BluePixel

BACKGROUND

Introduce your business and what you do there.

I’m a department head at SIGH.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BluePixel?

We needed help we design and development, mobile app design, and logo design. Our goal was to have a brand presence in a portal. We had a website, but it was sparse. 

SOLUTION

What was the scope of their involvement?

BluePixel provided web design and development services. First, we had various meetings to establish what we were imagining, what we liked, and website examples. After we aligned with what they could create, they provided us with test diagrams and pages. Once we determined which of those we liked, BluePixel started to work on creating a website with that design and look and feel.  

The team used Figma for the concept and idea iteration and Webflow for web development. The team also provided us with options for an app, and we evaluated but didn't advance with a logo design. 

What is the team composition?

We worked with three designers, a person in charge of design and site functionality, and two teammates from BluePixel's commercial team; one of them interacted with us, and the other led the meetings. We also had a team coordinator who did follow-up. Additionally, we worked with one teammate who solely handled payments and administration. 

How did you come to work with BluePixel?

I found them through a recommendation at a previous job. The company offered provider options for companies they had worked for. We checked out a couple of them and linked BluePixel. We chose them because we liked their portfolio. 

What is the status of this engagement?

We worked together from December 2024–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work was excellent. The team is currently transferring the site to us, and since it's not functional yet, we don't have any metrics. 

How did BluePixel perform from a project management standpoint?

The team delivered on time and within budget and communicated well with us. Since we started in December, complicated dates delayed the project. Since we had created another site for a different company division, we knew the process well and what we wanted to see from BluePixel. The team was very attentive, and our communication was great, using phone calls and hour-long or half-hour-long weekly video calls via Google Meet. On these calls, we discussed our needs and next steps. 

What did you find most impressive about them?

I was impressed by their customer management. Once we gave them our needs and wants, they were very receptive and didn't impose their expertise; they listened to us and were flexible and open to the back and forth.

Are there any areas they could improve?

They could improve the ideas they provide, which are similar to each other. They could have more varied ideas at the start to have a wider array of options. We also felt sometimes that they made us do a lot of work. They asked us to fill out documents, interviewed us, and requested lists of websites we liked. While I understand it, we were working on tasks pertaining to our company, and it could feel like homework. 

Do you have any advice for potential customers?

Tell them from day one whether you want to prioritize speed or quality. Being very transparent on day one will make working with BluePixel easier.

BACKGROUND

Introduce your business and what you do there.

I’m the head of operational excellence at a construction company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BluePixel?

We needed support with custom software development for an Android app with the goal of gathering data.

SOLUTION

What was the scope of their involvement?

BluePixel has developed a custom software solution for our internal use. We’ve started with a discovery phase and agreed on a financial agreement. We then had a kick-off meeting where the team provided the project's timeline and deliverables. BluePixel held follow-up meetings to show the project's progress. Then, we had a validation phase and entered the implementation stage. Our users detected some design enhancements that BluePixel implemented. Finally, the team delivered the final project. The team used Figma and Adobe XD for UI/UX design. 

What is the team composition?

We worked with six teammates, including a project manager, a designer, a developer, the CEO, and the head of sales.

How did you come to work with BluePixel?

We found BluePixel through a recommendation. We chose them for the professionalism demonstrated. 

What is the status of this engagement?

We started working together from December 2024–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BluePixel successfully delivered the Android app, and we're still in the implementation process. The team helped us automate a process that previously took us four months, helping us save time in our operations. 

How did BluePixel perform from a project management standpoint?

BluePixel's project management was excellent. The team delivered work on time and accommodated our request to deliver the project before the agreed date. We communicated via weekly calls on Google Meet, WhatsApp, and Figma.

What did you find most impressive about them?

I was impressed by BluePixel's organization, follow-up, and work quality. If I had to assign an order, I'd put first the team's follow-up skills because they guided us throughout the project; their follow-up methodology was excellent.

Are there any areas they could improve?

I can't think of anything they can improve on.

Do you have any advice for potential customers?

I highly recommend working with BluePixel because they'll guide you through the new technologies and the development process. The team is knowledgeable in their industry. I suggest taking a chance, and BluePixel will help you achieve your goals.

BACKGROUND

Please describe your company and position.

I am the Founder & CPO of Morada Uno

Describe what your company does in a single sentence.

MoradaUno is the operating system for real estate brokers in Latin America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BluePixel to accomplish?

• Diagnostic on current UX/UI practices
• Branding and companies graphic design
• Design system for front end components

SOLUTION

How did you find BluePixel?

Referral

Why did you select BluePixel over others?

