Belkins

BACKGROUND

Please describe your company and your position there.

As Head of Marketing for Citcon, a fintech company, I'm responsible for all lead generation activity as well as overall brand positioning and marketing operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Citcon needed to identify new sources of leads beyond our existing stable of predominantly event- and partner-driven sources.

What were your goals for this project?

Generate leads using outreach including email, social media and phone calls.

SOLUTION

How did you select Belkins?

My team had vetted a list of potential SDRs who responded to an RFP. We chose two SDRs from that list, including Belkins.

Describe the project in detail.

Once we selected the SDR, Belkins developed outbound scripts for calling, emailing and connecting with potential customers on LinkedIn. They developed a target list of prospects and then began using the outbound scripts against those prospects to set appointments with our sales team.

What was the team composition?

Citcon has been supported by an account manager, a project manager and a robust back-end staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins has exceeded our lead generation objectives, both on cost per lead and number of leads.

How effective was the workflow between your team and theirs?

We do weekly meetings with Belkins to review performance and make adjustments to campaigns as needed. We use Slack for regular conversations and they provide us with a weekly report to share more granular details about the performance of different channels for lead generation activity.

What did you find most impressive about this company?

Belkins is extremely agile and entrepreneurial. Their team sees themselves as an extension of our company and acts accordingly. They have a robust knowledge of all things related to lead generation and always experiment with new approaches.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Convergine is a web and software development company based in Toronto, Canada. My position is Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Being focused on what we do best - web design, development, and support for our client we felt that marketing aspects were overlooked and therefore limiting our growth.

We were looking for a partner who will be able to step in and apply a proper mix of vision, experience, and expertise to get us and our services exposed to a target audience in social media and through other channels.

What were your goals for this project?

Our objective for this project was to establish a sound, reliable lead generation pipeline and build awareness about our company and digital services.

SOLUTION

How did you select Belkins?

We were looking for a company with specific expertise in LinkedIn marketing and were referred to Belkins by another party we trust. We had an online meeting with Belkins during which they described a variety of options and helped us to choose those most suitable.

During this meeting, we've got a lot of insights relevant to our case, professional advice, and projected expertise as well as credibility so it was an easy decision to proceed with Belkins.

Describe the scope of their work in detail.

Even before proceeding with the project, Belkins did good research on our target audience and objectives. After we decided to proceed, the guys sent us a contract along with a detailed project schedule.

The first week was dedicated to much more in-depth research along with required adjustments to identify the target audience accurately, account creation, content, and other campaign-related stuff. Then the campaign took off exceeding our expectations right from week one.

As the project was progressing, we met weekly to discuss the progress report, make adjustments, ask questions. However, Belkins team is always online, easily approachable through Slack, and contact us as soon as there is a question.

What was the team composition?

There is a team of two from the Belkins side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started getting quality leads from week one and closed the first deal within 2-3 weeks of a campaign started. Each week we have several meetings scheduled by the team for us. We've substantially boosted our exposure on LinkedIn and engagement is growing steadly.

How effective was the workflow between your team and theirs?

Workflow is great. Communication is ongoing. The team asks questions if there is something unclear to them from potential clients, we support their efforts with our content, materials, and insights if needed. Overall this is exemplary teamwork.

What did you find most impressive about this company?

What impresses most is how easily the team gets integrated into our process It's literally like one team working together for a long time. Their technical and digital marketing expertise, communication, and ethics are just great.

Are there any areas for improvement?

None so far.

BACKGROUND

Please describe your company and your position there.

I am an Owner and CEO of a software development company based out of Seattle. We sell our product to SMBs and Enterprise size companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to boost our sales process and outsource top of the funnel. We were looking for a turnkey solution and Belkins was able to tailor one for us.

What were your goals for this project?

We had challenges to land in the lead’s mailbox and get them on call due to the oversaturated market. The most logical and budget-friendly solution was to find an experienced partner like Belkins who can realize the lead generation on our behalf.

SOLUTION

How did you select Belkins?

We found them on Clutch as #1 lead generation agency.

Describe the project in detail.

We went through the onboarding process with their team, then they spent a few days preparing the leads and templates.

Also, our IT team assisted them with the mailboxes’ setup. By the end of the first week, they send us everything for a review. After we approved the templates and leads they launched outreach campaigns. Then we had a call once per week where we discussed the booked calls and the SDR worked with our feedback to improve the quality of upcoming booked calls.

What was the team composition?

We worked with 5 people and the account manager was the main point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins was and is a great partner to work with. They were able to learn our product in detail, understand, and analyze our Ideal Customer Profile, prepare leads, mailboxes, email content as well as professionally support our account throughout the entire campaign.

Furthermore, they delivered multiple sales qualified leads (I don’t have the number in front of me now) and we converted around 20% of them in new paid accounts.

How effective was the workflow between your team and theirs?

