Brenton Way

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Pendo Systems. Our company transforms unstructured data into structured data sets. Unlike databases, documents like Word, Excel, and PDFs make data extraction difficult. At Machine Scale, Pendo can quickly and accurately render that information extractable and easy to locate. The company is co-located in New Jersey and North Carolina. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We tasked Brenton Way with optimizing our SEO performance. In addition, we hired them to help improve our audience perception on two specific social channels, LinkedIn and Twitter.

SOLUTION

What was the scope of their involvement?

On Twitter, we wanted to be seen as an active participant in the substantial conversation happening around fintech. By sharing the right information and making topical points through that channel, we aimed to establish ourselves as thought leaders. 

Regarding Linkedin, we'd been putting most of our effort into our company LinkedIn page. Brenton made the critical point that the platform is for human-to-human interaction, so it was more important to build credibility for our CEO and founder. We followed that rule and used her account to further amplify the messages that we push through our website and social channels. 

What is the team composition? 

I've mostly worked directly with Jonathan (Next-Gen Business Strategist, Founder and CEO, Brenton Way), and latterly also with Shelley Ram.

How did you come to work with Brenton Way?

An agency with fintech experience in our field would have given us a cookie cutter response. We were starting from a low baseline, so I needed a team with a fresh way of thinking. Brenton Way offered a unique, innovative perspective. 

Interestingly, they're one of the few people whose direct, unsolicited correspondence I’ve responded to. Their founder crafted an excellent email that was so interesting I followed up. I contacted some of the direct references he offered, and they gave me excellent feedback.

What is the status of this engagement?

We started working with Brenton Way in September 2017 and are coming up on the one-year mark. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website has seen the most success so far. Brenton Way produced a substantial uptick in the number of direct site visits per month. We’ve also seen a notable increase in the length of time users spend on our platform. It’s clear the team successfully got our name out there. From a keyword point of view, our audience is directly typing in the words "Pendo Systems" as a search term.

Before we hired Brenton Way, our Twitter audience was 300-400. Now, we have just under 2,200 followers. They've allowed us to mount comprehensive and most importantly, consistent communication in that particular channel. LinkedIn doesn't allow for close tracking, but we know that engagement has increased.

How did Brenton Way perform from a project management standpoint?

We've gone through a couple of people. Luckily, the founder is responsive when things aren't going the way they ought to be and makes changes as needed.  This aspect of our relationship took a little bit longer than anticipated to get right. 

What did you find most impressive about them?

Brenton Way fulfilled the criteria I'd hoped for most of all; a fresh perspective. They're not hamstrung by the way things are done in financial services. Instead, they help us find ways to be unique in a category that's usually boring. That fresh outlook and their proactive recommendations pinpointed useful new things to do. 

For example, they showed me unprompted a cutting-edge video tool that enables us to release videos in a regular cadence with little cost or manual work. It went so well we now feature their work on our homepage. It lets us construct content that’s topical to our efforts as they are produced in real time. I truly value their honesty. If something goes wrong, they generally are the ones to tell me first. If they don't know something, they'll say so and then go find out.

Are there any areas they could improve?

Project Management is the only area I'd say they have some work to do. The team made adjustments as needed and subsequently, it was much better. Our project never got dramatically off track.  When issues, arose, they quickly resolved it. 

Do you have any advice for potential customers?

If you are looking to genuinely collaborate with an agency, you should select Brenton Way. If you just want an agency to complete tasks and not think, then don't select Brenton Way as you simply won't get as much value out of the relationship. 

Brenton Way is beneficially challenging. They'll tell you if an idea you propose isn't right and suggest a better one to do instead. 

BACKGROUND

Please describe your company and position.

I am the Founder and Managing Head of XTRUDE.Berlin

Describe what your company does in a single sentence.