• Great culture fit
• Good value for cost
• Referred to me
• Expertise and previous projects

How many teammates from BluePixel were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables: 

• UX/UI Diagnostic of our Broker Platform
• Brandbook
• Design System
• New screens for our broker platform, PPT Template, Sales Materiales Templates

Scope of work in detail

Part I.

• Diagnostic Stakeholder interviews: Gained deep understanding of the company's needs, team challenges, painpoints, needs and working culture.
• Figma technical analysis: Analyzed how Figma is being used, whether components and grids are used, if spacing is respected, layer naming conventions, file documentation, internal communication processes, etc.
• Heuristic analysis: In-depth technical evaluation involving four UX/UI experts evaluating the following:
  • Consistency (style guides, design patterns, look and feel, naming conventions, interactions)
  • Accessibility (font size, contrast, element size, etc.)
  • Error recovery (confirmation messages, undo functionalities, error messages, version control, etc.)
  • Memory (cognitive load, limited options, automatic calculations, feedback and microcopy, chunking and masking, security practices)
  • Efficiency (navigation, device size, shortcuts, accelerators, autosave, etc.)
  • Language (internal language, technical language, acronyms, readability, etc.)
• Findings map: Patterns, trends, and insights gathered to make informed decisions with stakeholders.

Part II.

• Ideation
  1. Benchmarking: Conducted research on direct competitors to assess the effectiveness and usability of their website and gather best practices for future implementation.
  2. Creative Direction Workshop: Design and usability experts to evaluate and develop new ideas for the design and user experience of Morada Uno. This included:
     • Moodboard
     • Brainstorming
     • Visual exploration

Part III.

• Creation/Design Figma base file: Creation of a base file that will contains color configurations, typography and headings, base components, base layers, and a quality checklist. This file will be used as a starting point for any project.

• UI Guidelines: Creation of a document that provides guidelines and recommendations on how to design the user interface of a product. It may include information about interface structure, visual elements, navigation, accessibility, and other important considerations to create an effective and consistent user experience.

  This type of manual is essential to ensure that products have a uniform look and behavior, and that end users have a satisfactory experience. It includes defining styles for images or illustrations.

• Quality Checklist: Information for validating the design deliverables against the standards. Flyer Templates (3 base templates) Sales Presentation Templates (10 slides) Brandbook

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Deadlines and deliverables
• Tangible recommendations to be used by our internal teams
• Time to design within my company of any material either for marketing or technology

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency's project managers demonstrated exceptional skills in orchestrating the project from start to finish. One aspect that truly impressed me was their unwavering commitment to meeting deadlines. Despite the complexity of the project and a couple of unplanned situations, they flawlessly adhered to the agreed-upon timeline, ensuring that each milestone was accomplished on time.

What was your primary form of communication with BluePixel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism, seriousness and quality of the work. We were usually the bottleneck, not the other way around, which is uncommon in these kind of companies in Latam.

Are there any areas for improvement or something BluePixel could have done differently?

There was a blind spot within initial diagnostic of what we needed to reach the outcome of the entire project. We had to increase the scope of the project during the first week in response to that.They did tackle it quickly and we were back on track within the second week of the project.

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Program Manager of (a/an) Financial services

Describe what your company does in a single sentence.

Legal tech for private markets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BluePixel to accomplish?

• Update design assets ahead of rebrand
• Update website assets ahead of rebrand
• Create templates for rebrand

SOLUTION

How did you find BluePixel?

Referral

Why did you select BluePixel over others?

• High ratings
• Pricing first our budget
• Good value for cost
• Referred to me

What was the size of BluePixel’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with BluePixel and had them rebrand a majority of our social cards, blog images, sell sheets, one-pagers and other various external facing assets for our company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All design assets were completed by our website launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bluepixel listens to our needs. They were quick to act and respond when we sent an email, commented on our ticket system, or wherever we communicated--they responded!

What was your primary form of communication with BluePixel?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This is the second time and second company I've brought Blue Pixel in with, and I find their work stellar. The ability to come in, understand the design needs, the audience that the design will reach, and blend these things together and quickly- that's the main reason I keep coming back to Blue Pixel.

Are there any areas for improvement or something BluePixel could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of StackShare Technologies

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

I first contacted BluePixel a stealth-stage company that was looking for branding, the landing page, and key components of our UI/UX built for our company.

SOLUTION

How did you select this vendor?

We searched online for companies that had experience working with startups and who could be, beyond a creative agency, a strategic partner as we looked to grow our business. We interviewed over a dozen companies, and BluePixel's skill-set, previous experience with startups and willingness to iterate through the process became an invaluable asset.

Describe the project in detail and walk through the stages of the project.

