DD.NYC®

BACKGROUND

Please describe your company and your position there.

CTO of Paragon One

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Design NYC , and what were your goals?

We were in between in-house developers, and Angelika and her team did a good job of helping us bridge the gap. They stepped in and helped to spec out and build new features. They did a good job of stepping into an existing codebase, while both maintaining and adding new features to our platform.

SOLUTION

How did you select Digital Design NYC and what were the deciding factors?

We had a previous good working relationship with Anjelika and her team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Build existing features as well as upgrading existing platform infrastructure built on Node.js, serverless Lambda, RDS, and React.

How many people from the vendor's team worked with you, and what were their positions?

Two people primarily - product-project manager, and developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our requested features were built and continue to run well. The requested upgrades and maintenance was performed smoothly.

Describe their project management style, including communication tools and timelines.

Helpful, were very responsive over Slack and available to my questions and requests. Were happy to jump on calls or also work through chat as required for the situation.

What did you find most impressive or unique about this company?

Digital Design NYC handled the project in a professional and friendly way.

Are there any areas for improvement or something they could have done differently?

I haven't worked with them for a full-time engagement, but for part-time assistance it was a great fit.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of a niche comedy platform where we market comedians to give insights to live shows.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Design NYC?

Since the COVID-19 pandemic started, we've gone in a new direction. We're having podcasts and virtual shows that can be viewed on an app. I don't have a background in computer engineering myself, so I hired Digital Design to develop our mobile app and website platform. 

SOLUTION

What was the scope of their involvement?

They built our website and are developing our mobile app for iOS and Android platforms. Users can follow their favorite comedians through this app and get notified when their favorites are in town. If I had to compare it to another app, it would be a Spotify-meets-IMDB type of app. It's a database specifically for standup comedy and bands in town.

We’ve built comedian profiles that give them the opportunity to market themselves by putting up their biography, pictures, and videos. There are also links to their social media profiles that can be clicked on to view their tour dates. They’re all interlinkable with other shows.

We also have a show page where users can view all live shows happening around their area. They can also see those shows through our live map page, which they can set up by radius. We started out in New York, but now we're going national, so comedians can list shows across the country. 

Angelica (Founder) has also been working to raise my SEO performance. I’ve leaned on her opinions while navigating the COVID-19 pandemic. She’s put me in touch with her resources. She’s also been helping me in marketing and everything else that comes with building an app and having a business. 

What is the team composition?

I've had a couple of their developers come on the project. Right now, I'm on the third developer. Digital Design has an international staff, and some people had to go to their home countries after COVID-19  hit, so we’ve had to shuffle a little bit. 

How did you come to work with Digital Design NYC?

I was still in grad school at the time, and I happened to be going to a career fair. I was just looking, and Digital Design happened to be there, too. I had an idea in mind and got in touch with the person they had there, which eventually put me in touch with Angelica. We had a meeting and went on from there. 

How much have you invested with them?

So far, we’ve invested around $250,000. 

What is the status of this engagement?

Our contract with them was signed in May 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've grown in size and have been able to put on comedy shows. Our social media presence has also grown. We're building out the new features available on the app, and we're going for live video shows that can be featured on the app.

That's been the success in where we're going, but no financial metrics are available as of right now. Because of the COVID-19 pandemic, we’ve had a hiatus when not much was going on. We're still navigating that.

How did Digital Design NYC perform from a project management standpoint?

Digital Design performed very well. They get back to me, and they’ve been very responsive. When we first started working, I was able to come to their office. Because I live in the same state and not too far from where their offices are, we're able to work together and have weekly meetings. They show me our progress, and they've been very hands-on. 

The team uses Trello and other tools. I'm not the most organized person myself, so I like the old fashioned phone call. That's how I work, but they do have other communication tools that are available to use. 

What did you find most impressive about them?

The Digital Design team is very creative, and their adaptability is most impressive. They’re not like a corporation. They're more of a private company that bends to me a little bit. They'll offer suggestions on the way they can do things, but at the end of the day, they'll adapt to my vision. Even with navigating covid, they’re very accommodating, going above and beyond just being developers.

Are there any areas they could improve?

No, there’s not necessarily anything I would’ve changed, because I couldn't really anticipate everything that was going to happen. We're moving in the right direction. I wish we could have anticipated things better since we just got started with virtual comedy podcasting. But, no one could really anticipate that this was going to happen and be sustained for so long. 

Do you have any advice for potential customers?

Potential customers should set up an initial meeting and make sure they have the same vision going forward. They should set up their goals on where they want to be in the upcoming months. 

BACKGROUND

Please describe your company and position.

I am the SVP, Head of In-House Agency of a mortgage lending company.

Describe what your company does in a single sentence.

Mortgage lending

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Create a new-to-the-world technology website experience for a new company launch
• Position the brand as cutting edge and category leading
• Create an experience unlike others in the specific tech category to create market distinction

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked for a range of branded web experiences as well as a deep competitive audit to ensure we created a customer experience to attract new prospects, new hires, and grow brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New hire increases

New business increases

Brand credibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were consistently delivered on time, and well thought through. Responses came in the form of emails and virtual meetings and engagements were always well strucutured with tangible needs/outcomes. Engagements with DD.NYC were always good.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

DD.NYC®'s divergent design thinking and ability to deliver solid creative solutions in a short time stood out. And the pricing was not off the charts. That triad is very hard to find.

Are there any areas for improvement or something DD.NYC® could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of Overlook Advisory, a marketing consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We hired DD.NYC® to build a new website for a B2B client.

SOLUTION

What was the scope of their involvement?

DD.NYC® provided a full B2B website rebuild with basic SEO optimization.

What is the team composition?

