Brenton Way

BACKGROUND

Please describe your company and position.

I am the Director of Building Engineering Pty Ltd

Describe what your company does in a single sentence.

Building Engineering (Bldg.Eng) is an accredited, award-winning commercial construction company, with headquarters located in West Melbourne. Driven by a highly committed team of construction and engineering professionals, (Bldg.Eng) has an outstanding portfolio of projects and a well-established reputation for strong performance, quality workmanship, fair dealing, collaboration, and excellent relations with clients and subcontractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• For ad management and social media content, we engaged Brenton Way.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Facebook and Instagram were the two social media platforms we used, and Brenton Way created ads for the project. They also created content calendars for us each month, which we then internally revised based on our needs. The content they created included branded graphics, and once it was finished, they would schedule a specific time and day for it to post.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For our project, the social media campaign has produced a large number of sales leads. Brenton Way has effectively raised both brand recognition and community involvement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way responded to our comments with great promptness. Sometimes it was a little hard to communicate.  Instead of needing to schedule a formal screen-share meeting for each chat, I would rather have their phone numbers.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

When it comes to marketing high-profile projects on social media, the team excels, especially when compared to its digital rivals. With exceptional communication skills, Brenton Way is prepared to go above and beyond to ensure a successful outcome.

Are there any areas for improvement or something Brenton Way could have done differently?

None, amd I'd like to say they have a superb team.

BACKGROUND

Please describe your company and position.

I am the COO of LA Business Journal

Describe what your company does in a single sentence.

We are a B2B Business Media Company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase UX for SEO
• Increase site speed
• Migrate large database & website over to stable dedicated server

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve site speed under 3 seconds Optimize website back-end for stability on dedicated server Improve SOP for SEO best-practices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site speed was improved to under 3 seconds The website back-end was optimized for stability on a dedicated server They delivered a comprehensive SOP for SEO best practices

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We brought on Brenton Way to help use manage the dev work for the LA Business Journal and Inside The Valley websites. The initial focus was migrating our large databases and websites over from our previous provider from a black box back end, to a stable dedicated server, and to optimize the websites at the same time. We also have them focused on ongoing SEO optimization & development across our both websites to meet our desired needs plus recommendations from their team.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They developed a strong workflow and team that allowed us to move through a challenging process quickly, efficiently, and with minimal error. Good communication, creative and strategic thinking, and the ability to react and respond quickly were all strengths and were key to making this process successful. We are looking forward to continuing to work with them to improve UX, SEO and for growth strategy. They are flexible, strategic, and high-performing.

Are there any areas for improvement or something Brenton Way could have done differently?

We had some learnings through the process, but Brenton Way is always very responsive and eager to make things right. This was more important to us than doing things perfectly.

BACKGROUND

Please describe your company and your position there.

We are a tech-innovations company focused on proving informational data analysis to mid-size firms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

SEO & PPC

What were your goals for this project?

Increase our internal pages conversion rate by 15% and increase our overall SEO traffic by 25% in 3 months.

SOLUTION

How did you select this vendor?

It was down to 4 marketing firms that provided marketing proposals to our RFP. After reviewing diligently the information they all provided, we felt Brenton Way provided the most in-depth understanding of how to deliver our goals.

Describe the project in detail.

The scope involved SEO to our internal pages and a strong retargeting ad campaign focused on getting people back to our website.

What was the team composition?

Our team involved 4 people. Project Manager, Growth Strategist, Ads Manager, and SEO Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our SEO traffic has increased upwards of 80% since signing with Brenton Way and our returning traffic from site visitors is up 25%.

How effective was the workflow between your team and theirs?

They make it very easy to communicate with their team. We use Slack and they provide constant updates through reporting & emails.

What did you find most impressive about this company?

Their organization in delivering our goals and making sure they were on track.

Are there any areas for improvement?

They improved on reporting in the beginning. It first involved Google Analytics reports but now it includes visual reporting as well.

