Brenton Way

BACKGROUND

Please describe your company and your position there.

We are a beauty & cosmetics line that o . I help as a digital strategist in managing digital marketing spend through Facebook, Adwords, and paid media channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We engaged with Brenton Way for their Facebook ads management on our 2 newest product lines and ran media ads through 5 different publishers and 2 local magazines in our target area. We also ran influencer marketing on the launch of the lines.

What were your goals for this project?

To achieve a baseline 2% conversion within 2 months and an optimisitic 350% ROAS within 5 months across all paid media.

SOLUTION

How did you select this vendor?

We sent out RFP to 10 agencies and narrowed down our list to 3. We ultimately made our decision based on their professionalism within each call. They answered the questions they knew and reserved to answer the ones they weren't sure about. They came back with answers in a timely manner and presented a scope that was transparent.

Describe the scope of their work in detail.

We had 4 monthly calls about the marketing strategy and every member of the campaign was included, which were 7. So every call consisted of each aspect of our deliverables being discussed.

They set us up with bi-weekly traffic reports on the facebook & paid media ads which were so important and reviewed on every call. We had access to Slack and communicated directly with their team at any moment we needed. They even set up a live analytics dashboard for us if we ever wanted to check them.

What was the team composition?

Their team consisted of 7 different people. Campaign manager, project manager, digital growth strategist, facebook ads manager, paid media strategist, graphic designer, and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an impressive 440% ROAS (return on our ad spend) within 5 months of working with Brenton Way. That is almost 100% higher than our goal we had set for them which was high already.

They were also able to help generate a combined 2 million in social impressions for our brand within 2 weeks alone during our new product launch. They demonstrated impeccable work every step of the way.

How effective was the workflow between your team and theirs?

Working with an agency can have its flaws since they are not in-house, but Brenton Way really made it easy for us.

They responded to every request and question we had within 24-hours and gave us every optional channel to communicate it. Whether it be Slack, Email, or even calls to review certain matters.

Since we had a project manager as well it made it easy to keep track of all tasks.

What did you find most impressive about this company?

The results were the most impressive. We typically don't leave reviews but their professionalism and tenacity to see things through deserve praise.

Are there any areas for improvement?

Every company can improve. Little mistakes on copy or design but we feel these are common factors working with anyone.

BACKGROUND

Please describe your company and your position there.

I am a marketing associate at a graphics design company where we help with print & design work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We started working with them on digital advertising and SEO services for our local business. So far we have been setting up our Facebook ads campaigns within our local area and getting keyword rankings for our pages.

What were your goals for this project?

To increase our leads generated for our printing & design services.

SOLUTION

How did you select this vendor?

We picked them between 4 other vendors who offered something similar. We went with them because their meetings were more in-depth and knowledgable.

Describe the project in detail.

We worked with them from the ground up by creating new advertising creatives for Facebook. First we started with the graphic designs that were from our office and then we worked on the copy to help convey our value proposition. For keywords we have kept an excel file that updates our rankings and the pages we are optimizing for SEO traffic. So far we have meetings every week to track our progress together and our project manager keeps us up to date on other things.

What was the team composition?

Project manager, digital strategist, SEO manager, and ads manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen 40 new monthly leads since our Facebook ads campaign has gone live and that has generated around $10,000 new monthly purchases on average. Our SEO is also increasing our website traffic.

How effective was the workflow between your team and theirs?

They are very communicative and give us a chance to communicate with them on Slack.

What did you find most impressive about this company?

How they were always on top of their work since the beginning. They are always presenting fresh ideas that we could implement in our company. It's good to know they are proactive.

Are there any areas for improvement?

A bit more clarity on SEO.

BACKGROUND

Please describe your company and your position there.

We're a healthcare supplement company that produces holistic remedies for weight loss and chronic sleep issues. We use a mix of technologies to create an innovative platform and app. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We hired Brenton Way to manage our marketing services, which include content creation, SEO and PPC, social media and influencer marketing, email marketing, and website optimization.

What were your goals for this project?

We wanted a marketing partner that could show us how to grow, give us different options, flex with our budget, and deliver what they promised. Our goal was to achieve everything in one place.

SOLUTION

How did you select this vendor?

They followed up for six months while we were working with another vendor, showing us many areas where we missed out.

Describe the scope of their work in detail.

Using our landing page, they built a funnel around our target audiences. They wrote blogs and pages for our website and delivered new videos and blogs every few months. They used that content, along with SEO, to increase our site traffic tenfold. 

