CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency offers competitive pricing, with project costs noted under $10,000 for smaller engagements and up to $35,000 for more extensive branding projects. Clients appreciate the value for money and the quality of service provided, often highlighting their strategic approach and responsiveness.
The team at CUT THRU is highly engaged and committed to client success, often going above and beyond to ensure that their branding solutions meet client expectations and deliver tangible results.
Effective Communication and Collaboration
Clients appreciate CUT THRU's collaborative approach, noting their openness to feedback and ability to incorporate client input into the project, fostering a positive working relationship.
Need for More Frequent Check-Ins
While overall feedback is positive, a few clients suggest that more frequent check-ins during projects could enhance alignment and ensure that both teams are consistently on the same page.
High Client Satisfaction and Recommendations
CUT THRU receives high recommendations from previous clients, who appreciate their innovative solutions and ability to deliver impactful branding strategies that align with client goals and values.
Value for Cost
Clients frequently mention the good value for cost provided by CUT THRU, appreciating the high-quality outputs and strategic insights offered within their budget constraints.
Strong Expertise in Branding Services
Clients consistently praise CUT THRU for their deep expertise and strategic approach to branding, making them a preferred choice for diverse industries seeking brand identity, messaging, and market positioning solutions.
CUT THRU provided branding services to a coffee company. The CUT THRU team added a strategic element to the client's brand, which they used to make decisions about the brand's visual and verbal identity.
CUT THRU's branding efforts enabled the client to attract more leads and streamline their sales process. The team was so committed to the project that they traveled to experience the client's brand face-to-face. They were also knowledgeable about the client's industry and target market.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co- founder of Charles and Blackberry
Describe what your company does in a single sentence.
online coffee
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Referred to me
What was the size of CUT THRU’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU added a strategic element to the brand which acted as guide for decision making when it comes to distribution and the visual and verbal identities of the brand. Whilst our brand already looked pretty, it was graphic design, we needed it to become a brand!
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Hitting the ground running and getting a lot more leads
Our sales process became so much easier.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We worked with Jonathan, Oliver, David and Kieran, CUT THRU’s strategist, copywriters and designers. They’re great, they have no qualms travelling to really come and not just see the brand but live it, in its context. It’s a gesture that wasn’t lost on us and showed a deep level of commitment.
What was your primary form of communication with CUT THRU?
In-Person Meeting, Virtual Meeting, Email or Messaging App
What did you find most impressive or unique about this company?
The most impressive aspect for us was their depth of knowledge not just about branding and marketing (particularly for a startup) but specifically the amount of knowledge they had in F&B, specifically coffee brands. Trust an Australian to know what a good coffee is and how to market it!
Are there any areas for improvement or something CUT THRU could have done differently?
They can open an office in Bogota or canada so we have them closer by!
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Brand Refresh for Independent Management Consultant
$10,000 to $49,999
Sep. 2022 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I am extremely pleased with the service I received from beginning to end."
Feb 20, 2023
Management Consultant, Self-Employed
Anonymous
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a management consultant. The team conducted market research and surveys that were used to create changes to the client's logo, color scheme, and website copy.
The client has seen positive impacts on their business from CUT THRU's work, and was very pleased with the team's services. The client was particularly impressed with the team's unique branding and approach. CUT THRU was professional, organized, and accommodating to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a self employed Management Consultant.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
CUT THRU worked with me to refresh my personal brand, website and copy, in addition to conducting significant research to take my services global.
SOLUTION
How did you select this vendor?
I was recommended by a friend in Sydney at first. I met with 3 other brand agencies and I felt that CUT THRU offered a very personal service. I felt truly understood.
Describe the scope of their work in detail, including any steps and the final deliverables.
Market research was conducted, which included surveying and interviewing my previous and current clients as well as prospective clients. This was presented to me articulately, and I was given clear explanations of data trends. Following this, CUT THRU consulted with me over the course of a few months to make positive changes to my brand.
This included visual (logo, colours, photography etc), website copy, tone of voice. CUT THRU worked very well with my UX designer. I found the process very smooth and professional.
How many people from the vendor's team worked with you, and what were their positions?
My main contact was Jonathan, Brand Strategist, but there was some contact with a copywriter, designer and research consultant too.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I am extremely pleased with the service I received from beginning to end. I am already seeing the positive impacts in my business.
