45RPM

BACKGROUND

Introduce your business and what you do there.

My company is Binvault, LLC, an on-demand valet storage company that provides a convenient storage service. The older storage model involves people driving to the storage closet, picking up what they need, and then bringing it back home. Our business consists of a full-service storage option for consumers and businesses. Our valets bring the storage coset to the customers in the form of special roundtrip plastic bins. Once customers pack the bins, we collect them and warehouse them using our proprietary inventory system. Our technology includes an online photo library that allows customers to select what items they want to be returned back to them. We then provide a 24-hour delivery window for those items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We’re a complete startup, so we engaged with 45RPM initially for brand development. From there, we started working on a comprehensive marketing plan that included a website and market awareness.

SOLUTION

What was the scope of their involvement?

While we’re technically a storage company, it’s all about service and technology. 45RPM crafted a brand and marketing strategy for us. Along with building a web platform, their team performs SEO services. We have a two-pronged approach that uses traditional mailers & billboards as well as our web presence to drive traffic and get more sign-ups. Along with general web development, we’re using our own custom images. 45RPM performed a photoshoot for our social media platforms so they cover a lot of ground for us.

What is the team composition?

During the brand development, we have an average of three to four people on a team. For the website, we work with 3–4 people. When we had the photoshoot, it was all hands on deck. Along with the team that worked behind-the-scenes, we had a production crew of six.

How did you come to work with 45RPM?

I received a referral from a contact at another company. They used 45RPM for a new platform launch and had a great experience. I had used a couple of other firms in the past. After interviewing Tim (Founder, 45RPM) about their capabilities, I found that they weren’t the classic advertising agency. Their team focuses on what happens after development, what it takes to capture customers, and how to measure success.

How much have you invested with them?

We’ve spent between $175,000–$200,000.

What is the status of this engagement?

Our engagement with 45RPM started in June 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re about ready to launch, with a majority of the work concluded. Right now, our primary metric is accomplishing our major goals and milestones to launch. Our next phase will be to focus on conversion rates per dollar of investment.

How did 45RPM perform from a project management standpoint?

They’ve been great. If I had to do this all over, I would select 45RPM again.

What did you find most impressive about them?

I’ve worked with other firms, but one of the things that make 45RPM stand out is their understanding of the startup environment. The team understands how to put forth a project scope that meets the goals within budget requirements to achieve the project. There have been no time delays or changes that need extra funding. 45RPM does what they say they’re going to do.

Are there any areas they could improve?

There’s always room for improvement, but I think from where we started to where we are now, we’re in a great spot with them.

Do you have any advice for potential customers?

The team at 45RPM is collaborative and thoughtful. Customers are looking for a firm that goes beyond work output; they want someone to partner with and who will understand what they’re trying to achieve. 45RPM should be considered as a top choice.

BACKGROUND

Introduce your business and what you do there. 

I’m the chairman of a Mexican firm called Miles for Retirement. We offer a service that attaches our customers’ savings to their daily expenses and Social Security accounts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We’re trying to improve our customer acquisition processes. We hired 45RPM to help us with several initiatives by leveraging their knowledge of communication and social networks. Our goal is to multiply and diversify our new client pool.

SOLUTION

What was the scope of their involvement?

We began with a Facebook marketing idea. Using analytics from Facebook, Tim (Founder, 45RPM) convinced us to shift to Google. He used various tools and analytics to evaluate the effectiveness of our click-earning strategies.

We focused on Google for the first few weeks. Since then, Tim has offered fantastic ideas for changing how we manage our social networks. We’ve been experimenting with all kinds of hypotheses. He’s also given us specific strategies for improving the content that we produce.

We’re still using Facebook, and our team is constantly improving our approach. We’re working with Tim to enhance our website as well. He has complete visibility of all of our digital content.

What is the team composition?

We have three people from my team and three people from 45RPM. Noriko (Senior Digital Producer, 45RPM) is our account manager. She’s based in Mexico.

How did you come to work with 45RPM?

I’ve known Tim for years. I reached out to him because he’s proficient in social network marketing and entrepreneurship. Initially, I was only asking for advice, and he told me that he had recently opened a shop in Mexico and was open to exploring my idea.

