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Top Market Research Companies in Rochester

Ratings Updated: December 25, 2025
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1 Leaders 9 Contenders

10 Companies

Country: United States
State: New York
City: Rochester

List of the Top Rochester Market Research Firms

  • Featured

    What are Featured Providers?

    Qwerry Logotype

    Qwerry

    4.9 6 reviews
    Premier Verified
    $5,000+
    $150 - $199 / hr
    2 - 9
    Serves Rochester, NY

    Services provided

    65% Market Research
    25% Branding
    10% Marketing Strategy

    Qwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.

    See all 6 projects

    Reviews mention Personable

    Clients consistently praised Qwerry for their personable approach, highlighting the team's professionalism and ability to listen to client visions. One client noted, 'The entire team made my vision and viewpoint heard and understood,' which reflects a strong commitment to client engagement. Additionally, the clear communication and responsiveness throughout the project were commended, with clients feeling supported and valued during the process. Overall, the sentiment regarding Qwerry's personable nature is overwhelmingly positive.
    • UX Design & User Research for VR Arcade
      5.0 Jul 11, 2025

      I found the level of professionalism and personal touch to be the most impressive. The entire team made my vision and view point heard and understood.

      Read Full Review
    Read All Reviews
    4 of 5 reviews are 5 stars
    5 new reviews for Market Research services
    $10,000 – $49,000 avg. project cost

    Reviewed 5 times in the past 6 months

    In the last six months, Qwerry has received overwhelmingly positive feedback for their thoroughness, professionalism, and effective communication. Clients highlighted their ability to deliver actionable insights, such as identifying key demographic differences and providing tailored strategies for brand messaging. One client noted the detailed analysis provided after the project, while another praised the seamless project management and timely delivery. Overall, clients expressed high satisfaction with Qwerry's services, indicating they met or exceeded expectations.
    Read 5 Recent Reviews
    5 of 6 Market Research reviews are 5 stars
    5 new reviews for Market Research in past 6 months
    $10,000 – $49,000 avg. project cost

    Market Research PROJECT HIGHLIGHT

    Demographic Study for Plumbing, Heating & HVAC Distributor

    5.0 — Qwerry conducted a demographic study for a plumbing, heating, and HVAC distributor. The team assessed the feasibility of a candidate site location for the client's showroom using geodemographic data Read more
    Read 6 Reviews

    Washington, DC

    1015 15th Street NW, Suite 600
    Washington, DC 20005

    2 - 5

    202-280-5540

    See All Locations (1)
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    Map and Fire Logotype

    Map and Fire

    5.0 36 reviews
    Premier Verified
    $5,000+
    $150 - $199 / hr
    2 - 9
    Serves Rochester, NY

    Services provided

    50% Market Research
    50% Branding

    Map and Fire is a market research agency specializing in consumer insights, market research analysis, and branding strategies. Their reviews highlight a strong emphasis on fast delivery, effective project management, and insightful data-driven recommendations. With approximately 90% of reviews emphasizing their collaborative approach, attention to detail, and value for money, Map and Fire is consistently praised for their ability to align research with client needs and deliver actionable insights for brand and product development.

    See all 36 projects
    3 of 3 reviews are 5 stars
    1 new review for Market Research services
    Less than $10,000 avg. project cost

    Reviewed 3 times in the past 6 months

    Recent reviews for Map and Fire reflect a high level of client satisfaction, highlighting their effective project management and ability to deliver tailored branding and marketing solutions. Clients praised their structured approach and impressive collaboration, noting significant improvements in brand identity and messaging clarity. One client emphasized the 'white-glove service' and another mentioned the utility of the messaging assets developed. Overall, feedback indicates strong alignment with client values and a seamless engagement experience.
    Read 3 Recent Reviews

    Industry Experience

    Map and Fire has garnered positive feedback across various industries, including Financial Services, Advertising & Marketing, Consumer Products, Gaming, and Real Estate. Clients highlighted their expertise in market research, brand strategy, and messaging clarity. The overall sentiment is favorable, with clients praising their project management, collaboration, and ability to derive actionable insights. Their strengths lie in understanding customer needs and delivering tailored strategies, making them a strong fit for companies in branding, product development, and market analysis.

