DD.NYC®

BACKGROUND

Please describe your company and position.

I am the Founder of Oojaja

Describe what your company does in a single sentence.

Oojaja is a premium women’s wellness brand creating transparent, thoughtfully formulated daily supplements, beginning with a vegan pectin gummy combining iron, methyl-B12, 5-MTHF folate, vitamin C, and purified Himalayan shilajit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Develop a distinctive, premium brand identity and strategic positioning for Oojaja within the women’s wellness category.
• Translate the brand into production-ready bottle and box packaging that could accommodate real manufacturing, print, and regulatory requirements.
• Design and develop a cohesive, conversion-focused Shopify experience and supporting Amazon and launch creative that builds trust and supports sales.

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

Portfolio

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DD.NYC led a multidisciplinary brand-building engagement for Oojaja, beginning with discovery, research, and strategic positioning. They developed the complete visual identity system, including the logo, typography, color palette, imagery direction, brand guidelines, and supporting brand collateral.

The team then translated that identity into Oojaja’s physical packaging. Deliverables included multiple bottle and box concepts, refinement of the selected direction, production-ready artwork and dielines, barcode placement, and ongoing production support. They worked through practical considerations such as bottle dimensions, available label space, printing methods, material finishes, Pantone color behavior, manufacturer requirements, and evolving regulatory copy without compromising the overall brand direction.

DD.NYC also designed and developed the Shopify experience, including UX research, sitemap and customer-journey planning, responsive page designs, product and educational-content architecture, integrations, quality assurance, and launch support. The site was designed not only to look premium, but also to remain functional, scalable, and manageable by our team after handoff.

As the engagement expanded, DD.NYC also created supporting launch assets, including Amazon product-gallery and A+ content, the Oojaja Notes in-bottle card system, and additional digital and print creative. The central deliverable was ultimately a unified brand system in which the identity, packaging, website, Amazon presence, and supporting materials all feel like parts of the same distinctive premium brand. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Oojaja has not commercially launched yet, so revenue, traffic, and conversion results are not available. Progress is instead demonstrated by completed and approved project milestones:

-A complete visual identity system was established, including the logo, typography, color palette, imagery direction, and brand guidelines.

-The bottle and box packaging progressed through multiple concept rounds and into final manufacturer- and compliance-driven revisions.

-The Shopify experience moved from UX and visual design approval into active development.

-Amazon product-gallery and A+ creative directions were developed and advanced into final asset production.

-The Oojaja Notes concept was transformed into a finished, scalable editorial card system using notes from real women.

-The identity, packaging, website, Amazon assets, and supporting materials now operate as one coherent premium brand system rather than disconnected deliverables.

The most important outcome is that DD.NYC turned an early-stage product concept into a distinctive, credible, and substantially launch-ready consumer brand while maintaining continuity through evolving formulation, manufacturing, packaging, and regulatory requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DD.NYC’s project management has been highly responsive, organized, and collaborative. They communicated through detailed presentation decks, virtual review meetings, shared working files, and clear written follow-ups that documented decisions, open questions, and next steps. Rather than simply presenting designs, they consistently explained the reasoning behind their recommendations, which made complex packaging, website, and production decisions much easier to evaluate.

The project involved several parallel workstreams, and the underlying product continued to evolve. Formulation details, compliance requirements, packaging dimensions, manufacturing constraints, materials, finishes, and launch priorities changed at different stages. Not every original date therefore remained fixed, but DD.NYC was transparent whenever timing needed to be adjusted and responded quickly to new information. They repeatedly revised the work without losing the core brand direction or treating necessary changes as a burden.

They were also proactive about identifying ambiguities before they became production problems. Their team asked specific questions about dielines, label space, print execution, responsive website behavior, Amazon requirements, and how assets would be maintained after handoff. When project management transitioned from Lana to Kseniia, the handoff was exceptionally smooth; the project history and strategic context were preserved, and we did not feel that we had to start over.

Most importantly, they responded to our needs with patience, professionalism, and genuine care. Even during periods when our own direction became more complicated or circular, the team remained constructive and solution-oriented. We consistently understood what they needed from us, what decision came next, and how each workstream connected to the larger launch.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was DD.NYC’s ability to combine exceptional creative taste with practical, real-world execution. They did not approach Oojaja as a collection of isolated deliverables. They understood the larger brand we were trying to build and created a cohesive system across identity, packaging, Shopify, Amazon creative, and supporting brand experiences.