Describe their project management style, including communication tools and timeliness.
I have zero complaints. CUT THRU were professional, organised and accommodating to my needs and busy schedule.
What did you find most impressive or unique about this company?
The personal service offered. Other businesses felt very much like I was buying a rebrand package off the shelf, where as CUT THRU felt bespoke.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Airline Company
Branding
$10,000 to $49,999
June - Aug. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We appreciated that they consistently under-promised and over-delivered."
Dec 17, 2022
Project Manager, Etihad Airways
Oliver Laverde
Other industries
Abu Dhabi, United Arab Emirates
10,001+ Employees
Online Review
CUT THRU developed and implemented an employer branding strategy to attract the highest quality ex-pats to the UAE market.
Thanks to CUT THRU's work, the client ensured a smooth and seamless cultural change inside their company. They were highly organized and delivered high-quality work months before the deadline. Their branding skills and helpful attitude were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the project manager for Etihad Airways in Abu Dhabi overseeing employer branding solutions.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Employer branding with employer value propositions to help initiate a cultural change initiative.
SOLUTION
How did you select this vendor?
CUT THRU was one of the few firms globally that we found that had experience in internal employer branding in the travel and aviation industry. Their work with companies like Pointy Travel who recommended them was one of the major reasons we chose them.
Describe the scope of their work in detail, including any steps and the final deliverables.
We needed to create and execute a new employer branding strategy to attract the highest quality expats possible to our company and the UAE.
How many people from the vendor's team worked with you, and what were their positions?
We worked with the entire CUT THRU team from their creative director, junior and senior strategist, account manager and senior copywriters.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
CUT THRU was instrumental in helping us effectively roll out the culmination of 5 years of work and ensured our new policies, systems and procedures were adopted internally. The greatest success here was internal cultural change that, thanks to CUT THRU, was seamless.
Describe their project management style, including communication tools and timeliness.
Highly organised team that delivered a month earlier than expected. We appreciated that they consistently under-promised and over-delivered.
What did you find most impressive or unique about this company?
We were surprised a small company from Australia had such a depth of knowledge of our company and culture (both corporate and nationally). Their knowledge of branding and marketing was second to none and they helped build our team's internal competencies and trained our own staff to be able to manage our brand internally in ways we never thought possible. We thought it was all in the hands of marketing but now understand the importance of branding from an HR perspective too.
Are there any areas for improvement or something they could have done differently?
Open an office in Abu Dhabi!
RATINGS
5.0
"CUT THRU were essential to our businesses long term success."
Quality
5.0
Service & Deliverables
"They combined a mix of old-school and new-school branding approaches."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"They wern't the cheapest but they delivered more value than anyone else could have based of their depth of knowledge."
Willing to Refer
5.0
NPS
"Every day of the week! Already referred them to other partners we work with.
Digital Marketing & Branding for Dating App Company
Mobile App Development
$10,000 to $49,999
July 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I am continually impressed at the knowledge and expertise they bring to every stage of the project."
Dec 16, 2022
Executive, Clique
Anonymous
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU has developed branding and marketing strategies for a dating app company. They have conducted in-depth research on the client's target audiences, underpinned a strategy, and executed the plan.
Thanks to CUT THRU's work, the client has received positive feedback from focus groups and feels better about going to the production stage of the app. They are communicative and responsive, which ensures an effective workflow.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the co-founder of Clique. Clique is a novel dating app that is set to launch in April 2023.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Branding and strategy before going into production of the app. We wanted to deliver the concept (app and branding) to our focus groups that was as close to the finished product as possible, to determine whether we had a viable product.
SOLUTION
How did you select this vendor and what were the deciding factors?
We were looking for a branding and marketing strategy that understood the app space. After looking into Jonathan’s extensive experience, he also had previous dating app experience which aligned with our goals.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
The team at cut thru conducted in-depth research into our target audiences and competitors, using those insights to underpin a strategy and creative execution that helped us validate our app with our most desirable target markets
How many resources from the vendor's team worked with you, and what were their positions?
I mostly interacted with Jonathan. He was our conduit to his resources.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Based on Jonathan’s recommendations, we changed the wireframes, branding and UX of the app. These changes were well received in the market research focus groups. We feel we are in a better position going into the production stage of the app.
Describe their project management style, including communication tools and timeliness.