Based on our feedback, they delivered graphic designs, copy, and Facebook and Google AdWords content. They managed our Instagram presence and optimized our website to increase conversions. They also built an automated offer for abandoned carts to get customers back onto our most important pages.

What was the team composition?

Our head of campaign strategy led five others, including a campaign manager, a project manager, an SEO specialist, an ad specialist, and content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unbelievably, our website traffic increased 8500% in three months. Engagement and returning buyers both rose by 45%, visits to abandoned carts were up 24%, and conversion rates increased by 28% across organic and paid advertisements. 

How effective was the workflow between your team and theirs?

It was highly effective. We used their platform to track the team's progress. We also met biweekly with their team to review upcoming tasks and review previous work. After each call, we received an agenda, a recap, and infographic reports that explained the results.

What did you find most impressive about this company?

The results were amazing, but I also appreciated that they corrected and improved issues right away. We never chased them down to get results. They were proactive about everything.

Are there any areas for improvement?

The PR services they offered at first were difficult to evaluate. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Musacian. It’s a platform that helps users of all ages find their favorite musicians using various search filters like location, price, genre, and listening experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We wanted to implement an effective go-to-market strategy to establish our digital presence.

SOLUTION

What was the scope of their involvement?

First Brenton Way helped us define our vision, then they put together a variety of niche strategies designed to help us penetrate the market. We split the work into short-term and long-term components. Their short-term efforts included a local SEO campaign, influencer partnerships, and several Facebook advertisements. The long-term efforts span a nine-month period and mainly focus on Facebook campaigns. These advertisements target specific music genres, so each had a different marketing strategy. In addition to SEO and Facebook support, Brenton Way also built our website and several landing pages. They’ve implemented strategies to funnel leads according to traffic type.

What is the team composition?

I mainly speak with a campaign manager and a project manager, but there are a few other teammates in the background. In total, we work with about five people from Brenton Way.

How did you come to work with Brenton Way?

I’ve worked with Jonathan (Founder & CEO, Brenton Way) in the past. We considered other vendors but ultimately went with Brenton Way. They were very realistic when discussing the scope of the project, and they offered a lot of services at a reasonable price. Their willingness to do extra tasks at no additional cost showed their commitment to the partnership. We trusted their team.

How much have you invested with them?

We pay them monthly, but the cost varies based on the type of work. In total, we’ve invested about $30,000 in their services.

What is the status of this engagement?

We started working with them in June 2017, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our traffic rates increased by 4500% after six months of working with Brenton Way—it was pretty amazing. Additionally, our Facebook add campaigns are generating prospects at $20 a click, so the return on our investment measures to about 380%. Across all social media accounts, we’re gradually gaining followers. I’ve pleased with their work, and we’ve developed a pretty strong friendship with their team.

How did Brenton Way perform from a project management standpoint?

They’re a startup, so the beginning of the engagement was a bit rough. It took us a few tries to properly structure the team and assign responsibilities. Their project management skills improved as the involvement progressed. Now, we work with a stable and efficient team.

What did you find most impressive about them?

I appreciate their responsiveness. We also get a lot of value for our money. They use advanced technology and tools in their internal processes, which eliminates all tedious tasks and allows them to allocate more time to their clients. They focus on action items, striving for continuous progress. Because they already have the background knowledge and skill, they don’t have to spend a lot of time doing research.

Are there any areas they could improve?

In addition to early project management challenges, they also took a while to grasp our brand style when creating social media content. They’ve resolved that problem at this point, though.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Trendr, a social media and content discovery platform. Along with presented new content, the platform also curates information so users can easily find trending posts on different issues. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We wanted to position ourselves against competitors by expanding our brand presence and creating the right funnels for new users.

SOLUTION

What was the scope of their involvement?

Brenton Way streamlined the website’s funnels. Their team researched our client base to find targeted personas and help us discover why those customers are crucial to our platform. They also helped with SEO and backlinking.

We are currently in the pre-launch stage and implementing Brenton Way’s suggested features.

What is the team composition?

I worked with their in-house staff, but my primary contacts were Jonathan (Founder & CEO, Brenton Way) and Shelley (Senior Marketing Manager, Brenton Way).

How did you come to work with Brenton Way?

We found Brenton Way online. Our team got in contact with them and four other people. Brenton Way’s in-depth proposal referenced some of our main pain points.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in April 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By focusing on how users navigate through the funnels, Brenton Way was able to improve the functionality of the website.

