Anderson Collaborative™

BACKGROUND

Please describe your company and your position there.

Cofounder, owner, and managing partner of Office Edge, Inc. We provide furnished private office space, meeting space, and professional office and administrative services to business owners, startups, and attorneys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

We needed a serious website upgrade and content update, as well as an updated digital advertising and social media presence to attract more traffic to our site and generate more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Anderson Collaborative had a good reputation in the digital marketing space in South Florida. We liked Trevor, and we were able to reach a mutually beneficial working arrangement.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Trevor and various members of his team have helped us implement strategic marketing changes at many levels of our Office Edge organization. This work has included significant overhauls to our social media, digital advertising, promotional material, branding, website design/development, analytics, and more.

How many resources from the vendor's team worked with you, and what were their positions?

We work variously with Trevor and two or three of his associates at Anderson Collaborative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive.

How effective was the workflow between your team and theirs?

We communicate very effectively by email, but pick up the phone and talk when it seems more appropriate. And Trevor has held online meetings with members of our team to help them understand the importance of what they do digitally and how it can bring more leads to the company.

What did you find most impressive or unique about this company?

Anderson Collaborative treats clients as their partners.

Are there any areas for improvement or something they could have done differently?

We've enjoyed working with Trevor and his team, and it's been rewarding to watch them grow as our own company has continued to grow thanks to many of their efforts.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for an energy service company located in Alberta, Canada. Our company is a recognized leader in engineering, fabrication, manufacturing, and construction in the energy industry around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

Our company launched a brand new site over two years ago with many issues from the backend coding issues, to bad page layouts, to outdated content which Anderson Collaborative was able to redo and create a beautiful site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I shortlisted Anderson Collaborative after a few meetings with Trevor who instilled a lot of confidence in myself and my team. Our main deciding factor's were hitting deadlines with the most innovative and sharp looking site.

Describe the project in detail and walk through the stages of the project.

We broke the project up into four phases. First phase consisted of correcting back end issues that were resulting in poor SEO and bad visitor experience, second we updated the existing content, photos and layouts, third we added additional pages including a blog, a new careers page and much more. Finally, in our fourth phase we introduced an ongoing maintenance program. In this process, Anderson introduced us to a feature called elementor and Mark up that provides us with a great way to communicate changes going forward.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Trevor (Founder & CEO) and Kevin (Website Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative has been very professional throughout the entire project. TDE is very happy with the updates to the site.

How effective was the workflow between your team and theirs?

I can always count on Trevor to get back to me. He ensures to communicate exactly where the project schedule is.

What did you find most impressive or unique about this company?

I was very impressed with Trevor's ability to come up with a game plan for the site. He explained it to me and my team and executed the project!

Are there any areas for improvement or something they could have done differently?

Some timelines were missed. However, with so much going back and forth it was expected.

BACKGROUND

Please describe your company and your position there.

I am the president of a medium sized medical billing service that was looking to polish our brand and increase our on-line presence along with a new launch of an aggressive marketing campaign to achieve growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

I was referred to Anderson Collaborative to create a new look that is modern, professional and very pleasing to the eye. Our company was started from scratch 20 years ago and the “brand” had not been clearly defined. The first project was to design a logo, colors, fonts, theme. Next was to create a revamped website and marketing materials.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was a referral from a former employee of Anderson that I trust very much. I did also contact 2 other companies for comparison. Anderson Collaborative was a very competitive price, was able to offer all services requested, and I felt very connected with the staff I would be working with understood my image that I was wanted to project in the final designs.

Describe the project in detail and walk through the stages of the project.

We began with video meetings with Trevor to allow me to talk about my company, my passions, my goals for the projects. Then he researched my existing website and formed a team to work with me. Kevin was the point person for creating a new logo. He researched my industry on the web to see what other companies looked like and presented 6 designs that were consistent with my peers, yet a step above. We scheduled weekly video meetings to look at the progress and give feedback for the direction of the designs.

My team was able to participate every step of the way, although Kevin and Trevor were always right on point correctly representing our personality, Their creative concepts were much appreciated. After the website was completed, they then designed ads and offers to be used in paid advertising. Lastly, they created new business cards, stationary and envelopes in the new image.

How many resources from the vendor's team worked with you, and what were their positions?

Although I believe there were other team members working in the background, I worked weekly with Trevor and Kevin from Anderson’s team. Kevin is the founder of the company and very hands on with the whole process. Kevin is art creative and web layout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget.