We exchanged some plans and proposals, and Tim convinced me that his experience and client base fit with what I was trying to accomplish. We eventually decided to begin a partnership with 45RPM.

How much have you invested with them?

We’ve invested about $8,000 in their services.

What is the status of this engagement?

We started working together in November 2018. The partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still working with them because we’re really happy with their services. Tim was right about Google being a more efficient way of acquiring clients than Facebook. We’ve been tracking downloads, likes, registrations on the app, and the number of clients that complete the enrollment process. The numbers have skyrocketed. We measure these KPIs every week and have been completely satisfied with these numbers.

Due to the visibility that Tim has of our services, he’s able to understand how and why different strategies work. That has been very useful.

How did 45RPM perform from a project management standpoint?

Noriko has been excellent. My team has always expressed to me that she’s been an excellent partner. I’m not involved on a day-to-day basis, but they’ve told me that she is always available and solves problems quickly. My team has complained to me about other providers, and I know that it’s not easy to make them happy.

Also, I appreciate how Tim always attends our monthly meetings. I know that we’re a small client, but Tim is still willing to give a couple of hours every month to go deep into the analysis and insights of the project.

What did you find most impressive about them?

I’ve worked with similar companies in Mexico, and the majority of these firms have a limited, national view. 45RPM brings multinational experience to the table, which sets them apart.

Secondly, 45RPM is open to having success fees attached to their work. They believe in their work so much that they’re willing to stake their fees on it. This differentiates them as well.

Lastly, Tim is extremely knowledgeable and can understand our project from a design point of view and a technical point of view.

Are there any areas they could improve?

This is a minor thing, but there has been a bit of a language barrier. Our project manager speaks perfect Spanish, and we’ve benefitted from that day-to-day relationship. The problem is that Tim has many insights and ideas but isn’t completely fluent in Spanish. This tends to break up the energy and synergy of the group during meetings. Overall though, everything is working out very well.

Do you have any advice for potential customers?

My advice would be that, if they’re based in Mexico, they should connect directly with Tim and Noriko at the same time. If you have someone who’s fluent in English, that will make discussions easier.

Aside from that, let 45RPM do their work. Make sure that they understand what they’re doing, but also give them the freedom to explore their ideas. Don’t try to control everything, because that will stifle creativity, which is embedded in these services. Keep track of the numbers, but don’t forget to provide room for innovation.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing at HTWO Beverage Company. We manufacture products at a facility in Memphis, Tennessee and sell them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We needed to rebrand our e-commerce platform.

SOLUTION

What was the scope of their involvement?

45RPM rebranded our existing products, narrowing the focus and better defining our messaging. They also revamped our Amazon site. Now, they’re helping us to launch new products. The team leads our social media marketing campaigns, primarily on Facebook and Instagram. They create digital content.

What is the team composition?

My team works with 4–5 people at 45RPM. We have a project manager.

How did you come to work with 45RPM?

A mutual contact referred my company to 45RPM. When we looked at prospective vendors, 45RPM had the best understanding of the direction in which we wanted to go.

How much have you invested with them?

We’ve spent around $75,000.

What is the status of this engagement?

We began working with 45RPM in June 2018, and we continue to engage them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of 45RPM’s involvement, our online sales grew by 50%. Their work has been well-received by my internal team.

How did 45RPM perform from a project management standpoint?

They’ve done excellent from a project management standpoint. They always meet deadlines, and their first attempt at any task is thorough and creative. The team is very responsive and readily available after hours and on weekends.

What did you find most impressive about them?

45RPM has done an excellent job understanding our brand. They’re a true partner that takes the long view. They feel like a part of our team.

Are there any areas they could improve?

No, there aren’t.

Any advice for potential customers?

I would definitely recommend them. They’re a great partner.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO at a digital publisher of tax information. I’m responsible for delivering our electronic content to our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

Our web platform hadn’t been updated in about fifteen years, and the website was text-heavy. We hired 45RPM to redevelop our platform and provide both strategic analysis and web development work.

