information about our programs, and a booking path that didn't leave parents guessing about the next step. dNOVO handled the SEO structure, technical improvements, and content for the services we decided to prioritize. We also worked on AI Search Optimization. The idea was to make our experience and services easier to understand when someone used AI tools to research party options. I didn't want a separate AI campaign just for the sake of saying we had one; it needed to support the same customer journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the beginning, Canada was mostly an idea. We had European experience, but we didn't have a steady flow of Canadian parents contacting us. The first search improvements appeared after 2 months. By the fifth month, 12 of our priority search terms had reached Google's top 10, compared with only two before the project. These included searches related to children's birthday parties, party entertainers, and themed events in Toronto. What I remember more clearly is when the inquiries started becoming actual bookings. Parents were no longer just asking whether we worked in Canada. They were asking about available dates, specific programs, and what we could arrange for their children. Over 4 months, we received 50 qualified inquiries from Canada and confirmed 19 events. We also learned which locations and types of events were worth investing in. That was important because we couldn't expand everywhere at once.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are used to dealing with last-minute changes. A parent changes the time, a venue has a problem, someone wants to add another activity - that's normal in our business. So I appreciated that dNOVO didn't make every adjustment into a long process. We could discuss something, agree on what needed to happen, and move on. I was also quite involved in the beginning because the Canadian offer was new to us. Once we had agreed on the direction, I didn't need to be involved in every small decision.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood that trust was probably our biggest obstacle. A parent might like the photos and the program, but they're still thinking, “Will these people actually show up? Will my child enjoy it? What happens if something goes wrong?” dNOVO helped us look at the website and search content from that perspective. Their Canadian SEO knowledge was useful, but I think the bigger value was understanding what a new customer needed to see before feeling comfortable making a booking.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

I would have liked to involve our event coordinators a little earlier in some of the content discussions. They hear parents' questions every day and could have helped us identify a few things sooner. We brought them into the process later, and that made the work better. It wasn't a serious problem, just something I would do differently next time.

BACKGROUND

Please describe your company and position.

 I am the Director of a business services company 

Describe what your company does in a single sentence.

Ours is a production company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Our work is very visual. People usually understand what we do once they see the portfolio, but getting them to that point is another matter. We wanted to make search a more useful channel for the production side of the business. In particular, we wanted brands and agencies looking for specific production services to find us without already knowing our name. We also wanted to understand how our work was being represented in AI search, where people increasingly ask for recommendations rather than browse a long list of websites.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first thing we had to get right was the difference between showing our work and explaining what we can actually produce. A portfolio can look great and still leave a prospective client unsure whether you're the right production partner. dNOVO looked at how our services, project pages, and technical site structure were working together. The SEO work focused on making our production capabilities easier to discover through relevant searches, while keeping the visual character of the site intact. We also worked on the information around selected projects: what the brief involved, the type of production, and the capabilities demonstrated by the work. For AI Search Optimization, dNOVO reviewed how clearly our services and expertise could be understood by AI search tools and where additional context was needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before working with dNOVO, organic search was not a consistent source of new production work for us. Most of our projects came through existing relationships, referrals, or direct outreach. Over 4 months, the number of qualified production briefs coming through organic search increased from around 3-4 per month to 10-12. More importantly, those inquiries resulted in five signed production projects, with a combined contract value of approximately $180,000. We also began receiving briefs from brands and agencies that had not previously worked with us. That was the real change for us: search became a way to start new commercial relationships, rather than just another source of website traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our production schedule changes constantly, so we couldn't always give the marketing team immediate feedback. dNOVO worked around that quite well. They would send us a short set of decisions to make, rather than asking us to review everything at once. For example, when we were updating the service pages, they grouped the questions about our capabilities and project examples so our producers could answer them in one session. There was one period when we had two shoots running close together and had to delay approvals. dNOVO adjusted the content schedule and continued with the technical work in the meantime. We didn't lose momentum just because we were busy with client projects

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was that they didn't try to make our website look like a typical SEO-driven agency site. Our portfolio is the main reason people hire us, and we were protective of that. dNOVO found ways to add the information search engines needed without turning the pages into long blocks of marketing copy. They also understood that a production company can be relevant to several different types of searches. Someone might be looking for a specific shoot format, a production partner in a particular city, or a team with experience in a certain kind of campaign. Their recommendations reflected those differences instead of treating all production searches as the same thing.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing major that I can mention here.

