5 Design & Production Trends to Watch in 2024

Updated December 20, 2024

by Anna Peck, Content Marketing Manager at Clutch

In this coming year, companies should focus on amplifying their design and production strategies to bring attention to their services, promote their brand, and improve overall efficiency. Learn what businesses should look out for in the world of design and production in the new year.

Design and production are of utmost importance for businesses as they play a critical role in driving success and growth.

Design and production services have undergone a remarkable evolution over recent years, driven by advancements in technology, changing consumer preferences, and the need for businesses to stay competitive in a rapidly evolving marketplace. These industries have had to adapt to meet the needs of audiences.

Businesses of all sizes need to think strategically about how they can add visual interest to their company while meeting the needs of their target audience.

Get ahead of the competition and stay on top of the game. Discover the hottest production and design trends that will revolutionize businesses in 2024.

Top 5 Production & Design Trends to Watch

Sustainability & Interior Design
Video Production & Artificial Intelligence
Graphic Design Elements
AI & Animation
New Typography Trends

Sustainability & Interior Design

Within the last year and likely to continue in 2024, sustainable interior design has taken center stage.

What does this mean exactly? Interior spaces that we inhabit can be seen as visually appealing, but also sustainable, reflecting a strong commitment to the planet.

Businesses can revamp their office spaces by following this minimalistic approach with toned-down color palettes and whitespace, the incorporation of natural light and ventilation, energy-efficient systems, and the use of materials with low environmental impact.

Another way is through “greening” the office, meaning the incorporation of natural elements like plants. Incorporating natural light and fresh air into an office space can lead to increased job satisfaction and productivity.

Expert with a more eco-conscious design when planning new office additions for the next year.

Find the right interior designer for your business.

Video Production & Artificial Intelligence

Artificial intelligence impacts all types of industries, especially video and marketing.

What role can AI play for businesses and their video production projects?

AI-powered editing
Streamlining production workflows
Creating custom content within a short time frame

The integration of artificial intelligence in your business’s video production process will enhance your company’s efficiency, improving your visual and brand identity to target audiences.

Tavus is an AI-driven video personalization tool that allows users to record a video only once – but transforms it into various versions that users can customize with unique tokens. Systems like this are great outreach tools for businesses looking to connect with thousands of people. The true power of AI.

Read more about the advancements in AI & video production here.

Natural Yet Vibrant Graphic Design Elements

Vibrant colors are here to stay in web designs, social media posts, and other design styles. But with a slight edge.

More earthy tones, hand-drawn illustrations, and characteristic typography provide a more natural approach to the world of graphic design.

This connects to the aftermath of the pandemic, and individuals are looking at their consumption behaviors and turning to more aesthetically pleasing styles and retro, natural color trends and layouts.

A major example is with the branding of Olipop, a soda made with plant fiber and prebiotics.

As seen in the above campaign, the vibrant colors are blended in a natural design that is appealing to the eye and senses.

The use of natural and vibrant graphic designs can bring a fresh and dynamic energy to brand visuals. By incorporating these trends into your design strategy, you can create engaging and visually striking content that captures attention and communicates your brand's message effectively.

Learn graphic design trends from the top companies on Clutch.

AI & Animation

Artificial intelligence is also impacting the world of animation. It is revolutionizing the way animations are produced and enhancing their visual quality in different mediums.

While it is making the strongest impact in the studios, businesses can use AI-powered tools such as Jasper to create artwork for their marketing campaigns and other assets.

As an extension of Jasper’s writing assistant, the art component can generate eye-catching illustrations, realistic images, and creative animations.

All users have to do is type in what they’d like to see and Jasper will generate a few options. For example, if you’re looking for an eye-catching graphic for social media, you can type in “3D design of a megaphone in an icon format” or anything that you’d like to add to that post.

AI's increasing popularity in animation is transforming the industry by improving production processes, enhancing visual quality, and creating new opportunities for creativity. New designs powered by AI can take your business to new heights.

New Trends with Typography

Captivating design trends with typography are making a resurgence in 2024. Fresh typography enhances a business’s visual identity and brand communication. It also helps companies differentiate themselves and helps them make a lasting impression on their target audience.

See if the following exciting styles will make an impact on your customers and their user experience.

Remember, typography trends are ever-evolving, and it's essential to adapt them to suit your brand's voice and identity. Incorporating these new trends in typography can help your designs stand out and captivate audiences in 2024.

Embrace the Future: Unlocking Design and Production Trends for 2024

In an ever-evolving business landscape, staying ahead of the competition is crucial. Follow the top trends for design and production and see how they can position your business at the pinnacle of success.

Not all production and design trends work for all businesses, so think critically about which would be the most fruitful and align with your target audience.

By recognizing the importance of design and production, businesses can leverage these aspects to drive growth, improve customer satisfaction, and establish a strong market presence.

About the Author

Anna Peck Content Marketing Manager at Clutch

Anna Peck is a content marketing manager at Clutch, where she crafts content on digital marketing, SEO, and public relations. In addition to editing and producing engaging B2B content, she plays a key role in Clutch’s awards program and contributed content efforts. Originally joining Clutch as part of the reviews team, she now focuses on developing SEO-driven content strategies that offer valuable insights to B2B buyers seeking the best service providers.

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