SOLUTION

What was the scope of their involvement?

45RPM completed an initial brand analysis around the names of our company and products, and they made recommendations for platform adjustments. Then, they developed a website on a Drupal web content delivery platform. 45RPM did backend and systems development, and most of the coding was in PHP. They added many new features, creating an entirely new site experience.

What is the team composition?

We worked with 6–7 team members. Our project manager was Tim (Founder and Managing Partner, 45RPM).

How did you come to work with 45RPM?

I have known Tim in a professional capacity for many years. When we put a bid out for the website work, I asked him to submit a proposal.

How much have you invested with them?

My company has spent over $300,000.

What is the status of this engagement?

We began our work with 45RPM in June 2015, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest impact has been the success of the site. 45RPM implemented features when they said they would, and they have always hit the target. We still rely on them for different development tasks; they’re convenient and easy to work with.

How did 45RPM perform from a project management standpoint?

They assign resources effectively and complete work on time. Information about the work they’re doing is readily available.

What did you find most impressive about them?

The combination of skill sets within the organization sets 45RPM apart. They are client-oriented and brand-focused with great technical capabilities.

Are there any areas they could improve?

This was a long time ago, but we experienced some challenges in a project that we did with 45RPM and a design firm. Although I’m not sure this is attributable to 45RPM, we had issues assigning ownership to various elements of the project.

Any advice for potential customers?

I don’t have any specific advice, but they’re a great team that is easy to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications for Student Transportation of America, a North American provider of school bus transportation services. We operate 14,500 school buses and transport millions of school children each day. We have several technology products, platforms, and services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

My company had never engaged in digital marketing activities like PPC or SEO. We wanted to increase general awareness about what we deliver. In particular, we needed to market our new bus leasing product offerings and build prospects quickly. We also wanted to bring attention to our digital channels.

SOLUTION

What was the scope of their involvement?

45RPM provides digital marketing services. They worked with my team to build our marketing strategies from scratch. Their team reviewed our Google Analytics and set up Google Tag Manager. They designed and developed landing pages and set up the Google PPC infrastructure. Now, they monitor our PPC campaigns and deliver reports. 

45RPM also provides SEO. They’ve updated our website and created web copy. The team has also helped us with various one-off content development projects, such as producing videos for our products and services.

What is the team composition?

My team engages with 5–7 people on any given project, including a project manager.

How did you come to work with 45RPM?

I’d worked with 45RPM when I was at another company, so I knew what they were capable of. I was pleased with their work the first time I worked with them, and I’m pleased the second time around. If I ever move to a new company, I’d probably bring them on in some capacity.

What is the status of this engagement?

Our work together began in January 2017, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Google PPC campaigns that we’ve run with 45RPM have delivered hundreds of thousands of dollars to our new bus leasing business unit. If we didn’t work with 45RPM, we wouldn’t have been able to capture that business. My company is very pleased with these results.

The videos that 45RPM produced have been well-received, and they've become one of our most utilized content assets. We use the videos across our business units to support different campaigns.

How did 45RPM perform from a project management standpoint?

They perform very well in this area. An idea is only as good as its execution, and 45RPM not only proposes creative ideas but also understands marketing and positioning. They’re great communicators and provide frequent progress updates. They also hold us accountable if there are things my team needs to do. When 45RPM encounters a challenge, they quickly find a solution or, if necessary, correct the course of the project. They’re very effective at managing small, medium, and large projects.

What did you find most impressive about them?

45RPM’s founder is involved and hands-on. As the company has grown, he’s remained on the creative and development side and has hired great people to manage the projects. 45RPM is also very strong in digital.

Are there any areas they could improve?

It could be helpful to have more of their team understand the client business, such as by interacting with client stakeholders. However, in terms of the project’s delivery, we’re very pleased.

Any advice for potential customers?

This is advice for any client-agency engagement, but there should be an in-depth fact find at the start of the project. Clients should know what the goals of the project are, what company executives want to see, whether there are any potential roadblocks, and what the budget is. An agency is only as good as what they can deliver, and they need information in order to do so.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of FifteenSixty, a boutique marketing agency in the D.C. area. One of our primary services is CMO on demand, where companies can hire us to act as their senior marketing leadership on a fractional basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

Because I act as the CMO for my clients, I need support on several different tasks. I hired 45RPM to be my service provider.

