Brolik

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Joe Hand Promotions. We’re the nation’s oldest and largest provider of Pay Per View events to commercial establishments like bars and restaurants. We have exclusive deals with content providers and partner with venues to place the PPV event in their bar and help them promote it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We needed help with lead generation and brand awareness to expand beyond our existing client base. We were going to use digital channels to target independent sports bars who didn’t think they could afford PPV.

SOLUTION

What was the scope of their involvement?

The project began as a rebrand before shifting to lead generation and finally transforming into a website development effort. We were known for our UFC distribution, but we wanted to change that reputation after acquiring new content. Our brand imagery was UFC-heavy, so Brolik switched us to a value-based proposition determined by what we could do for our customers rather than who we represent. They created imagery and a new slogan that describes the value we bring to bars and restaurants. Currently, they run digital marketing campaigns on Facebook and Instagram.

Updating our website with the new branding was much harder than anyone anticipated. Our platform was not one many people were experts in, and it hadn’t been updated in many years. They moved us off of our custom ExpressionEngine CMS to a platform with a more flexible design and navigation. This modern style gives us more control. We upgraded our CRM independent of our work with Brolik, but they helped us connect it to our website when it got unexpectedly technical.

What is the team composition?

We worked with 4–5 people during the rebrand and initial consultation including the owner, the CCO, their point person for bringing in new business, and a few others. We currently have two points of contact.

How did you come to work with Brolik?

I looked up digital marketing agencies in Philadelphia (I wanted to work with someone local) and interviewed 3–4 of them. Brolik’s research-based approach and ability to get to know our business quickly made us choose them.

How much have you invested in them?

We spend $5,000 per month on average.

What is the status of this engagement?

We’ve been working together since November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has been a learning process. We haven’t had great success regarding our Facebook campaign, as our B2B audience is tough to identify (owners, operators, and marketing managers for bars), but we’ve been experimenting a lot.

More recently, we had a huge UFC fight with a specific campaign that really performed. 25 sales came in just based on Brolik’s lead forms and ads. We’d only had one or two sales up that point, but they came through with that campaign.

How did Brolik perform from a project management standpoint?

They’re willing to help in any way we need within a given month. We communicate by email almost daily, and I have a weekly call with the lead project manager. There’s also a monthly call with the two members of their team and our entire marketing and product team and business development head.

Overall, they’re quite effective at dealing with challenges that arise. Our goals have changed a few times and soaked up many of their hours, but they always stay in touch with us and provide what we need.

What did you find most impressive about them?

They’re outstanding at adapting to whatever we need and solving both marketing and technical problems.

Are there any areas they could improve?

No, there isn’t, because their communication has improved over the course of the engagement. We added weekly calls to supplement our monthly calls, which we also requested be less technical. They were giving us lots of information we found unnecessary and repetitive, so we asked to receive a quick review and then move into a strategy session for the upcoming month. They adapted, and our communication has been much better in the second half of the year.

Do you have any advice for potential customers?

They do their homework, take their time getting to know you, and are committed to the research process. People should give them a hard look. I certainly recommend them to any business near our size that's looking for an agency.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of Encompass Aviation LLC, a small airline offering service throughout California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brolik?

We needed branding and web development services.

What were your goals for this project?

We wanted to build name recognition and use the website to support that goal.

SOLUTION

How did you select this vendor?

The team had a great reputation and was located near our headquarters.

Can you go into detail about the services they provided and the scope of the project?

Brolik built our new website after they identified our name and build the brand guideline. We had several calls to develop ideas. The team then created drawings, wireframes, and other tools that supported the final product. Services have included research, comparative industry analysis, and media tools.

What was the team composition?

Their team included the CEO, an account executive, and a developer. Our team included the CEO and CFO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Web traffic is higher and we are now well-positioned to introduce our new service.

How was project management arranged and how effective was it?

We communicated via conference calls, calendar invites, and Zoom screen sharing sessions. The Zoom sessions are interactive and helpful.

What did you find most impressive about this company?

They have a “can-do” attitude. The team works hard to achieve the right result without needing us to micromanage.

Are there any areas where they can improve?