3D Printing & 3D Visualisation, where high quality meets affordability

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• I hired Brenton Way to solve a massive visibility bottleneck for my 3D printing and rapid prototyping business. I needed to stop wasting my time chasing cold leads and instead build a steady pipeline of industrial designers, architects, and engineering teams who needed high-quality manufacturing, fast. My ultimate goal was to establish a dominant online presence that would capture high-value production contracts right when businesses were searching for rapid prototyping services.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was built around completely overhauling my paid acquisition setup. They audited my existing accounts, cut out wasted ad spend, and built out tight, hyper-targeted campaigns on Google Search and LinkedIn. Key deliverables included custom, high-converting landing pages tailored to my 3D printing services, fully rewritten ad copy optimized for industrial designers and engineers, precise geographical targeting, and real-time tracking dashboards that let me monitor cost-per-lead instantly

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My conversion rate doubled within the first 60 days, and my cost-per-lead dropped by nearly 35%. I went from barely getting generic inquiries to receiving high-quality RFQs from serious engineering firms and product designers every single week. The metrics proved that the budget wasn't just being spent; it was actively filling my pipeline with the exact high-value production clients I wanted.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was incredibly sharp and entirely hands-on. I never had to chase them for an update; everything was delivered right on schedule, from the initial keyword maps to the final landing page assets. They used an onboarding portal that gave me total clarity on what was happening next. Whenever I needed a fast campaign tweak or wanted to shift budget toward a specific 3D printing service, they responded and executed within a couple of hours.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how quickly they grasped the technical language of 3D printing and prototyping. Most marketers give you generic templates, but they actually understood the difference between functional engineering parts and basic models. They treated my ad spend like a precise manufacturing tool, focusing strictly on high-intent B2B buyers who actually understand the value of rapid prototyping.

Are there any areas for improvement or something Brenton Way could have done differently?

I think there's nothing to pick out. They're flawless and I really enjoyed working with them.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of ARSolutions

Describe what your company does in a single sentence.

AR Solutions was founded as a result of our need to incorporate our musical background, mechatronic engineering and artist management experience, into the most direct marketing tool that an artist or company has with their audience or clients, the internet!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Get our website to show up on the very first page of Google whenever people search for computer and tech help.
• Create cool internet ads that would make local business owners want to click on our site and check out our IT services.
• Fix up our website's pages so that visitors could easily understand what we do and reach out to us for help without getting confused.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way did a lot of great work to help our tech company, AR Solutions, get noticed online. They basically took over our Google ads and fixed up our website from top to bottom so search engines would like us better.

 Here is a simple list of the main things they made and did for us every month: 

Fixed Website Bugs: They scanned our whole website and fixed all the broken buttons, slow pages, and tech errors that were making Google ignore us.

Wrote Simple Tech Guides: They wrote helpful, easy-to-read blog posts for our site that explain computer help and IT stuff so regular business owners can understand it.

Set Up Google Ads: They built brand new ads on Google from scratch. They picked the best words to target and wrote friendly ad text that made people want to click.

Made Special Welcome Pages: They designed clean, nice-looking pages on our site specifically for people who clicked our ads, making it super simple for them to type in their email and ask for tech support.

 Created a Scoreboard Dashboard: They set up a really easy tracking page for us. It lets us log in at any time and see exactly how many people are visiting our site and how much our ads are helping.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw some really amazing changes after working with them for a few months. A ton more people started visiting our website through Google without us even having to pay for ads, and our daily traffic actually went up by almost half of what it used to be. The best part was that the Google ads they set up worked way better than our old ones, bringing in double the amount of new customer messages while actually saving us money on our ad budget every single month. We also noticed that our website loaded way faster on mobile phones, which meant people stayed on our pages longer instead of getting frustrated and leaving, and that helped us get a steady stream of new business leads every single week.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with them was super easy and everything stayed really organized the whole time. They always finished their tasks right when they promised they would, and if we ever needed something changed quickly, they would jump on it and fix it the very same day. We used a simple chat group to talk to them whenever we had questions, and they were always incredibly nice and helpful instead of using confusing tech words. They also met with us every couple of weeks on a video call to show us how everything was going and to make sure we were happy with the progress, which made us feel like they truly cared about helping our business grow.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The coolest thing about Brenton Way is how they make everything so simple and easy to understand instead of throwing a bunch of confusing tech talk at you. They treat you like a real teammate and actually listen to what you want, and they have this really smart way of making their Google ads and website fixes work together like a perfect pair. Instead of just trying to get random clicks that do not matter, they focus completely on finding the exact right people who actually need IT help, which made us feel like they were genuinely invested in our success rather than just running another basic marketing campaign.

Are there any areas for improvement or something Brenton Way could have done differently?

