In the age of social media and consistent online interactions, mobile apps have continued to become a popular tool for all generations.
Having a quality mobile app with the right functionality is critical for businesses during this time.
Mobile apps help with providing insightful customer data, promoting brand awareness, building a loyal set of customers, and giving an opportunity to stand out from competitors.
If your company doesn’t have a functional mobile app, it is time to start those conversations with stakeholders.
Before beginning the development process, businesses need to factor in the cost of building a mobile application, which means taking the time to set up an app development budget.
This article will prepare your company for the entire app development process by providing guidance on bringing your new app to life – ideally, within budget.
Table of Contents
What Goes into an App Development Budget
Creating a realistic app development budget requires businesses to understand the factors contributing to a successful mobile app.
The following practices are involved in the cost of building a mobile app:
- App Development: referring to the actual work needed to build the finished project. Development components refer to building the minimum viable product (MVP), adding new features or integrations, and other elements that go into the backend work.
- App Design: the user experience of an app is key for success. Decisions need to be made on color schemes, typography, layout, and more to deliver a simple app design for users.
- Operating System Decisions: choosing which operating system for your mobile app will impact a lot of your budget conversations - are you building an iOS app? Android? A cross-platform app?
- Copywriting: all content for your mobile app needs to be defined before any build takes place. This involves creating explainer text, navigational directions, and other pieces of text that help users successfully manage your app.
- Project Management: development projects need to be managed in order to be successful. Project management includes all of the time and resources necessary in order to oversee your project to completion. A project manager communicates all of the updates and milestones back to the client as the development work is going on.
- App Maintenance Costs: QA and testing efforts make sure that your end project is fully functional and free of errors. If done efficiently, your app can hit the app store once this process is completed, and your business will start seeing ROI with your app.
- App Marketing: how do customers hear about your app? Mobile app marketing involves promoting your app to a target audience, highlighting how the app can benefit their lives and more. A lot of businesses overlook this step since it is after the development work has been completed.
Not all apps are the same — most decisions will be made on certain requirements than others. But, it is important to factor all of these elements into whether you are building a complex app or a simple framework.
How to Create a Mobile App Budget
Building a budget for any project involves selecting your top priorities, learning how they can be addressed, and then factoring in all of the costs for production.
Businesses can build a solid app development budget by following these steps:
- Plan what your business can afford
- Determine your app’s goal
- Research your competition
- Decide your resources
- Choose your features
- Factor in maintenance and the future
These steps will help your team bring your app idea to life.
1. Plan What Your Business Can Afford
The first step for any budget is to look at your business and find out how much your company is willing or able to spend.
Your business is spending money on areas outside of a mobile app — so it is important to think about those expenses as priorities, and splice down the budget that way. Once you have an average cost for your budget, you can then do research on what you can adequately spend money on.
This process will likely take a few iterations, especially if this is your first time building a mobile app. The cost of app development varies based on a variety of factors, so it is imperative to research what’s happening in the industry.
Depending on its importance, you might need to allocate funds from other areas or pause your mobile app build. All of these are perfectly normal, but you can still make plans regardless of the audit’s outcome.
An app development cost breakdown can start with what type of mobile app you want for your company.
3 Types of Mobile Applications
There are three basic types of mobile apps.
Explore these options as a key element of your app development budget planning:
- Native apps: created for one specific operating system or platform. Pros are these apps have an advantage of being faster, but if you decide you want to build an Android version of your iOS app, that means more time and work to duplicate the original process.
- Web apps: similar to native apps, but can be accessed through a web browser. Since it’s web-based, there is no need for extra customization, which cuts down on development costs. But, web apps are entirely dependent on browser use and support.
- Hybrid apps: essentially a web app put into a native app form. Many successful companies like Uber and Gmail use hybrid apps for their mobile apps. But, there is a lack of power and speed, even though these apps are quicker and cheaper to build.
Select the mobile app type that will work best with your business goals and fits your target audience.
2. Determine Your App’s Goal
Your app's goal can impact your budget.
Most mobile apps aim to increase brand visibility, but all apps should also have unique reason behind their build.
During the discovery phase of an app project, team members should get in a room and discuss the reasoning for taking on an app project. Is the time and money that goes into the app enough to impact and benefit the business? Show why.