They captured a particularly difficult balance for Oojaja: premium and feminine without becoming clichéd, warm and human without losing credibility, and distinctive without relying on the exaggerated language common in the wellness category. Their work feels considered at every level, from the broader strategic direction down to typography, color, materials, layouts, and the smallest customer touchpoints. This is especially evident in how they translated Oojaja Notes—a concept built around real notes from women to other women—into something emotionally meaningful, editorial, and fully consistent with the larger brand.

They are also unusually strong at connecting design decisions to execution. The team considered manufacturing constraints, label space, print behavior, materials, responsive web design, Amazon requirements, and long-term maintainability rather than producing beautiful concepts that would be difficult to implement.

As a professional photographer and director, I have a high standard for visual work and came into the project with a strong point of view. DD.NYC earned my trust because they did not merely follow my references or instructions. They absorbed the intent, challenged ideas when appropriate, and consistently made the work stronger. They have strong opinions without ego, and they treat the brand with the same level of care and ambition that we do internally.

Are there any areas for improvement or something DD.NYC® could have done differently?

I don’t usually give any service, product, or even myself a 10/10. In this case, however, I can honestly say I have no suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the CRO of Clutch, a B2B platform that connects businesses with verified service providers through reviews, comparisons, and intelligent matching, helping companies confidently hire the right partners across thousands of categories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We had a presentation that we wanted to use to get more exposure for Clutch. The goal was to start conveying thought leadership around the changes in B2B buying with the advent of AI. We had the basic concepts in a deck, but it wasn’t designed in a way that would be attractive for a conference presentation, so we needed help getting it there.

SOLUTION

What was the scope of their involvement?

DD.NYC® took the existing deck and built a beautifully designed presentation that conveyed a sense of expertise and professionalism, making the audience want to pay attention. The deliverable was a redesigned slide deck purpose-built for webinars and on-stage presentations.

What is the team composition?

We worked with 2–5 teammates from DD.NYC®

How did you come to work with DD.NYC®?

We found them on Clutch. We chose them over other options because of their high ratings and great culture fit.

What is the status of this engagement?

We worked together from March to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The presentation was created for a specific webinar that was already scheduled, but we’ve been able to leverage that webinar into two additional on-stage conference presentations. We’ve also received at least one partnership interest from the first webinar and, as mentioned previously, interest from two other conferences to give a version of the presentation.

How did DD.NYC® perform from a project management standpoint?

It was a short-term assignment, and DD.NYC® did a great job turning around the project. At one point, Anjelika, DD.NYC®'s creative director and owner got personally involved to ensure the deliverable was of the highest quality. Our primary form of communication was virtual meetings.

What did you find most impressive about them?

DD.NYC® knows how to deliver something that wows an audience in ways that are complementary to the actual content.

Are there any areas they could improve?

No, there aren’t any. I was extremely pleased with the outcome.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a beauty company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We hired DD.NYC® for website design and development.

SOLUTION

What was the scope of their involvement?

DD.NYC® is responsible for developing our website. The team has already created our branding, so this is the second phase of the project. DD.NYC® is also responsible for maintenance and hosting. The team is supposed to design the site on Shopify, but they’ve switched to WooCommerce.

What is the team composition?

We worked with a project manager, Angelica, and 4–5 other teammates.

How did you come to work with DD.NYC®?

We found them through the Clutch website.

How much have you invested with them?

We invested $20,000.

What is the status of this engagement?

The second phase of the project started in January 2025, and it’s ongoing. 

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We had a previous engagement with DD.NYC® for branding. I trusted them and paid the full amount upfront. The project's scope was outlined over 10 weeks, and we expected the website to go live around July 2025. However, we experienced a series of non-communication and vague responses about what was going on.

By August 2025, I was requesting firm deadlines because the deadline was being extended further and further. On September 9, 2025, I received a message stating that DD.NYC® had scrapped the website and switched to a different platform. I was new to this information.

By October 16, 2025, the website was still not complete, and I requested a refund. I met with Angelica, and she assured me that they would get back on track and expedite the launch. She stated that the issues were occurring with the Shopify platform.

Two days before the launch, DD.NYC® still hadn’t done any basic functionality for the website. On November 15, 2025, the team had still not taken any steps to go live. I had to ask them to do a series of small tasks, such as setting up the cart and arranging the pictures. The site went live on November 18, 2025, but it still had numerous issues.

Angelica offered a number of courtesy non-billable hours to compensate for the delay at the site. However, she sent me a message stating that they would retroactively bill me for all the additional work. DD.NYC® has refused to fix the cart, so customers can’t shop on the website. International customers are unable to place orders, and numerous issues persist.

