CUT THRU is a multi-award-winning branding agency with offices in Sydney and Brooklyn, New York. Boutique Branding Agency of the Year at the Netty Awards in 2023 and 2024, and a multi-category standout again in 2025.
Most agencies sell you a logo and a mood board. We sell you market share.
We took the guesswork out of branding. While others bet everything on one "genius" idea, we build multiple brand and website versions, then split test them in the real world, on the channels you will actually launch on. You go live on evidence, not opinion. The method is conversion-centered, grounded in the 3Cs (Customer, Company, Competitor) and double-blind testing.
Results:
Blossom: $0 to $1.6B in funds under management in under five years.
Talent Recap: built to over 15 million YouTube subscribers, one of the largest channels in the world.
Pacific Legal Foundation: repositioned a public-interest law firm holding more US Supreme Court wins than any other (22).
Quillette: grew its YouTube audience past 100,000 subscribers.
Paperform: a 25% drop in bounce rate and 22% lift in conversion, plus Best Abstract Logo Design at the Netty Awards.
Industries: finance and fintech, legal, media and publishing, SaaS and enterprise software, real estate, professional services, health.
Services: brand strategy and positioning, naming and messaging, visual identity and logo design, product-market fit testing, conversion-focused websites and landing pages, campaign rollout and lead-gen assets.
Recognition: Boutique Branding Agency of the Year, Netty Awards (2023, 2024); multi-category standout (2025); #1 branding agency in Sydney and top 5 in New York (Clutch); Top Branding Company Globally (DesignRush, 2022).
Pretty is easy. Performance is the job.
See case studies and before-and-afters at www.cutthru.com
CUT THRU Branding Agency is noted for providing good value for cost, with clients highlighting affordable pricing that fits their budgets. Project costs vary, with some engagements exceeding $50,000, while others are below $10,000. Clients appreciate the quality of deliverables relative to their investment.
Numerous clients report significant improvements in brand visibility, customer engagement, and business growth as a result of CUT THRU's branding efforts. Their strategies have led to increased market presence and customer loyalty.
Excellent Project Management
Many clients commend CUT THRU for their effective project management skills. They are noted for delivering projects on time, being responsive to client needs, and maintaining clear and consistent communication throughout the engagement.
Potential for Improved Initial Design Variations
One area for potential improvement mentioned by a client is the expansion of initial design variations during the branding process. Providing more options early on could offer clients a broader perspective on brand directions.
Growth Hacking and Branding Integration
The agency is recognized for integrating growth hacking techniques with traditional branding strategies. This innovative approach helps clients achieve rapid brand growth and market penetration, often exceeding client expectations.
Creative and Innovative Solutions
CUT THRU is recognized for their creative and out-of-the-box thinking. They provide unique solutions and strategies that help clients differentiate themselves from competitors and achieve their marketing and branding goals.
Deep Industry Knowledge
Clients appreciate CUT THRU's deep understanding of various industries, which allows them to provide tailored branding solutions that resonate with target audiences. Their experience across different sectors adds significant value to their services.
Lead Gen & Conversion Strategies for Business Consultancy
BrandingDigital StrategyMarketing Strategy
Confidential
Jan. - Apr. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was very impressed with CUT THRU from start to finish."
Apr 2, 2024
Executive, Guided Minds
Anonymous
Verified
Other industries
Australia
1-10 Employees
Online Review
Verified
A business consultancy hired CUT THRU to improve their lead generation and online conversion strategies. The team also reviewed the client’s digital assets and marketing strategy.
Thanks to CUT THRU, the client decreased their acquisition cost and achieved higher engagement. The team’s project management approach was great. Their resources were responsive and agile, ensuring a smooth collaboration with the client. Moreover, their expertise and insights were remarkable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I'm an executive at Guided Minds
Describe what your company does in a single sentence.
Business consultancy services for across strategy and people capability
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Increase lead generation and online conversion
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
High ratings
Referred to me
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Review of digital assets and marketing strategy
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Describe their project management. Did they deliver items on time? How did they respond to your needs?
CUT THRU were very responsive and followed through on commitments. They were also agile and responsive throughout the project which allowed us to make sure we were always maximising the value of the engagement
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
Deep industry experience, unique and valuable insights and a clear process to unlock value
Are there any areas for improvement or something CUT THRU could have done differently?
None. I was very impressed with CUT THRU from start to finish.
"They infuse energy and passion into every project, and the results speak for themselves!"
