Aidan Taylor Marketing

BACKGROUND

Please describe your company and your position there.

e-Commerce, President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aidan Taylor Marketing, and what were your goals?

Review and improve SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Previous positive experience with Aidan Taylor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Discover and explore current SEO
2. Work at improving found items.

How many people from the vendor's team worked with you, and what were their positions?

I think three, president and underlings..

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After correcting initial issues we saw a improvements on overall SERP.

Describe their project management style, including communication tools and timeliness.

Email, Online meeting and telephone call as required.

What did you find most impressive or unique about this company?

We're impressed with their out-of-the-box thinking.

Are there any areas for improvement or something they could have done differently?

Not sure, we have no complaints.

BACKGROUND

Please describe your company and your position there.

I am the owner of Lucky Sol Sailing.. We provide sailing tours and lessons in San Diego, CA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aidan Taylor Marketing?

We worked with Aidan Taylor in 2015 to redo our website and create and effective marketing plan. Since then we have worked together to update the website and strategize our marketing approach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with several web designers before choosing Aidan Taylor. We were impressed with their expertise, ease of communication, and affordable price.

Describe the project in detail and walk through the stages of the project.

After several meetings to discuss our requirements, we received 3 initial designs for the website. Once we chose a theme, they began the process of building the site, linking it to 3rd party vendors, and incorporating a booking system. They had great communication which allowed us to show them how we wanted the rest of the site to look and function.

Once the website was completed and working flawlessly we had several more meetings to discuss and strategize our marketing plan. We chose a to focus on SEO, google ads, and social media. Aidan Taylor's expertise in these areas was invaluable in the success of our business.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with 4 different members of the Aidan Taylor Team, CEO, President, Graphic Designer, and Web Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The decision to work with Aidan Taylor saved our business. Before their work was done we were struggling to make ends meet and wasting money on ineffective marketing schemes. After the website launched and the new marketing plan was implemented we immediately saw a 400% increase in business. Each time we've worked with Aidan Taylor since we always see the positive impact that they have on our business.

How effective was the workflow between your team and theirs?

Excellent communication with all members of the Aidan Taylor team that we worked with. There's always a prompt and informed response given to any questions we have.

What did you find most impressive or unique about this company?

Not only are they experts in the areas in which we worked together, but they are also very good teachers and are able to effectively explain highly technical concepts to non-experts in a way that we can understand.

Are there any areas for improvement or something they could have done differently?

We were extremely satisfied with the results of working with Aidan Taylor.

BACKGROUND

Please describe your company and your position there.

I'm a Director of Marketing responsible for global social media for an over $7B global provider of Customer Experience management services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aidan Taylor Marketing?

To provide a content calendaring tool and social / digital marketing orchestration platform to improve social marketing operations.

SOLUTION

How did you select this vendor and what were the deciding factors?

Senior leadership was a known entity with strong social and digital marketing expertise with knowledge of our business and industry. Aidan Taylor also had a customizable platform we could leverage for strong speed-to-market, cost and value.

Describe the project in detail and walk through the stages of the project.

We provided and reviewed our need in a scoping session. Aidan Taylor then provided a proposed solution to our business need that included a demonstration of the proposed solution that could be configured for our specific needs.

How many resources from the vendor's team worked with you, and what were their positions?

Senior leadership and 2-3 key social and digital marketing specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We streamlined social content collaboration, review and approval reducing time from days to hours, while also providing visibility to content in development, scheduled and posted to multiple additional teams and leadership enhancing collaboration, synergy and results. The improved collaboration and streamlined process helped increase our global social audience 2.5X; annual reach and impressions >64%; and targeted annual engagement >25%.

How effective was the workflow between your team and theirs?

Streamlined and efficient.

What did you find most impressive or unique about this company?

We're impressed with their overall end-to-end digital and social marketing expertise.

Are there any areas for improvement or something they could have done differently?