All steps were communicated clearly and in a timely manner
What did you find most impressive or unique about this company?
I am continually impressed at the knowledge and expertise they bring to every stage of the project. Every recommendation is backed by research and has an evidence based approach.
Are there any areas for improvement or something they could have done differently?
Not at this stage
RATINGS
5.0
"Cut Thru made a challenging time, easy and frictionless"
Quality
5.0
Service & Deliverables
"The work is always of a high degree and insightful"
Schedule
5.0
On time / deadlines
"Easy"
Cost
5.0
Value / within estimates
"As a startup we are conscience of selecting vendors that represent value for money"
Willing to Refer
5.0
NPS
"I highly recommend
Branding Services for Network Organization
Branding
$10,000 to $49,999
Jan. - Aug. 2022
4.5
Quality
4.5
Schedule
4.0
Cost
3.0
Willing to Refer
4.5
"The best part of the process was the two-day workshop, and the final results were something we were delighted with."
Aug 26, 2022
Co-Founder, Hyloh
Sarah D'Sylva
Verified
Other industries
Melbourne, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided branding services for a network organization. The team helped rebrand the company by creating an outstanding and consistent message and visuals. In addition, they conducted a two-day workshop.
Thanks to CUT THRU's support, the company achieved cohesive branding, which made the company more profitable. The team followed an agile methodology and flexibly worked in various time zones. On top of that, their experience in serving quality work to a wide range of clients was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Co-Founder of hyloh. A global network helping organisations with their material and sustainability challenges.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Our business required a re-brand, some visual and messaging consistency, that three co-founders could agree on.
SOLUTION
How did you select this vendor?
We gathered proposals from three different branding agencies and freelancers. Cut Thru had a very interesting process and previous client results made us confident about our choice.
Describe the scope of their work in detail, including any steps and the final deliverables.
We elected to do the pre-work to save some budget, which was supported and guided by Cut Thru. The best part of the process was the two-day workshop, and the final results were something we were delighted with.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with Jonothan and had some contact with his copywritter.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The cohesive brand helps our collaborators and co-founders sell our business better. A consistent message and visual expression that differs from our competitors is what we were after.
Describe their project management style, including communication tools and timeliness.
We are quite an agile company, trying to work across multiple timezones requires flexibility and that is what Cut Thru offered. It was a nice mixture of having the time to make decisions at our pace, and being pushed toward solidifying results.
What did you find most impressive or unique about this company?
The wide variety of clients and work.
Are there any areas for improvement or something they could have done differently?
Not especially
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
3.0
Value / within estimates
Willing to Refer
4.5
NPS
Employer Branding for Multinational Tech Company
Branding
$10,000 to $49,999
June - Aug. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They also gave us a personality in a space where everyone appears to be just another boring B2B brand."
Aug 8, 2022
Senior Recruiter, Multinational Tech Company
Anonymous
Verified
Other industries
City of London, England
1,001-5,000 Employees
Online Review
Verified
CUT THRU provided employer branding services to help a multinational tech firm attract top-class candidates in the job market.
Thanks to CUT THRU, the client started receiving job applications organically and noticed a nearly doubled application rate on their posted job ads. Moreover, the client lauded the vendor's data-driven strategies and how they gave their tech firm a personality in a space full of serious B2B brands.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Senior Recruiter
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Consulting advice on how to be an employer of choice.
SOLUTION
How did you select this vendor?
I have known this vendor since my time in Australia and have used them for consulting previously in other roles and businesses.
Describe the scope of their work in detail, including any steps and the final deliverables.
In a highly competitive job market we wanted to attract the highest quality candidates possible. Not just from our job listings, but ideally have people approach us.
How many people from the vendor's team worked with you, and what were their positions?
We worked with their Senior and Junior Brand Strategist and copywriting teams. But enjoyed that we predominately had one point of contact who was the owner of the company.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our job applications begin to come in organically and the application rate to our posted ads nearly doubled!
Describe their project management style, including communication tools and timeliness.
We felt like their only client. Regular, constant, clear communication often delivered in-person, at our office. Which was lovely considering since Covid many people only wanted to do Zooms!
What did you find most impressive or unique about this company?
Unlike most branding agencies we've dealt with, CUT THRU was incredibly data driven. Everything they did could be measured. They also gave us a personality in a space where everyone appears to be just another boring B2B brand.