Feb 12, 2024
Co-Founder, Freeflo
Brian Yoo
Arts, entertainment & music
New York City, New York
1-10 Employees
Online Review
A music studio hired CUT THRU to define their brand's essence and competitive advantage. The team created the client's name, logo, and brand look and designed their website.
CUT THRU’s work received positive feedback. The team delivered a high-quality logo and website design, solidifying the client's brand. The team responded quickly to the project's needs and were transparent to explain every part of their process. Their professionalism and expertise stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of Freeflo
Describe what your company does in a single sentence.
We bring groups to a music studio to make an original song for their corporate team building event or private party.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Identify and articulate or brand essence
Make our website look better and convert more leads
Design a new logo
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Started with identifying the brand essence and our competitive advantage. Then we came up with a name and Cut Thru designed the website, logo, and brand look.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Logo and website redesign are the measurable outcomes and they look fantastic. Also, our brand has become more solidified and cohesive.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Response rate was quick and on point.
What was your primary form of communication with CUT THRU?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
By far the most impressive and unique thing about this company is Jonathan. He is a consummate professional who truly knows the fundamental and scientific aspects of brand marketing. Jonathan also made the process super fun and does a phenomenal job of explaining the why behind every part of the process which I really appreciated. They infuse energy and passion into every project, and the results speak for themselves!
Are there any areas for improvement or something CUT THRU could have done differently?
The only think I can think of is that we asked a couple times to get the actual logo and graphic design files. So maybe a tighter process on delivering the final product, but really not a big deal and kind of nit picky here. In reality its hard to point out something to improve upon!
RATINGS
5.0
"Jonathan is passionate about his work. The experience was amazing and I recommend his services to any business that needs help with their brand"
Quality
5.0
Service & Deliverables
"Logo and website look incredible"
Schedule
4.5
On time / deadlines
"Had to ask a couple times to get final deliverables sent"
Cost
5.0
Value / within estimates
"I wish I could give 10 stars for this! The quality of the work received for the price was the best part!"
Willing to Refer
5.0
NPS
"I will 100% be mentioning Jonathan and Cut Thru to any company or entrepreneur looking for his services. He just GETS IT
Branding & Marketing for Commercial Real Estate Brokerage Co
BrandingDigital StrategyMarketing Strategy
Corporate identity
Confidential
June - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"If I needed any other assistance in marketing, branding, or strategy, I would certainly come back."
Feb 7, 2024
Executive, Colliers International Commerical Real Estate
Anonymous
Verified
Real estate
Austin, Texas
1-10 Employees
Online Review
Verified
CUT THRU provided branding and marketing services for a commercial real estate brokerage company. Deliverables included brand strategy, brand identity, marketing collateral, content strategy, and PR materials.
Thanks to CUT THRU's work, the client saw improved brand awareness, customer engagement, and lead generation strategies, leading to increased BOVs and listings. CUT THRU communicated through virtual meetings. Overall, CUT THRU excelled at their tasks, making them a go-to option for the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Colliers International Commerical Real Estate
Describe what your company does in a single sentence.
We are a Car Wash Mergers and Acquistion brokerage.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
Marketing
Differentiating Factors
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
Great culture fit
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Jonathan and Cut Thru helped transform the branding/marketing of our Real Estate Brokerage into what it is today. Key deliverables included:
Brand Strategy Documents
Brand Identity Packages
Marketing Colleterial
Content Strategy
Public Relations Materials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Specific outcomes include:
Brand awareness and perception in the marketplace.
Cut Thru also helped our customer engagement and lead generation strategies which ultimately lead to an increase in BOV's and listings for our agents.
What was your primary form of communication with CUT THRU?
Virtual Meeting
Are there any areas for improvement or something CUT THRU could have done differently?
Cut Thru was great - not much I would change. If I needed any other assistance in marketing, branding, or strategy, I would certainly come back.
RATINGS
5.0
"Jonathan + his team are rockstars. Highly reccomened."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
"Our budget was tight, but Cut Thru made it work."
Willing to Refer
5.0
NPS
E-Commerce Web Dev & Mktg Strategy for Wristwatch Retailer
Digital StrategyE-Commerce DevelopmentMarketing Strategy
Brand messagingBrand strategyProduct branding
Less than $10,000
Sep. 2023 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"Jono’s easy going attitude and his drive and passion for my business stood out."
Feb 5, 2024
Founder, Dark Horse
Ben Scarf
eCommerce
Sydney, Australia
1-10 Employees
Online Review
CUT THRU has developed an e-commerce website for a wristwatch retailer. The team revamped the client's business strategy and created a digital marketing strategy.