    Read All Reviews

    Select Industry to see insights

    Advertising & marketing Consumer products & services Consulting Gaming Retail Consumer Products Arts, entertainment & music IT Services Food & Beverages Publishing Agriculture Wellness & Fitness Education Healthcare Real estate Financial services

    Average Project Cost Breakdown

    $10,000 to $49,000 (15) Less than $10,000 (7)

    What Clients Have Said

    Client feedback reflects a strong sentiment towards Map and Fire's cost-effectiveness and value for money. Multiple clients noted that their pricing fit within budget while providing high-quality services. One client highlighted, "their pricing fit our budget, and they offered good value for the cost." Another remarked on their "great project management" and prompt communication, emphasizing that the outcomes justified the investment. Overall, clients expressed satisfaction with the balance of cost and the quality of deliverables received.
    Read All Reviews

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    United States (23) Belgium (1) Spain (1) Turkey (1)
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    PlanBeyond Logotype

    PlanBeyond

    5.0 27 reviews
    Premier Verified
    $10,000+
    $150 - $199 / hr
    2 - 9
    Serves Rochester, NY

    Services provided

    80% Market Research
    20% Marketing Strategy

    PlanBeyond is a Market Research Solutions company specializing in Market Data Analysis, Consumer Insights, and Survey Analysis. The firm is praised for its astute understanding and proactive communication, with 100% of reviews highlighting their timely delivery and effective project management. Clients also commend their ability to provide actionable insights, with 90% recognizing their professionalism and collaborative approach.

    See all 27 projects
    1 of 1 reviews is 5 stars
    1 new review for Market Research services
    $10,000 – $49,000 avg. project cost

    Reviewed 1 time in the past 6 months

    In recent reviews, clients praised PlanBeyond for their effective project management and clear communication. A notable instance involved a project for Accu-Time Systems, where the team adeptly navigated challenges related to participant engagement, keeping the client informed throughout. The final report exceeded expectations, demonstrating their deep understanding of the client's industry. Overall, sentiment is highly positive, with no suggestions for improvement noted, highlighting PlanBeyond's commitment to delivering valuable insights and timely results.
    Read 1 Recent Review
    24 of 25 Market Research reviews are 5 stars
    1 new review for Market Research in past 6 months
    $10,000 – $49,000 avg. project cost

    Market Research PROJECT HIGHLIGHT

    Market Research for Hardware Solutions Company

    5.0 — PlanBeyond conducted an interview-based research project for a hardware solutions company. The team created a discussion guide, email outreach templates, and a report with findings and Read more
    Read 25 Reviews

    Industry Experience

    PlanBeyond has demonstrated expertise across various industries, including Consumer Products, Manufacturing, Education, Advertising & Marketing, and Utilities. Clients consistently praised their professionalism, responsiveness, and ability to deliver actionable insights. Positive feedback highlights their strengths in conducting thorough market research, managing projects efficiently, and providing strategic recommendations. Overall, the sentiment is highly favorable, making PlanBeyond a strong choice for clients seeking market research and consulting services in these diverse sectors.

    Read All Reviews

    Select Industry to see insights

    Legal Consumer Products Education Advertising & marketing Utilities Consulting Financial services Design Business services Other Industry Human Resources Nonprofit Arts, entertainment & music Manufacturing
    $8,500 $9,850 $11,500

    Research Packs

    Our market research packs are specially designed for organizations that need quick insights without an enterprise price tag. Ideal for those surveying a gen pop audience (e.g., Gen Z, vitamin consumers), our packs offer quick reads on packaging, product, or features in just weeks.
    View Packages
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    Antedote Logotype

    Antedote

    4.9 8 reviews
    Premier Verified
    $25,000+
    Undisclosed
    10 - 49
    Serves Rochester, NY

    Services provided

    100% Market Research

    Antedote is a market research solutions company specializing in consumer insights, data mining, and market trend research. They are highly praised for their professionalism, effective communication, and innovative approach to market data analysis, with 100% of reviews indicating positive feedback. Unique to Antedote is their ability to combine qualitative and quantitative market research to deliver valuable and actionable marketing analytics.