Tighter focus on execution and a bit less time on explaining digital marketing theory and rationale.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications director at Grow Glide, and we provide vertical farming in the Cannabis industry. Our main products are racks, tables, airflow solutions, and workflow solutions. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aidan Taylor Marketing?

We needed an agency to handle our branding and digital marketing efforts. 

SOLUTION

What was the scope of their involvement?

Aidan Taylor Marketing is helping us refresh and tweak our brand. They’ve worked on our logo, names, and color schemes. Their team also created our digital assets and templates, and they redesigned our website.

In addition, Aidan Taylor Marketing is helping us with our day-to-day marketing tasks, such as video production, graphic design, and social media posting. Our projects have been collaborative — I give them my vision, and they implement based on that. 

They manage our digital marketing efforts on Twitter, LinkedIn, Facebook, and Instagram. As a cannabis company, it’s difficult for us to advertise on social media. They’ve been very good at helping us avoid getting banned from those platforms. They’ve also produced testimonial videos for our YouTube page. We hired a videographer, but they handled editing and audio mixing. 

Recently, Aidan Taylor Marketing is helping us create adjacent brands as we expand our business. 

What is the team composition?

I work with Josh (President), John-Scott (CEO & Founder), Maddie (Jr. Copywriter & Social Media Specialist), Corey (Graphic Designer), Dave (Client Rep), and Michael (Web Developer & Designer). Josh and Dave are my main points of contact. 

How did you come to work with Aidan Taylor Marketing?

I originally met them when I was in the market for a new job. Although I ended up working for Grow Glide, I liked my conversations with Josh. 

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We’ve been working together since January 2021, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Aidan Taylor Marketing’s branding efforts have been helpful in scaling our business quickly. The customer journey personas they’ve prepared are strong. 

How did Aidan Taylor Marketings perform from a project management standpoint?

Aidan Taylor Marketing’s project management has been great. I have visibility into every project because I meet biweekly with Josh and Dave. We communicate through Zoom and Microsoft Teams.

What did you find most impressive about them?

The accountability that Aidan Taylor Marketing provides is impressive — they give direct lines of communication to their upper leadership. This gives me confidence that if there’s a problem I can speak directly to their president. 

Are there any areas they could improve?

There’s room for improvement on their video team. However, in the grand scheme of things, that’s not a huge deal. 

Do you have any advice for potential customers?

Communicate with Aidan Taylor Marketing — they’re always listening, and their team is always available. If you over-communicate, you’re going to win with them, since they want feedback.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Plastic Recycling and manufacturing company. We specialize in recovering industrial scrap off the manufacturing line and converting it into a form that can be used to make new plastic products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aidan Taylor Marketing, and what were your goals?

We needed a site that would target a very specific client. Plant managers, EHS coordinators, janitorial or facility managers. Aidan Taylor crafted a highly specific website explaining who we are, what we do, and targeting our perspective clients

SOLUTION

How did you select Aidan Taylor Marketing and what were the deciding factors?

We had used their services in the past and they have always done a stellar job.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They first worked with us creating a logo, then a slogan, and then fully into the website. they brought in experts in each field to guide me along the process

How many people from the Aidan Taylor Marketing team worked with you, and what were their positions?

We worked with a Logo design expert, a word press person, web designer and a lead from their team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has not been that long, but already we are seeing an increase in our call volume and internet queries.

Describe their project management style, including communication tools and timeliness.

very painless, if I wasn't available for a call they would send me a video email message which really worked out well

What did you find most impressive or unique about this company?

I liked that they developed the logo and the content, and the design of the site. Now are working with me to drive traffic and SEO

Are there any areas for improvement or something they could have done differently?

I received some spam emails in the beginning but they identified a way to cease that from happening

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and development for Engelmann-Becker Corporation. We’ve developed curriculum for K-12 schools in the past four decades. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aidan Taylor Marketing?

We hired Aidan Taylor when we kicked off our phonics reading web app. The team helped us with marketing the product. To elaborate, we needed to create a brand and generate brand awareness before promoting it.