Thanks to CUT THRU’s efforts, the client has seen an increase in revenue and turnover. Furthermore, the team has been timely and accountable throughout the process, communicating via in-person meetings. Ultimately, the vendor's easy-going attitude and passion for the project were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Dark Horse
Describe what your company does in a single sentence.
E-commerce specialising in wrist watches.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Launch my e-commerce business
Cost-efficiently start a business
SOLUTION
How did you find CUT THRU?
Online Search
Referral
Why did you select CUT THRU over others?
High ratings
Close to my geographic location
Pricing fit our budget
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Jonathan and Cut Thru completely revamped my way of thinking towards my start up business. His ability to save costs in launching my start up whilst simultaneously teaching modern digital marketing was exceptional. Results and turnover have been exceptional since I hired Jono and is evident in our profits
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase in turnover and revenue
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, his ability to keep me accountable in starting my business was a-grade. They weee timely in all aspects.
What was your primary form of communication with CUT THRU?
In-Person Meeting
What did you find most impressive or unique about this company?
Jono’s easy going attitude and his drive and passion for my business stood out.
Are there any areas for improvement or something CUT THRU could have done differently?
No
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Web Development & Branding for Real Estate Company
"We were impressed with their high domain expertise and clever thinking."
Nov 14, 2023
Founder,
Harry Lehmann
Verified
Other industries
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU developed a brand identity based on a real estate company's target markets. They also reviewed existing landing pages for compatibility and suggested new and amended landing pages.
CUT THRU delivered a brand identity that aligned with the client's target market and provided valuable insights for their landing pages. The team provided reliable, timely support and promptly addressed needs and concerns. Their high domain expertise and out-of-the-box thinking were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Vendorable
Describe what your company does in a single sentence.
Online procurement of real estate services.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Review existing landing pages
Suggest new and amended landing pages
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Develop a brand identity based on our target markets
Review existing landing pages for compatibility
Suggest new and amended landing pages
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Brand identity aligns with target markets
Review of landing pages created a minimum of 3 suggestions per page
Suggestion for at least one new landing page
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Considered and timely advice and assistance in managing our project.
What was your primary form of communication with CUT THRU?
In-Person Meeting
What did you find most impressive or unique about this company?
We were impressed with their high domain expertise and clever thinking.
Are there any areas for improvement or something CUT THRU could have done differently?
Only that they could have quoted less for the project, of course, but we felt like we got excellent value for money.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Design for Legal Services Provider
Digital StrategyWeb DesignWeb Development
Digital TransformationMobility StrategyVirtual CIO Services
$10,000 to $49,999
July - Nov. 2023
4.0
Quality
4.0
Schedule
4.5
Cost
3.0
Willing to Refer
4.5
"They got their work done efficiently."
Nov 12, 2023
Barristers Clerk, Quay Chambers
Jasmine Ayoub
Verified
Legal
Sydney, Australia
1-10 Employees
Online Review
Verified
CUT THRU provided web development services for a legal services provider. The team developed and designed a new, modern-looking website that accurately depicted the company's mission and vision.
The client was pleased with the final site, which aligned with their requirements. CUT THRU always completed tasks on time while accommodating any last-minute revisions along the way. They also took the time to fully understand the business, enabling them to deliver exactly what was needed.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Barristers clerk of Quay Chambers
Describe what your company does in a single sentence.
Barristers' chambers
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Create a new website for our chambers
SOLUTION
How did you find CUT THRU?
Online Search
Clutch Site
Why did you select CUT THRU over others?
Close to my geographic location
Great culture fit
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
We tasked Cut Thru branding to create us a new digital identity that represented our company in a way that accurately depicted our character at Quay Chambers. We were seeking a company that provided us with confidence they could deliver what we were envisioning; the sleek, modern, inviting web designs that were produced.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We are beyond happy with the overall.outcome of the site, and the team was very accommodating to making budget, timeline, and web design suited to us.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Cut Thru always allowed us to make last minute amendments and changes throughout the process of designing the site. They got their work done efficiently and before we knew it, we had the site up and running!
What was your primary form of communication with CUT THRU?
Email or Messaging App
What did you find most impressive or unique about this company?
The level of depth that was applied in trying to understand and take on board exactly what we wanted for the site.
Are there any areas for improvement or something CUT THRU could have done differently?
CUT THRU provided branding services for a trading platform. The team helped the client develop their brand identity and strategy. They also created various brand assets (e.g., tagline, pitch deck, guidelines).