Are there any areas for improvement or something they could have done differently?
No, they were amazing.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Medical Services Company
Branding
$10,000 to $49,999
Jan. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"I felt they truly cared about our needs and wanted to help us reach our goals."
Jul 31, 2022
Founder & CEO, SimpleDose
Andrew Hay
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a medical services company. The team developed a cohesive brand strategy that included a tagline, logo, visual identity, marketing materials, and messaging.
CUT THRU successfully established a robust brand identity, which boosted the client's web traffic. The team conducted a two-day workshop to analyze the core objective and communicated well to provide progress updates. They were adaptable, receptive to feedback, and committed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
At SimpleDose we make your medication easier and simpler. Say goodbye to sorting your pills and trying to remember to take everything. Say hello to one packet. It’s medication, made simple. I am the founder of SimpleDoe
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Our business is just establishing, and so we needed a brand strategy to clearly articulate what our value proposition consists of.
SOLUTION
How did you select CUT THRU?
We went ahead and searched for relevant agencies via referrals, and found Cut Thru via a strong recommendation. Industry credibility was also important.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, Cut Thru analysed our brand with research analysis, conducted by us. We spoke with potential customers and organized findings accordingly. Once Cut Thru had a firm understanding of our brand and company values, they created an entire brand strategy for us.
This included tagline, logo, visual identity and marketing materials including messaging.
How many people from the CUT THRU team worked with you, and what were their positions?
We worked directly with the owner, and he delegated some of the work to his talented team behind the scenes. The owner project managed the entire thing.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Because of the project, our brand image is cohesive and easily interpretable. Our traffic has seen a meaningful spike since we launched the brand strategy, and customers and partners consistently compliment our logo and branding materials, so we’re happy with the final products.
Describe their project management style, including communication tools and timeliness.
We had a 2 day in person workshop, which helped flesh out the important core objectives of the project. Additionally, we regularly communicated over email and they gave us regular updates. They were extremely accommodating with working toward common timelines with web developers.
For each step, they asked for our feedback, and listened.
What did you find most impressive or unique about this company?
Their commitment to learning about our business and doing necessary research at the start was impressive. I felt they truly cared about our needs and wanted to help us reach our goals. I have to say their creativity was really impressive!
Are there any areas for improvement or something they could have done differently?
Nothing comes to mind
RATINGS
5.0
"Can't fault them"
Quality
5.0
Service & Deliverables
"Work quality is very impressive, we are thrilled to have the brand in place guiding us forward now"
Schedule
5.0
On time / deadlines
"Cut Thru helped us meet deadlines to ensure the overall project could run on track"
Cost
4.5
Value / within estimates
"Value is there - we are seeing this as a strategic upfront investment"
Willing to Refer
5.0
NPS
"The team at Cut Thru are really great - I would happily recommend
Branding Services for Online Pharmacy
Branding
$10,000 to $49,999
Feb. - Mar. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"CUT THRUwere always willing to accommodate and offer their expertise."
Apr 20, 2022
COO, Online Pharmacy
Kishan Patel
Other industries
Gold Coast, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for an online pharmacy. After customizing an approach for target market research and interview and providing insights and workshops, the team created a brand book.
CUT THRU thoroughly developed the brand book’s first version and provided a walkthrough with the client. The team demonstrated a hands-on approach, availability, and responsiveness in communicating updates. Overall, their experience, passion, and nimbleness were crucial to the project’s success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Online Pharmacy, I was the head of operations and patient success.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
We instructed CUT THRU to create a brand book for a new company. The goal was to have a very clear brand document for which all contractors could understand infuse when doing any work for our company. To articulate what the foundational principles and vision for the company was to easily get everyone on the same page (for all customers, contractors and employees)
SOLUTION
How did you select this vendor?
A number of agencies were interviewed for this scope of work. Jonathan (cutthru) was successful due to his experience and clearly understanding what we were trying to accomplish. Examples of his work made it very clear he understood the vision of the various companies and was able to add his unique flare for each branding element.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start he created a DIY approach to research interviews for our target market as we requested this. He then coached us through the findings and how best to present them to him. Jonathan flew up to QLD to meet with with us for a workshop to tease out and interpret all the findings and build the basis of the branding.
