BluePixel

BACKGROUND

Introduce your business and what you do there.

Aerocharter de Mexico is in charge of bringing a variety of operational services to airlines around the country and internationally, from cargo handling to legal services. I am a purchasing manager and focus on marketing and logistics with the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BluePixel?

Our main goal was to provide a solid user experience on our new website. Being a company that offers a lot of services, we needed to help our clients understand our range of offerings as easily as possible.

SOLUTION

What was the scope of their involvement?

They helped us build the websites of two of our companies from the ground up and also developed marketing collateral for one of our brands. The main focus of the project was on streamlining UI/UX so that our customers can navigate and select their desired options as easily as possible.

What is the team composition?

We worked with an account executive, a chief designer, developer, and the director of their company all relatively closely.

How did you come to work with BluePixel?

I heard from others in the industry that they were very professional, and I was very impressed with the work they had done in the past. Their team had particularly substantial experience with UI/UX design.

How much have you invested with them?

We spent around $30,000 on the project in total.

What is the status of this engagement?

The project ran from around May–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched the website successfully at the end of the project, and our IT department has run everything from there. I don’t have any specific metrics on its performance, but what I can say is that our owners and directors were very happy with the finished result of the project.

Many of our customers have also reported feeling totally comfortable with navigating the website and finding all of the resources they needed there. We have been able to transmit the sense of security and reliability to our customers through the site, which is everything we ever hoped to be able to do.

How did BluePixel perform from a project management standpoint?

From the beginning, they spent a lot of time trying to understand our needs and the market in which we were operating. They helped us pull the types of layouts and style choices that we liked from other places on the web and suggested a lot of good ideas for ways to improve the design.

I have a marketing and design background, so I was able to work closely with their team throughout the project. We used WhatsApp every day to discuss small developments in the day-to-day, and we used a dummy version of the website to help organize the work and plan our next steps throughout the project. We held meetings over calls, and they were always responsive to whatever questions and requests that we had.

What did you find most impressive about them?

Their UX/UI experience really sets them apart from any other companies in their industry. Some developers put UX second and maybe get to it as an afterthought, but BluePixel makes usability the center of their work, and they absolutely nailed our project as a result.

Are there any areas they could improve?

No, I don’t have any specific things that they could improve upon.

Do you have any advice for potential customers?

Whenever I recommend them to another company for this kind of work, I point them to the work BluePixel has done in the past, because that is the best way to know if they are the right fit for you.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Stadibox.com, a stadium box rental platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BluePixel?

I needed someone experienced in UI/UX.

SOLUTION

What was the scope of their involvement?

Using a bottom-up approach, they developed an entirely new website for me.

When I got in touch with them, they brought my idea to life. First, they did an analysis of my market. Then, they created the wireframes. After doing the designs, they moved on to development using Java. They did user testing as well. Now, they’re developing the second version using Node.js with the aim of increasing speed.

What is the team composition?

There are eight people in total. I was in touch with three developers, the project manager, two designers, and an administrative person.

How did you come to work with BluePixel?

My friend recommended them. I interviewed them and found they were very good at what they do. They advised me that having a good user experience is an important part of getting repeat users.

How much have you invested with them?

I’ve invested $20,000-$25,000.

What is the status of this engagement?

We started working together in January 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Vistors say the website is easy to use and efficient. I’m very satisfied with BluePixel’s service and very happy with the website. They do interviews with our clients to make sure they understand what our users need. 

How did BluePixel perform from a project management standpoint?

They have a schedule for the project, and I can track their work using a tool. During the process, we needed to change the requirements, and they made it easy. 

What did you find most impressive about them?

They are knowledgeable in the area of design and UX, and they provide user testing. In Mexico, that’s difficult to get.

Do you have any advice for potential customers?

Potential customers should talk with the team about what they want. I’m really satisfied with what they do.

BACKGROUND

Introduce your business and what you do there.

We’re an e-commerce startup in Mexico, with a website and apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BluePixel?

I had some new business ideas, so they helped me design and develop my site.

SOLUTION

What was the scope of their involvement?

We first talked about my idea and developed a business model, then started work on designs and wireframes. After that, they formed the website, helping with the logo and collateral design. We reviewed their work and made changes based on market data.

What is the team composition?

We worked with up to five people from their team. The first steps involved Maria (Director, BluePixel), after which we worked with her team. We’ve run several projects with them, and our interactions vary depending on the project, but we usually talk several times a week.

How did you come to work with BluePixel?

They were recommended to me by a university. I had a meeting with Maria online, during which she offered us a very competitive price. I also looked online for agencies from around the world but chose BluePixel.

What is the status of this engagement?

We started this project in October 2018, and the work is ongoing. I will be starting a new project with them.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was surprised by how skilled BluePixel’s team was. They developed a very good scalable website for us. The IT world is constantly changing, so we’ve always wanted our website to do more. They made all the changes we asked for, and everything works well.

How did BluePixel perform from a project management standpoint?

We communicated by phone and email, and we had in-person meetings. They performed very well.

What did you find most impressive about them?

Their concern over our project impressed me. I’ve worked with a lot of vendors in Mexico, and BluePixel has the best level of commitment. They like to create long-term relationships, helping with maintenance and changes that we require. Their ideas are excellent and have helped us adapt our product to be more scalable.

Are there any areas they could improve?

I’m sure that they’ll grow a lot, which they have to be ready for.

Do you have any advice for future clients of theirs?

Development requires a lot of trust in vendors, and Maria is a trustworthy professional.

BACKGROUND

Please describe your company and position.

I am the Commercial & Operations Manager of Viajes de Gala

Describe what your company does in a single sentence.

Wholesale tour operator in México. Sales of turism services to travel agencies (Flights, hotels, tours, activities, etc.)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BluePixel to accomplish?

