CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency offers competitive pricing, with project investments typically under $10,000, and a notable engagement for $35,000. Clients appreciate the value for cost, often citing effective branding strategies and timely delivery, making them a solid choice for various business sizes.
Many clients express high satisfaction with the outcomes of their projects, noting that CUT THRU's work has led to increased brand awareness, improved market positioning, and positive feedback from end-users and stakeholders.
No Major Areas for Improvement
Most clients report no significant areas for improvement, indicating a high level of satisfaction with CUT THRU's services. A few suggestions for minor enhancements, such as more frequent check-ins, were noted but did not detract from the overall positive experience.
Deep Industry Knowledge
The agency's deep industry knowledge is a recurring theme in reviews. Clients value their understanding of specific market dynamics, which allows them to tailor branding strategies that resonate with target audiences and address market challenges effectively.
High Level of Professionalism
The professionalism and dedication of the CUT THRU team are frequently highlighted. Clients appreciate their commitment to quality, timely delivery, and the professional manner in which they handle projects and client interactions.
Comprehensive Branding Services
CUT THRU offers a wide range of branding services, from strategy development and visual identity creation to messaging and market analysis. Clients value this comprehensive service offering, which addresses multiple facets of branding under one roof.
Creative and Out-of-the-Box Solutions
CUT THRU is recognized for their creative approach, producing distinctive and memorable brand solutions. Their ability to think outside the box and provide innovative strategies has been highlighted as a key strength by multiple clients.
An internet marketing company hired CUT THRU to generate leads and increase paying membership members. The team designed a system for the project.
Thanks to CUT THRU's efforts, the project was a success. The team consistently held weekly meetings and met all deadlines.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Owner of an internet marketing company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU?
Design a system for generating Youtube leads and turning them into paying membership members.
SOLUTION
How did you select this vendor and what were the deciding factors?
This skill is incredibly rare and Jon has it.
Describe the project in detail and walk through the stages of the project.
Design a viral video
Design system for getting users from viral video to website
Design system for getting website users to join
Design system for keeping joined customers happy
How many resources from the vendor's team worked with you, and what were their positions?
Several
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It was very successful.
How effective was the workflow between your team and theirs?
We met weekly and work was always accomplished between meetings.
What did you find most impressive or unique about this company?
They accomplished everything they said.
Are there any areas for improvement or something they could have done differently?
I was happy.
RATINGS
5.0
"Excellent"
Quality
5.0
Service & Deliverables
"Excellent."
Schedule
5.0
On time / deadlines
"They accommodated timezones across the world"
Cost
4.0
Value / within estimates
"They were not cheap."
Willing to Refer
5.0
NPS
"I already have.
Branding Services for Boutique Luxury Travel Company
Branding
$10,000 to $49,999
Apr. - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"They were super on top of things."
Jun 20, 2021
CEO, Travel Company
Chananya Bineth
Verified
Hospitality & leisure
Brooklyn, New York
11-50 Employees
Online Review
Verified
A travel company hired CUT THRU for branding services. They targeted a uniform and clear business brand identity through internal team workshops and improved key messages.
The team improved the company’s vibes and culture with spontaneous marketing and brand messaging. CUT THRU was very detailed throughout the project management and completed the deliverables on time. Overall, they thoroughly polished the business and surprised the client with their capabilities.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
CEO of a boutique luxury travel company, specializing in upscale business and First Class journeys!
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
Rebranding and messaging. Company started as a one-man band and grew quickly but didn't have a united message and a clear brand!
SOLUTION
How did you select this vendor?
Jonathan was a client and was in America, and offered to have a look on a our company, and see if he can help!
Describe the scope of their work in detail, including any steps and the final deliverables.
- Interviewing clients
- Interviewing Team members
- Brand workshop with the team
- Conclusions with the team
- Implementation follow ups
How many people from the vendor's team worked with you, and what were their positions?
Mainly Jonathan, with help from his back office,
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Company vibes and culture changed a lot. Our messaging and marketing suddenly was so natural and healthy!
Describe their project management style, including communication tools and timeliness.
They were super on top of things. Very detailed, and spot on with timelines.
What did you find most impressive or unique about this company?
They did a thorough deep-dive into your company, that you never even thought you have the ability to go that deep. They take this work, as is this is the only project and most successful it'll ever get.
Are there any areas for improvement or something they could have done differently?
Nothing but have a full time branch in the US (currently they are AU based)
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Branding for SEO & Content Marketing Agency
Branding
$10,000 to $49,999
Jan. - Aug. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
4.5
"They had a good reputation in the branding business."
Jun 18, 2021
Director, Prosperity Media
James Norquay
Verified
Advertising & marketing
Sydney, Australia
11-50 Employees
Online Review
Verified
CUT THRU was hired by an SEO and content marketing agency for their branding. They were responsible for providing strategies, copywriting, and consultation.
The solution provided by CUT THRU was effective, unique, and successful. The team seamlessly cooperated with the client through calls and emails.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Digital marketing agency director
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
We hired cut thru to assist with branding for the agency, copywriting and consulting.
SOLUTION
How did you select this vendor?
We interviewed a few branding companies and found Cut Thru to be the best.
Describe the scope of their work in detail, including any steps and the final deliverables.
Scope of work was to provide branding strategy, interview of current clients, copywriting for branding.
How many people from the vendor's team worked with you, and what were their positions?
Three, Director, copywriter and designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We had great success with the final product which was a new brand for our company.
Describe their project management style, including communication tools and timeliness.
Communication with calls and emails mainly.
What did you find most impressive or unique about this company?
They had a good reputation in the business for branding.
Are there any areas for improvement or something they could have done differently?
Project delivery and cost
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Showing 61-63 of
63 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
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