SOLUTION

What was the scope of their involvement?

I receive project requirements from my clients, and then I hire 45RPM to complete different jobs. Their work has spanned all marketing-related activities, including building websites, developing advertising campaigns, building out brand materials, rebranding, and video production.

45RPM has provided support to a few of FifteenSixty’s client engagements, including our largest one with a cybersecurity firm in Washington, D.C. For this client, 45RPM has helped create a full marketing program. We did all of the preparatory work for them to enter funding rounds, such as branding and creating the marketing deck materials. 45RPM also developed all of the marketing materials for a FinTech program in New York.

I’ve worked with several other companies, but 45RPM has become my go-to agency for all web, video, brand, messaging, content, and advertising services.

What is the team composition?

I work with Tim (Founder, 45RPM). I also work with Patrick (Partner and Producer, 45RPM), who does all of the video work, and Noriko (Producer, 45RPM), who is the project manager. 

How did you come to work with 45RPM?

I’d worked with Tim when he was at a previous agency. I compared 45RPM with another web design provider, and it was clear that 45RPM produced better work. They were also cost-effective and could work quickly.

How much have you invested with them?

Overall, I’ve spent around $300,000. We use a retainer model, and our run rate is about $13,000 per month.

What is the status of this engagement?

I began working with 45RPM in May 2017, and our work together is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the work that 45RPM did for our cybersecurity client, they’ve successfully raised capital in two rounds of financing. They have six new sales opportunities because of a recent marketing and advertising campaign that 45RPM did. Also, the FinTech program whose marketing materials 45RPM developed won a prestigious competition. We’ve had no negative metrics.

How did 45RPM perform from a project management standpoint?

45RPM adheres to our quick turnaround times. Their team, especially Noriko, is exceptionally detail-oriented. We have an open and direct relationship. They’re honest if they don’t think they’re the right fit for a project.

What did you find most impressive about them?

In my past engagements with other companies, I often began the project working with the company’s leadership, but then got passed down to less experienced account managers and team members as the work progressed. This has never been the case with 45RPM; I continue to work directly with Tim and Patrick. The entire team’s attention to detail, up to the executive level, is incredible. Their expertise makes them invaluable.

Are there any areas they could improve?

Any three-year partnership is going to encounter some challenges, but for every problem we’ve had, 45RPM has worked with me to overcome and solve it.

Any advice for potential customers?

You should be straightforward with them. 45RPM’s team is full of creatives, from web and graphic designers to videographers. They’re problem solvers for people like myself who aren’t creative. If they can’t solve your problem, they will tell you.

BACKGROUND

Introduce your business and what you do there. 

I'm the managing director of Dr. Dünner, a Swiss family company. We manufacture, sell, and market food supplements based on natural ingredients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM? 

Dr. Dunner had been selling one group of food supplements in the US market for quite a number of years. We wanted to launch a whole new range of products, and expand our reach on social media channels. 

SOLUTION

What was the scope of their involvement?

45RPM held a couple of strategy meetings to determine the project strategy. We didn't even have our own website at the time. They determined we needed a complete relaunch of the brand by creating website, Facebook, and Instagram content. We shared responsibility for responding to social media comments. They handled general questions on a daily basis. The responsibility for questions in the medicinal area was ours. In addition, 45RPM helped us get started selling our product on Amazon. 

What is the team composition? 

Most of the time we worked directly with Tim (founder, 45RPM). 

How did you come to work with 45RPM? 

We looked at a couple of agencies around Washington, DC, and New York. We put together a short list and contacted our favorites. We had a few meetings and eventually chose 45RPM. As a small company, like working with an agency of the same size. For me, it’s always important to have direct access to the management. 

How much have you invested with them?

In 2018, which was the only full year of the partnership, we spent close to $500,000.

What is the status of this engagement? 

