Updated December 4, 2025
Packaging isn’t just for protecting your products, but also for marketing and providing essential information about what you have to offer. Professional packaging design services can help you make your product’s packaging stand out from competitors.
Your product's packaging can have a huge impact on its performance with your intended audience. In a survey, 72% of consumers said that packaging design influences their purchasing decisions. Hiring packaging design services can help you create eye-catching packaging at a scale that works for your business.
However, not all services are the same. In this article, we’ll cover everything you need to know when choosing and working with a packaging design services provider.
Browse Related Design Services
What Are Packaging Design Services?
Packaging Design Services: These services involve designing the visual appearance and physical structure of a product’s packaging. Packaging designers also plan the structure, form, color, images, typography, labels, and regulatory information for packaging.
Packaging designers provide complete design services that consider the physical and visual aspects of the packaging. They also pay attention to its functionality, creating a convenient customer experience as the products are opened and used.
Other important elements of packaging design are materials, typography, and branding. Good packaging design provides all the necessary information consumers need without being too busy and stays consistent with the overall brand voice and style.
These services typically begin with a consultation on requirements and go through cycles of feedback on the design before it’s finalized.
Packaging Design Services by Country
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United States
Packaging Design Services
2,311 Providers
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Canada
Packaging Design Services
216 Providers
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Australia
Packaging Design Services
121 Providers
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United Kingdom
Packaging Design Services
495 Providers
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India
Packaging Design Services
444 Providers
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Pakistan
Packaging Design Services
42 Providers
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Germany
Packaging Design Services
78 Providers
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Philippines
Packaging Design Services
12 Providers
Packaging Design Services by City
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New York City
Packaging Design Services
265 Providers
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Los Angeles
Packaging Design Services
168 Providers
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Houston
Packaging Design Services
32 Providers
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Chicago
Packaging Design Services
168 Providers
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Ontario
Packaging Design Services
84 Providers
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London
Packaging Design Services
219 Providers
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Sydney
Packaging Design Services
54 Providers
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Dubai
Packaging Design Services
93 Providers
5 Benefits of Packaging Design Services
Not every brand has the design expertise in-house to create effective product packaging. Packaging design services can help bridge the gap between your existing team's skillsets and the know-how you need to make your products pop.
Here are the five key benefits of hiring packaging design services:
- Brand Recognition: A product’s packaging echos the brand's identity and can make it instantly recognizable. With time, the packaging’s colors, font, and styling become synonymous with the brand. So, packaging design becomes a fundamental part of the entire brand identity.
- Decrease Packaging Costs: Professional packaging designers can make packaging cost-effective by choosing the right material, design, and size. For consumer packaged goods (CPG) brands that sell large volumes of stock, even a fraction of the difference in packaging costs can translate into significant savings.
- Increase Sales: Packaging allows a product to stand out amongst competitors. When customers walk down the aisle in stores, the first thing they look at is the product's packaging. Well-designed packaging can make the product more noticeable and entice customers into purchasing it. This is all the more important for products competing in a heavily saturated market, such as hair care, dairy products, soft drinks, etc.
- Improve Environmental Footprint: Consumers, particularly younger generations, increasingly value sustainability when making purchasing decisions, and they’re likely to prefer products with eco-friendly packaging. Brands can enlist the help of packaging designers to develop eco-friendly packaging designs that may use recyclable or biodegradable materials. Such a design can showcase the brand’s commitment to sustainability.
- Consumer Engagement: A good product packaging design can engage consumers with elements like colors, patterns, typography, and functionality. Packaging designers can provide information through the packaging that keeps consumers engaged with the brand and increases their loyalty.
What Services Do Package Design Companies Provide?
Packaging design services offer various services to suit different business requirements. Here are the most common services offered by packaging designers:
- Package structure
- Visual design
- Packaging testing
- Amazon-compliant packaging design
- In-store display design
Package Structure
Structural design is the backbone of any product packaging, as it dictates the physical form and material. The package structure considers the product's size, shape, and composition.
Designers will design the packaging structure for protection, transportation, and access. Ideally, the packaging should provide ample protection for the product inside. It should be easy to transport in bulk while also providing easy access to the product for the consumer.
Some of the most commonly used structures in packaging are jars, bottles, boxes, pouches, and tubes. Packaging design services will determine the best structure for packaging your product and create a prototype after designing it with computer-aided design (CAD) software.
Visual Design
Many brands hire packaging design services simply for the visual design of the packaging. This service can be helpful when you already have packaging for a product but only want to change the look, not the materials or structure.
Graphic designers work on the visual design of the packaging, bringing together the logo, product name, slogans, information, use instructions, images, and other design elements. They can help make the look of the packaging more recognizable.
It’s also important to include all the necessary information for regulated products, such as ingredients, use instructions, and any warnings. Packaging design services will consider all these requirements when designing the package's visual appearance.
Package Testing
Package design services may also offer testing services to evaluate the viability of a product’s packaging. They check whether the packaging provides ample protection for the product under certain conditions.
For instance, they may perform drop tests to check whether a box, jar, or bottle breaks on impact. Similarly, they may test the integrity of jars containing liquids to ensure no spills. Other tests include vibration tests and stacking tests.