SOLUTION

What was the scope of their involvement?

Aidan Taylor created a dynamic website that could be found by anybody searching for beginner reading solutions, such as our app. 

The team updated our logo, and as the engagement evolved, we worked together on campaigns to build awareness for the product. We kicked the campaign off through a series of emails sent to teachers. Our teams also used social media to target homeschoolers. 

At present, we’re starting to promote the product even further. 

What is the team composition?

I deal with John (Founder & CEO). He then brings in any necessary resources for the project. For example, he’s brought in a Facebook strategist and Google Ads specialist. Around 1–2 other people have also been involved in the team. We have an in-house copywriting team, but a member of his team has helped us create initial drafts for our project. 

How did you come to work with Aidan Taylor Marketing?

John and I worked in the same company before. Moreover, he was affiliated with a company that worked on another project for a business I owned a few years back. I reconnected with John for this specific project because I knew his track record; I also wanted to work with somebody I trusted. 

How much have you invested with them?

We’ve invested around $50,000.

What is the status of this engagement?

Our first interaction was in April 2020, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Aidan Taylor’s guidance on promoting our product and building awareness has yielded an incredible number of registrations. Our web app has jumped from having zero users to having under a thousand users. We’ve also had an incredibly successful Facebook campaign; almost half of our registrants have come from that. 

How did Aidan Taylor Marketing perform from a project management standpoint?

The team brings organization and a definitive process to the table. They help us know how to get to where we want to be. Aidan Taylor accounts for every project aspect, and they keep people accountable for both parties. As a result, everybody knows what needs to be done and who’s responsible for it. On top of that, we’re a small company with only 25 people, but we do many productions. Fortunately, Aidan Taylor’s services are priced correctly, and that has also kept us in the engagement. 

In terms of communication, I talk directly with John via phone calls, text messages, and emails. We also meet once a week to talk about everything from our status to upcoming projects — we keep our communication lines open. Moreover, the whole team is genuinely responsive. 

What did you find most impressive about them?

What makes Aidan Taylor different from the competition is the way they engage their customers. They don’t have a cookie-cutter approach. For comparison, I’ve dealt with other marketing companies, and I can almost predict the questions they ask me. Even though some of those questions are valid, their processes stay within guidelines. 

By contrast, the Aidan Taylor team thinks outside the box. They also care about what they’re doing when they engage with us. Because of that, we never feel like they don’t have time for us; we feel that we’re a top priority when we engage with them. 

To clarify, we’re not looking to do the project cheaply, but we want to get the best value for what we’re paying. With that in mind, we get the best value from their team, and their resources deliver results — we ultimately see significant growth over a short period. That’s what makes them different. 

Are there any areas they could improve?

No, there aren’t any. I haven’t found anything that they could’ve done better. When we come across something that we question, we talk about it. The team then either changes it, or it stays the same. 

Do you have any advice for potential customers?

When you communicate with Aidan Taylor, tell them exactly what you want. Tell them the holes in your organization, and ask them how they can fill those holes. In other words, when you understand your needs, Aidan Taylor will help you find a way to address them. They may even identify things that you haven’t seen or considered.

BACKGROUND

Introduce your business and what you do there.

I’m the president of an online buyback store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aidan Taylor Marketing?

I wanted to increase my online presence, specifically my organic searches.

SOLUTION

What was the scope of their involvement?

Aidan Taylor Marketing is handling our SEO efforts. They’re responsible for writing optimized content on topics that we rank well in and conducting keyword research. I initially provided them with different topics that I wanted them to write about, and they’ve since performed research and created sub-topics on their own.

What is the team composition?

My main point of contact is John-Scott (CEO), but I also work with a copywriter and one other person from Aidan Taylor Marketing.

How did you come to work with Aidan Taylor Marketing?

Aidan Taylor Marketing was referred to me by my father, who is also a client of theirs.

How much have you invested with them?