There really wasn’t anything bad about working with them.

BACKGROUND

Please describe your company and position.

I am the CEO of Moissanite International

Describe what your company does in a single sentence.

Moissanite International are makers and distributors of the finest Moissanite loose gemstones worldwide. We offer two new brands of the Moissanite jewel: SUPERNOVA Moissanite and NOVA Moissanite. Based in Sydney, Australia, Moissanite International is founded by CEO Stephen Chang and his daughters Lauren and Alana, from Moi Moi Fine Jewellery. 
With our background as award-winning retailers and specialists of Moissanite for twelve years at Moi Moi Fine Jewellery, we have now teamed up with other specialists from around the world including engineers, material scientists, PhD‘s in Silicon Carbide growth, and skilled Moissanite cutters. Together, we manufacture, distribute and provide marketing for our own SUPERNOVA Moissanite and NOVA Moissanite to wholesale trade and international distributors worldwide. 
We have the only fully vertically integrated manufacturing facility in the world. We formulate our own raw material, we grow our own pure Moissanite and we cut and facet our own jewels on site. Therefore, we have total control on quality and ensuring we deliver the best Moissanite every time. We have the passion and the expertise to achieve our simple mission: To make the best Moissanite for everyone to enjoy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase organic search visibility and traffic for high-intent keywords in the moissanite and luxury jewellery category (both locally in Australia and internationally).
• Improve the performance and ROI of our PPC campaigns (Google Ads and Meta Ads) by lowering cost-per-acquisition while scaling qualified traffic and online sales.
• Build a sustainable digital marketing system that combines SEO and paid media to drive consistent revenue growth for our SUPERNOVA Moissanite brand.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way was brought on to design and execute a unified search strategy, split evenly between scaling our organic presence and optimizing our paid acquisition channels. The project operates on an ongoing monthly sprint model, focusing heavily on shifting high-intent jewelry shoppers through the conversion funnel.

Key Deliverables Provided: 

• Comprehensive SEO Infrastructure: Conducted an initial deep technical site audit to resolve crawl errors and improve page speed index. Delivered fully optimized target category pages, including metadata, schema markup for product variants, and strategic keyword placement targeting high-value gemstone search terms.
• Content Generation & Link Building: Production of 3–4 high-quality, long-form editorial pieces per month aimed at educating buyers on gemstone quality, alongside a consistent monthly acquisition of high-authority backlinks within the fashion, luxury goods, and bridal niches.
• PPC Campaign Restructuring: Complete overhaul of our Google Ads account, introducing structured Performance Max (PMax) campaigns and targeted Search campaigns. They delivered fresh, high-converting ad copy variations and designed dedicated landing page environments for our paid traffic.
• Audience Segmentation & Retargeting: Implementation of granular custom intent audiences and dynamic remarketing sequences across Google and paid social channels to target users who abandoned their shopping carts. Analytics & Attribution Setup: Creation of a centralized looker studio dashboard tracking core metrics like organic traffic growth, cost-per-acquisition (CPA), and Return on Ad Spend (ROAS) with weekly data refreshes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Because this is an ongoing engagement, our evaluation is based on consistent, month-over-month growth patterns rather than a static final endpoint. The trajectory across both search marketing and paid channels has been strong, giving us clear indicators of a positive return on investment.

Key Metrics and Progress Indicators: 