The first deliverable was creating the logo, branding and general marketing assets for the brand, while we were in stealth-phase and looking to build a list of initial partners and early-adopters. In addition to delivering amazing creative work, Maria's team helped me think through an SEO-optimized landing page that would help our team drive the initial traction we needed. Today, BluePixel is still doing work with StackShare on the UI/UX of our mobile and web-apps.

How many resources from the vendor's team worked with you, and what were their positions?

At different points in the project, people who were clearly seasoned professional in specific project areas were assigned. For example, Andrea is a masterful logo and branding artist, while Jorge has an ability to link your value proposition to the way that the website needs to designed and built to validate key assumptions. As needed, other members of the team stepped in to provide design, feedback and support on components the branding and UI/UX design project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we still in the early stages of the startup, BluePixel's professionalism and passion for EXCELLENT design has been a definite asset. When pitching to venture capitalists or some of the world's largest internet service providers, a comment I often hear is that 'the pitch you put together looks very professional has been obviously really thought through and is very clear'. To a large extent, that is due to BluePixel's work, and their willingness to provide independent feedback as part of the ongoing partnership.

How effective was the workflow between your team and theirs?

BluePixel's team had a project manager that was assigned to work on StackShare and who consistently kept me up to speed and asked questions as needed. We also had a weekly check-in to provide feedback, but BluePixel's team was always willing to jump on a call to find the right solution.

What did you find most impressive or unique about this company?

BluePixel has exceptional talent that has the ability to translate an innovation goal into a creative outcome. They are always open to listening to feedback and working with you to refine their deliverables so that they meet your business requirements.

Are there any areas for improvement or something they could have done differently?

It would have been useful to bring up areas where there was a lack of clarity or potential misunderstanding sooner, rather than waiting for a weekly huddle.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a startup based in Mexico City. Our project Kukin, is a meal planning app

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel, and what were your goals?

We wanted to offer more tools and functionality than any other platform, for users looking for a new experience of inspiration, organization, personalization, community and connectivity. Our value proposition was designed completely human-centered. Our goal is to empower users of different profiles:

• those looking to plan their meals efficiently
• those looking to increase their reach and have greater visibility of their content

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed several app developers and chose Bluepixel based on their knowledge of the latest technologies and trends, and their deep understanding of the market. They seemed to know how to understand the demands of my target users and transform that final functionality into a possible technological process and they helped translate my ideas into functions that current technology can offer.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several meetings for planning and research. Their team was able to clarify the idea that I had imagined. They presented the first approach of wireframes and we had a series of rounds for UX design:

• concept tests
• changes
• new design

Then they delivered a navigable prototype and we performed more iterations with user feedback. With a final UX design they started the back end development. The next stage was the integration. We are currently on the deep testing stage.

How many resources from the vendor's team worked with you, and what were their positions?

The resources fluctuated between 8 and 12 collaborators. I mostly interacted with a project manager and a team of UX designers, back end developers, DBAs, testers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a world-class app that exceeds expectations with more than 24 features and tools that make us unique. Unlike other applications and social networks, we also offer business intelligence that learns from users' preferences and activity and displays content by affinity.

A business intelligence dashboard, offering 36 key performance indicators (KPIs)'s statuses, business insights reporting, and data management. Brands will have access to metrics, statistics from all recipe creators, without having to pay for monitoring or research.

The platform as a whole was conceived and built for scalability using technology that allows big data, streaming:

1. Apache Kafka: capable of generating millions of transactions per second
2. Cassandra: enables store huge amounts of info in an orderly way
3. Elastic Search: indexes and optimizes search in milliseconds (more than 1 tera); Influx DB: deploys time series or time vector for data that will be changing.

Describe their project management style, including communication tools and timeliness.

The project control has been in accordance with the established roadmap. The communication has exceeded expectations for the team's availability and response both in daily contact and in the weekly sessions for review and progress tracking. I was able to reach out to the project manager and the developers to discuss questions, concerns, and special requests. The deliverables according to milestones have been achieved and accomplished on time.

What did you find most impressive or unique about this company?

Their UX-UI design, engineering and development skills exceeded my expectations. Their contributions to improving the customer journey and the process flow within the app took the project to another level. Their attitude to take us through the agile methodology allowed clarity in the stages. Each member of the development team possesses programming expertise and industry-specific knowledge. Their ability to determine app requirements and specifications before generating a detailed project plan with the development process clearly laid out and a firm timeline established.

Are there any areas for improvement or something they could have done differently?

A single control document with the specifications and minutes of agreements in each session would have been helpful.

BACKGROUND

Please describe your company and your position there.

Fractanet is a Software Development and IT Servicies company and I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel, and what were your goals?

Develop the branding of a new branding for the company

SOLUTION

How did you select this vendor?

I found their page on internet.

Describe the scope of their work in detail, including any steps and the final deliverables.