We’ve spent around $20,000 so far.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t actually published any of Aidan Taylor Marketing’s work just yet, but I can definitely say that the content they’ve produced are of high quality. Even though my industry is really niche, they’ve still been able to figure everything out with minimal directions from me and consistently come up with good and accurate content for my site.

How did Aidan Taylor Marketing perform from a project management standpoint?

Aidan Taylor Marketing has performed well in terms of project management — they communicate effectively and do everything that they’re supposed to do on time.

We primarily communicate through email and group chat.

What did you find most impressive about them?

I’m incredibly impressed with the quality of the work that Aidan Taylor Marketing produces.

Are there any areas they could improve?

I don’t think there’s anything that Aidan Taylor Marketing could improve on — I was actually quite surprised with how quickly they understood my industry despite it being niche.

Do you have any advice for potential customers?

Just make sure to be upfront with your needs, and they’ll take of the rest.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and president of Revs Up, a staffing agency in Phoenix.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Aidan Taylor Marketing?

I was planning on revamping my previous brand. In 2021, I expanded my team from two to 11 people, so we grew quite quickly in terms of personnel. I sought out a marketing agency that had experience creating and implementing new brands.

SOLUTION

What was the scope of their involvement?

I’ve partnered with Aidan Taylor Marketing to help me scale my company’s infrastructure and marketing. They’ve worked with us to choose the company’s new name and create the entire brand. 

I’ve asked them to evaluate my customers and my clients. My customers are sales job candidates, and my clients are software firms looking to hire for sales jobs. Essentially, Aidan Taylor Marketing’s first mission has been to help us understand and create better messaging for candidates and the companies that are looking to hire them. Aidan Taylor Marketing also built five case studies for us.

Aidan Taylor Marketing has performed a persona exercise to give us a deep understanding of who our customers are, what their motivations and drivers are, and how they make purchasing decisions. Aidan Taylor Marketing has also studied our candidates to determine why they would use a staffing agency, what they look for in a staffing agency, and what their process is for finding a new job. 

We started with 1,000 different brand names, then narrowed it down ultimately to six options before making our final choice. Aidan Taylor Marketing has been instrumental in helping us understand in great detail how each of those names would be perceived. They’ve helped us evaluate the positive and negative qualities of each brand name, unpacking how each name would be perceived by our personas.

Once the brand name was decided, Aidan Taylor Marketing provided us with a mobile-friendly website design, copywriting services, and SEO. From start to finish, they’ve collaborated with me to create new brand imagery, a color palette, and wording. They’ve laid out the structure of our new website so that each page has a specific function for each part of a buyer’s journey. 

What is the team composition?

John-Scott (Founder & CEO) has been my main contact. I’ve also worked with a copywriter and editor, an illustrator with logo design expertise, and a web designer. Someone on Aidan Taylor Marketing’s team also recently helped migrate our website from one web domain to another. 

How did you come to work with Aidan Taylor Marketing?

I was referred to Aidan Taylor Marketing by a close confidante. I happened to mention that I needed a new brand and an agency to do significant work on my company, and they introduced me to Aidan Taylor Marketing’s president and CEO.

How much have you invested with them?

I estimate that I’ve spent $25,000 with Aidan Taylor Marketing.

What is the status of this engagement?

We began working together in October 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re launching the new website this Monday, so we don’t have any metrics yet. Although I’m a writer by trade, I would not have been able to create the website’s SEO structure without their explicit direction.

The company’s new branding has helped me hire my employees because they’ve seen how good it’s going to look. I’m confident that the branding, website, case studies, and personas are absolutely going to have a positive financial impact when it comes to getting new and better customers, candidates, and recruiters for my company.

How did Aidan Taylor Marketing perform from a project management standpoint?

Their project management has actually been the most successful and exciting part of this collaboration. Aidan Taylor Marketing has wildly exceeded my service expectations. They’ve been on time for every meeting. They’ve recorded every Zoom call and relayed notes back to me in a concise, well-written format.

