How to Up Your Push Notification Game

May 16, 2019

Push notifications offer a creative and personalized way to acquire new customers, engage a wider audience, and enjoy higher revenue. As you brainstorm how to incorporate push notifications into your strategy, consider the best method and strategy your company should implement. 

Before rolling out a new initiative for push notifications, take into account the current industry trends, best practice techniques, and actionable outcomes laid out in this comprehensive overview.

User engagement is quickly becoming the primary goal of virtually every business that enters the mobile market. As a proven tool for bolstering interaction, push notifications are a valuable investment of your time and effort.

Per market insights, using notifications generates an average rise of about 88% in user engagement and around 56% to 180% increase in the user retention process. Outcomes like these help businesses and mobile app developers impactfully engage users and promote their services in a sophisticated manner.

Can any type of company leverage the advantages push notifications have to offer? Unfortunately, the answer to this common question is “no.”

Despite a high volume of easily accessible resources, figuring out how to achieve the best possible outcomes from using push notifications can still be a challenge. If this relatable struggle resonates with you, the following article into best practices is a reason to get excited.

1. Keep the Message Concise and Interactive

The first stage of planning your push notification strategy should be defining the size of your message. If your push notification message is too lengthy, users might lose interest mid-message. An even greater risk is that they’ll remove the entire notification without even checking it, rendering all your efforts in vain. Consider concrete metrics about efficacy as you create content.

Push Notifications Click Rate Graph of Suggest Number of Words Per Message

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Encourage your users to notice, pay attention, and respond positively to your push notifications by keeping your message simple, concise, and interactive and using the right number of words, as shown in the image above.

2. Personalize Your Messages

According to market data, apps that deliver personalized push notifications get 4 times more of a response from users compared to basic automated ones. This increase results in higher user engagement and revenue generation, both short-term and in the long run. Adding personalized elements is, therefore, a profitable step to take.

Personalizing content will address your users’ specific needs and preferences. Whenever possible, address users by name and add fun details like emojis and jargons. This helps to get better recognition and motivate users to click on the added CTR.

3. Experiment with Different Types of Push Notifications

There are multiple types of push notifications you can include, like the categories below:

  • Reminders
  • Geolocation-based
  • Promotional
  • Recurrent
  • Ratings/Surveys
  • Trivia

So, do not settle on any single push notification type. Understand the importance of each type you include to generate optimal results for your marketing plan

4. Send Location-Based Notifications

While any type of push notification is worth the investment, location-based notifications can add the most value to your business. Employing accurate user location data can help you more accurately account for users’ lifestyles and behaviors. These insights present an opportunity to engage the user more frequently.

Let’s suppose you’re running a retail business with outlets in different locations. By monitoring GPS location, your app can detect when users are nearby any of your outlets and send them a promotional notification accordingly.

5. Schedule Messages Based on Time

Timing is not a factor to skip when you consider user habits. Many push notifications get declined because they’re received during the night or working hours. Keep in mind the time zone difference between your company and your target audience, and monitor data on user behavior while planning your notification scheme.

Graphic of Average CTR Metrics Based on Time of Day Discussed Below

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Avoid the temptation to send out all the notifications together. Keeping some distance between each one will attract customers’ attention several times a day and increase your chances of getting clicks.

6. Focus on KPIs You Use

Clearly defined KPIs are critical to ensuring that push notifications provide you with the right outcomes. Laying out a path for users to follow will contribute substantially to your goals. If your ultimate desired outcome is to increase sales for your products and services, for example, use push notifications to highlight discounts and benefits.

Your push notification strategy should be a roadmap to your mobile app’s overall goals.

7. Customize the Design Per Platform

Android and iOS platforms each have distinct design elements and work in different ways. Android users can remove app push notifications on their own, while notifications are shorter-lived on iOS and demand higher efforts if they’re not available on the lock screen.

Using these pointers to inform your strategy will offer better user experience and uncover new opportunities.

8. Test Wisely

Last but not least, test every push notification wisely. Check for every possible scenario, bug, and error using the right automation testing tools. Having beta users test your mobile app will show you make the right changes to give users the best first impression and yield a higher ROI.

Bonus Tip: Avoid Sending Too Many Push Notifications

Many mobile app developers and business owners invest heavily in push notification strategy. They often plan to send 20 or more each day. Even if this opportunity seems appealing, it’s not the right practice to pursue.

When you send a higher number of push notifications, many users become irritated and turn them off — or even uninstall your app — as you can see in the image below. This adverse impact on your marketing strategy demands increased efforts required to attract and engage your target audience.

Graphic Representation of Average Notifications Per Time of Day

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Use the statistics on user behaviors in this graphic to plan how many push notifications to send per day, limiting the number to 1–2 during any particular interval of time. Sticking to a schedule will keep users interested in your app and promote better outcomes.

The Final Push Towards Implementing Your Own Strategy

Push notifications are a great way to attract new users and market your business, but making the best use of this technology to grow your ROI comes with specific challenges. The aforementioned tips in mind, however, are a proven way to easily establish a profitable strategy.

Don’t miss out on the opportunities push notifications can offer. Understanding and apply the techniques in this article will equip your company to maximize revenue and returns.

About the Author

Headshot of Prateek SaxenaPrateek Saxena is the co-founder of Appinventiv, one of the fastest-growing mobile application development companies, based in Noida, India. With extensive experience in Sales, he has established himself as a highly-focused user experience expert and product strategist, and as one who is always ready to take the new challenge to drive value to the company. He’s an energetic leader, effective communicator and a strong motivator, with a commitment to relentless improvement and innovation. He has, so far, mentored more than 100 startups and entrepreneurs worldwide, and is eager to help many others in planning their mobility roadmap. You can one-on-one about his findings on Twitter or LinkedIn.  

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