The client was pleased with the final deliverables, which were all well-defined and delivered according to specifications. CUT THRU always adhered to deadlines and was very responsive — they replied to queries and concerns within a day. They also impressed the client with their branding approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Head of Marketing of a financial services company
Describe what your company does in a single sentence.
A premier and legitimate trading platform with powerful trading tools, tight spreads & live support.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Brand Identity
Brand Strategy
SOLUTION
How did you find CUT THRU?
Online Search
Why did you select CUT THRU over others?
High ratings
Good value for cost
Company values aligned
How many teammates from CUT THRU were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Research Brand Audit Qual
Customer/Staff Interviews x8 Quant
Customer Survey
Competitor Analysis
Critical Insights
Report Strategy
Strategy Workshop (Full Day)
Brand Strategy Bible
Tactical Recommendations
Messaging
Tagline
Tone of voice
Brand story
Elevator Pitch
Key Messages
Messaging Do’s and Dont’s
Copywriting Library
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Deliverables were clearly defined and produced within scope.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, they delivered on time and to scope, always replying within 24hours to any query.
What was your primary form of communication with CUT THRU?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I found their approach to branding refreshing, as they use quantitative and qualitative research as the bedrock on which the strategy sits. This gave it a more scientific method which helped aligned the company directors.
Are there any areas for improvement or something CUT THRU could have done differently?
Nothing comes to mind.
RATINGS
5.0
"Excellent, will aim to continue working with them."
Quality
5.0
Service & Deliverables
"Excellent"
Schedule
5.0
On time / deadlines
"Delivered as per the project plan and to scope"
Cost
5.0
Value / within estimates
"Very competitive from the 4 quotes I received"
Willing to Refer
5.0
NPS
"The team at Cut Thru are 1st class and its been a positive experience for all stakeholders involved.
Branding & Digital Mktg for Industry Research Services Co
"The results spoke for themselves, and working with them was a pleasure."
Jul 26, 2023
Founder & CEO, Industry Research Services Company
Anonymous
Other industries
Melbourne, Australia
1-10 Employees
Online Review
CUT THRU redesigned an industry research services company's branding from scratch. The team worked on the site's messaging and marketing strategy to help the client position themselves against competitors.
CUT THRU tripled the client's ROAS and increased organic inbound leads by an order of magnitude. The team maintained excellent communication, met deadlines, and got work done. Overall, they were professional and personable; their level of experience, passion, and creativity made them stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder, CEO of a consulting company
Describe what your company does in a single sentence.
We offer boutique industry research services
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Brand Design
Conversion Rate Optimisation
Marketing Strategy
SOLUTION
How did you find CUT THRU?
Clutch Site
Why did you select CUT THRU over others?
High ratings
Great culture fit
Good value for cost
How many teammates from CUT THRU were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
CutThru redesigned our branding from the ground up. Before we worked with CutThru our messaging wasn't resonating with our market. We now not only have an amazing website, we know how to talk about ourselves to clients, how to position ourselves against competitors, and our return on ad spend has more than tripled because our message finally resonates with our market.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our return on ad spend has tripled thanks to our improved messaging. Abandoned carts have dropped by about 40%. Organic inbound leads increased by an order of magnitude.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent communication. Never missed a deadline. Professional but likeable. Warm, competent, and got the work done.
What was your primary form of communication with CUT THRU?
Virtual Meeting
What did you find most impressive or unique about this company?
They could justify everything about the brand design, and it didn't all sound life fluff like you can get from other agencies. I was impressed by the level of experience, passion, and creativity on their team.
Are there any areas for improvement or something CUT THRU could have done differently?
Not really. The results spoke for themselves, and working with them was a pleasure.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Coffee Company
Branding
Confidential
Jan. - Mar. 2022
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"Our sales process became so much easier."
Mar 25, 2023
Co-Founder, Charles and Blackberry
Paola Mora
Other industries
Canada
1-10 Employees
Online Review
CUT THRU provided branding services to a coffee company. The CUT THRU team added a strategic element to the client's brand, which they used to make decisions about the brand's visual and verbal identity.
CUT THRU's branding efforts enabled the client to attract more leads and streamline their sales process. The team was so committed to the project that they traveled to experience the client's brand face-to-face. They were also knowledgeable about the client's industry and target market.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co- founder of Charles and Blackberry
Describe what your company does in a single sentence.
online coffee
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire CUT THRU to accomplish?
Branding
SOLUTION
How did you find CUT THRU?
Referral
Why did you select CUT THRU over others?