BACKGROUND

Please describe your company and your position there.

We are fashion & merchandise retailer focused on providing a deeper style experience for customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We hired Brenton Way for SEO, PPC, Social media, Conversion Optimization, and Digital PR strategies around our online presence.

What were your goals for this project?

Increase out organic traffic and social engagement to drive more product sales.

SOLUTION

How did you select this vendor?

They presented the most in-depth marketing proposal that detailed how they plan on executing our marketing strategies. They included our painpoints, solutions to those and specific goals that they planned to meet within our campaign. Very specific and provided a clear understanding of what our engagement would look like.

Describe the scope of their work in detail.

The scope of work involved a full redo of our SEO presence since our last marketing agency had ruined our organic presence. We started by optimizing all of our internal pages to direct directly to our audiences interests.

Our social media traffic was lacking entirely because of Instagrams algorithm updates so we analyzed our competitors positives and improved our messaging. Our paid traffic dramatically improved as we decided to change our targeting to our customers.

What was the team composition?

They totally changed our perception of how an agency works with its clients. We had 6 people on our marketing campaign alone, all dedicated to a specific part of the marketing and provided each their own reporting. We had a PM, Growth Strategist, Social Media, SEO, Paid Ads manager, and Senior Growth Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Increase our organic traffic around our new products by 150% in 1 year.
2. Increase our sales from cart abandonment by $25,000 in Q2 & Q3.
3. Improve our cart abandonment funnel by 15% within Q2.
4. Increase our social media presence by 25% through mainly engagement by Q3.

How effective was the workflow between your team and theirs?

Very effective, we had slack as well to communicate back and forth with the team and email updates with reportings.

What did you find most impressive about this company?

They automated our required kpi reports and made our campaign meetings seamless.

Are there any areas for improvement?

We're very happy with Brenton Way

BACKGROUND

Please describe your company and your position there.

We are a beauty & cosmetics line that o . I help as a digital strategist in managing digital marketing spend through Facebook, Adwords, and paid media channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We engaged with Brenton Way for their Facebook ads management on our 2 newest product lines and ran media ads through 5 different publishers and 2 local magazines in our target area. We also ran influencer marketing on the launch of the lines.

What were your goals for this project?

To achieve a baseline 2% conversion within 2 months and an optimisitic 350% ROAS within 5 months across all paid media.

SOLUTION

How did you select this vendor?

We sent out RFP to 10 agencies and narrowed down our list to 3. We ultimately made our decision based on their professionalism within each call. They answered the questions they knew and reserved to answer the ones they weren't sure about. They came back with answers in a timely manner and presented a scope that was transparent.

Describe the scope of their work in detail.

We had 4 monthly calls about the marketing strategy and every member of the campaign was included, which were 7. So every call consisted of each aspect of our deliverables being discussed.

They set us up with bi-weekly traffic reports on the facebook & paid media ads which were so important and reviewed on every call. We had access to Slack and communicated directly with their team at any moment we needed. They even set up a live analytics dashboard for us if we ever wanted to check them.

What was the team composition?

Their team consisted of 7 different people. Campaign manager, project manager, digital growth strategist, facebook ads manager, paid media strategist, graphic designer, and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an impressive 440% ROAS (return on our ad spend) within 5 months of working with Brenton Way. That is almost 100% higher than our goal we had set for them which was high already.

They were also able to help generate a combined 2 million in social impressions for our brand within 2 weeks alone during our new product launch. They demonstrated impeccable work every step of the way.

How effective was the workflow between your team and theirs?

Working with an agency can have its flaws since they are not in-house, but Brenton Way really made it easy for us.

They responded to every request and question we had within 24-hours and gave us every optional channel to communicate it. Whether it be Slack, Email, or even calls to review certain matters.

Since we had a project manager as well it made it easy to keep track of all tasks.

What did you find most impressive about this company?