Our organic traffic has increased as a result of high-level keywords. We’re not a company that sells products; our users are trying to consume information. Our team never thought that Brenton Way would discover keywords in the distinctive ways that they do.

How did Brenton Way perform from a project management standpoint?

Since Brenton Way is at the startup stage, we were surprised at their excellent project management. Jonathan is very meticulous and engaging about the information he presents to me. He makes me feel like we’re a unique client.

Shelley has been great at communication. I’m not always involved in every call, but they are responsive with our team.

We are also at the startup phase, and Brenton Way has been very flexible with us because of that. If we want to change something, their team is right there alongside us and update the funnel as necessary.

What did you find most impressive about them?

Brenton Way’s team is passionate and cares about the work, but also knowledgeable about the subject. Their work ethic shows us that they’re trying to get to know our business.

Are there any areas they could improve?

The backlink list isn’t the best, but overall, there’s nothing else they can improve. Their team has done a fantastic job.

Do you have any advice for potential customers?

If you’re a prospective client, a startup or in that mid-size level and you’re tight on resources for increasing your conversions, Brenton Way is the perfect team to set up these goals for your company.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Pendo Systems. Our company transforms unstructured data into structured data sets. Unlike databases, documents like Word, Excel, and PDFs make data extraction difficult. At Machine Scale, Pendo can quickly and accurately render that information extractable and easy to locate. The company is co-located in New Jersey and North Carolina. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We tasked Brenton Way with optimizing our SEO performance. In addition, we hired them to help improve our audience perception on two specific social channels, LinkedIn and Twitter.

SOLUTION

What was the scope of their involvement?

On Twitter, we wanted to be seen as an active participant in the substantial conversation happening around fintech. By sharing the right information and making topical points through that channel, we aimed to establish ourselves as thought leaders. 

Regarding Linkedin, we'd been putting most of our effort into our company LinkedIn page. Brenton made the critical point that the platform is for human-to-human interaction, so it was more important to build credibility for our CEO and founder. We followed that rule and used her account to further amplify the messages that we push through our website and social channels. 

What is the team composition? 

I've mostly worked directly with Jonathan (Next-Gen Business Strategist, Founder and CEO, Brenton Way), and latterly also with Shelley Ram.

How did you come to work with Brenton Way?

An agency with fintech experience in our field would have given us a cookie cutter response. We were starting from a low baseline, so I needed a team with a fresh way of thinking. Brenton Way offered a unique, innovative perspective. 

Interestingly, they're one of the few people whose direct, unsolicited correspondence I’ve responded to. Their founder crafted an excellent email that was so interesting I followed up. I contacted some of the direct references he offered, and they gave me excellent feedback.

What is the status of this engagement?

We started working with Brenton Way in September 2017 and are coming up on the one-year mark. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website has seen the most success so far. Brenton Way produced a substantial uptick in the number of direct site visits per month. We’ve also seen a notable increase in the length of time users spend on our platform. It’s clear the team successfully got our name out there. From a keyword point of view, our audience is directly typing in the words "Pendo Systems" as a search term.

Before we hired Brenton Way, our Twitter audience was 300-400. Now, we have just under 2,200 followers. They've allowed us to mount comprehensive and most importantly, consistent communication in that particular channel. LinkedIn doesn't allow for close tracking, but we know that engagement has increased.

How did Brenton Way perform from a project management standpoint?

We've gone through a couple of people. Luckily, the founder is responsive when things aren't going the way they ought to be and makes changes as needed.  This aspect of our relationship took a little bit longer than anticipated to get right. 

What did you find most impressive about them?

Brenton Way fulfilled the criteria I'd hoped for most of all; a fresh perspective. They're not hamstrung by the way things are done in financial services. Instead, they help us find ways to be unique in a category that's usually boring. That fresh outlook and their proactive recommendations pinpointed useful new things to do. 

For example, they showed me unprompted a cutting-edge video tool that enables us to release videos in a regular cadence with little cost or manual work. It went so well we now feature their work on our homepage. It lets us construct content that’s topical to our efforts as they are produced in real time. I truly value their honesty. If something goes wrong, they generally are the ones to tell me first. If they don't know something, they'll say so and then go find out.

Are there any areas they could improve?

Project Management is the only area I'd say they have some work to do. The team made adjustments as needed and subsequently, it was much better. Our project never got dramatically off track.  When issues, arose, they quickly resolved it. 