• Paid Campaign Efficiency (ROAS): Our Google Ads account has seen a noticeable optimization boost. Brenton Way successfully increased our overall Return on Ad Spend (ROAS) from a baseline of 2.1x up to a consistent 3.4x on our core PMax campaigns, effectively driving down our customer acquisition costs (CAC).
• Organic Search Visibility: Within the first four months of implementing the category page restructures, our organic impressions increased by roughly 45%. We now rank in the top three positions for several competitive long-tail keywords associated with custom moissanite engagement rings.
• Inbound Volume & Conversions: The combination of refined landing page experiences and cleaner audience targeting led to a 28% increase in completed online checkouts. Additionally, high-ticket custom jewelry design inquiries via our digital contact forms grew by 18%.
• Technical Health Enhancements: Post-implementation audits show that our mobile page load speed improved significantly, moving our Core Web Vitals assessment from a failing grade to a healthy green across our main product collections.
• Describe their project management. Did they deliver items on time? How did they respond to your needs?
• The day-to-day workflow with Brenton Way is highly structured and entirely transparent. They operate on bi-weekly agile sprints, which keeps our ongoing SEO updates and paid ad adjustments moving forward without hitting bottlenecks.
• Timeliness and Delivery: Deadlines are consistently met. Whether it is launching a new batch of holiday PPC ad copy or delivering monthly backlink reports, their team hits their projected dates. If an unexpected technical bug on our website delays a task, they flag it early and adjust the sprint timeline immediately so there are never any surprises.
• Communication Channels: We communicate through a shared Slack channel for quick daily check-ins and use ClickUp to track individual deliverables, asset approvals, and strategy shifts. We also hold bi-weekly video calls to review the performance dashboards and align on the upcoming sprint's focus.
• Responsiveness: Their team is incredibly adaptable. When market shifts or sudden inventory changes require us to pause specific product campaigns or pivot our promotional strategy, they respond and implement the necessary changes within a few hours. They don't just take orders blindly either, if we propose a pivot that might hurt our current search rankings or ad performance, they will proactively jump on a call, present the data, and suggest a safer, more effective workaround.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Brenton Way is their ability to break down the traditional walls between paid media and organic search. Many agencies treat SEO and PPC as entirely separate departments, but their team operates them as a single, unified engine.

They use a highly analytical approach where real-time keyword conversion data from our successful Google Ads is immediately fed into our SEO roadmap. Instead of guessing which organic keywords might convert well six months down the line, they use paid search data to validate our content strategy before we spend time building it out.

Additionally, their dashboard setup is incredibly thorough. They don't just report on vanity metrics like clicks or impressions; they tie every single data point directly back to our bottom-line revenue, average order value (AOV), and customer lifetime value. It shows a level of accountability and deep e-commerce business acumen that is rare to find in standard digital marketing agencies.

Are there any areas for improvement or something Brenton Way could have done differently?

Because our growth trajectory has been very strong, there are no major issues

BACKGROUND

Please describe your company and position.

I am the Senior Account Executive of California Label Products

Describe what your company does in a single sentence.

California Label Products provides labels and tags for product branding and identification to customers around the globe. CLP is a trusted supplier for companies across a variety of industries including apparel/footwear, logistics/shipping, and food/beverage. Headquartered in Los Angeles, our company is proud to provide production facilities in both the U.S. and Asia. CLP's large warehouses allow us to deliver outstanding savings on stock label products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• We brought in Brenton Way to improve our website performance and increase conversions for California Label Products. Our main goals were to boost organic search visibility in the labels and packaging industry and significantly improve the conversion rate of visitors into leads and customers.

SOLUTION

How did you find Brenton Way?

Referral

Why did you select Brenton Way over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way handled both SEO and conversion optimization for us over the course of 1 year. The scope included a full technical SEO audit, on-page optimization, keyword research, and a complete review of our website’s user journey. For conversion optimization, they analyzed user behavior, improved landing pages, and implemented A/B testing. Key deliverables were an optimized site structure, better meta titles and descriptions, conversion-focused page improvements, heatmaps analysis, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered solid results. Organic traffic grew steadily over the year, with several key product keywords ranking much higher. More importantly, our conversion rate improved noticeably — we saw more visitors turning into quote requests and customers. The combination of better SEO and optimized pages clearly helped our bottom line.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was reliable and well-organized. They delivered all items on time throughout the year and kept us updated with clear monthly reports. When we had questions or needed adjustments, they responded fast and made changes efficiently.

What was your primary form of communication with Brenton Way?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their strong focus on actual conversions rather than just traffic numbers. They had a good understanding of e-commerce and product pages, and they were proactive about suggesting improvements that made a real difference.

Are there any areas for improvement or something Brenton Way could have done differently?

No major issues. The only small thing is that sometimes they provided many recommendations at once, which could feel a bit overwhelming. After we mentioned it, they adjusted their pace and everything went smoothly.

BACKGROUND

Please describe your company and position.

I am the Road Sales Manager and Traffic Manager of ITS Independent Transport & Shipping

Describe what your company does in a single sentence.