We were using Slack and Zoom for day to day and week calls. The team was always available in European and US working hours.

What did you find most impressive about this company?

They have a great process in place. It’s simple but elegant and it’s working! Again, Belkins great job!

Are there any areas for improvement?

There is nothing that stands out.

BACKGROUND

Please describe your company and your position there.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. My position in Evadav is Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to make an accurate lead gen strategy, to get new hot leads, and improve our email deliverability.

What were your goals for this project?

We had these objections in front of us: Inaccurate collection and analysis of data; Spam emails; lack of leads Not relevant sales strategy

SOLUTION

How did you select Belkins?

We found Belkins on Clutch.

Describe the project in detail.

Evadav is a leading advertising platform trading popunder, push, in-page, and native ads on CPM and CPC basis. We had some problems with a regular flow of hot quality leads and our emails were going to spam. Also, we needed some consulting about our sales strategy from the professionals.

What was the team composition?

Team composition includes Researchers, SDRs, and AM.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins team helped us to overcome such problems: Low-quality prospects because of the wrong database analysis Spam emails and low campaign deliverability The leak of hot leads We compared costs and benefits concerning our work with Belkins and made the decision to continue our regular cooperation.

How effective was the workflow between your team and theirs?

Belkins team is really flexible and responsible, which made our workflow really comfortable.

What did you find most impressive about this company?

The most impressive thing is their ability to find a special approach to our company, it feels like we got a personal coach team who is really interested in our profit.

Are there any areas for improvement?

At this moment we don’t see any areas for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder of Fayrix. Fayrix is a specialist software development company that has successfully set the seal on over 250 projects, within the course of the last 12 years. Having onboard a skilled team of engineers numbering over 1,500, the company is headquartered in Israel with 8 R&D centers located in Russia and Eastern Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to set up a regular flow of leads according to our requests.

What were your goals for this project?

- ICP building - Data enrichment - Creating original mail templates - Improving IP reputation - Lead generation

SOLUTION

How did you select Belkins?

We found Belkins through their blog which we found over helpful.

Describe the project in detail.

Belkins team was a great asset to us technically helping us to improve sender IP reputation and maintain deliverability, and in terms of content by providing various messages tailored to different audiences.

What was the team composition?

We were working with the SDR’s and AM’s team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of three months of our collaboration, Belkins helped us target various promising industries based on open vacancies in the USA and Europe. They created many templates for different industries, for audiences, and volumes. Given the fact software companies are in a highly competitive niche, our collaboration with an experienced agency is the right course.

How effective was the workflow between your team and theirs?

Everything was on point, we really enjoyed the communication with the Belkins team. We had weekly calls to go over the performance and discuss next steps but the team was available in the channel all the time.

What did you find most impressive about this company?

We were most impressed by the team's readiness to constantly generate out-of-the-box ideas and approaches, as well as offer creative solutions.

Are there any areas for improvement?

At this moment I don’t see any of them.

BACKGROUND

Please describe your company and your position there.

I am a CEO at BeforeHello, a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a list building, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to Improve the level of deliverability of our emails and campaigns.

What were your goals for this project?

• Identifying spam issues;
• Finding out dips in performance;
• Warming up the emails;
• Improving IP reputation;
• Proofreading campaign templates;

SOLUTION

How did you select Belkins?

Through the Clutch

Describe the project in detail.

We had some issues with low email deliverability. Some amount of our email campaigns were going to spam folder and a part of our audience didn’t get them on a regular basis.

We hired Belkins to detect the source of these issues, fix them with their original tactics and help us to build the right structure of our campaigns to prevent spam emails and making the same mistakes again.

What was the team composition?

We had direct cooperation with the Email Deliverability Specialist (Myroslava Klepach).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were great, we saw an immediate continues improvement in the deliverability of our campaigns

How effective was the workflow between your team and theirs?

Our workflow was easy and effective because of working in the same field and understanding all processes.

What did you find most impressive about this company?

They are brave to create and implement some new approaches which help other companies to succeed.

Are there any areas for improvement?

For this level of cooperation, we didn’t see anything that needs improvement;

BACKGROUND

Please describe your company and your position there.

I am the Managing Director at Aperian Global. We provide talent development solutions to employees that are working in a cross border context -- meaning, we help people work more effectively with people from other cultures. My role is in support of new market development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We hired Belkins to help us with proactive market outreach to companies that may not know of us in the market. We have good Marketing that generates inbound leads, but we wanted in parallel a proactive strategy to contact potential buyers that my not know about us. Belkins offered a strong proposal and plan to help us accomplish this.

What were your goals for this project?

Our goals were to generate new conversations of potential buyers for our services. And ideally, generate new sales from these efforts.

SOLUTION

How did you select Belkins?

Belkins reached out to us and we listened to their proposal. We liked their approach and chemistry of the team.

Describe the project in detail.