They are a great company. We hope that they’re positioned to grow and assume more recognition of their own.

BACKGROUND

Introduce your business and what you do there.

I am the director of digital strategy for the Major League Soccer Players Association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We were looking to rebrand the organization, and we were looking to build a new public front-facing website to reflect that brand.

SOLUTION

What was the scope of their involvement?

Starting with the rebrand, we held a large introductory meeting with both of our teams. Following that, there was a significant discovery period where they interviewed all the major internal stakeholders, including a number of our players. Brolik reported on those results in another large meeting. From there, they crafted several iterations of a new logo, a new tagline, a new mission statement, and a new vision. We went through several phases of reviews and feedback until we came to a final piece. At that point, they provided us with branding documents that included all the materials we needed to start to implement the brand.

The process was somewhat similar for the website development tasks in that we started with another exploratory meeting. We decided that we would transition our site from WordPress to a Craft CMS. During this process, Brolik worked more directly with me in terms of building wireframes, determining features and functionality, a phase of visual design, developing a beta version of the website, and then, finally, launching it. We were looking for a way to highlight the content we’re producing around players in an effort to reflect the work they do off the field and after they leave the sport to help build their brands and inspire young players.

What is the team composition?

We’re working directly with a core group of three or four people, but they have a larger development team that we don’t interact with much. The digital marketing senior account executive is my main point of contact.

How did you come to work with Brolik?

Brolik made it on the list of firms I considered because I met them years ago and was familiar with their work. I was interested in working with them, but I didn’t have a project come up until now to provide that opportunity. Through the presentation and proposal process, they really stood out.

What is the status of this engagement?

We started working together in July 2017 and completed the projects in December 2017. We are currently in talks with them to develop a player-directed mobile application.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had a considerable increase in traffic due to the content we're able to deliver on the new site. The brand has been well-received by the player pool, which is probably the most important feedback. Their response and engagement with us online has increased considerably since the rebrand.

Part of the rebrand was developing a different strategy for content delivery, and we've improved the types of things we're producing. That's an ongoing process, but it's certainly gotten a lot better. The visibility of the brand is a lot better as we produce things for the players to wear or carry around with them and replace what was a really dated look.

How did Brolik perform from a project management standpoint?

Project management is where they really impressed me. They were organized, transparent, and interactive. From my perspective of wanting to be hands-on and understand what was going on pretty regularly, they were willing to keep me included. Part of the reason why we also selected them to build the website and why we’re now building a mobile app with them is that we have a healthy working relationship with them.

What did you find most impressive about them?

There are not a lot of trade associations or unions for professional athletes. And there are not a lot of agencies that have a pre-existing understanding of that space. Brolik, however, asked the right questions to the right people and did the right research to understand who we are, what we do, and where we want to go. They were able to provide a visual understanding of that and a lot of guidance on how we deliver that message to our members and to the public.

Any advice for potential customers?

If you’re going to start a project with them, you’ll be well-served by opening up your organization to them as much as you can. They thrive off a deep understanding of the client that they’re working for. If they have it, they can provide a lot more value than I think a lot of other firms are able to.

BACKGROUND

Please describe your company and your position there.

I am a managing member and co-founder of a small, niche mortgage-lending company that started in 2011. We lend to investors buying distressed, residential investment property to rehab, sell or refinance, and hold as rentals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brolik?

Initially, we engaged Brolik to assist us with online marketing having no idea what that entailed. We have been doing business with them for five or six years, growing from a small startup that lent in five states, to now, a larger company lending in 15 states.

What were your goals for this project?

We wanted to build our business through our website and SEO. We wanted to bring in additional contacts and customers. Our secondary goal was to develop a more approachable and user-friendly website.

SOLUTION

How did you select this vendor?

Initially, I interviewed a number of similar companies that were recommended by my colleagues. Jason Brewer (CEO, Brolik) impressed me with his knowledge and enthusiasm on the subject matter. As a startup, we wanted to partner with another small company who prioritized our account and Brolik met that requirement.

Describe the scope of their work in detail.

Brolik handles all of the company's SEO, online marketing, sponsored placement implementation, directory management, and targeted email marketing. Their team suggests improvements and curate our web content by including keywords in our articles. They also provide web development when needed and offer recommendations on communicating with third parties.