So far, Angelica has been unresponsive, and I have to find a new web developer to fix everything. I’ve sent an email to the project manager asking them to complete the basic functions so the website can continue for US customers. The site remains buggy, and the project manager stated that she would address the issue, but no changes have been made.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® did a poor job. The project manager made great efforts to learn and do well, but the support from Angelica was poor. There was a lack of communication, which ultimately affected the project manager. I don’t want to blame the project manager because she was taking orders from Angelica.

DD.NYC® took on the FIFA World Cup as a client at the same time they were building my website. It seems like we got pushed to the side because they were promoting the FIFA World Cup. My website was a 3-product e-commerce site, and the project management was poor.

What did you find most impressive about them?

There’s nothing I can point out at this point. They overpromised their capabilities and weren’t well-versed in building e-commerce sites.

Are there any areas they could improve?

I would advise new clients to ask in-depth questions about their capabilities in e-commerce. They should get clear information about who is working on the project and what expertise they have. They should also get a clear understanding of the deadlines and timelines.

I paid upfront because I had worked with them before and had no issues. However, paying up front seemed to cost me later because they dragged out the project.

Do you have any advice for potential customers?

I would advise other people to do their due diligence before settling on DD.NYC® is based on who they’ve worked with, as they’ve collaborated with high-level clients, but that doesn’t necessarily mean they have the capability.

UPDATED REVIEW

This review was published on (5/31/2024)

Kianna D
CEO, ONSKNOther industries

Killeen, Texas

1-10

Dec 2023 - Ongoing

$10,000 to $49,999

Verified

Project summary
DD.NYC® has spearheaded the branding efforts of a beauty and skincare brand. They've presented creative concepts and created the client's brand identity, including fonts, colors, images, and taglines.

Feedback summary
DD.NYC® has delivered the brand guidelines, including the colors and images the client used for product development. Moreover, the team receives feedback well, iterates their work until the client is satisfied, and provides updates about each milestone. They also exhibit dedication and creativity.

BACKGROUND

Please describe your company and position.

I am the CEO of ONSKN

Describe what your company does in a single sentence.

Skincare and Beauty. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

My Company is starting from the ground up and needed branding done from nothing. DD.NYC meticulously created colors, fonts, and a tagline for my brand. All I had when I approached this company was a name. And now my company has an identity.

SOLUTION

How did you find DD.NYC®?

Clutch Site

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My project manager Dariia kept me updated on milestones and iterations of each creative concept from week to week form the entire team, including Anjelika. I provided her and the team feedback about my thoughts on fonts, colors, images and taglines unit we had an iteration that I was satisfied with. We met several times via video conference and through email.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The only evidentiary support of the partnership are the colors, and images that produced my brand guidelines which I have used to start manufacturing my product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Darria had amazing communication skills and updated me on every detail and took all of my feedback into consideration from week to week as we reached the final product for my brand guidelines.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication, clear communication, creativity, and diverse team are essential to the project's success, driving innovation, collaboration, and achieving our goals effectively.

Are there any areas for improvement or something DD.NYC® could have done differently?

They are flawless. All areas were to my statifaction as a customer.
Overall rating:    5
Phenomenal!

Quality:    5
All the comments about my brand now are"luxury and quality"

Cost:    5
They were worth the investment!

Schedule:    5
Consistently on time!

Willing to refer:    5
They are the only company I will use in the future.

BACKGROUND

Please describe your company and position.

I am the Co-Founder (CTO, COO) of WELLIFIZE

Describe what your company does in a single sentence.

We help make adopting a wellness related lifestyle more accessible.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• App UI and UX
• Branding

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope inlcuded all elements of branding from logo to brand book / guidelines.  Designing our mobile app's UI and UX; our entire website; our app store brand presence; packaging design for one of our future white label products; marketing materials (hardcopy flyers and digital assets);  and a variety of other brand help such as thumbnail images to content templates.  
They've been our all in on shop for all of our design needs.  They also helped make sure our other brands tick and tie with WELLIFIZE. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Qualitative data indicates that our new design and branding was "leap years better" than previous branding.   We get many compliments from users regarding the design. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, on schedule, and on budget.  They spoiled us; I wish every partner we have delivered similarly! 

What was your primary form of communication with DD.NYC®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Understanding our needs as a young business and refining suggestions based on our input.  We not only felt heard, but also shepherded.  They are a true partner - our success is their success. They really helped us realize our vision, guiding us along the way. They now feel not like a consultant but more like part of our family... because they care.

