ITForce

BACKGROUND

Please describe your company and your position there.

We are an online store, selling cosmetics and aesthetic products. I am sales director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

PPC in Google ADS SEO optimization of our website

SOLUTION

How did you select this vendor and what were the deciding factors?

We made several meetings with several companies providing this service. Reviewed all proposals. ITForce's proposal was the most appealing and we felt that the attitude to work is similar to our's.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Well, they did huge work to optimize SEO for our website. Analysis of: our website usability, keywords, competitors, website content, product pages and much, much more. Then they provided us with a bunch of technical requirements to improve every aspect of on-site situation. In the meanwhile they gave us detailed requirements for off-site content: backlinks.

We agree everything on every stage, if we have questions (we do have!), they explain sufficiently. Every month we receive a report separately for PPC service and separately for SEO service. We do a ZOOM meeting to discuss reports, results and plans to get better results. It is definitely far from all the things they are doing for us!

How many people from the vendor's team worked with you, and what were their positions?

In general, about 5 people were or are communicating with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started working with them in June 2022. In May 2022 we had 158 visitors on our website. In December 2022 we had 4615 visitors scrolling our online store. We do not want to share any financial results (it is pretty confidential), but thanks to PPC and SEO we are selling for tens of thousands of US dollars every month.

Describe their project management style, including communication tools and timeliness.

They are great at managing complex work. We use Telegram for communication and Excel for work management. Absolutely no delays from their side.

What did you find most impressive or unique about this company?

It is very structural and very detailed work that they do. Almost for every single aspect, there are detailed requirements, clear responsible part and clear view of when it is going to be done.

Are there any areas for improvement or something they could have done differently?

No idea:)

BACKGROUND

Please describe your company and your position there.

Poetry Home - Ukrainian manufacture which specialize in producing luxury fragrances products like: natural scented candles, aroma diffusers, perfumes, scented soap and gels for shower. My position in Poetry Home is head of the marketing department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

Our main goal was - transactions. Plan for the first time was: setting a search campaign with only brand search keywords; setting a DSA campaign for all our website categories; setting smart shopping; setting video campaign;

SOLUTION

How did you select this vendor and what were the deciding factors?

I found the ITForce on a freelance website.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account within which the following work is performed:checking search queries and updating the list of negative keywords, maintaining and adjusting bids to avoid inappropriate budget spending, working with automatic bidding strategies.

How many people from the vendor's team worked with you, and what were their positions?

With project working PPC specialist and project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is example of results that we received from all period that we working with ITForce - http://joxi.ru/Q2KOlzgTyP86b2 According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.

Describe their project management style, including communication tools and timeliness.

They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.

What did you find most impressive or unique about this company?

They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.

Are there any areas for improvement or something they could have done differently?

I don’t think so. After we started our work everything is fine. But it will be great if we can meet with a team, but unfortunately we are placed in different cities.

BACKGROUND

Please describe your company and your position there.

TRUECOST is a tight-knit group of professional players that performs all orders independently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

Increasing the amount of traffic, selling orders on the site, optimizing, increasing the link weight.

SOLUTION

How did you select ITForce and what were the deciding factors?

Found on the Internet, the decisive factor was: great work experience, good track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The traffic increased several times, the first sales on the site appeared, the optimized site also became

How many people from the vendor's team worked with you, and what were their positions?

2 people worked, a project manager and a SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important thing is that there are sales from organic traffic

Describe their project management style, including communication tools and timelines.

Communication went through chat, as well as calls if necessary.

What did you find most impressive or unique about this company?

The most important thing is an individual approach to the project, as well as interest in the project that the company is engaged in.

Are there any areas for improvement or something they could have done differently?

I do not observe

BACKGROUND

Please describe your company and your position there.

Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce?

Search Engine Optimisation - On-page & Off-page

What were your goals for this project?

To improve our ranking in google as well as increase traffic and leads

SOLUTION

How did you select this vendor?

I found ITForce through Upwork and selected them after an interview process

Describe the project in detail.

Our goal was to increase traffic and leads and improve our google rank. ITForce created a detailed plan on how they were going to achieve our goals. ITForce's communication was very good and they were very professional from the beginning. They started with the on-page SEO work and when that was completed, they moved on to work on the off-page.

What was the team composition?

We were in contact with the project manager Oleh. He was always available when we needed him and was able to solve any issues and difficulties we had

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our google rank improved considerably and we have had some quality leads since our work together

How effective was the workflow between your team and theirs?

They are very responsive and pleasant to work with

What did you find most impressive about this company?

Their communication, honesty and attention to detail

Are there any areas for improvement?

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