From here he went away and with a few questions to clarify built the brand book. Each section was clearly explained over many meetings until we all felt we were where we needed to be for the next stage.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the director, Jonathan Sankey.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The first version of the brand book and walk through was very impressive. You could see the level of detail the team went through.
Describe their project management style, including communication tools and timeliness.
Jonathan was very hands on. He was always available with a response and updates. When things took longer than expected this was clearly communicated with updates offered.
What did you find most impressive or unique about this company?
The size of the agency allows Jonathan to be nimble and quickly change path/focus when required. As a new company we are constantly learning from new insights which can directly impact the branding element.
CUT THRU were always willing to accommodate and offer their expertise. With the opportunity to meet Jonathan it was clear to see his passion for branding and how his breadth of life experience is channelled into his work and clients.
Are there any areas for improvement or something they could have done differently?
NA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Web Dev for Charitable Foundation
BrandingWeb Development
$10,000 to $49,999
Jan. 2021 - Feb. 2022
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"They had great ideas and a creative vision."
Feb 16, 2022
Director, The Honig Foundation
Anonymous
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU was a charitable foundation’s branding partner. They helped the client develop a website and identify and communicate the organization’s mission and purpose.
CUT THRU successfully delivered a website that met the client’s goals. They displayed professionalism and responsiveness throughout the partnership. Their team was collaborative, inventive, and creative, fostering an open and positive working environment.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Director of a charitable Foundation that provides funding projects to charities to improve the life of Australian residents.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
CutThru played a major role in assessing us develop our focus, priority areas and messaging
SOLUTION
How did you select this vendor?
Jonathan at CutThru, unlike other organisations, completely understood our brief from your first meeting.
Describe the scope of their work in detail, including any steps and the final deliverables.
The scope of work included clearly identifying our purpose and ensuring potential grant applicants will understand our mssion and purpose.
How many people from the vendor's team worked with you, and what were their positions?
We worked with Jonathan from CutThru and the designer (for web design) Kassandra
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The end result has been a website that meets all our needs.
Describe their project management style, including communication tools and timeliness.
Jonathan and his team were extremely pprofessioanl and easy to communcate with. Always timely in returning our phone calls and emails.
What did you find most impressive or unique about this company?
Ability to quickly understand the brief work with cliets in an open and professsional manner and most importantly they had great ideas and a creative vision.
Are there any areas for improvement or something they could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
"see the results on your website"
Schedule
4.5
On time / deadlines
"Overall, very good."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Without hesitation
Company Branding for Premium Psychology Fitness Company
Branding
$10,000 to $49,999
Jan. 2020 - Jan. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"His ability to take something so new, complicated and disruptive and make it simple was impressive."
Jun 24, 2021
Founder, PSYFI
David Mykel
Verified
Other industries
New York City, New York
11-50 Employees
Online Review
Verified
CUT THRU provided rebranding services for a premium psychology fitness company. The team worked on brand overhaul, marketing materials, banners, social media, and the website.
Thanks to CUT THRU's work, the client was able to open up to a new, larger, and more profitable market. The team's management style was collaborative and timeliness was on point.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The premium psychology-fitness™ company in the world. I am the founder
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
branding of our company
SOLUTION
How did you select this vendor?
Through reviewing him and many others through numerous talks
Describe the scope of their work in detail, including any steps and the final deliverables.
Full rebranding overhaul: marketing materials, banner, social media, website, etc
How many people from the vendor's team worked with you, and what were their positions?
one
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
By combining psychology with personal training CUT THRU opened us to an entirely new, larger and more profitable market not just in New York, but globally. This allowed us to charge a premium for a services and rendered our competitors irrelevant by creating a new category we can truly own with barriers to entry that simply can't be competed with.
Describe their project management style, including communication tools and timeliness.
Timeliness was on-point, communication tools were professionally delivered and management style was collaborative
What did you find most impressive or unique about this company?
His ability to take something so new, complicated and disruptive and make it simple was impressive.
Are there any areas for improvement or something they could have done differently?
none
RATINGS
5.0
Quality
5.0
Service & Deliverables
"best in the biz"
Schedule
5.0
On time / deadlines
"always on time"
Cost
5.0
Value / within estimates
"best competitive pricing"
Willing to Refer
5.0
NPS
"Absolutely
Showing 51-60 of
63 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
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