Referred to me
What was the size of CUT THRU’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
CUT THRU added a strategic element to the brand which acted as guide for decision making when it comes to distribution and the visual and verbal identities of the brand. Whilst our brand already looked pretty, it was graphic design, we needed it to become a brand!
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Hitting the ground running and getting a lot more leads
Our sales process became so much easier.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We worked with Jonathan, Oliver, David and Kieran, CUT THRU’s strategist, copywriters and designers. They’re great, they have no qualms travelling to really come and not just see the brand but live it, in its context. It’s a gesture that wasn’t lost on us and showed a deep level of commitment.
What was your primary form of communication with CUT THRU?
In-Person Meeting, Virtual Meeting, Email or Messaging App
What did you find most impressive or unique about this company?
The most impressive aspect for us was their depth of knowledge not just about branding and marketing (particularly for a startup) but specifically the amount of knowledge they had in F&B, specifically coffee brands. Trust an Australian to know what a good coffee is and how to market it!
Are there any areas for improvement or something CUT THRU could have done differently?
They can open an office in Bogota or canada so we have them closer by!
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Brand Refresh for Independent Management Consultant
$10,000 to $49,999
Sep. 2022 - Feb. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I am extremely pleased with the service I received from beginning to end."
Feb 20, 2023
Management Consultant, Self-Employed
Anonymous
Other industries
Sydney, Australia
1-10 Employees
Online Review
CUT THRU provided branding services for a management consultant. The team conducted market research and surveys that were used to create changes to the client's logo, color scheme, and website copy.
The client has seen positive impacts on their business from CUT THRU's work, and was very pleased with the team's services. The client was particularly impressed with the team's unique branding and approach. CUT THRU was professional, organized, and accommodating to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a self employed Management Consultant.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire CUT THRU, and what were your goals?
CUT THRU worked with me to refresh my personal brand, website and copy, in addition to conducting significant research to take my services global.
SOLUTION
How did you select this vendor?
I was recommended by a friend in Sydney at first. I met with 3 other brand agencies and I felt that CUT THRU offered a very personal service. I felt truly understood.
Describe the scope of their work in detail, including any steps and the final deliverables.
Market research was conducted, which included surveying and interviewing my previous and current clients as well as prospective clients. This was presented to me articulately, and I was given clear explanations of data trends. Following this, CUT THRU consulted with me over the course of a few months to make positive changes to my brand.
This included visual (logo, colours, photography etc), website copy, tone of voice. CUT THRU worked very well with my UX designer. I found the process very smooth and professional.
How many people from the vendor's team worked with you, and what were their positions?
My main contact was Jonathan, Brand Strategist, but there was some contact with a copywriter, designer and research consultant too.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
I am extremely pleased with the service I received from beginning to end. I am already seeing the positive impacts in my business.
Describe their project management style, including communication tools and timeliness.
I have zero complaints. CUT THRU were professional, organised and accommodating to my needs and busy schedule.
What did you find most impressive or unique about this company?
The personal service offered. Other businesses felt very much like I was buying a rebrand package off the shelf, where as CUT THRU felt bespoke.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 51-60 of
71 Reviews
Our Story
CUT THRU started with a simple frustration: branding runs on guesswork, ego, and whoever shouts loudest in the room. We thought that was a daft way to spend a client's money. So we swapped opinion for evidence. We build multiple versions, split test them in the real world, and launch only what wins. The mission is brands that perform commercially, not just brands that collect design awards, though we collect plenty of those too. Cut through, or don't bother.
What Sets Us Apart
Conversion-Centered Design
We rebuilt Paperform's identity and bounce rate fell 25% while conversion climbed 22%. That is the job. We design against a number, not a mood board. If a logo, page, or line of copy does not move a buyer to act, it does not ship. Compliments are pleasant. Conversions get paid.
Product-Market Fit Testing
We test brands to product-market fit before you bet on them. We build multiple versions and split test them on real audiences who do not know they are being watched, on the channels you will launch on. For swimwear label Fearless, we tweaked until it hit fit: 27,000 pre-orders at launch.
$50B in Equity, Grown and De-Risked
Most agencies treat branding as a gamble. We treat it as managed risk. Simple Dose: click-through up 127%, cost per click down 61.9%. Psychology Fitness: a new category that let them charge 3x. Blossom: $14M in 14 weeks. Over $50B in brand equity grown and de-risked. Returns, not roulette.
Premier Verified means Clutch independently confirmed CUT THRU Branding Agency is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 52 verified client reviews averaging 5.0 stars.
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