What was the team composition?

Initially, I worked directly with the CEO. We now work with an account manager and their supervisor, as our companies have grown. In addition, I work with their creative and programming teams as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business's volume and online presence continue to grow.

How effective was the workflow between your team and theirs?

There are never any issues regarding workflow. At the beginning of each initiative, a schedule is set, and both sides adhere to a prearranged schedule, which is sometimes revised through mutual agreement.

What did you find most impressive about this company?

Their communication skills are excellent. Whenever a question is asked, they answer it promptly. If a follow-up is required, they deliver it within a reasonable amount of time.

Are there any areas for improvement?

We had some differing opinions over the years, but we were always able to discuss issues and create reasonable solutions.

BACKGROUND

Introduce your business and what you do there.

I am the director of growth marketing of Houwzer, a real estate startup that is looking to reimagine the home buying and selling experience. We use technology and a team of salaried realtors to provide full-service, on both sides of buying and selling, and save home sellers money by not taking a listing commission.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

Brolik were brought on before I started with the company. The CEO and COO were going to manage the agency and wanted to outsource marketing to have flexibility and expertise. They wanted brand discovery and a lot of customer development and discovery, to really understand who our target customer is and how to communicate to them. Currently, I am in charge of managing the agency, as well as my internal team.

SOLUTION

What was the scope of their involvement? 

I view them as my digital marketing arm. They are an end-to-end full-service digital marketing agency and we use them for anything we think is worth their time. 

They initially worked on the brand discovery. We then had them create a lot of our messaging, copy, and design, as well as create our website. We launched it about 2 months ago, and it has had a huge lift on page SEO and conversion. I am always testing the messaging on Facebook to see what customers think is better. It is constantly evolving, but I think we have a good foundation from what they did with our website.

We had another agency doing social, who were in place before I got here. I brought social over to Brolik as I trusted them more. My manager does the posting, but they create the strategy. It is a very collaborative process, and even though they are an outsourced team, we work together closely and I am always asking them for feedback, which I am always open to.

What is the team dynamic?

I have a day-to-day account manager and a senior marketing strategist who is very knowledgeable and someone I turn to for ideas and reviews. One of the co-founders wrote a lot of the messaging and copy for our website, which in turn we use for a lot of our campaigns.

 They are a very tight-knit team, and everyone is involved. It seems that they have a great culture, which shows in the quality of their work.

How did you come to work with Brolik?

The relationship had started before I came onboard. Our CEO and the CEO are well networked in Philadelphia and might have known Jason [CEO of Brolik] from networking or a referral.

How much have you invested in them?

Around $90,000.

What is the status of this engagement?

I believe it began in January 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brolik identified our customer personas and their motions: something they call “the moments of change”. We are trying to get inside our prospects head, as buying and selling a home is an emotional time. As we are a tech hybrid start-up, they identified us to go after more of the 35–44 demographic. They also identified a secondary demographic of 50–60.

Because of this, we had a nice foundation where the company understood who their target market was. The messaging on the website and the customer communication had evolved us from tacky startup messaging into a real company that is more trustworthy. All of our competitors are national brands, and we are not, and they have never heard of us so it is a huge challenge in marketing to get people to trust us. When people see our higher quality design, it definitely helps us come across as a more trustworthy company.

How did Brolik perform from a project management standpoint?

They performed really well. Especially now that we have brought social into their realm, we chat a lot via Slack. It is tough when they’re not in the office on a daily basis. They obviously have other clients, but I have been very happy with their communication, goal setting, and organization. They are definitely more organized than I am and help set expectations about what they think they can get done this month. They are planners, which is a good balance for us, as in the startup world you are constantly doing a thousand different things.

What did you find most impressive about them?

They are very thorough and really get it. A lot of agencies may not offer ideas. It can be really tough for an agency to integrate into a fast-moving company because they are not here every day and are working limited on hours every month. However, there is no doubt that everything is very well thought out with them. They don’t miss things, and they are very detail oriented.

Are there any areas they could improve?