The project was for Belkins to conduct market research of possible companies that would need our service. Once identified, they then sent out email outreach to contacts at these companies and helped to set up phone/ web meetings.

What was the team composition?

The team was about three people at Belkins to conduct the research and marketing / sales outreach.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very quickly, we started getting meetings with companies. I would say we averaged 5-6 meetings per month, which was great and met our expectations. Most of these meetings went well in that we conveyed the value of our services and it started a sales cycle.

How effective was the workflow between your team and theirs?

Very effective. The Belkins team provided ongoing updates to us daily via a Slack channel (collaboration software) and weekly meetings on progress. We always had good communication between our team and theirs.

What did you find most impressive about this company?

I was impressed by the Belkins' team's ability to quickly understand our business. Doing outreach means you need to speak the "voice" of the company, and Belkins did a great job on this front. They are also very client-centric.

Are there any areas for improvement?

I can't think of any at this time.

BACKGROUND

Please describe your company and your position there.

Lead dev at Jitbit, SaaS software provider

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Spam fix and email campaign consultations

What were your goals for this project?

Our main goals for this project were creating a quality structure for our future email campaigns, and increasing email deliverability.

SOLUTION

How did you select Belkins?

From our clients’ recommendations.

Describe the project in detail.

Our company experienced some issues with the open rate of our regular newsletter, as well as its structure. Additionally, we couldn’t understand why a huge chunk of our emails never reached the intended recipient or ended up in spam.

After a conversation with our partners, who had experienced similar issues in the past, we learned about Belkins and their email deliverability services. We then contacted the Belkins team to discuss our problems and possible solutions, and ended up hiring them.

What was the team composition?

We cooperated with the CEO of Belkins and an Email Deliverability Specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us implement 3 proven techniques for the different types of campaigns we had and fixed our spam issues. Additionally, they helped us increase our open rate to 40%.

How effective was the workflow between your team and theirs?

We did not experience any misunderstanding or miscommunication during our cooperation. Their Email Deliverability Specialist, Myroslava Klepach, is a professional at what she does, it was a pleasure to work with her.

What did you find most impressive about this company?

We were very impressed with how Belkins were able to process every detail very carefully to quickly deliver outstanding results.

Are there any areas for improvement?

None that I could think of.

BACKGROUND

Please describe your company and your position there.

The company is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work.

The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking.

My position is senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

Our company hired Belkins for high-quality lead generation, consulting with appointment scheduling, building correct ICP, and improving email deliverability.

What were your goals for this project?

Target cost per demo

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues.

Describe the project in detail.

Our company needed to set up lead generation channels of enterprise companies.

At the beginning of our cooperation with Belkins we didn’t have a clear ICP and don’t have an understanding of how to analyze the data that we had, so they helped us with those issues.

Also, we had low email deliverability and needed some professional help with appointment scheduling.

What was the team composition?

Our team cooperated with Belkins’ researchers, SDRs, and AMs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Belkins helped us to build an Ideal Customer Profile and showed us how to make profit from analyzing our Data.

Also, we fixed our spam rate and learned how to schedule our appointments. Belkins provide us with high quality leads on the weekly basis. Working with Belkins, we met customer acquisition costs.

How effective was the workflow between your team and theirs?

Our workflow was on point. We had informative and clear calls to be involved in all processes. Also, we had communication via Slack channel to clarify and discuss details.

What did you find most impressive about this company?

They are experts in our industry, which made it easier to entrust them with all the processes. Also, they pay attention to the details and they’re super flexible in cooperation.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

DevStark is a custom software development company. Recently we launched our first very own product that is a web application that uses data from customers' Google spreadsheets to create styled websites with a variety of customizable features. My position in this company is Internet Marketeer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Belkins?

We decided to hire the Belkins team to help us with building a business development strategy. We had a leak of quality leads and their regular flow. Also, we needed some professional assistance with appointment setting.

What were your goals for this project?

• Create a Lead Generation strategy
• Get appointment setting consulting
• Get a regular flow of hot leads
• Analyze our data and statistics

SOLUTION

How did you select Belkins?

Through the recommendations of our colleagues

Describe the project in detail.

Before our cooperation with Belkins we hadn’t clear business development strategy with certain vectors of improvement. We had no time for regular lead generation and needed help with appointment scheduling. Belkins provided us with solutions for these issues.

What was the team composition?

We were working directly with Andrey (SDR), and Alex (AM).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By the end of our cooperation with Belkins we built a business development strategy which we’re still testing, but for now, it brings good results. We organized our workflow in scheduling appointments and received a constant flow of new relevant leads.

How effective was the workflow between your team and theirs?

Our workflow was smooth and clear. Belkins team is always ready to help with extra issues.

What did you find most impressive about this company?

They have their own impressive lead generation technique and their employees are incredibly attentive to the wishes and needs of the client.

Are there any areas for improvement?

Don’t see any of them.