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

This is a blogging school. We teach people how to become bloggers, start their own blogs, gain popularity, and increase their income.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• I already had a Europe audience, but most of my marketing wasn't built around people living abroad. Canada was one of the markets I wanted to test because there is a large foreign community there. The goal was to understand whether I could reach that audience consistently and turn that interest into registrations for my programs.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The whole project was built around foreign speakers living in Canada. dNovo researched how that audience was searching, what topics had demand, and how we should present the programs to someone living in Canada rather than Europe. We worked on separate landing pages and messaging, search campaigns, and the path from the first visit to registration. There was also quite a bit of testing. We tried different angles around blogging, personal branding and using content to promote a business or professional expertise. Some brought a lot of interest but very few buyers, so we dropped them and moved the budget elsewhere.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The best result was that Canada became a real source of customers for us. During the project, around 18% of new paid enrollments generated through the campaigns came from Canada. The conversion rate on the Canadian landing pages improved by approximately 26% after the first rounds of testing, and our cost per paid enrollment decreased by about 21% compared with the first month. We also saw people coming in from several Canadian cities rather than one concentrated audience, which gave me more confidence that there was room to keep developing the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My schedule can be unpredictable, especially when I'm launching something, so I wasn't always available for long calls or several rounds of approvals. They adapted to that well. Most things were prepared for me to review and make a decision on quickly. If they needed something specifically from me, they asked directly.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't assume that foreign speakers in Canada should be marketed exactly the same way as my audience in Europe. That distinction became pretty important. The language could stay the same, but people's circumstances, objections and reasons for buying were different. dNovo picked up on that quite early.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

At the beginning, I think we tested too many messages at once. It gave us useful information, but it also took a little longer to understand what was actually moving people toward a purchase.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of a marketing agency.

Describe what your company does in a single sentence.

Marketing agency mainly working with package inserts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We were spending money on paid acquisition but didn't have a very good picture of what happened between the first click and an actual sales conversation. Some campaigns looked fine in the ad platforms but weren't producing the kind of companies our sales team wanted to speak with. We brought dNovo in to help us sort that out and make the paid side of our marketing more accountable.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Online Search

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The first few weeks were mostly about untangling what we already had. dNovo reviewed our Google Ads account, conversion tracking, landing pages, and the way leads were being passed through to sales. We ended up separating campaigns much more clearly by the type of company we wanted to reach instead of putting several audiences into the same setup. They rebuilt parts of the account, cleaned up search terms, adjusted bidding and budgets, and worked with us on a few landing pages where people were dropping off or submitting enquiries without really understanding whether they were a fit. dNovo's team also set up a simpler reporting view so our marketing team could see which campaigns were producing useful conversations, not just form submissions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By December, we were spending about 16% less per qualified enquiry than we had at the start of the project. The landing pages they worked on converted at 5.8%, compared with roughly 3.9% before the changes. The number I cared about more was what happened after the form submission. The share of enquiries that our sales team considered worth following up went from around 46% to 63%. We weren't suddenly getting twice as many leads, but a much larger portion of them made sense for us, which was the point of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was pretty hands-on. We had a short call every couple of weeks, looked at what was actually coming through, and changed things when the lead quality wasn't there. I never felt like we were waiting until the end of the month to find out something hadn't worked.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to cut things that looked good in a report but weren't useful to sales. We had campaigns bringing in clicks at a perfectly reasonable cost, and their recommendation was still to reduce the spend because the people behind those clicks weren't a good fit. I appreciated that.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

The reporting took a little while to get into a format that worked for our team, but once we agreed on what we actually wanted to see, it was fine.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an education company 

Describe what your company does in a single sentence.

We are a distinctive platform featuring hundreds of teachers globally and its proprietary online education system.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted to grow the Europe side of the business. We already knew our product worked, but getting new students consistently was another question. I wanted to rely less on promotions and referrals and build a channel that could bring us students month after month.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

dNovo worked on the Europe version of the site, Google campaigns, search terms and several pages where people decide whether to book a trial lesson. They also helped us rethink some of the content because we had pages that explained a lot about the school but weren't necessarily helping someone make a decision. We tested different searches, offers and landing pages throughout the project. Some worked, some didn't. The ones that worked stayed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For me, the main number was how many trial lessons turned into paying students. Trial lesson bookings from search increased by about 38%, and we improved the conversion from trial lesson to a paid package by roughly 17%. At the same time, our average cost to acquire a new student through paid search came down by around 22%. We also started getting more students from outside the big Europian cities, which was important. We're an online school, so there's no reason our customer base should depend on one city.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I wasn't looking for another team that I had to manage myself. They would bring me an issue, explain what they wanted to change and why, and usually we could make a decision pretty quickly. I was involved when I needed to be, but not in every small thing. That worked well for me.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They paid attention to what happened after someone booked a free lesson. A lot of marketing stops at the lead. For us, a trial booking isn't really a result if that person never buys lessons. dNovo understood that and we ended up looking at the whole path from Google search to becoming a paying student.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing I'd consider a serious issue.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of a pest control products company.