We worked with 2–5 teammates from DD.NYC®.

How did you come to work with DD.NYC®?

We found them through an agency. We chose them over other options because of their high ratings, good value for cost, and creativity.

How much have you invested with them?

The cost of the project is confidential.

What is the status of this engagement?

We worked together from April 2025–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DD.NYC® completed an optimized new website. We tracked increased traffic and improved SEO rankings. The website is professional and elevates the company’s brand and digital presence.

How did DD.NYC® perform from a project management standpoint?

DD.NYC® had solid project management. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed with the creative options and modern solutions they brought to the client.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of OPOC.us, a consulting company. We provide integrated health benefits, HR, payroll, wellness, and retirement services through a single platform. We offer personalized support and cost savings to employers while streamlining operations and enhancing employee satisfaction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DD.NYC®?

We needed help with a brand update and website refresh.

SOLUTION

What was the scope of their involvement?

DD.NYC® provided an end-to-end revamp of our brand and website. They worked on our logo, website design, content, and other specific elements.

What is the team composition?

We worked with 3–4 teammates from DD.NYC®

How did you come to work with DD.NYC®?

We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and company values aligned with ours.

What is the status of this engagement?

We worked together from June to September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DD.NYC® delivered a new website that resulted in a total improvement in traffic and user engagement. We’ve seen a big improvement in those metrics.

How did DD.NYC® perform from a project management standpoint?

DD.NYC®’s project management was incredible. They always delivered early. We communicated through in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

DD.NYC®’s team and infrastructure were impressive.

Are there any areas they could improve?

I can’t think of anything for DD.NYC® to improve.

BACKGROUND

Please describe your company and position.

I am the Founder of Us haircare

Describe what your company does in a single sentence.

HIrcare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Branding

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

Other

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Na

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes 

What was your primary form of communication with DD.NYC®?

Email or Messaging App

What did you find most impressive or unique about this company?

DD.NYC® provided very talented artists.

Are there any areas for improvement or something DD.NYC® could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Account Executive of JM Wechter & Associates

Describe what your company does in a single sentence.

We make promotional products used to help market other brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Refresh our branding
• Create an eye catching and easy to navigate website

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from DD.NYC® were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My company, founded in 1989, has been using a website since the early 2010s. Recognizing the need for a fresh look and improved user experience, we embarked on a journey to create a captivating website and a new brand identity. Our goal was to attract new clients and instill confidence in the companies we reached out to. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

more visitors to the website. New clientele. A website with exciting graphics and motion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly prompt with their work. In fact, I was the one who was slowing them down. Their initial conversations with me were very attentive, and they did an excellent job of understanding my requirements.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most were their exceptional communicative skills. They demonstrated remarkable understanding of my project and exhibited remarkable patience in accommodating any adjustments or preferences I may have had for their work.

Are there any areas for improvement or something DD.NYC® could have done differently?

Not really. If anything maybe a clearer heads-up of what will be required of you throughout the project 

BACKGROUND

Please describe your company and position.

I am the SVP, Head of Marketing of a SaaS company

Describe what your company does in a single sentence.

The modern operating software + services system for the private markets, across private equity, venture capital, and real estate.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Refine our corporate narrative
• Visualize our story in a compelling way
• Modernize our brand and visual identity

SOLUTION

How did you find DD.NYC®?

Referral

Why did you select DD.NYC® over others?

• High ratings
• Great culture fit
• Good value for cost
• Website

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help us define our new corporate narrative, positioning, and visual identity. The work consists of several working sessions with the CEO and executive team, culminating in a standard corporate pitch deck to be used with customers, prospects, investors, analysts, and employees.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand awareness, sales adoption of narrative, content engagement, etc

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were excellent - extremely communicative, proactive, helpful, and creative.

What was your primary form of communication with DD.NYC®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Visual design is unparalleled

Are there any areas for improvement or something DD.NYC® could have done differently?

There is nothing I can think of! They are truly an invaluable partner and an extension of my team. Even when I joined my new company, I got them onboard with us quickly!

BACKGROUND

Please describe your company and position.

I am the Deputy General Manager of UltraMed International

Describe what your company does in a single sentence.

UltraMed isa distributor/ Agent of the leading oral care and oral hygiene brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Brand inception& creation for new items
• Company rebranding

SOLUTION

How did you find DD.NYC®?

Referral

Why did you select DD.NYC® over others?

• Pricing fit our budget
• Referred to me

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding SOW:

• Discovery.
• Art Direction (2-3) concepts.
• Branding Collaterals
• Update and refinement on brand guidelines
• Gift box update
• Car design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Receiving all assets, collaterals and guidelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team was very responsive to all our needs and changes required.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility and responsiveness to our needs

Are there any areas for improvement or something DD.NYC® could have done differently?

No, there was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Graphic Designer of Aline Dental

Describe what your company does in a single sentence.

Dental clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DD.NYC® to accomplish?

• Re-branding

SOLUTION

How did you find DD.NYC®?

Online Search

Why did you select DD.NYC® over others?

• High ratings
• Company values aligned

How many teammates from DD.NYC® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the branding project included a comprehensive analysis of our existing brand identity, market positioning, and target audience. Based on this analysis, the DD NYC developed a new brand strategy and visual identity that would better resonate with our target audience and differentiate us from competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Re-branding, Market differentiation & Positive customer perception

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently delivered items on time and were very responsive to our needs.

What was your primary form of communication with DD.NYC®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to make your brand stand out and look different from other dental clinics was impressive. Their work not only improved our brand but also gave it a distinct identity that set it apart from competitors in the dental industry

Are there any areas for improvement or something DD.NYC® could have done differently?

No, Their work was exceptional, and we are completely satisfied with the results.