Are there any areas for improvement or something DD.NYC® could have done differently?

Not necessarily their fault but because my dev team was located across the globe, calendars weren't always aligned and therefore getting the design team and my software engineering team on the same page took longer working solely out of Figma and Slack.  In the future, I will try to schedule a few virtual meetings which may add efficiency. 

BACKGROUND

Introduce your business and what you do there.

I'm a department director for Priority Sports & Entertainment, a sports agency that represents football and basketball coaches and players.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We needed support with website design and development.

SOLUTION

What was the scope of their involvement?

DD.NYC® designed and developed our website from scratch using Figma and WordPress. The team created an introductory video that plays when users open the website. DD.NYC® also implemented dynamic designs that appear when users scroll through the website. The team created a scrolling page for each of the seven sections of the site, so users don’t have to go to multiple tabs to see all the information. DD.NYC® provided general support, maintenance, and hosting for the site.

What is the team composition?

We worked with five teammates from DD.NYC®: a project manager, a design director, and three web developers.

How did you come to work with DD.NYC®?

We found DD.NYC® on Google and chose them among 5 to 10 other companies because they had good testimonials. We felt good energy in our introductory meeting with the team, specifically with Brett. DD.NYC® showed us other sports projects they were working on that were soon to be released, which gave us great energy and confidence in hiring them.

How much have you invested with them?

We invested between $25,000 and $35,000 with them.

What is the status of this engagement?

We worked together from January to August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't have any metrics on our old website, but now we can see that our new website gets around 100 hits a day. The traffic comes from Google searches, word of mouth, and social media. We don't publicize or link our website to our social media often, so the traffic is organic. The team delivered an accessible website that met our expectations.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® delivered the work on time and on budget. We communicated via Zoom, email, Google Docs, and Dropbox.

What did you find most impressive about them?

DD. NYC®'s adaptability was their biggest strength. We asked for many changes after getting the initial designs, and even when we presented difficult problems, they adapted well and found solutions for us. Moreover, their web development and design teams were very strong and able to make any vision we were looking for. We're a very niche organization compared to many of their partners, and the team was able to capture what we were looking for.

Are there any areas they could improve?

Although DD.NYC® was adaptable, they sometimes pushed back on our change requests. We were the client at the end of the day, and I understand they were the experts. However, there were times when we told them exactly what we wanted, and they continued to ask questions and took back more than I would have liked. Still, this made our relationship stronger.

Do you have any advice for potential customers?

Give DD.NYC® as much information as possible because every business and organization is different. The team might not totally understand your business, so you need to tell them precisely what your goals are and why you're creating a new website. Also, stick to your calendar and ensure you have a good cadence with how often you meet and when you expect things to be done. DD.NYC® prioritizes the schedule, but they're still human, so if you're being lackadaisical about getting results, they might do the same.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Lylah, a consumer products company focused on microbiome science. We’re redefining the wellness space using science rather than marketing. Our first product will help improve metabolic health using science-backed data by supporting the gut microbiome.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We needed help with branding, packaging design, and website design.

SOLUTION

What was the scope of work done by DD.NYC®?

DD.NYC® has created our branding, including the color palette, logo, and font. The team has also designed our primary and secondary packaging and our website.

What is the team composition?

We work with four teammates from DD.NYC®.

How did you come to work with DD.NYC®?

We found DD.NYC® through a simple Google search. We chose them over other options because of their experience with companies they worked with, whose design work is impeccable, and Anjelika's thoughtfulness and want to bond prior to working together sold me.

What is the status of this engagement?

We started working together in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DD.NYC®’s work has resulted in our website and packaging designs. Although the project is still in progress, we expect to see measurable results in sales from the packaging and website design by the end of the year.

How did DD.NYC® perform from a project management standpoint?

Project management had been rocky due to inconsistent communication and project delays. However, Anjelika had rectified the issues in a timely fashion by setting up a timeline for the project that both parties agreed upon. As time went on, project management drastically improved.

What did you find most impressive about them?

DD.NYC®'s design capabilities are impressive; they're thorough, hardworking, and have great ideas.

Are there any areas they could improve?

Communication and management could’ve been better to make the project smoother.

BACKGROUND

Introduce your business and what you do there.

I'm the managing partner and founder of Nodenza Venture Partners, a life sciences venture capital fund. We invest in biotech and medtech companies that develop drugs or devices for patients with severe diseases. We're investors and company operators.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We wanted the absolute best messaging and collateral to stand out.