TS Independent Transport & Shipping AB ITS is also available in private transportation, ground 1986, so it is possible to carry out a global transport service - or logistics. We still have full transport capacity in hella Europa and Norden - all the meds are connected to our services and service levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Get more relevant traffic to our website
• Improve Google Ads performance and lower costs
• Rank higher for important search terms in shipping and transport

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Brenton Way for about 7 months on Google Ads and SEO. They reviewed our existing campaigns, restructured our Google Ads accounts, and carried out a full SEO optimization of our website. This included keyword research, technical improvements, and on-page optimization for our freight and shipping services. They also provided monthly performance reports throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw good results from the project. Our Google Ads now bring more relevant visitors and leads at a lower cost. Organic traffic to the website increased steadily, and we started ranking higher for important keywords related to freight forwarding and shipping. Overall, the quality of inquiries improved noticeably.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way managed the project very well. They delivered everything on time every month and kept us updated regularly. Whenever we had questions or needed changes, they responded quickly and made adjustments without delay. Communication was clear and straightforward throughout the 7 months.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how focused Brenton Way was on real results. They understood the logistics industry well and always aimed to bring us good quality leads instead of just increasing traffic. They were proactive and gave useful advice throughout the project.

Are there any areas for improvement or something Brenton Way could have done differently?

There is nothing major to mention.

BACKGROUND

Please describe your company and position.

I am the Head of Communication and Community of NOOR Images

Describe what your company does in a single sentence.

Since our founding in 2007, we have grown into a global collective of artists, storytellers, and visionaries who believe in the transformative impact of visual storytelling to create a fairer, more just place. In 2024, NOOR images transitioned from a collectively owned agency led by its photographers to an independent foundation that supports a global community of visual storytellers and educational initiatives. We are committed to addressing pressing global challenges—such as climate crisis, forced migration, and social injustice—through the lens of ethical representation and inclusivity. NOOR collaborates with international experts and local talent, expanding its educational programs to learn from and contribute to diverse perspectives. We aim to create a future where visual storytelling reaches new heights, connecting people across borders and bringing critical narratives to the forefront.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• To expand the global digital footprint and search engine discoverability of our international documentary projects, exhibitions, and visual storytelling initiatives.
• To maximize engagement and drive high-caliber global submissions for our educational masterclasses and program open calls via targeted paid acquisition frameworks.
• To establish a cohesive tracking infrastructure capable of monitoring, analyzing, and reporting multi-regional campaign impact and public engagement metrics.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way orchestrated our international digital expansion and campaign amplification strategy, focusing on expanding the global reach of our documentary journalism and visual storytelling projects. The scope was centered on developing a robust multi-regional SEO framework alongside highly targeted paid distribution strategies to maximize the visibility of our global exhibitions, non-profit initiatives, and educational programming.

Key Deliverables:

International SEO Infrastructure: Multilingual keyword mapping and technical site optimization tailored to global cultural and non-profit search verticals.

Targeted PPC Frameworks: Multi-channel paid campaigns across search and social networks, built with advanced geographic and cultural audience segmentations.

Campaign Asset Localization: Tailored creative assets and copy designed to engage specific international demographics, academic communities, and human rights audiences.

Impact Reporting Dashboards: Tailored data tracking systems engineered to measure global reach, public engagement metrics, and enrollment conversions for our educational masterclasses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Application & Submission Growth: Our targeted multi-regional paid campaigns drove a 40% year-over-year increase in qualified submissions and global applications for our educational masterclasses and program open calls, while keeping acquisition costs highly optimized.

Organic Search Footprint: Strategic technical SEO enhancements and international keyword mapping yielded a measurable lift in organic visibility, successfully ranking our primary documentary and exhibition pages on the first page of relevant cultural and non-profit search verticals.

Expanded Public Engagement: Global digital campaign reach and public interaction metrics increased significantly across key targeted geographic regions, visibly amplifying audience engagement and awareness for our visual storytelling projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project execution was precise and well-structured. The Brenton Way team established a disciplined deployment schedule, ensuring all campaign assets, localized media, technical audits, and strategic frameworks were finalized on or ahead of schedule. Their communication framework was highly collaborative and consultative; they adapted seamlessly to the complexities of an international organization working across multiple time zones. They were consistently responsive to shifting campaign timelines, offering immediate adjustments to paid media distributions whenever global events demanded an agile pivot in our messaging focus.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What distinguishes Brenton Way is their capacity to interpret complex data through a lens of cultural sensitivity and global impact. They did not simply apply a generic, commercial marketing blueprint; instead, they deeply analyzed the specific nuances of our mission-driven storytelling and documentary journalism model. Their strategic agility allowed them to seamlessly blend rigid technical execution with the flexibility required to navigate the non-profit, educational, and arts sectors. This high level of alignment made them feel less like a tactical vendor and more like an authentic operational ally.