We are so limited on retainer hours with them every month, so sometimes it feels like they plan for too long. For example, they set up a spreadsheet for testing, which is important, but the balance on how much money we spent on retainer hours and how much the spreadsheet drives the company forward perhaps doesn’t make sense. I have full control of what they work on, and I did ask them for that particular sheet; however, they can almost be too thorough at times.

BACKGROUND

Introduce your business and what you do there.

Nuvanna is an online mattress retailer. We make our mattresses and distribute them all over the US and Canada. We get pretty much all of our sales via direct consumers on our website and some on Amazon. I’m the founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We were trying to make sure we had the best digital experience for our customers via our website and social media. We also wanted to ensure we were reaching the right audience with the right message, at the lowest possible cost for acquisition.

SOLUTION

What was the scope of their involvement?

There were two phases. The first phase of the relationship was to create new assets that were more aligned with our overall branding message. They created some videos and photographs, and we then modified our website to incorporate those images and messages so that we could better communicate with our audience.

After that, we started focusing mostly on paid social media and paid search. They created ads for us to use with Google AdWords and also with Facebook, Instagram, Pinterest, some of our other key social channels. They also helped create a TV campaign and radio ad that we used as an experiment because we’re not doing that on an ongoing basis.

What is the team dynamic?

I work very closely with Jason Brewer [CEO, Brolik.] He spends his time not only managing the team, but he also assists on the creative side as well as the strategy side. Their next most active team member from is Bryce [Senior Marketing Strategist, Brolik.] Bryce pays attention to the analytics, social ads, and Google ads.

We occasionally work with Alex [Creative Director, Brolik] but he is more on the creative side, ad creation, and website design sides. He was the one that created the different landing pages. Finally, when we need to have something specifically related to the website, we work with Jason [Senior Account Executive, Brolik.]

These four individuals are the ones that we work with the most. Their total team is about 12 people. We have at least weekly calls, and sometimes even more frequently, with Jason and Bryce.

How did you come to work with Brolik?

The first time we got in touch was around July of last year. I was searching for digital marketing companies in the Philadelphia area, but I was a startup and we hadn’t even fully started our business yet.

Our initial conversation went well, but Brolik wasn’t the right fit at the time because we were too new. Jason and I kept in touch. He kept watching what we were doing and we reconnected around April of this year.

I had already launched the website. I had launched our branding campaigns and different social media programs. We didn’t have the right traction from a sales standpoint. He and I connected to see how things were going, I shared some of our challenges as we continued to ramp up and by then, it was a better time to reconnect and engage.

As a startup, it’s difficult for us to have a lot of cash other than the cash that we use to promote and create ads. Jason was very open to a revenue-sharing model or some kind of success compensation program where they’re basically paid by performance. They invest the resources to get us to the point where we perform, and as we sell more, they earn more. It works very well for us so far.

How much have you invested with them?

We have spent between $30,000 and $40,000.

What is the status of this engagement?

We started working with them in May 2017 and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales rate has basically doubled since we started engaging with them. Also, our social media is much more effective. They are somewhat connected, as we are doing most of our sales through paid social media and advertising. 

How did Brolik perform from a project management standpoint?

They did very well. Initially, we were trying to find the best way to communicate and report. Because we’re a startup, we don’t necessarily demand a very structured feedback loop because things are relatively fluid. We ended up implementing some structure, including weekly calls with reports, actionable takeaways, and results.

They’re on time with their deliverables. I didn’t have any issues related to delays or overspending or anything like that. They are typically within the range of estimates and expectations that they provide.

What did you find most impressive about them?

I don’t really have a good reference point because I haven’t worked with many companies in Philadelphia. Number one, which is very important to me as a CEO, is they are very reliable and trustworthy people. They say what they can and can't do. Jason is a very down-to-earth, grounded person so he’s not an overpromise, underdeliver type of person. What he commits to doing, gets done. He manages expectations really well.

The most important thing for me in the very beginning was the willingness to work in a different compensation model. He implemented something that works for them and me, and to me, that’s a differentiator.

Are there any areas they could improve?

No. They’re a really solid, reliable, and trustworthy agency, which is not very common these days.