Do you have any advice for potential customers?

If you are looking to genuinely collaborate with an agency, you should select Brenton Way. If you just want an agency to complete tasks and not think, then don't select Brenton Way as you simply won't get as much value out of the relationship. 

Brenton Way is beneficially challenging. They'll tell you if an idea you propose isn't right and suggest a better one to do instead. 

BACKGROUND

Please describe your company and position.

I am the Compliance Team Leader of NOA Healthcare Ltd

Describe what your company does in a single sentence.

At NOA we provide, successful and long lasting contracts with our Clients and our Temporary Agency Healthcare Staff, coalescing extraordinary client service with exceptional healthcare professionals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Brenton Way was brought on board to oversee our Facebook, Google, and SEO advertising.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Organize and post Facebook advertisements
• manage Google ads
• develop SEO for one of our websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our social media visibility and sales has been enhanced since we started working with Brenton Way. They fixed several minor problems and enhanced our current advertisements to make them more effective and increase return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They plan biweekly conversations to discuss progress and are very quick to respond to emails. Any necessary adjustments or modifications are made nearly instantly.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and openness to experimenting to find what works. 

Are there any areas for improvement or something Brenton Way could have done differently?

No. So far, everything they've done has been excellent.

BACKGROUND

Please describe your company and position.

I am the Director/ Finance Broker of Melbourne Finance Services

Describe what your company does in a single sentence.

A boutique financial services firm located in Melbourne who's dedicated in assisting you in finding the right lending & advice solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• I needed help on SEO assistance.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We receive online services from Brenton Way, with a focus on SEO work. This covers internal linking optimization, backlinking, and keyword research.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've just started the project, but it's already easy for us to identify different areas of improvements from the project. Everything has been good so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with Brenton Way is highly efficient, as we usually stay in touch through Skype. He consistently responds promptly and is always accessible when needed.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their organization; they're very effective.

Are there any areas for improvement or something Brenton Way could have done differently?

I can't think of anything they could improve on — so far, so good

BACKGROUND

Please describe your company and position.

I am the Managing director of Bendigo and Adelaide Bank

Describe what your company does in a single sentence.

Our vision is to be Australia’s bank of choice. We strive for lasting success and commit to take the time to better understand our customers, partners and their communities to find ways to solve their problems, in a way that helps create value. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Enhancing Social Media Visibility
• Crafting Innovative and Relevant Content
• Ensuring a Uniform Strategy

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly Social Media Content Updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in engagement metrics

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brenton Way was impressive in reliably delivering high-quality content.

Are there any areas for improvement or something Brenton Way could have done differently?

Extremely Satisfied with the Results

BACKGROUND

Please describe your company and position.

I am the Head of Department of Alleanza Healthcare MENA

Describe what your company does in a single sentence.

American Healthcare services provider in the UAE, including Homecare, Occupational Health, Training and Virtual Health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Our goal is to make our business divisions more widely known. Our goal was to produce a diverse range of material for both our international inbound and outbound business segments. To assist us in producing engaging content, we were looking for a partner who can make the connections and comprehend the demands of our international clientele.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following our decision to join with Brenton Way, we held several virtual meetings to discuss our objectives, businesses, and JTB's corporate identity. Each of us was keen to learn more about the specifics of our jobs and businesses. They collaborated with us to develop the content strategies for our international inbound and outbound enterprises after first discussing the basic ideas of our plan. We got to this position thanks to cooperation and understanding, and now we have excellent material for our B2B clientele.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ever since we partnered with Brenton Way, we have benefited from content that is beneficial to our company. Our social media and website traffic has increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always exchange ideas on a regular basis and can easily communicate with any person assigned to our project. We held virtual meetings once a month or more. They quickly met deadlines. Additionally, they used their internal portal system, a practical and efficient tool, to share the finished product.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were quite knowledgeable about our market and industry, and we value their collaboration and patience. I appreciated their attempts to accommodate us and the answers they provided when things got tough. Although we have collaborated with other US companies, this was a model partnership. Due to their amazing assistance and support, we recently extended our contract with Brenton Way for content creation.

Are there any areas for improvement or something Brenton Way could have done differently?

Although there is always room for improvement, we are pleased with their extraordinary support and understanding of our personnel in spite of the current situation. They have good speed quality in delivering projects, and we are happy to report that they have helped us provide our business partners with excellent material.