The results were the most impressive. We typically don't leave reviews but their professionalism and tenacity to see things through deserve praise.

Are there any areas for improvement?

Every company can improve. Little mistakes on copy or design but we feel these are common factors working with anyone.

BACKGROUND

Please describe your company and your position there.

I am a marketing associate at a graphics design company where we help with print & design work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We started working with them on digital advertising and SEO services for our local business. So far we have been setting up our Facebook ads campaigns within our local area and getting keyword rankings for our pages.

What were your goals for this project?

To increase our leads generated for our printing & design services.

SOLUTION

How did you select this vendor?

We picked them between 4 other vendors who offered something similar. We went with them because their meetings were more in-depth and knowledgable.

Describe the project in detail.

We worked with them from the ground up by creating new advertising creatives for Facebook. First we started with the graphic designs that were from our office and then we worked on the copy to help convey our value proposition. For keywords we have kept an excel file that updates our rankings and the pages we are optimizing for SEO traffic. So far we have meetings every week to track our progress together and our project manager keeps us up to date on other things.

What was the team composition?

Project manager, digital strategist, SEO manager, and ads manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen 40 new monthly leads since our Facebook ads campaign has gone live and that has generated around $10,000 new monthly purchases on average. Our SEO is also increasing our website traffic.

How effective was the workflow between your team and theirs?

They are very communicative and give us a chance to communicate with them on Slack.

What did you find most impressive about this company?

How they were always on top of their work since the beginning. They are always presenting fresh ideas that we could implement in our company. It's good to know they are proactive.

Are there any areas for improvement?

A bit more clarity on SEO.

BACKGROUND

Please describe your company and your position there.

We're a healthcare supplement company that produces holistic remedies for weight loss and chronic sleep issues. We use a mix of technologies to create an innovative platform and app. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We hired Brenton Way to manage our marketing services, which include content creation, SEO and PPC, social media and influencer marketing, email marketing, and website optimization.

What were your goals for this project?

We wanted a marketing partner that could show us how to grow, give us different options, flex with our budget, and deliver what they promised. Our goal was to achieve everything in one place.

SOLUTION

How did you select this vendor?

They followed up for six months while we were working with another vendor, showing us many areas where we missed out.

Describe the scope of their work in detail.

Using our landing page, they built a funnel around our target audiences. They wrote blogs and pages for our website and delivered new videos and blogs every few months. They used that content, along with SEO, to increase our site traffic tenfold. 

Based on our feedback, they delivered graphic designs, copy, and Facebook and Google AdWords content. They managed our Instagram presence and optimized our website to increase conversions. They also built an automated offer for abandoned carts to get customers back onto our most important pages.

What was the team composition?

Our head of campaign strategy led five others, including a campaign manager, a project manager, an SEO specialist, an ad specialist, and content writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unbelievably, our website traffic increased 8500% in three months. Engagement and returning buyers both rose by 45%, visits to abandoned carts were up 24%, and conversion rates increased by 28% across organic and paid advertisements. 

How effective was the workflow between your team and theirs?

It was highly effective. We used their platform to track the team's progress. We also met biweekly with their team to review upcoming tasks and review previous work. After each call, we received an agenda, a recap, and infographic reports that explained the results.

What did you find most impressive about this company?

The results were amazing, but I also appreciated that they corrected and improved issues right away. We never chased them down to get results. They were proactive about everything.

Are there any areas for improvement?

The PR services they offered at first were difficult to evaluate. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Musacian. It’s a platform that helps users of all ages find their favorite musicians using various search filters like location, price, genre, and listening experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We wanted to implement an effective go-to-market strategy to establish our digital presence.

SOLUTION

What was the scope of their involvement?

