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Author Profile
Prateek Saxena
Co-Founder, Appinventiv
Prateek Saxena is the co-founder of Appinventiv, one of the fastest-growing mobile application development companies, based in Noida, India. With extensive experience in sales, he has established himself as a highly-focused user experience expert and product strategist, and as one who is always ready to take the new challenge to drive value to the company. He’s an energetic leader, effective communicator and a strong motivator, with a commitment to relentless improvement and innovation. He has, so far, mentored more than 100 startups and entrepreneurs worldwide, and is eager to help many others in planning their mobility roadmap. You can one-on-one about his findings on Twitter or LinkedIn.
Articles By Prateek Saxena
5 Behavioral Segmentation Examples for App Marketing
Behavioral segmentation divides customers by behavior patterns. Behavioral segmentation examples in app marketing include loyalty programs & tailored recs.
Incorporating push notifications is a proven way to expand your audience and reach new types of users. Leverage this trending technology to boost engagement...
Incorporating push notifications is a proven way to expand your audience and reach new types of users. Leverage this trending technology to boost engagement...