Are there any areas for improvement or something Brenton Way could have done differently?

The alignment between our teams was highly effective, leaving no major grounds for critique. The initial onboarding and alignment phase involved navigating complex, multi-layered campaign parameters to properly capture our specific organizational messaging requirements. While this made the foundational weeks operationally intensive, the thoroughness of that phase directly facilitated the precision and success of the subsequent international campaigns.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of GermanPedia

Describe what your company does in a single sentence.

Leaving your home and loved ones behind is tough for most people. On top of it, making your way into a country where you don’t speak the common language and know nothing about it makes it even scarier. This is why we founded “Germanpedia” to make your journey as an Expat to succeed in Germany simple, easy, and cost-effective. Our goal is to help expats understand German culture, bureaucracy, and laws so that they can integrate and start their lives in Germany as fast as possible. But we don’t want to stop there. We want you to thrive in Germany. We share high-quality, well-researched guides on German culture, investing, taxes, start-ups, jobs, education, parenting, and much more to achieve this goal. We also offer tools, such as health insurance finder, public health insurance cost calculator, rental contracts, ebooks, and more to help you succeed. You can visit our website here: https://germanpedia.com

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase organic search traffic to our guides on topics like health insurance, taxes, renting, and bureaucracy.
• Improve keyword rankings for high-intent searches that people use when moving to Germany
• Optimize our content and website structure to better convert visitors into readers and users of our tools.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work included: 

• Full technical SEO audit of our website In-depth keyword research focused on expat-related searches in Germany 
• On-page optimization (meta titles, descriptions, headings, content structure, internal linking) 
• Content strategy and optimization for our existing guides Recommendations and support for link-building / off-page SEO 
• Regular performance reporting and strategic advice 

Key Deliverables: 

• Detailed technical SEO audit with clear priorities 
• Comprehensive keyword map and content opportunities 
• Optimized versions of our most important guides (health insurance, taxes, renting, etc.) 
• Improved site structure and internal linking 
• Monthly reports showing traffic growth, keyword rankings, and recommendations 
• Ongoing support and monthly strategy calls 

The team worked closely with us, explained everything clearly, and focused on changes that would bring real results for our niche.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable results within a few months. Key outcomes we saw: 

• Organic traffic to our website increased significantly (more than doubled in the main target pages). 
• Several important keywords related to “health insurance in Germany”, “renting in Germany”, “taxes for expats”, and similar topics moved to page 1 on Google. 
• Better user engagement — visitors stayed longer on our guides and more people started using our free tools (insurance finder, calculators, etc.). 
• Overall domain authority and visibility in the expat niche improved noticeably. 
• Most importantly, we’re now getting more consistent qualified traffic from people who actually need the kind of practical information GermanPedia provides. The growth has been steady and sustainable, which was exactly what we were looking for as a new platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way’s project management was very well organized and professional. They delivered all items on time or even earlier than expected. We received the technical audit, keyword research, and optimized content according to the agreed schedule. There were no unnecessary delays. They responded to our needs very quickly — usually within a few hours during business days. Communication was clear and efficient, mainly through email and scheduled video calls. Whenever we had questions or wanted to adjust priorities (for example, focusing more on certain guides), they were very responsive and flexible. I especially appreciated that they didn’t wait for us to chase them. They were proactive — regularly sending updates, flagging opportunities, and giving practical recommendations. It felt like working with a reliable extension of our small team rather than just an external agency. Overall, the process was smooth, well-structured, and stress-free.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Brenton Way was their results-driven mindset and how well they combined technical SEO expertise with a real understanding of our niche. Many agencies focus only on rankings or traffic numbers. Brenton Way genuinely cared about bringing the right kind of visitors — people who actually need practical information about moving to and living in Germany. They always explained why they recommended something and how it would help our business goals. I also found their communication and proactiveness unique. They didn’t just deliver reports — they regularly shared actionable insights and new ideas without being asked. As a small startup, this level of partnership and attention felt very valuable. They acted more like a long-term growth partner than a typical service provider.