First Brenton Way helped us define our vision, then they put together a variety of niche strategies designed to help us penetrate the market. We split the work into short-term and long-term components. Their short-term efforts included a local SEO campaign, influencer partnerships, and several Facebook advertisements. The long-term efforts span a nine-month period and mainly focus on Facebook campaigns. These advertisements target specific music genres, so each had a different marketing strategy. In addition to SEO and Facebook support, Brenton Way also built our website and several landing pages. They’ve implemented strategies to funnel leads according to traffic type.

What is the team composition?

I mainly speak with a campaign manager and a project manager, but there are a few other teammates in the background. In total, we work with about five people from Brenton Way.

How did you come to work with Brenton Way?

I’ve worked with Jonathan (Founder & CEO, Brenton Way) in the past. We considered other vendors but ultimately went with Brenton Way. They were very realistic when discussing the scope of the project, and they offered a lot of services at a reasonable price. Their willingness to do extra tasks at no additional cost showed their commitment to the partnership. We trusted their team.

How much have you invested with them?

We pay them monthly, but the cost varies based on the type of work. In total, we’ve invested about $30,000 in their services.

What is the status of this engagement?

We started working with them in June 2017, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our traffic rates increased by 4500% after six months of working with Brenton Way—it was pretty amazing. Additionally, our Facebook add campaigns are generating prospects at $20 a click, so the return on our investment measures to about 380%. Across all social media accounts, we’re gradually gaining followers. I’ve pleased with their work, and we’ve developed a pretty strong friendship with their team.

How did Brenton Way perform from a project management standpoint?

They’re a startup, so the beginning of the engagement was a bit rough. It took us a few tries to properly structure the team and assign responsibilities. Their project management skills improved as the involvement progressed. Now, we work with a stable and efficient team.

What did you find most impressive about them?

I appreciate their responsiveness. We also get a lot of value for our money. They use advanced technology and tools in their internal processes, which eliminates all tedious tasks and allows them to allocate more time to their clients. They focus on action items, striving for continuous progress. Because they already have the background knowledge and skill, they don’t have to spend a lot of time doing research.

Are there any areas they could improve?

In addition to early project management challenges, they also took a while to grasp our brand style when creating social media content. They’ve resolved that problem at this point, though.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Trendr, a social media and content discovery platform. Along with presented new content, the platform also curates information so users can easily find trending posts on different issues. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We wanted to position ourselves against competitors by expanding our brand presence and creating the right funnels for new users.

SOLUTION

What was the scope of their involvement?

Brenton Way streamlined the website’s funnels. Their team researched our client base to find targeted personas and help us discover why those customers are crucial to our platform. They also helped with SEO and backlinking.

We are currently in the pre-launch stage and implementing Brenton Way’s suggested features.

What is the team composition?

I worked with their in-house staff, but my primary contacts were Jonathan (Founder & CEO, Brenton Way) and Shelley (Senior Marketing Manager, Brenton Way).

How did you come to work with Brenton Way?

We found Brenton Way online. Our team got in contact with them and four other people. Brenton Way’s in-depth proposal referenced some of our main pain points.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in April 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

By focusing on how users navigate through the funnels, Brenton Way was able to improve the functionality of the website.

Our organic traffic has increased as a result of high-level keywords. We’re not a company that sells products; our users are trying to consume information. Our team never thought that Brenton Way would discover keywords in the distinctive ways that they do.

How did Brenton Way perform from a project management standpoint?

Since Brenton Way is at the startup stage, we were surprised at their excellent project management. Jonathan is very meticulous and engaging about the information he presents to me. He makes me feel like we’re a unique client.

Shelley has been great at communication. I’m not always involved in every call, but they are responsive with our team.

We are also at the startup phase, and Brenton Way has been very flexible with us because of that. If we want to change something, their team is right there alongside us and update the funnel as necessary.

What did you find most impressive about them?

Brenton Way’s team is passionate and cares about the work, but also knowledgeable about the subject. Their work ethic shows us that they’re trying to get to know our business.

Are there any areas they could improve?

The backlink list isn’t the best, but overall, there’s nothing else they can improve. Their team has done a fantastic job.