• New web site
• Improvements and upgrades
• High-impact customer experiences

SOLUTION

How did you find BluePixel?

Referral

Why did you select BluePixel over others?

• Referred to me
• Company values aligned

How many teammates from BluePixel were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website creation from scratch, analysis, and scopes of content and purposes to different levels of users. 

• Design
• structure
• creativity
• updating
• future improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Follow-up, meetings, minutes and joint work projects of VG and Blue Pixel. And at the end review the scope of the budgets with the final results in the letter of completion. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was on time and on track, the biweekly or weekly meetings that were scheduled, helped a lot to point out pending issues and follow-ups to reach the final result.

What was your primary form of communication with BluePixel?

Virtual Meeting

What did you find most impressive or unique about this company?

Organization, proposals and ideas for a successful outcome and timely follow-up.

Are there any areas for improvement or something BluePixel could have done differently?

In some phases of the projects, review times to reach the expected result in time and form.

BACKGROUND

Please describe your company and your position there.

President and CEO of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

We hired BluePixel to create our website, including development, UX & UI.

SOLUTION

How did you select this vendor?

We have worked with them many times in the past, they supported a lot of high growth startups in our network

Describe the project in detail and walk through the stages of the project.

Bluepixel conducted extensive research as to what message would resonate the most with our target audience. Then they went to design in low fidelity; A/B Testing; moved to high fid mockups, and eventually developed and designed the website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2-3 designers and directly with their CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success, it allowed us to make a crisper message that resonated with our target audience. We were able to land new business.

How effective was the workflow between your team and theirs?

I am used to working with them, the workflow is always smooth, and we don't need much iterations as they communicate well in every step.

What did you find most impressive or unique about this company?

Their professionalism and cost-effectiveness without compromising the fine details were impressive.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I’m a CEO of a mid software development company based in Mexico

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

Our company is always in the need of the best UI/UX for our development. We contacted bluepixel for this.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for multiple agencies that could provide the UI/UX service. After reviewing Bluepixel's portfolio we decided they where what we were looking for

Describe the project in detail and walk through the stages of the project.

They always start with a UX research so they can provide a fully functional prototype.

How many resources from the vendor's team worked with you, and what were their positions?

We have work we around 8 different designers. All of them with top quality skills

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Using Bluepixel UI/UX has improved our customer satisfaction rate

How effective was the workflow between your team and theirs?

Everything was completed on time and with the best quality

What did you find most impressive or unique about this company?

I really like that they are a costumer-driven company.

Are there any areas for improvement or something they could have done differently?

No so far

BACKGROUND

Please describe your company and your position there.

I am the director of my digital consultancy, based in Mexico but with international clients, we are a digital consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

We hired Bluepixel for its UI / UX design methodology and the ability to design multiple projects at the same time.

What were your goals for this project?

Our objectives with BluePixel are to make design systems with which our clients can interact in a simple and efficient way and that if they want changes, they come out quickly.

SOLUTION

How did you select BluePixel?

Because it has won awards and we like to work with the best always because they take you to a new level. 

Describe the project in detail.

They have designed quite a few pages, it is not a single project, each page they design is much better than the previous one and they put more processes into it. 

What was the team composition?

We have been talking with the owner and with 2 managger products, apart from several AAA designers. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we have been designing with them, more clients have been reaching us due to the level of design and the impeccable strategies that we have achieved together with Blupixel.

How effective was the workflow between your team and theirs?

The collaboration is flawless, everything works as it should and we are super happy. Highly recommended.

What did you find most impressive about this company?

UI / UX are just on another level.

Are there any areas for improvement?

I would like lower prices, but I think we always want this.

BACKGROUND

Please describe your company and your position there.

I am a Commercial & Talent Officer in Axeleratum, a blockchain company in Mexico with a legaltech factory.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

UX/UI

What were your goals for this project?

we want to design 2 legaltech platforms and we need a very friendly user experience for lawyers and accountants.

SOLUTION

How did you select BluePixel?

A friend recommend me Blue Pixel.

Describe the project in detail.

A factory of customized solutions specialized in the use of Blockchain technology to create processes where sensitive data is handled. Use agile development processes to create document management solutions in legal, tax, audit and compliance areas. Real documentary traceability. Information immutability. Chaining of documents. Inviolable security. We use a blockchain vault and smart contract maker.

What was the team composition?

Blue pixel assign us a PM and UX/UI designer. This team, axeleratum and our partner build the platform.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our partners, sponsors and I were very satisfied with blue pixel work during the UX/UI definition.

How effective was the workflow between your team and theirs?

It was very easy, the communications always flowed. We had many meetings in 6 months.

What did you find most impressive about this company?

Our team in Blue Pixel always understood our needs and expectations. It was reflected in the result.

Are there any areas for improvement?

Everything was excellent

BACKGROUND

Please describe your company and your position there.

business consulting. I am CFO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

they made our brand and our website

What were your goals for this project?

Development from the start of our brand and web page

SOLUTION

How did you select BluePixel?

With recommendation

Describe the project in detail.

They built our logo, defined the colors, defined the personality of the company, the entire corporate image and the website.

What was the team composition?

From the beginning we were assigned a person in charge of the project, who was our main contact; and during the project he occasionally had contact with developers and designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We recived to hear positive feedback on the usability, flow, and look of the site from customers. Expectations were met.

How effective was the workflow between your team and theirs?

It was quite a professional and friendly workflow. Both parties demand punctuality in the delivery of information

What did you find most impressive about this company?

BluePixel from the beginning showed itself as a specialist in the services requested for branding and web design, they always accompanied us in the process with a critical vision that allowed us to develop our business model even better to be able to show it from our logo to our website

Are there any areas for improvement?

No