How effective was the workflow between your team and theirs?

Communications was a definite strength of working with Anderson Collaborative. We had weekly Google Meet video calls with both of our assigned point people attending. They also sent pre-meeting emails with links to review progress allowing everyone to be prepared for very productive meetings.

What did you find most impressive or unique about this company?

They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!

Are there any areas for improvement or something they could have done differently?

Every step was smooth, no criticisms at all.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Washify. We’re a software and hardware company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

Anderson Collaborative helps us with our paid media and has done some web development, as well.

SOLUTION

What was the scope of their involvement? 

We primarily engage Anderson Collaborative for our paid media on a month-to-month basis. Their main responsibility is to manage our Google, Facebook, and Instagram ads, doing a mix of keyword marketing and social display ads. They’ve also done some ad sequences on YouTube and Bing.

In terms of web development, they’ve created our corporate website from scratch. It’s a WordPress site, but the actual page builder that we have layered on top is Elementor. We use Elementor for all of our landing pages.

What is the team composition? 

Trevor (Founder & CEO) is my primary point of contact, but he outsources whatever he’s doing to subject matter experts (SMEs), which changes over time. At the moment, he has one person handling our Google paid search, another who’s our contact for web development, and a final creative for our ad designs. We work with the latter on display ads.

How did you come to work with Anderson Collaborative?

We were looking for an advertising agency that did paid search and social media ads. One of my colleagues headed the selection process, searching on Google to narrow down a list of agencies. Eventually, we found Anderson Collaborative, interviewed them, compared their bids against all of our other candidates, and decided to work with them.

How much have you invested with them?

With the website and excluding ad spend, we’ve paid them about $20,000 so far. They manage an ad budget of about $5,000 per month.

What is the status of this engagement?

We’ve been working with them since May 2020. The website development is a wrap, but they’re still on a monthly retainer for ad management. We provide them with a budget, and they handle that month to month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure their success by tracking an inbound lead’s journey, from seeing a demo to becoming a deal and booking in as revenue. It’s hard to assess them on the revenue side because our sales cycle takes some time — we just haven’t seen those results yet. However, I can say that we’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts. 

Launching the new website has also correlated to a direct increase in inbound leads. As soon as it went live, we noticed the uptick, which demonstrated concretely that our new website was converting better than our old one.

How did Anderson Collaborative perform from a project management standpoint?

There’s not a lot of project management related to budget management, so they don’t use a tool there. When we did the website, they used Monday.com to communicate the project status. We knew when things were in staging, development, and launch.

What did you find most impressive about them?

Trevor runs his agency in the same way that I would in that he finds people who are very good within their field rather than collecting generalists under an umbrella company. This allows him to connect his clients with experts in each specific segment. For us, that means we don’t just have a single ads manager but rather an ads manager for each platform.  

Are there any areas they could improve?

Something we’ve been working to improve is getting a more consistent refresh on our display ads and content. Obviously, people can get tired of seeing the same ads over and over, which only gets worse when they're targeted. Updating our content on a monthly basis would help with that.

Do you have any advice for potential customers?

As with any agency that you’re evaluating, the client should provide as much context and direction as possible to make sure that the project gets off to a strong start. If you’re not informing them of what you need, then they’re not much that they can do. 

BACKGROUND

Please describe your company and your position there.

I am marketing manager for The Center for Executive Leadership, a faith-based non-profit, offering free counseling and biblical resources for business executives. Our executive director Richard E Simmons is a best-selling author, blogger and teacher - my main purpose is to spread his content through digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

We hired Anderson Collaborative to launch and promote Richard's newest book called "Reflections on the Existence of God" on Amazon, social media, our website, and general web and email marketing. As Anderson Collaborative's work succeeds, more projects open up!

What were your goals for this project?

To expand the reach of Richard's book beyond the Southeastern United States to be worldwide, and to sell as many copies as possible - not for the purpose of profit, but to spread the message to as many readers as possible.

SOLUTION

How did you select Anderson Collaborative?

Referral from a co-worker who had used them in the past

Describe the scope of their work in detail.

Anderson Collaborative created an extensive marketing plan and is now executing it: Launch and promote Richard's newest book "Reflections on the Existence of God" on Amazon, social media, our website, email marketing, display/video ads and guest blogging on top Christian news sites and more.

What was the team composition?