These professionals can also test the usability of the packaging. They’ll test how easy it is for a consumer to open and access a product. These tests may be conducted with real consumers out in the field.
Findings from these tests can help improve the product packaging, fixing issues before the products hit the market.
Amazon-Compliant Packaging Design
Many brands sell their products on Amazon, the leading e-commerce platform in the world. For years, Amazon has been pushing to reduce packaging waste, working with partners and vendors to make product packaging more eco- and transport-friendly.
Vendors who want to ship their products directly to consumers or use Fulfilled by Amazon (FBA) can participate in Amazon's Ships in Product Packaging (SIPP) program. They can use product packaging designers to create packages that comply with the SIPP guidelines. Vendors can qualify for different packaging tiers.
This program aims to reduce Amazon's need to package the product separately, allowing the product to be shipped in its own branded packaging.
In-Store Display Design
Packaging designers can also help with in-store display design, which is how the product is presented to potential consumers in retail environments. This display is often branded and makes the product stand out, making it easier for customers to find.
Designers can develop the display's concept, visualize the presentation, and select the materials for its production. From end-cap displays at the end of an aisle to specialized branded shelves placed at the point of sale, there are many options for in-store product displays.
How To Assess Packaging Design Services
When working with a packaging design services provider, look at the following metrics to assess their performance. Keep track of these metrics before and after revamping the packaging of your products with the help of packaging designer services to gauge their impact.
- Sales Volume: Well-designed product packaging should have a positive impact on the product's sales volume. If sales increase, it’s likely because of the packaging redesign. If you want to test two different designs, you can also compare sales between two different types of packaging.
- Customer Feedback: Engage with customers and get feedback on the packaging design. This can be done through in-store or online surveys with questions about packaging. Feedback can help detect issues early on and work on improvements.
- Package Durability: Test the durability of the packaging and look for any signs or reports of damage during product transportation. Ensure that the design protects the actual product.
- Environmental Impact: Calculate the emissions from the production and use of packaging to assess its environmental impact. You’ll need to use the emission factors associated with the material or activities associated with the packaging.
- Brand Impression: Assess the impact of packaging design on the brand’s perception of consumers. Again, surveys can help you find out what customers think about the brand before and after the packaging changes.
- ROI: The easiest way to determine the success of hiring packaging design services is to calculate the return on investment (ROI). This is the ratio of the money you spend on packaging design and any increase in sales revenue.
What Is a Packaging Design Services Team?
Packaging design services teams aren't all about the design itself. Various professionals work behind the scenes to make packaging designs.
A typical packaging design team includes:
- Marketers: These professionals bring unique perspectives and ideas for using packaging as a marketing channel for a product. They often collaborate with designers based on client requirements to bring ideas to life.
- Market Researchers: These researchers provide helpful insights about consumer needs, wants, and behavior. They also analyze market trends. The information they provide helps marketers and designers make packaging more consumer-friendly.
- Graphic Designers: These are the professionals who use CAD to design the structural and visual design of product packaging.
- Sales Experts: These experts provide input for sales, distribution, and placement in retail environments.
What To Look for When Hiring a Packaging Design Services Company
For any brand’s success, it’s important to choose partners that align with their vision and can provide quality and reliable services. Packaging design services are no exception.
While there are many providers of these services worldwide, you should choose one with the right expertise, proven experience, and transparency about their services. Some providers may offer specific services, while others may have all-inclusive packages for product packaging design. Choose according to your requirements and budget.
Criteria for Hiring Packaging Design Services
- Services & expertise
- Pricing
- Design process
- Quality of work
- Helpful reviews & testimonials
- Certifications
It’s important to compare different service providers and evaluate each based on the above criteria to ensure you’re working with someone who understands your needs and delivers quality work. With Clutch, businesses can instantly get the information they need on service providers and read testimonials from past customers to make their choices easy.
10 Questions To Ask When Hiring Packaging Design Services
- What services do you offer within packaging design?
- Do you specialize in specific types of products?
- Do you accommodate customized packaging design projects?
- How long does the process take from initial consultation to design finalization?
- What brands have you worked with before?
- Can you provide a portfolio of your work?
- Do you conduct market research before the design phase?
- What is your communication and feedback process?
- How do you incorporate brand identity into product packaging?
- Do you work with any packaging producers?
Search for Packaging Design Services Based on Project Requirements
Are you wondering how to hire packaging design services and don’t know where to start? Clutch can help you find the services you need from vendors worldwide.
Clutch provides all the information you need about the provider, including the services provided, project highlights, ratings, number of employees, and location. Analyze your project requirements and begin your search on Clutch to find the best packaging services provider within your budget.
Hire the Right Packaging Design Services to Succeed
The packaging of a product can make or break it. Poor packaging can lead to fewer sales and dismal customer satisfaction, even if the product itself is great. Packaging design services can help you make your product’s container highly functional, convenient, and on point with your brand identity.
Packaging design services aren’t limited to visual design. They can also conduct market research and competitor analysis to ensure your packaging is outstanding. Look for things like expertise, experience, and testimonials when choosing a design services provider.
You want to work with a provider with a proven track record, hands-on experience, and transparent pricing. Clutch can help you find exactly that.