Do you have any advice for potential clients?

In general, my experience with other social and digital marketing companies is they tend to say they can do everything, but they really can’t. Typically, those companies are good at something, but not at everything. My advice, which was a hard learning process for me, is that you really need to dig deeper when you’re researching those companies and talking to them to really find out what they’re good at. Sometimes, that requires conversations with other customers that have worked with them in a certain capacity.

BACKGROUND

Introduce your business and what you do there.

I am the owner and CEO of the Trapezium Math Club.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

Initially, I approached Brolik because I needed to make promotional videos. We also wanted to improve the videos that were part of the learning resources on our website.

SOLUTION

What was the scope of their involvement?

Initially, Brolik produced a video about what our program does with children. At the time, I wasn't sure how I wanted to use the video. They did that, and we realized that we could use it to make some promotional ads. The video is now on our Facebook ad and our home page. We also made a longer one about the history of our company. I share that longer video when I work with schools. Brolik did such a great job that we went on from there. I had a number of training videos that needed to be remade so that I could offer them to teachers on our website. From those videos, Brolik made a series of videos on our website. Schools now use them in their classrooms when they work with kids. That's how we started – then it evolved.

Brolik developed our website and did marketing for us. They did digital marketing and some direct mail. I have a very specific clientele and demographic. These are parents who are interested in developing strong math skills in their elementary kids. We serve particular ZIP codes, so Brolik did some targeted direct mail and then Facebook ads for us.

How did you come to work with Brolik?

I did Google searches. Then, I interviewed companies to take on our video production. Brolik just seemed the most forward thinking and progressive in how they approached our projects. That's how I hired them.

How much have you invested with Brolik?

We've spent $50,000 to $200,000 on our projects with Brolik.

What is the status of this engagement?

We've had a relationship with Brolik for several years now, since 2011 or 2012. We're still working together, and their involvement has evolved quite a bit.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our video and our advertisements were the most successful things that Brolik did for us. We just started running the ad, in fact. I wanted them to make a newer one on Facebook a few weeks ago, using content that they developed for us. We are getting some good metrics. It's been a very good relationship that has definitely resulted in our company's growth.

How did Brolik perform from a project management standpoint?

Brolik did very well in terms of project management. They have people on their team that handle different areas. I often send them a list – this is what we need or this is what's going on – and they're very quick to respond. They have the expertise in-house, so I know that it'll be taken care of. They're wonderful that way.

What did you find most impressive about Brolik?

Brolik has a real sense of the needs of people who are trying to grow a business in the digital age. They have their finger on the pulse of that. That was clear when I was interviewing companies to begin with. There were many companies that came up pre-social media, and they are now trying to adjust. I feel that because they were born around the same time as social media, they have a better understanding of the requirements. I think they're wonderful in that regard.

Are there any areas Brolik could improve?

I don't have any negative comments about them. 

BACKGROUND

Introduce your business and what you do there.

I am a senior content developer at a company that manufactures hair replacement systems for people suffering from hair loss.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We're going through a complete overhaul of our branding and our website. Initially, we were looking for somebody to do the architecture for our website alone. It's a huge website, and there are hundreds of pages on it. Historically, people have a hard time navigating it because there's so much information. Just to give you a sense of that, right now we have 60 pages of educational content. That number's moving to 400 pages. That's just in addition to the other content on the site. It's pretty vast. We needed somebody to help us understand customers, user paths, and how to best navigate through our material. We came to them with the desire to do a lot of personalization and segmentation on the site. We wanted to utilize technology to do that. We were also torn about splitting our website into two: for men and for women. In the end, we decided not to do that. Brolik helped us make that decision, and we tried a different approach.

SOLUTION

What was the scope of their involvement?

Let me preface this by saying I wasn't involved in every single part of the project. I was involved in most of it, but I could miss a few things. Brolik originally handled target segment profiles for us. They did a lot of research on the male and female personas of our different customer types and fleshed them out. That gave us a better direction in our marketing efforts and how to best develop the site. We also moved into a new content management system that utilized a content API [application programming interface]. It also had personalization and segmentation. Also, we asked them to develop a comprehensive model and site map for all that content. Those were the major deliverables. In addition, they developed a number of wireframes for us. At this point, they've done more than 50 wireframes, and I think that there's quite a bit more that they have to do. They're not moving forward with us on the development of the site. The architecture stuff that they did was such a huge project in and of itself. It was a very deep project and very in-depth. We didn't start the development of the site.