Collaboration with our in-house marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Anderson Collaborative, our weekly book sales have doubled (some weeks tripled) and continue to steadily increase. Book sales and Amazon reviews are now coming from several other countries.

Traffic to our website has resulted in significantly more conversions. Their audience engagement on social media has significantly increased as well.

How effective was the workflow between your team and theirs?

We are working directly with Anderson Collaboratives’ CEO, who gives us frequent updates, quick turnaround on creatives and is professional in every way. He is thoughtful and strategic in his approach to each project, making sure he matches his service to our goals.

What did you find most impressive about this company?

I’ve been so impressed by the experience and knowledge that Anderson Collaborative has with the marketing industry, as well as the innovative ideas they continue to offer and teach us. We are growing, learning and expanding our reach because of the efforts and work of this company.

Are there any areas for improvement?

As the scope of our work together has grown, Anderson Collaborative created a task management board where they house all the projects and establish deadlines. This was a great benefit to our collaboration, so offering this at the beginning of the project might be helpful. We are very pleased with their work!

BACKGROUND

Introduce your business and what you do there.

 I’m the head of marketing and PR for an experiential pop-up museum. We celebrate the arts, music, and culture of New Orleans.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Anderson Collaborative?

We were new to the city, and we wanted to spread the word, capture people’s attention, and generate ticket sales through online advertising.

SOLUTION

What was the scope of their involvement?

They set up advertising campaigns on Facebook, Instagram, TikTok, Google, and Snapchat. They also helped us with SEO. They optimized our website on the backend and got us listed in directories. 

What is the team composition?

I have one main point of contact, Trevor (Founder & CEO). I also worked with one other person to create a video for our campaign. 

How did you come to work with Anderson Collaborative?

They were recommended to us by our ticketing platform. 

How much have you invested with them?

We’ve invested about $20,000–$25,000. 

What is the status of this engagement?

We started working with them in June or July 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re seeing a 12–18% ROI on our ads. In general, we’ve seen upward trends across platforms. 

How did Anderson Collaborative perform from a project management standpoint?

Their communication is very good, and they meet deadlines. 

What did you find most impressive about them?

Trevor is really great. He understands the market and takes an organic approach to advertising. They utilize a lot of our free media and press coverage to make us feel more authentic and less “salesy.” 

Are there any areas they could improve?

I’m usually the one to initiate meetings to go over our metrics, so it would be nice if they were a bit more proactive in that aspect. 

Do you have any advice for potential customers?

Have a full understanding of what you want them to do. Ask a lot of questions and set up times to go over metrics if you’re not happy or there is something you don’t understand. 

BACKGROUND

Please describe your company and position.

I am the Owner of JP Outdoor Gear

Describe what your company does in a single sentence.

My company offers premium outdoor equipment and essentials

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Performance Marketing
• Creative Strategy

SOLUTION

How did you find Anderson Collaborative™?

• Online Search
• Clutch Site

Why did you select Anderson Collaborative™ over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Anderson Collaborative™ were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Anderson Collaborative helped us improve our online marketing across several channels. They managed paid advertising, created new ad creatives, optimized our website landing pages, and improved our conversion tracking. They also tested different audiences and marketing messages to find what worked best. Throughout the project, they explained every step and kept us involved in important decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After four months, we saw a 42% increase in online orders and a noticeable improvement in return on ad spend. More visitors were completing purchases, and our customer acquisition costs became much lower than before. Their strategy also helped us attract higher-quality customers who returned for repeat purchases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent from beginning to end. Meetings were always productive, updates arrived on schedule, and any questions we had were answered quickly. Even when we requested changes, the team adapted without delaying the project.

What was your primary form of communication with Anderson Collaborative™?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The best part of working with Anderson Collaborative was their willingness to act like a true business partner. Instead of focusing only on marketing numbers, they looked at our entire customer journey and suggested improvements that helped us grow the business as a whole.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

We had a great experience overall. One thing that could make the service even better would be more detailed competitor analysis during the planning stage, although the campaign results were already stronger than we expected.

BACKGROUND

Please describe your company and position.

I am the Director of Preciasion Medical Supplies

Describe what your company does in a single sentence.

We supply trusted medical equipment and healthcare essentials to hospitals, clinics, and healthcare providers, ensuring quality care for every patient.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Digital Marketing & Growth Strategy

SOLUTION

How did you find Anderson Collaborative™?