Aidan Taylor Marketing has communicated clearly about deadlines and has met every one of them. We’ve communicated via Zoom, email, phone calls, and project management tools. We’ve met only when we needed to — every call has had a purpose. If John-Scott says we need to meet, I know it’s going to be a productive call. They’ve been very respectful of my time. 

What did you find most impressive about them?

Aidan Taylor Marketing has taken the time to get to know me and my business. They haven’t used a one-size-fits-all approach. I’ve actually been somewhat pleased that they hadn’t had prior experience branding staffing agencies. It ended up being an advantage because they have come to this branding project without preconceived notions.

Their listening skills have been great — they’ve taken my jumbled mission and vision and turned it into a beautiful outcome. They’ve challenged my assumptions when appropriate. For example, I’ve gotten excited about a couple of potential brand names, and they’ve pointed out problems that I would’ve encountered had I chosen those names. 

Are there any areas they could improve?

They did have trouble scheduling some of my customers for phone interviews while working on case studies, which caused a delay. However, that’s minor, and it’s had zero impact on my operations.

Do you have any advice for potential customers?

Come to the engagement with well-thought-out goals. Why are you doing this? Why are you thinking of engaging them? What are the goals, the desired financial outcome? What metrics are you trying to drive? Once Aidan Taylor Marketing understood my goals and the reasoning behind them, that’s when their team’s work was the most effective.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer at Thrive. App. Thrive. App provides the technology and support to assist organisations in ‘powering’ up their internal communications by launching their employee apps with success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aidan Taylor Marketing?

Although our company is growing rapidly, we have a small team in marketing. We needed to outsource content development to help add to our inbound marketing strategy. We needed a company who would understand the pain points of our user and buyer personas to create content as if they were a member of our internal team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a number of content suppliers. We got quotes and assessed their history of work. I'd worked with Aidan Taylor in a previous company also and was aware of their high standards and excellent service.

Describe the project in detail and walk through the stages of the project.

After the kick off meeting we agreed on our ideal audience and content topics. We agreed on briefs needed for content development and continue to use these every month. The kick off was really seamless and straightforward. The relationship is managed virtually and works well. Aidan Taylor create monthly blog posts that are optimised for SEO and also create quarterly eGuides to build our resources. They do amazing research and always provide interesting insights within their content.

How many resources from the vendor's team worked with you, and what were their positions?

They have assigned am expert copywriter, SEO & Marketing Strategist who creates excellent content for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our content creation has increased by over 60%. Our clients and prospects have commented on the value they get from reading the content. Our content development targets are always hit and content is consistent and well written.

How effective was the workflow between your team and theirs?

We provide short briefs via email and try to plan content ahead of time. The content is always created on time or ahead of time and is of excellent quality.

What did you find most impressive or unique about this company?

The level of detail and research is incredible. The content writers take time to understand the message we are trying to get across to our user and buyer personas. They really understand our brand and voice and carry out research that we cannot complete ourselves.

Are there any areas for improvement or something they could have done differently?

I can't think of anything to improve on.

BACKGROUND

Please describe your company and position.

I am the COO of Dixxon

Describe what your company does in a single sentence.

We make the world's best flannels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aidan Taylor Marketing to accomplish?

• Increase Revenue
• Added Strategic Objectives

SOLUTION

How did you find Aidan Taylor Marketing?

Referral

Why did you select Aidan Taylor Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• What was the size of Aidan Taylor Marketing’s team?

20+

Describe the scope of work in detail. Please include a summary of key deliverables.

Developed personas for our target markets and delivered ads and relevant content that speaks to each of those personas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Hit revenue goal
• Increased ad spend while maintaining high ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're the best agency we've worked with. Deliverables were always on time and much better than promised. Always available to jump in and solve a problem when needed.

What was your primary form of communication with Aidan Taylor Marketing?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Every member of their team has such a broad and extensive work history that they seem to have experience in nearly every category. Makes it very convenient when you come to them with a problem and they already have knowledge and the ability to solve it.

Are there any areas for improvement or something Aidan Taylor Marketing could have done differently?

None