How did you come to work with Brolik?

I can't speak about that because I wasn't involved in the selection process.

What is the status of this engagement?

I think it began at the end of January 2016. We're still not done with the project.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The biggest piece of the project that Brolik put together, the biggest deliverable, was the content model. I worked closely with them on that at times. There was so much content to deal with, but Brolik did an impressively thorough job on the content model. Brolik distilled it down to all the minutiae that we would need to create content effectively and efficiently. I've never seen anything like it. It's a very comprehensive document that I know took them many months, much research, and much revision to put together. I appreciate that as it's something that they've put much effort into. Many other companies would definitely have glazed over it quite a bit. Brolik used that content model to start building a wireframe so everything is consistent across the board.

How did Brolik perform from a project management standpoint?

I think that they did a great job from a project management standpoint. We fell short on our end because we had several project managers transition during that project. The Brolik team was able to keep tabs and manage things when we were struggling a little bit on our end. I worked with them quite a bit on that stuff. There are so many moving parts to this project. They didn't ever drop the ball as far as that goes. I think on that end, the project management was excellent.

What did you find most impressive about Brolik?

I was very impressed with their work on that content model. I told them that as well. I also think that the research that Brolik did on the target segment side – on the personas – was impressive. Our industry is complex and unique and not many people know about it. When we work with an agency, we have to educate them. Sometimes, it takes quite a bit of time to get them to understand things. Quite frankly, the other agencies we worked with just don't get it. In contrast, Brolik worked very hard to understand our industry and did a lot of research. When they came back to us with the personas, we were very impressed because they were so close. We just made a few minor edits. It made us feel good that they understand what we're going for, and they understand our customer. They did that pretty much at the beginning before they did anything else. That helped them to have a good understanding of our customer and our industry, which carried through the rest of the IA project.

I've worked with many agencies in my career. My background, initially, was in design. I really felt that I had never worked with an agency that was just so comprehensive in the work that they were doing. For us, it was a little bit hard to keep up because they were giving us so much stuff to review at such a deep level. It was awesome. They're very dedicated to understanding the project, who their customer is, and who the customer's customer is. They have a really dedicated team of professionals there. The Brolik team is a collection of brilliant individuals. I'm grateful that they were able to work on that IA part of our project.

Are there any areas Brolik could improve?

From my experience with them, there was only one think that they needed to improve. When we got into the wireframe phase, I wish they had collaborated with us a little bit more. I think that some assumptions were made. We've had to deal with the most revisions on that part of the project. I think that's common with most agencies. I think that's how most of them typically work. We wished we had a little bit more communication and collaboration in the wireframe phase. That would have helped things go a little bit more smoothly.

BACKGROUND

Introduce your business and what you do there.

My name is Brandon Staires, and I'm the general manager of Ringstar Performance Products. We are a company that provides athletic products for the martial arts industry. In particular, we focus on making fully padded sparring shoes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We had many different and new challenges that we brought to them. Our main challenge was finding our target audience and building brand awareness. We wanted to reach out to our customers via social media like Facebook, Instagram, and Twitter. Brolik helped us get an understanding of who our clients are, where to find them, and how to reach them better.

SOLUTION

What was the scope of their involvement?

Right now, Brolik provides two different scopes of services. First, they help us identify our target audience, who we would sell the product to. Second, they help us with brand awareness and brand rebuilding. It's almost like a rebranding, if you will. We're in the process of coming up with a bunch of different logos. We're in the final stage of that, like Plan T right now. Brolik is refining our logo and bringing it up to date with the 21st century. The goal is to look like a new, modern company on the website.

How did you come to work with Brolik?