The project took place from June 2017–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For every activity, we had at least one KPI attached. It's important to have criteria in place if you spend your company's money. We looked at each social media channel in terms of reach, impressions, and interactions. Some of those KPIs were satisfactory and some were not. I didn't blame 45RPM because we’d just launched our new product and the occasional surprise was to be expected. We had a few pleasant surprises but also a few unpleasant ones. 

How did 45RPM perform from a project management standpoint? 

Their team was excellent. I really liked that we had basically zero waiting time. Given that we’re in Europe and 45RPM is in the US, it can be a bit complicated. However, their response times were spot on. 

What did you find most impressive about them?

45RPM was exceptionally good at creating content. In 2017, they sent a film crew over to Switzerland to produce videos. Their work was excellent. They immediately understood how to portray a Swiss company so it would appeal to the American taste and emotions.  

Are there any areas they could improve? 

There’s nothing they should change. If anything, I wish we could have worked with 45RPM longer. We’re a family company and the family decided to sell the business to another member of the family in Canada. That's the only reason why we stopped our cooperation.

Do you have any advice for potential customers?

Make it clear from the start what you expect and any KPIs. This is up to the agency, but it’s best if the team remains stable. It’s a bad sign if the team is changing every few weeks.

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP of a media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We hired 45RPM to provide consulting support toward remaining relevant in the content we produce. Our main goal is to create marketing strategies that match our brand and our target audience.

SOLUTION

What was the scope of their involvement?

We’ve used 45RPM for a variety of projects throughout our engagement. We’ve contracted them to consult on our needs ranging from video production to content development. They advise us on the best strategies and approaches for several initiatives. We’ve executed a few proof of concepts and pitches based around their input.

What is the team composition?

The 45RPM team primarily consists of Patrick (Partner & Producer, 45RPM) and Tim (Founder, 45RPM).

How did you come to work with 45RPM?

I’d known Patrick for nearly 15 years. We met on a project, so we have a longstanding professional relationship. I knew that Tim was also very talented, so when Patrick joined 45RPM, I chose them for our needs.

How much have you invested with them?

We’ve spent upwards of $250,000 on our engagement.

What is the status of this engagement?

The project began around 2014 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any specific metrics that we’re measuring during the engagement, but we have received great positive feedback from our internal team. Based on the work they’ve produced for us, we’re happy with them.

How did 45RPM perform from a project management standpoint?

Our engagement hasn’t called for project management between our teams in that capacity.

What did you find most impressive about them?

They are a team of phenomenally talented individuals that separate them from others in the industry. Tim and Patrick are great leaders of the organization. They have a strategic approach that I find inspirational.

Are there any areas they could improve?

There’s nothing I can think of for them to do better.

Do you have any advice for potential customers?

Anyone fortunate enough to be working with 45RPM should be prepared to see amazing results.

BACKGROUND

Introduce your business and what you do there.

I’m an executive producer of Aircrafts Owners and Pilots Association (AOPA). We’re a nonprofit organization dedicated to promoting general aviation and preserving the freedom to fly in the US, outside of commercial airlines and the military.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

Our organization was working to keep a specific airport in California from closing. To do this, we needed to create promotional videos and advertisements that showed the value the location could bring in the future. We think that air taxis will be necessary for inner-city travel eventually, so this airport would be a great asset to keep open. We hired 45RPM to create these videos for us and convey our message to the general public and those involved in politics.

SOLUTION

What was the scope of their involvement?

We brought our ideas to 45RPM, and we workshopped a few options for the videos. After going back and forth a few times, we landed on a final option, and they began production.

We decided to do a mix of animation, green screen, and live action. Their team handled the entire production process, including finding the right actors, locations, and post-production editing. They created a series of spots, and we’re currently working together to create more generic versions to promote our organization as a whole.

What is the team composition?

Patrick (Partner & Producer, 45RPM) is our primary contact. He handles everything for us during the collaboration.

How did you come to work with 45RPM?

Patrick contacted me about collaborating on a project because he has a connection with aviation and had unique ideas. At the time, we didn’t have a need for his team, but after we got to know his background and expertise, we chose them when our project arose.  

What is the status of this engagement?