Are there any areas for improvement or something Brenton Way could have done differently?

Overall, we were very satisfied with the work and results. One small area for improvement during the beginning was that the volume of recommendations and tasks came quite fast. As a small team, it felt a bit overwhelming at first to review and implement everything quickly. However, once we established a clear priority list and workflow in the first few weeks, everything ran very smoothly. The team was receptive when we mentioned this and adjusted their pace to match our capacity. This was a minor thing and did not affect the final results. I would still highly recommend them.

BACKGROUND

Please describe your company and position.

I am the CEO of MetrioPharm

Describe what your company does in a single sentence.

MetrioPharm AG is a Swiss biotech company developing first-in-class auto-regulated immune modulators targeting the pathologically dysregulated mitochondrial metabolism in macrophages. MetrioPharm's platform of oral small molecules has demonstrated preclinical & clinical efficacy (three Phase II studies) in several inflammatory and infectious diseases with an excellent safety profile. As a monotherapy, MetrioPharm's lead candidate MP1032 produces therapeutic effects similar to corticosteroids (cortisone-based therapeutics), but without serious side effects. MP1032 has demonstrated synergistic/supra-additive effects in combination with an ultra-low dose (10% of the normal dose) of corticosteroids, demonstrating the potential to create a new class of "super corticosteroids" that are more effective and have no serious side effects. For more than 60 years, there have been no major advances in achieving such corticosteroid-sparing therapy and thereby reducing corticosteroid-specific side effects. In addition, MP1032 has demonstrated a broad host-directed antiviral and antibacterial activity in preclinical studies. The Company is headquartered in Zurich and has a subsidiary for R&D activities in Berlin.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Support ongoing investor and research engagement with timely, accurate updates — especially around MP1032 trial milestones and funding efforts.
• Improve our scientific storytelling — making complex research on macrophage modulation clear and compelling for investors, partners, and medical audiences.
• Build a consistent, credible content presence that reflects our progress in clinical development and strengthens our position in the immunology space.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took on our scientific narrative, mapping out a content strategy that aligns with our clinical milestones. Key deliverables include a steady stream of peer-reviewed-level articles, investor-ready summaries, and regulatory-aligned trial updates. They also developed a content framework for MP1032, covering its mechanism, safety profile, and therapeutic potential across indications. Everything is reviewed with our team, published on schedule, and optimized for engagement from researchers and partners. It’s an evolving body of work, not a one-off, and they’ve become a seamless extension of our comms process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More options We’ve seen stronger engagement from research partners and a noticeable uptick in inbound interest from potential collaborators since the content rollout began. Our latest investor brief led to three follow-up meetings with biotech funds — something we hadn’t seen before. And internally, the team now has a clear, consistent voice across all materials, which has made regulatory and trial communications faster and more confident. It’s still early, but the momentum is real.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re highly organized and keep everything on track. Deliverables come in on time, every time, no delays, no last-minute surprises. They check in regularly, adapt quickly when we need to shift focus, and always make space for urgent updates, like when we had a trial milestone to communicate. They don’t over-promise. They listen, plan, and deliver quietly and effectively. It’s clear they respect both the science and the timeline.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how they handle complexity without oversimplifying. They get the science, not just the surface, but the depth, and still make it readable for non-experts. They don’t push flashy messaging. Instead, they focus on accuracy, tone, and timing, which is rare in med comms. And they’ve become a true partner, proactive, precise, and always aligned with our mission. That kind of trust doesn’t come easy in this space.

Are there any areas for improvement or something Brenton Way could have done differently?

I don't think so

BACKGROUND

Please describe your company and position.

I am the Software Programmer of Maxiom Technology

Describe what your company does in a single sentence.