Do you have any advice for potential customers?

If you’re a prospective client, a startup or in that mid-size level and you’re tight on resources for increasing your conversions, Brenton Way is the perfect team to set up these goals for your company.

BACKGROUND

Introduce your business and what you do there.

I'm the head of marketing at Pendo Systems. Our company transforms unstructured data into structured data sets. Unlike databases, documents like Word, Excel, and PDFs make data extraction difficult. At Machine Scale, Pendo can quickly and accurately render that information extractable and easy to locate. The company is co-located in New Jersey and North Carolina. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brenton Way?

We tasked Brenton Way with optimizing our SEO performance. In addition, we hired them to help improve our audience perception on two specific social channels, LinkedIn and Twitter.

SOLUTION

What was the scope of their involvement?

On Twitter, we wanted to be seen as an active participant in the substantial conversation happening around fintech. By sharing the right information and making topical points through that channel, we aimed to establish ourselves as thought leaders. 

Regarding Linkedin, we'd been putting most of our effort into our company LinkedIn page. Brenton made the critical point that the platform is for human-to-human interaction, so it was more important to build credibility for our CEO and founder. We followed that rule and used her account to further amplify the messages that we push through our website and social channels. 

What is the team composition? 

I've mostly worked directly with Jonathan (Next-Gen Business Strategist, Founder and CEO, Brenton Way), and latterly also with Shelley Ram.

How did you come to work with Brenton Way?

An agency with fintech experience in our field would have given us a cookie cutter response. We were starting from a low baseline, so I needed a team with a fresh way of thinking. Brenton Way offered a unique, innovative perspective. 

Interestingly, they're one of the few people whose direct, unsolicited correspondence I’ve responded to. Their founder crafted an excellent email that was so interesting I followed up. I contacted some of the direct references he offered, and they gave me excellent feedback.

What is the status of this engagement?

We started working with Brenton Way in September 2017 and are coming up on the one-year mark. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website has seen the most success so far. Brenton Way produced a substantial uptick in the number of direct site visits per month. We’ve also seen a notable increase in the length of time users spend on our platform. It’s clear the team successfully got our name out there. From a keyword point of view, our audience is directly typing in the words "Pendo Systems" as a search term.

Before we hired Brenton Way, our Twitter audience was 300-400. Now, we have just under 2,200 followers. They've allowed us to mount comprehensive and most importantly, consistent communication in that particular channel. LinkedIn doesn't allow for close tracking, but we know that engagement has increased.

How did Brenton Way perform from a project management standpoint?

We've gone through a couple of people. Luckily, the founder is responsive when things aren't going the way they ought to be and makes changes as needed.  This aspect of our relationship took a little bit longer than anticipated to get right. 

What did you find most impressive about them?

Brenton Way fulfilled the criteria I'd hoped for most of all; a fresh perspective. They're not hamstrung by the way things are done in financial services. Instead, they help us find ways to be unique in a category that's usually boring. That fresh outlook and their proactive recommendations pinpointed useful new things to do. 

For example, they showed me unprompted a cutting-edge video tool that enables us to release videos in a regular cadence with little cost or manual work. It went so well we now feature their work on our homepage. It lets us construct content that’s topical to our efforts as they are produced in real time. I truly value their honesty. If something goes wrong, they generally are the ones to tell me first. If they don't know something, they'll say so and then go find out.

Are there any areas they could improve?

Project Management is the only area I'd say they have some work to do. The team made adjustments as needed and subsequently, it was much better. Our project never got dramatically off track.  When issues, arose, they quickly resolved it. 

Do you have any advice for potential customers?

If you are looking to genuinely collaborate with an agency, you should select Brenton Way. If you just want an agency to complete tasks and not think, then don't select Brenton Way as you simply won't get as much value out of the relationship. 

Brenton Way is beneficially challenging. They'll tell you if an idea you propose isn't right and suggest a better one to do instead.