Other app goals could be:
- Creating better user engagement with target audiences
- Acquiring more customers
- Establishing a more prevalent brand identity
- Creating a time-saving impact for customers
- Increasing ease of payment
Based on your app’s goal, you can include specific app features that will further meet that goal, like, a payment gateway. All of that goes into budget planning.
Another way to think about your app’s goals is what your competitors are doing with their mobile app development projects.
3. Research Your Competition
Spend time browsing what your competitors have to offer in the app store. Take a look at some of their basic features and see how to improve that messaging to connect better with customers.
It is also important to note that these competitors do not need to be in the same industry as you.
For example, if you are a flower shop looking to build a mobile app to make payment processing easier, you can browse apps with similar functionalities and see how they work.
You can search online or browse chart rankings on the Apple or Google Play store to find these apps. From there, you can list out their features, and even browse their reviews to see what customers are saying.
If you find a negative review about a competitor’s app that mentions the lack of app complexity, your team can make a note of that in your research, which will directly correlate to your app development budget.
4. Decide Your Resources
It is more than likely that your business will be outsourcing the mobile app development work, whether it is in the US or in another country like India. But there are many different options for your mobile app that all factor into your budget.
You can hire the following to build your mobile application:
- A mobile app development company that works with an hourly rate
- A freelancer that specializes in app development services
- An in-house app developer
- A contractor hired for the development time
Each of these resources can provide a unique perspective, skillset, and cost estimate. Think critically about which resource will greatly impact your budget and final cost.
5. Choose Your Features
When crafting your budget, consider the top features that will provide the most value to your customers.
In a 2022 report on the Manifest, it was found that wearable device compatibility (92%), voice search (90%), and machine learning (90%) were the features most satisfying to small businesses.
These might seem like advanced features that won’t fit in your app development budget, but that’s not necessarily true.
More features is not always better - the cleaner and simpler your app’s user interface is, the better the user experience is for your users.
Think about the type of app you want to build, and what app functionalities make sense.
For example, if you’re building a social networking or a delivery app, you might want to include push notifications to keep users informed. But, if you’re a startup just building a basic app for communication, you might only need features like user profiles and chat buttons.
Users will be turned off and leave your app if it has a cluttered interface, so thinking about which features actually make sense will save you money in the long run.
6. Factor in Maintenance
Once your app is launched, the work isn’t finished — make sure that the future costs for maintenance, quality assurance, promotion, and more are factored into your budget and the app’s total cost.
It is important to note that maintenance is an ongoing process - the more features an app has, the more QA it will need. If your business abandons a mobile application after release, the app will become outdated.
As more and more apps emerge, your app needs to innovate – whether through updates, bug fixes, or adding newer features (when the budget allows for it).
Testing should happen frequently as well to preemptively fix any issues or delays.
The work is just beginning when your company’s app hits the app store - make sure that is clear within your app development budget.
App Development Template
Now that your team knows what goes into a budget for an app development project, it is time to test it out for yourselves.
Download the template for your company’s app development budget
Factors for Mobile App Development Costs
Several factors affect the cost of an app development project, including:
- App features and functionalities
- Complexity of UX design
- Backend development process
- Development approach
- Number of platforms
- Location of development agency or resource
- Inclusion of design elements
The cost of app development can change as the development process evolves. Teams should look for changes regarding an app development cost breakdown.
Steps for Mobile Application Development
Once your budget is squared away and you’ve hired a mobile app development company, these are the steps to build your company’s mobile app:
- Decide on your operating system
- Proof your app idea
- Plan your app design and security
- Outline core features
- Create mockups
- Begin development and coding
- Gather and implement feedback
- Perform testing
- Launch in an app store
- Ongoing maintenance
A successful mobile app is just around the corner for your business.
Consider All Factors for an App Development Budget
If your company doesn’t have an iPhone or Android app available for customers, it is time to reconsider.
When crafting an app development budget, all stakeholders and team members involved must be upfront about what’s necessary for the app, but be realistic about the costs.
To build a complete app development budget, consider your resources, ideal app features, your target audience, your competition, and more.
Plan an app development budget using our template to get your company on the right track.
Looking for help with your mobile app build? Hire one of the mobile app development teams on Clutch.