Describe what your company does in a single sentence.

We sell pest control products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We wanted search to become a bigger sales channel for us. Our products already had a good customer base, but sales can be very seasonal. We brought dNovo in to help us capture more of that demand when people were actually searching for our products.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They cleaned up the SEO, worked on paid search, and helped us build out pages around different use cases instead of relying on one product page to do everything. We sell to horse owners, farms, people with chickens, and regular homeowners, so the way people search can be pretty different. We also worked on product copy and some landing page changes before the busier part of the season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The clearest result was sales from search. Revenue coming from organic search increased by about 39% compared with the same period before, and paid search ROAS improved by roughly 28%. We also saw about a 19% lift in conversion rate on the product pages we worked on. A few of the more specific searches around horses, barns, and larger properties ended up converting particularly well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They understood pretty quickly that timing matters for us. If something needs to be live before our season really kicks in, getting it done three weeks later isn't very useful. They kept things moving and were quick when we needed changes. I don't remember having to follow up on deadlines

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They paid attention to what people were actually buying, not just what was getting clicks. There were keywords bringing us plenty of traffic that weren't really selling anything. They were pretty quick to spot that and move the effort elsewhere.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing I'd call a real issue. We changed a few things once we saw what was selling better than expected, and they adjusted with us.

BACKGROUND

Please describe your company and position.

I am the Executive Director of a home healthcare agency.

Describe what your company does in a single sentence.

We're a Home Healthcare Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• We had two things we needed help with: bringing in more families looking for home care and getting more caregiver applications. Both were important for us. There's not much point generating new client inquiries if you don't have enough people available to provide the care.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

• Online Search
• Referral

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We split the work between the care side of the business and recruiting. For care services, they worked on local search, our service pages, Google Ads, and the paths people take before requesting a consultation. On the recruiting side, they helped us get more visibility for caregiver jobs in the areas where we actually needed staff. We made quite a few changes during the project depending on which locations needed clients or caregivers at the time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our monthly care inquiries increased by about 36%, and calls coming from local search were up roughly 29%. The recruiting side did well too. Caregiver applications from search increased by around 40%, which was a big help in a few areas where hiring had been difficult. We were also spending less to get those results. By the later part of the project, our average cost per inquiry from paid search was about 21% lower than when we started.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our priorities could change pretty quickly depending on staffing, so being flexible mattered. If we told them we needed more attention on a certain area or service, they could shift things without turning it into a whole new project.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood pretty quickly that getting us more clients wasn't the whole job. We also needed enough caregivers to support that growth, and they kept both sides in mind when deciding where to put the budget and effort.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing comes to mind. We changed priorities a few times on our end and they handled it well.

BACKGROUND

Please describe your company and position.

I am the Communications Manager of a softball organization

Describe what your company does in a single sentence.

We are a governing body of an official sport in the USA.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire dNOVO - Digital Marketing & SEO Agency to accomplish?

• Our website serves a lot of different audiences, from players and parents to coaches, umpires, and local associations. We hired dNovo because we knew people were searching for our programs online, but they weren't always landing in the right place. We wanted to clean that up and make search work better for the organization as a whole.

SOLUTION

How did you find dNOVO - Digital Marketing & SEO Agency?

Recommendation

Why did you select dNOVO - Digital Marketing & SEO Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from dNOVO - Digital Marketing & SEO Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have pages for memberships, tournaments, national programs, umpire resources, events, and quite a bit more. dNovo went through the site with us and helped identify where search was getting messy or where useful pages were being buried. Some of the work was technical. Some was reorganizing and updating content. They also helped us decide which pages actually needed attention instead of trying to optimize the entire site at once.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw organic traffic to the sections they worked on increase by about 31%. More importantly for us, visits from search to membership and program-related pages increased by roughly 24%, and clicks from those pages into registration were up around 18%. We also had several older resource pages start showing up in search again after they were updated. Those weren't huge numbers individually, but across a site our size, it added up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did a good job keeping things organized, especially considering how many people can be involved on our side.

What was your primary form of communication with dNOVO - Digital Marketing & SEO Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't treat every page like it had the same value. That sounds simple, but with a large website it's easy to spend a lot of time fixing things that don't really matter. They were good at figuring out where the effort would actually make a difference.

Are there any areas for improvement or something dNOVO - Digital Marketing & SEO Agency could have done differently?

Nothing significant comes to mind.