SOLUTION

What was the scope of their involvement?

Raising money for the fund is difficult. Venture capital fundraising is one of the most crowded markets in the world, with 1.2 million asset managers raising funds at any one time and only about 330,000 high-net-worth individuals in the world. As a result, there are four asset managers for every high-net-worth individual, making it highly competitive.

DD.NYC®'s primary role is to create our collateral. They're a digital design agency, creating print collateral, teasers, one-pagers, and a website. The team is redoing our website, which hasn't been launched yet.

The team has gone above and beyond to help us refine our messaging. They've also helped us with our social media, which is more about presenting thought leadership. We don’t advertise our product to remain compliant with SEC regulations, but DD.NYC® communicates our message and mission on social media.

What is the team composition?

We work with three people from DD.NYC®: Anjelika, who is the company's founder; Vika, a project manager; and Daniella, who is a designer.

How did you come to work with DD.NYC®?

One of our portfolio companies recommended DD.NYC®. We looked at some of their work and vetted them for deep expertise in the industry.

How much have you invested with them?

We've spent $25,000.

What is the status of this engagement?

We started working together in April 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have click-through rates in our industry, however, DD.NYC® has helped us with our messaging and refined it. The change in messaging and graphics has at least doubled our success in initial outreach. They've had a significant impact on our business.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® has been incredible. The team has worked nights and weekends to get everything done quickly. They're superb. We typically communicate via email and Zoom.

What did you find most impressive about them?

The most impressive thing is DD.NYC®'s combination of quality and commitment. They're committed to each deliverable and the end goal. They consistently deliver high-quality work, and we've been blown away by how well DD.NYC® has performed.

Are there any areas they could improve?

DD.NYC® has been too nice to me. I know what I'm good at and what I'm not good at, and they're the experts. DD.NYC® should tell me what to do more often.

Do you have any advice for potential customers?

Be focused on the outcomes you're seeking. When I started this work, I was too focused on the deliverables. Halfway through, we realized the deliverables weren't right. Focus on the work's outcomes and purpose, and let DD.NYC® guide you on the deliverables.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of BCA IT, Inc.

Describe what your company does in a single sentence.

We provide Managed IT Services to small businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Website Revamp

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped redesign our entire website from the ground up and made the whole process easy to follow. From early concepts to development, the team was organized, responsive, and really understood our vision. They created a custom WordPress site with a clean layout, smooth navigation, and even added some unique animations that really helps us stand out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new design is cleaner, more engaging, and better aligned with our brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always responded in a timely manner and really took the time to understand and prioritize our needs.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their design skills. We’re an IT company, and it’s really easy to come off too technical, but they made a site that actually feels fresh and unique. It shows off our personality and makes us stand out, which isn’t easy to do in our industry.

Are there any areas for improvement or something DD.NYC® could have done differently?

One thing that could’ve helped is if they explained the back-end/front-end development process a bit more. Sometimes we’d ask for a fix that seemed simple to us, but it turned out to be more complicated on their end, which makes sense considering the entire website is custom. However, they always made an effort to get it done. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a healthcare firm

Describe what your company does in a single sentence.

Acupuncture Franchise

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Brand Redesign
• Website Redesign

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a full brand rebuild, encompassing graphic design, a complete new visual identity system, and website design and development. The goal is to transform the brand’s image, ensuring it reflects the organization’s mission, values, and future vision while also enhancing user experience across digital platforms.

Summary of Key Deliverables:

Logo Design：

Creation of a new primary logo and secondary logo variants
Development of logo usage guidelines (sizing, spacing, background usage)

Visual Identity System：

Brand color palette (primary, secondary, and neutrals)
Typography system (headings, body text, display fonts)
Iconography and custom graphic elements
Photography and illustration style guide
Brand pattern or texture elements
Grid system and layout guidance
Brand usage guidelines document

Brand Assets：

Business cards and stationery templates
Social media profile images and post templates
Email signature templates
Presentation and pitch deck templates (e.g., PowerPoint or Keynote)

Website Design：

UX/UI design for all key pages (homepage, about, services, contact, etc.)
Mobile-responsive design
Wireframes and high-fidelity mockups
Content strategy and design coordination

Website Development：

Front-end and back-end development
CMS integration (e.g., WordPress, Webflow, or custom)
SEO optimization setup (basic on-page SEO)
Testing and quality assurance across devices and browsers
Launch support and post-launch maintenance for an agreed period