• Online Search
• Clutch Site

Why did you select Anderson Collaborative™ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Anderson Collaborative™ were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Anderson Collaborative helped us improve our online marketing and generate more qualified leads. They reviewed our existing campaigns, rebuilt our Google Ads account, launched Meta advertising, optimized important landing pages, and improved our conversion tracking. They also created fresh ad creatives and managed ongoing A/B testing to improve campaign performance. Their reporting was simple to understand and focused on the business results instead of just marketing metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After five months, qualified leads increased by 44%, our cost per lead dropped by nearly 30%, and website conversions improved noticeably. We also gained better visibility into which campaigns produced the highest-quality prospects, allowing us to invest our budget more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team stayed organized from start to finish. They held regular strategy meetings, shared clear progress reports, and responded quickly whenever we needed support or wanted to adjust campaign priorities. Every deliverable arrived on schedule.

What was your primary form of communication with Anderson Collaborative™?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their willingness to challenge our assumptions. Instead of simply following our ideas, they backed every recommendation with real performance data, which led to stronger campaign results than we expected.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

The partnership was excellent overall. We'd enjoy seeing a few more creative video advertising ideas included during campaign planning, but the results more than justified the investment.

BACKGROUND

Please describe your company and position.

I am the Founder of Fresh and Harvest Organics

Describe what your company does in a single sentence.

We provide fresh, organic food and beverages made from high-quality ingredients to help our customers enjoy a healthier lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Digital Marketing, SEO , Paid Advertising

SOLUTION

How did you find Anderson Collaborative™?

• Online Search
• Referral

Why did you select Anderson Collaborative™ over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Anderson Collaborative™ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Anderson Collaborative to increase our online visibility and grow sales for our organic food products. Their team started by reviewing our website and current marketing campaigns. They improved our SEO, managed Google Ads and Meta Ads, refreshed our landing pages, and created new ad creatives for seasonal promotions. They also set up better conversion tracking so we could clearly see where our sales were coming from. Every month, they shared easy-to-read reports and explained the results in simple language, making it easy for our team to make informed decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within six months, organic website traffic increased by 48%, online sales grew by 37%, and our return on ad spend improved significantly. We also saw more repeat customers because the campaigns reached people who were genuinely interested in our products. The new tracking system gave us much better insight into customer behavior.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed very professionally. We had scheduled meetings every two weeks, and the team always came prepared with updates and new ideas. They responded quickly whenever we had questions and made requested changes without delaying the project timeline. Everything was delivered when promised.

What was your primary form of communication with Anderson Collaborative™?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how invested they were in our success. They didn't treat us like just another client. They took time to understand our brand, our customers, and our long-term goals before making recommendations. Their combination of creativity and data-driven decision-making gave us confidence throughout the engagement.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

Overall, we were extremely happy with the results. If there was one area to improve, it would be offering a few more creative concepts for social media campaigns during the early planning stage. Aside from that, the experience was excellent.

BACKGROUND

Please describe your company and position.

I am the Founder of EveryGlow Home Products

Describe what your company does in a single sentence.

We provide trusted everyday products that meet our customers' needs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative™ to accomplish?

• Digital Marketing
• Paid Media Management

SOLUTION

How did you find Anderson Collaborative™?

Online Search

Why did you select Anderson Collaborative™ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Anderson Collaborative™ were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Anderson Collaborative to help us grow our online sales and improve our digital advertising. They reviewed our existing campaigns, created a new marketing strategy, managed Google Ads and Meta Ads, improved our landing pages, and set up better tracking to measure results. They also shared monthly reports that explained what was working and where we could improve. Their team made everything easy to understand, even for people without a marketing background.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within five months, our website traffic increased by about 50%, and online sales grew by more than 35%. We also noticed that our advertising budget was being used more efficiently because our cost per purchase went down. The reports gave us confidence that our investment was producing real business results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was very well organized. We had regular meetings, and the team always responded quickly to emails and questions. Every task was delivered on time, and they were flexible whenever we wanted to test new ideas or adjust the campaign strategy.

What was your primary form of communication with Anderson Collaborative™?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how much they cared about our business. They didn't simply run advertisements—they took time to understand our products, customers, and goals. Their recommendations were based on real data, and they explained everything in simple language that our whole team could follow.

Are there any areas for improvement or something Anderson Collaborative™ could have done differently?

Overall, we were very happy with the partnership. If we could suggest one improvement, it would be to provide a few more creative ad concepts at the beginning of each campaign. Other than that, the experience was excellent.