We started working together around November 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The videos haven’t been widely launched to the public yet, so we don’t have any quantitative metrics yet. However, our internal team and leaders of our organization are thrilled with the final products and are continually blown away by the quality.

How did 45RPM perform from a project management standpoint?

45RPM delivers the work on time and within our budget. They keep me fully informed throughout the project. There are never surprises because of our communication. Their quick turnaround time has been great, and they meet tight deadlines.

What did you find most impressive about them?

Our collaboration has been easy and seamless—they always understand my vision. It is always simple to redirect the project, and 45RPM are enjoyable to work with.

Are there any areas they could improve?

I have no issues or complaints about our engagement.

Do you have any advice for potential customers?

I’d highly recommend 45RPM. If your project falls within their area of expertise, they’re going to surpass your expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Context Capital Partners, which is the parent company of Context Summit. We organize and facilitate several alternative asset management conferences every year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We hired 45RPM to guide our media production both at our events and on external platforms like YouTube.

SOLUTION

What was the scope of their involvement?

They started by creating a YouTube channel for our business, which we used to publish interviews and sessions from our events. They’re responsible for filming, editing, and uploading content to our channel. Our partnership has evolved to include the production of other content at our events, such as panel discussions, keynote speeches, fireside chats, and on-stage interviews.

Last year, they helped us run our largest event yet, facilitating a full day of content. Patrick (Partner, 45RPM) took everyone through a run of show the day before. He walked through each aspect of the flow of the schedule, making sure that the AV folks knew their cues down to the second.

The team also created content for the event, including videos that played between sessions, graphic overlays during interviews, logos and images for the video wall, and information for the screens next to the stage. They used cameras and drones to record video at the event.

What is the team composition?

Patrick is my main point of contact, and he’s usually in charge of the team that they bring to our events. Typically, he’ll bring about four or five other people with him to help capture and edit content.

How did you come to work with 45RPM?

I met them through a mutual connection. I'd initially found another company in LA through a recommendation from a friend, but they were unable to do our event. This person then introduced me to Patrick, and we began our partnership soon after.

How much have you invested with them?

We’ve spent somewhere between $250,000–$500,000.

What is the status of this engagement?

The partnership began in June 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although we don’t have a formal process set up for measuring impact, I can say that the work they’ve delivered has been truly exceptional. Specifically, the demo reel they created for our last event was extremely well done. They did a fantastic job of coupling powerful music with the movement on the screen. We used the video to kick off the event.

How did 45RPM perform from a project management standpoint?

This is an area where I deal primarily with Patrick, and he’s very organized. He’s been in the business for a long time and knows all the different steps needed to pull off our events. There’s usually a lot of activity between our teams leading up to each event, and Patrick has been critical to the successful execution of our larger conferences. Coordinating people and following schedules is one of 45RPM’s strongest skill sets.

They’ve also consistently met our uploading deadlines. We're always looking to post videos to our YouTube channel within 24–48 hours after filming, and they’ve kept their editing and publishing process within that timeframe.

What did you find most impressive about them?

They’re incredibly customer focused, and they’ll work extra hours if you’re in a jam and need something turned around quickly. They’re also super creative and very good at understanding what is appealing to audiences. When you’re working with them, they’re not just looking to film and record content. They’re deeply involved in creating extra material to help your event look and feel excellent.

Are there any areas they could improve?

I’ve been working with them since they first started, and, in the early days, turnaround time wasn’t always as fast as I would’ve liked. In recent years, they’ve been able to bring in additional resources to meet aggressive timelines. In the past, I’ve needed to watch their process more closely, but now I’m confident that they’ll deliver what I need when I need it.

Do you have any advice for potential customers?

You need to make the investment upfront in thinking through the kind of experience you’re trying to create. Nail down the image you want to portray and how that fits in with your brand. Give 45RPM the direction they need to execute the job. If you do this, they'll be able to make your vision a reality.

Also, don’t fall into the trap of thinking that everything can be done right before the event. Block out plenty of time in advance to discuss the event in detail and give your opinions on what they propose for handling various elements. These events can be complicated, so do what you can to make sure that you’re on the same page.