Comprehensive brand design for Fractanet. We will redesign the logo, keeping the essence of the current one, as well as the design of an executive presentation and the creation of the identity manual and graphic applications. We will also carry out the UX / UI redesign of the management software for the platform. of virtual reality for the design and monitoring of the warehouse. Both branding and software design, will be based on UX / UI design best practices and trends of the moment.

How many people from the vendor's team worked with you, and what were their positions?

1 Project manager 3 Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Tenemos una imagen corporativa refinada y formal acorde a las actividades de IT que desarrollamos en una nueva empresa creada que será complemento de las actividades que desarrollamos actualmente.

Describe their project management style, including communication tools and timeliness.

The project was developed entirely through virtual work sessions where the BluePixel and Fractanet team participated. A road map was established that was followed weekly in which the progress for review was presented in each session. A group discussion was held on various design proposals and the rationale for each proposal and the group selection of the best alternatives.

What did you find most impressive or unique about this company?

Their creativity has been impressive.

Are there any areas for improvement or something they could have done differently?

I am satisfied with his work and this time I do not detect anything that could suggest improvement.

BACKGROUND

Please describe your company and your position there.

I'm the President of Resin Art Flow, a company dedicated to manufacture and sell Epoxy Resins for Artists and Woodworkers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel, and what were your goals?

We started this business in 2020. We hired BluePixel to design our corporate image, product labeling and e-commerce website including all graphics and functionality

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor based on references and after a thorough analysis of their capabilities. The decision was made based on the quality of other projects they had participated, responsiveness and that they are a one-stop-shop from corporate image to turn-key e-store.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of work was cradle to grave. Key deliverables:

1) from corporate image, brand, logos, to stationery, business cards

2) product image and container design (50 units)

3) product marketing materials, photos, brochures

4) e-commerce site, from concept to turn-key and integration to Shopify

How many people from the vendor's team worked with you, and what were their positions?

CEO, 2 design specialists, 2 project managers, 1 site development specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All the key deliverables surpassed our expectations. Timeliness: all milestones were accomplished as planned E-commerce site: launched on time and achieved top decile visitors of sites launched that same week in Shopify Brand Image: has been lauded by clients and has helped us position in customers' minds. A competitor company redesigned their image to mimic ours.

Describe their project management style, including communication tools and timeliness.

One of the things I really liked about BluePixel is that the project management methodology they used was not rigid or limiting, as a client, it was almost transparent since they managed internally in the background and only kept me in check when I was eventually going over their planned schedule. Communication was very agile taking place through zoom meetings, email, google drive and whastapp.

What did you find most impressive or unique about this company?

Their flexibility and eagerness to meet my expectations. As a new company there were many changes and new requirements that we didn't know about at the beginning, yet they always found a way to incorporate them and keep with the schedule. They have done an amazing job recruiting their team members who all have a fantastic service disposition and high level or professional ethic and standards. I was impressed with how competitive their prices were, especially for the high quality of their outcomes.

Are there any areas for improvement or something they could have done differently?

Given the great experience I had working with them and the quality of the key deliverables, I can't think of anything that they should improve or change.

BACKGROUND

Please describe your company and your position there.

I am the Founder/Chairman/CEO of a digital infrastructure company based in Houston, Tx, building a national network.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BluePixel?

As we are raising capital and marketing/selling to customers, we need a website that told the story to both, but also maintained a bit of a "stealth" position. I've worked with BluePixel multiple times in the past as the company and it's CEO deliver every single time. This website was no different.

SOLUTION

How did you select BluePixel and what were the deciding factors?

We didn't look at any other company other than BluePixel, nor will we for additional design, development and digital graphics projects that are in the pipeline

Describe the project in detail and walk through the stages of the project.

We designed and built our own decks for presentation to investors and customers. Using these, we called BluePixel to design, develop and launch our first website, with the requirement to improve the design based on the decks. As usual, BluePixel's team asked a number of design and content questions, reviewed comparative websites we submitted and presented a proposal, timeline, milestones and final launch date.

How many resources from the BluePixel team worked with you, and what were their positions?

We worked with upto 5 different BluePixel team members, though I only worked with it's CEO. My team continues to speak very highly of the BluePixel team and looks forward to the next projects with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Simply, we have raised our equity round, received over $100MM in sales pre-commits and have '000 of hits to the site every week. Pinnacle metrics of success!

How effective was the workflow between your team and theirs?

More than effective, it was optimized as BluePixel was always the first to communicate and follow up. The project was completed ahead of schedule

What did you find most impressive or unique about this company?

The team's work ethic, transparency, dedication to excellence, and most of all communication were impressive.

Are there any areas for improvement or something they could have done differently?

Nothing