Branding for Business services
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Branding Logo Social Media Marketing
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Brand strategy Corporate identity Facebook Advertising Instagram Advertising LinkedIn Advertising
- Confidential
- July 2026 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
- Business services
- Dar es Salaam, Tanzania
- 1-10 Employees
- Online Review
- Verified
78inc provided branding and digital marketing services for an HR consultancy. The team created the client's brand identity, managed their social media accounts, and produced corporate materials and promotional items.
78inc helped the client establish a professional brand identity and a consistent corporate presence. The team was professional, organized, and reliable. They were responsive to requests, quick to accommodate changes, and paid close attention to details. Overall, the engagement was smooth.
The client submitted this review online.
BACKGROUND
Please describe your company and position.I am the Managing Partner of People Project Co Limited
Describe what your company does in a single sentence.People Project is a human capital and organisational advisory firm helping businesses build better teams, stronger structures, and better workplace experiences.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire 78inc to accomplish?- Build People Project as a credible, established brand so that although it was a new consultancy, it would not look or feel like a startup.
- Create a strong and consistent brand identity from the logo and visual identity to the company profile and social media presence.
- Take the pressure of content and social media management off myself, allowing me to focus on building and running the consultancy while having a trusted partner handle the brand execution.
SOLUTION
How did you find 78inc?Former work colleagues
Why did you select 78inc over others?- High ratings
- Great culture fit
- Good value for cost
- professionalism
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.78Inc supported People Project across the development, implementation and ongoing management of our brand identity. The engagement covered not only social media management, but also branding, corporate materials, promotional items, printing and the development of a consistent brand presence across both digital and physical touchpoints.
Key Deliverables
- Brand Identity & Logo Development People Project logo development and refinement. Development of the overall visual identity and corporate look and feel. Brand application across different communication and marketing materials. Consistent use of fonts, imagery, layouts and visual elements.
- Brand Guidelines Development of People Project brand guidelines. Guidance on the correct use of the logo, colours, typography and other visual elements. Establishment of standards to ensure consistency across all future brand applications and communications.
- Company Profile & Corporate Materials Design and development of the People Project company profile. Professional presentation of our company, services, capabilities and value proposition. Development of branded corporate materials and templates.
- Social Media Management & Content Social media set-up and ongoing management. Content planning and scheduling. Development of branded social media creatives. Copywriting and content development. Recruitment and career-related content. HR, human capital and workplace-related thought-leadership content. Service promotion and brand awareness campaigns. Consistent visual and messaging standards across our social media platforms.
- Promotional Materials Design and development of branded promotional items. Supporting the selection and application of the People Project brand across promotional merchandise. Preparation of artwork and branding specifications for promotional materials.
- Printing & Physical Branding Design and preparation of artwork for printing. Coordination and support with printing requirements. Branding of physical corporate and promotional materials. Ensuring the quality and consistency of the People Project brand across printed materials.
- Digital & Corporate Brand Assets Development of branded creative assets for use across different communication channels. Consistent application of the People Project identity across digital and physical platforms. Supporting materials required for client presentations, business development and corporate communication.
- Ongoing Creative Support Regular development of new creative materials. Timely submission of content and artwork. Revisions and adjustments where required. Attention to detail across every stage of the creative and production process.
- Overall Deliverable The engagement with 78Inc effectively covered the full development and execution of the People Project brand from the logo and brand guidelines, to corporate materials, social media, promotional items, printing and physical branding.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?- Established a complete brand identity from the outset People Project moved from a new business concept to having a fully developed and professional brand identity, including our logo, visual identity, brand guidelines and branded materials.
- Created a consistent corporate presence Our branding became consistent across our company profile, social media platforms, promotional materials, printed materials and other client-facing touchpoints.
- Strengthened our professional market presentation The quality and consistency of our branding allowed People Project to present itself as an established consultancy from day one, rather than appearing like a newly launched start-up.
- Built a professional digital presence Our social media platforms were developed into professional channels that clearly communicate who we are, what we do and the value we offer to clients and candidates.
- Improved brand visibility and communication We established a consistent flow of professional content that allowed us to communicate our services, recruitment opportunities, HR expertise and business activities to our target audience.
- Created ready-to-use business development materials With our company profile, branded creatives and corporate materials in place, we were better equipped to introduce People Project to prospective clients, partners and candidates.
- Established brand consistency for future growth The brand guidelines and underlying visual identity provided us with a clear framework for maintaining consistency as the business grows and additional marketing and communication materials are developed.
- Reduced the operational burden on the business owner Having 78Inc manage the creative and social media requirements meant I could focus on building and running the consultancy, while having confidence that our brand and content were being handled professionally and delivered on time.
- Complete brand identity, social media strategy, content creation and execution.
78Inc has been very professional, organised and reliable throughout the engagement. Deliverables have consistently been submitted on time, with minimal follow-up required from my side.
They are responsive to requests, quick to accommodate changes, and pay close attention to the small details. What I particularly value is their ability to understand what is needed and take ownership of the work without unnecessary back-and-forth.
Overall, the process has been smooth, timely and largely “no headache” exactly what you want from a service provider.
What was your primary form of communication with 78inc?- In-Person Meeting
- Email or Messaging App
What impressed me most about 78Inc is the combination of creativity, professionalism and attention to detail.
They genuinely take ownership of the work rather than simply executing instructions. Having worked with Reena before, the level of trust was already there, but the consistency, responsiveness and quality of execution have reaffirmed that decision.
They understand the vision, pay attention to the smallest details and deliver work that feels polished and corporate. What makes them unique for me is the peace of mind , I can hand something over to them and trust that it will be handled professionally, accurately and on time.
Are there any areas for improvement or something 78inc could have done differently?Honestly, I don’t have any significant areas for improvement to highlight.
The engagement has been smooth, responsive and well managed, and the deliverables have consistently met my expectations. If anything, I would simply encourage 78Inc to maintain the same level of professionalism, attention to detail and responsiveness as they continue to grow.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