Your legacy stack is slowing you down. Your team can't hire fast enough. And the AI tools everyone's selling you? They don't understand your business. Maxiom Technology helps engineering leaders modernize faster — without the hype, without the headcount bloat, and without sacrificing quality. We're a technology services firm built around AI-augmented delivery. Our engineers pair domain expertise with the latest AI acceleration tools to migrate legacy systems, eliminate tech debt, and build at a pace your competitors can't match. Who we work with: • CTOs and VPs of Engineering modernizing legacy infrastructure • Healthcare tech teams navigating FHIR, HL7, and EHR complexity • Engineering managers who need senior talent yesterday Faster. Better. Cheaper. That's not a tagline — it's how we're built.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• We hired Brenton Way to generate high-quality leads for our custom software development services, especially from tech decision-makers in mid-sized companies.
• We also wanted to increase visibility for our AI and data analytics offerings, which are newer but high-growth areas for us.
• Another key goal was to build a scalable, data-driven ad strategy that could adapt quickly as we launch new services or enter new markets.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Brenton Way over a nine-month period to grow our lead pipeline for Maxiom’s core offerings: custom software development, AI solutions, and data analytics. From the start, they treated our goals as their own, diving deep into our business to understand who we were trying to reach and what messaging would resonate.

They took full ownership of our PPC strategy, running targeted campaigns on Google Ads and LinkedIn. They built everything from the ground up, our campaign structure, ad groups, and audience segments, focusing on reaching CTOs, product leads, and innovation teams in mid-sized tech companies.

They delivered: 

• A clean, scalable ad account structure tailored to our service lines
• High-performing ad copy and landing pages, continuously tested and improved
• Smart audience targeting using job titles, company size, and intent data
• Conversion tracking that synced with our CRM, so we could see which ads drove real project inquiries
• Monthly reports with clear insights—not just data dumps—and practical steps to keep improving

The results spoke for themselves: 

• We saw a 42% increase in qualified leads within six months
• Our cost-per-lead dropped by 31%, even as volume went up
• We generated $280K in new sales pipeline from marketing efforts
• We maintained a strong 5.8% average conversion rate from click to contact

By month nine, we had a repeatable, data-backed playbook that we could confidently scale on our own. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong, measurable results that directly impacted our growth. Within the first three months, we saw a 28% increase in form submissions from our website, and by month six, that number reached 42%—all while improving lead quality. Our cost-per-lead dropped by 31%, which meant we were spending less but getting more high-intent inquiries from decision-makers in tech and product roles. Brenton Way also helped us track conversions all the way to pipeline, and over nine months, their campaigns generated $280K in new sales opportunities. We also improved our click-through rate (CTR) from 1.8% to 3.4% through continuous A/B testing, and our average conversion rate held steady at 5.8%. These weren’t just vanity metrics—they translated into real project discussions and closed deals. It was clear their strategy wasn’t just about clicks; it was about driving business impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way ran the project with a lot of clarity and consistency. They set clear timelines from the start and delivered every key item on schedule—whether it was the initial campaign setup, A/B test rollouts, or monthly performance reports. We had a dedicated point of contact who responded quickly—usually within a few hours—and they never waited for us to flag issues. If something needed adjusting, they’d flag it proactively with a clear recommendation. They also adapted well when we shifted focus mid-project to prioritize our AI services. They restructured the campaigns smoothly, without delays, and kept communication simple and action-oriented. It never felt like we were chasing them; they stayed ahead of our needs.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how they blended data-driven strategy with real human insight. A lot of agencies lean heavily on automation, but Brenton Way used AI as a tool—not a crutch. They applied smart targeting and predictive modeling, but always backed it with creative thinking and deep understanding of our messaging. I was also impressed by how transparent and proactive they were. Their reports didn’t just show numbers—they explained what the data meant and what we should do next. They treated our growth like their own, and that level of ownership made a real difference. Plus, their team genuinely listened. When we raised concerns or wanted to test a new angle, they adjusted quickly without bureaucracy. It felt like they were an extension of our own team, not just an outside vendor.

Are there any areas for improvement or something Brenton Way could have done differently?

Honestly, it’s hard to point to anything major. They were consistent, reliable, and delivered strong results. If I had to highlight one small area, it’d be that we occasionally wanted faster turnaround on ad copy variations—especially when launching time-sensitive campaigns. But even then, they always communicated clearly about timelines and made sure quality didn’t slip. Overall, they were highly responsive and flexible, and any small gaps were far outweighed by the value they brought.