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Besides the handover of all work scope, we also look at:

Improved Brand Perception & Engagement

Higher engagement rates on social media platforms (likes, comments, shares) following the visual rebrand and consistent brand messaging
Increased brand recognition and positive sentiment in audience feedback and comments
Client Satisfaction

Positive feedback from the client on the new brand identity and website experience
Increased willingness from the client to recommend our services to others (measured via follow-up surveys or NPS)
Customer Satisfaction & Conversion

Higher user retention and lower bounce rates on the new website
Increased time spent on site and improved click-through rates on key calls-to-action
Growth in inquiries and conversions (e.g., appointment bookings, contact form submissions)
Digital Marketing Performance

Website traffic increased significantly after launch, with a notable rise in organic search visits
Faster website load times, improving both user experience and SEO rankings
Better SEO performance, with more keywords ranking on the first page of Google
Enhanced mobile responsiveness and improved performance scores (Core Web Vitals)
Consistency Across Platforms

Stronger alignment between visual brand assets and messaging across all channels, leading to a more cohesive and professional digital presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was professional and efficient. They responded promptly to our messages and were consistently attentive to our needs throughout the process. They demonstrated a strong understanding of our goals and were able to translate our feedback into actionable solutions. Most deliverables were completed on time, and any adjustments were communicated clearly in advance. Overall, their ability to stay on schedule while maintaining flexibility made the collaboration smooth and productive.

What was your primary form of communication with DD.NYC®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their excellent team management, strong sense of empathy toward the client, and their ability to deliver high-value results. They worked seamlessly as a team, communicated clearly, and consistently put themselves in our shoes to understand our needs. The final outcomes not only met our expectations but also added meaningful value to our brand and digital presence.

Are there any areas for improvement or something DD.NYC® could have done differently?

At this time, we don’t have any specific suggestions for improvement. The collaboration went smoothly, and we were satisfied with both the process and the final results.

BACKGROUND

Please describe your company and position.

I am the Tech Lead of I Will Teach You To Be Rich

Describe what your company does in a single sentence.

IWT (I Will Teach You To Be Rich) helps people take control of their money and live a richer life through practical personal finance, online programs, and behavioral insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Migrate all existing content to new design
• Redesign our Website
• Launch the Redesign

SOLUTION

How did you find DD.NYC®?

• Online Search
• Clutch Site

Why did you select DD.NYC® over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DD.NYC was responsible for the full redesign and relaunch of the IWT website. The scope included initial art direction, homepage design, and a complete redesign of inner pages with multiple rounds of feedback and refinement. Once designs were approved, DD.NYC handled both front-end and back-end development, plugin evaluation and setup, and quality assurance across the site.

A major deliverable was the successful launch of the redesign, including migration of approximately 1,000 existing pages, which involved a mix of automated and manual processes. DD.NYC also provided training for our internal team to support the migration effort, managed implementation of key site features, and ensured a clean and functional handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch of a fully redesigned website, without major issues
• Migration of ~1,000 legacy pages to the new platform, with improved styling
• Transitioned us away from Elementor, enabling cleaner, more efficient content management
• The new design provided a clearer visual hierarchy and improved navigation across desktop and mobile devices
• The backend setup now supports scalable content creation and easier updates by non-technical team members.
• Improved stability of the site by removing unnecessary plugins
• Positive feedback from internal stakeholders and leadership, including alignment with brand direction and enhanced usability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While we experienced some delays, as is common in projects of this scale, DD.NYC was solution-oriented throughout. They helped us work through challenges by pulling in extra resources when needed, staying flexible, and remaining readily available for calls to talk through options. They consistently pushed for decisions to keep the project moving forward and maintained strong communication between the teams. Their responsiveness and willingness to adapt contributed significantly to the overall success of the project.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed the most was DD.NYC’s adaptability and team culture. They consistently showed a genuine investment in our brand and the impact the website would have on how it’s perceived. It never felt like they were just executing tasks, they approached the project with care, curiosity, and a strong sense of ownership. Their ability to pivot when needed, while staying focused on what mattered most to our team, really stood out.

Are there any areas for improvement or something DD.NYC® could have done differently?

One area for potential improvement would be adding a bit more detail to documentation and handoffs. At times, the information shared was fairly high-level, which made internal alignment slightly more challenging. A bit more clarity in breakdowns could help streamline communication across teams.

That said, the team was always quick to clarify when needed and easy to work with throughout.