I did a lot of research on the Internet and found many different companies. Some of them charged hundreds of thousands of dollars, which was out of our price point. It just wasn't working out. After doing about a month of research, I ran across Brolik. I gave them a call and spoke with a gentleman named Ryan. We went back and forth with emails and got good vibes mutually. We were able to set up a phone conference with Ryan Corcoran [business development at Brolik] and one of the owners, [CEO] Jason Brewer. They shared what Brolik had to offer. We definitely had a good connection after the first phone call. I felt that it was a company that we definitely wanted to work with. That's pretty much how I found them.

How much have you invested with Brolik?

Right now, we've spent around $30,000 in our project with Brolik.

What is the status of this engagement?

I think we've been working with them for about two months now. We started this project around the end of February [2016]. The reason why that timeline has stretched out is because we have two things underway. We're examining different ideas and possible scenarios for working together. It would be almost, but not necessarily a partnership. Currently, we're on board as your typical client, and we've been very happy with that so far. It's been great. It took a couple of months to get where we are now.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

That data will be 100 percent available in the coming months. Now, we're trying to gather information like customer feedback and website analytics. That data will improve how we target customers and get in front of them. I don't have too much yet because we just gathering up game plans for exactly what we're going to do. We've definitely stretched the Brolik team to the limits with our project. We've questioned them on some things and got them out of their comfort zone. Everybody's pretty good, pretty real, and honest. If somebody forgets to do something or if an email misses one day, everyone's held accountable. No one says, "Oh, Internet was down, this and that." They're handling things pretty well.   

How did Brolik perform from a project management standpoint?

I would say their project management is pretty good. I communicate with [account executive] Steve Miller on a weekly basis, maybe two or three times a week. I also deal with [marketing strategist] Kierston Anderson, but I interact with Steve a little more. Primarily, we communicate via email. As far as project management goes, they keep me posted on what's expected and what's going to come. They set up our meeting schedule. Every one or two weeks, they'll set up a big meeting and gather people from both companies. We'll get on a phone call in big groups. Then, they'll report and go through what they've come up with so far. They're very informative and they definitely break it all down. Now, those meetings will happen maybe three to four times per task. In layman's terms, that will probably happen eight times. So far, everything seems to be on track, timeline-wise.

What did you find most impressive about Brolik?

I've had the chance to talk directly with one of the owners. That distinguishes Brolik from other providers. Then, we flew out there and had a meeting with all of the owners and everybody involved in our project. I was impressed by their positive energy and the good vibes you get from them. They know their stuff as far as technology goes. You definitely know you're dealing with a person. You're not dealing with somebody who's strictly business-oriented, although that is the goal. You're dealing with somebody who's personable. I would say that not only goes for the owners, but for their team as well.

Are there any areas Brolik could improve?

I would say there's always a little bit of room for improvement.

BACKGROUND

Please describe your company and position.

I am the Owner of Nurse CBD

Describe what your company does in a single sentence.

We sell wellness products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brolik to accomplish?

• Organize what we were doing
• Create a game plan for our Marketing team to move forward
• Help execute that plan when we had questions, problems, etc

SOLUTION

How did you find Brolik?

Referral

Why did you select Brolik over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Brolik were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• A 3-hour deep dive into our business using a series of exercises
  that defined goals, strengths and weaknesses, customer personas, and opportunities for growth.
• Brolik delivered primary and secondary goals of the engagement, and also established what metrics would be used to measure success in accomplishing these goals.
• Provided insights into what our competitors are doing in terms of their branding and digital marketing.
• Brolik analyzed the target audience and provided insight and perspective for Nurse CBD.
• Brolik developed top-level brand messaging that was used to clarify and present the Nurse CBD brand and story to the target audience.
• Brolik enhanced the product experience, as well as produced a series of initial photo and video assets for use in media and advertising campaigns.
• Campaign management and analytics
• Overarching strategy and project management
• Positioning, messaging and copy
• Content strategy & SEO
• Website optimization
• Paid digital advertising
• Email marketing
• Digital PR
• Social media marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to become more organized and efficent as a company. Saving money by implemneting their strategy. 
• We saw an increase in sales directly related to their social media campagns as well as help with our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized and available. Always on time.

What was your primary form of communication with Brolik?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly care about my business. 

Are there any areas for improvement or something Brolik could have done differently?

No.