    See all 8 projects

    Reviews mention Flexible

    Clients express high satisfaction with Antedote's flexibility, particularly in adapting to changing needs during the COVID pandemic. One client highlighted their ability to adjust workflows and maintain professionalism, stating, 'Antedote have been transparent, flexible and adaptable to our needs.' This adaptability has positively impacted the team's mindset regarding user research and consumer insights, underscoring Antedote's commitment to client success.
    • Market Research & Insight for Consumer Electronics Company
      5.0 Feb 8, 2021

      Antedote have been transparent, flexible and adaptable to our needs, especially surrounding COVID. They adjusted work around that, and were quite professional in helping us achieve our goals.

      Read Full Review
    Read All Reviews
    1 of 1 reviews is 5 stars
    Unknown avg. project cost

    Reviewed 1 time in the past 6 months

    In recent reviews, clients have expressed high satisfaction with Antedote's customized training on the 'jobs to be done' methodology. One client noted significant improvements in innovation quality and effective communication throughout the project. They praised Antedote for their thorough preparation and empathetic approach during training sessions. Overall, the sentiment is overwhelmingly positive, with clients recommending Antedote for their professionalism and impactful deliverables.
    Read 1 Recent Review

    Industry Experience

    Antedote has delivered impactful insights across various industries, including fitness, real estate, food and beverage, and consumer products. Clients commend their expertise in market research, user testing, and customer persona development. Strong positive sentiments highlight their professionalism, effective communication, and ability to align strategies with client needs. Overall, Antedote is particularly well-suited for businesses seeking deep consumer insights and innovative strategies in fitness and consumer goods sectors.

    Read All Reviews

    Select Industry to see insights

    Food & Beverage Consumer Products Fitness Real estate

    Brooklyn, NY

    195 Montague Street
    Brooklyn, NY 11201

    10 - 15

    855 503 0723

    See All Locations (3)
    View Profile Visit Website
  • VisibleMR Logotype

    5.0 1 review
    Undisclosed
    Undisclosed
    2 - 9
    Rochester, NY

    Services provided

    40% Market Research
    30% Other Design
    30% Video Production

    VisibleMR is a market research company specializing in Market Research Solutions and Marketing Data Analysis. The reviews highlight their excellence in transforming data into visual narratives, with 100% positive feedback emphasizing their unique capabilities in visual storytelling and client-ready outputs. Clients commend their outstanding project management and communication skills, noting that their innovative approach consistently exceeds expectations.

    See all 1 projects
    1 of 1 Market Research reviews are 5 stars
    $10,000 – $49,000 avg. project cost

    Market Research PROJECT HIGHLIGHT

    Market Research & Design for Consulting Firm

    5.0 — VisibleMR is an ongoing visual storytelling partner, contributing to several different initiatives. In their time with the client, they've supported the creation of infographics and video Read more
    Read 1 Review

    Industry Experience

    VisibleMR excels in the business services sector, providing visual storytelling and data visualization solutions. Their strengths lie in producing high-quality infographics, videos, and presentation materials, resulting in polished, client-ready deliverables. The feedback highlights their exceptional communication, project management, and ability to transform complex data into engaging narratives. Potential clients in the business services industry seeking innovative visual solutions would benefit significantly from partnering with VisibleMR.

    Read All Reviews

    Select Industry to see insights

    Business services

    Rochester, NY

    250 East Main Street
    Rochester, NY 14604

    2 - 5

    See All Locations (1)
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  • Dixon Schwabl Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    50 - 249
    Victor, NY

    Services provided

    20% Market Research
    20% Content Marketing
    20% Public Relations +3 services
    20% Social Media Marketing
    10% Advertising
    10% Media Planning & Buying

    Content Marketing company Dixon Schwabl was established in 1987. The company offers Content Marketing and Market Research.

    Read more

    Victor, NY

    1595 Moseley Rd
    Victor, NY 14564

    101 - 150

    585.383.0380

    See All Locations (1)
    View Profile
  • William Kuchta Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Rochester, NY

    Services provided

    20% Market Research
    20% Advertising
    20% Branding +2 services
    20% Corporate Training & Coaching
    20% Marketing Strategy

    William Kuchta is an Advertising company. They are in Rochester, New York and have small team. Their team specializes in Advertising and Branding.

    Read more

    Rochester, NY

    400 Andrews St, Suite 360B
    Rochester, NY 14604

    6 - 9

    +1.585.204.6830

    See All Locations (1)
    View Profile

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  • NovareSys, LLC Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Penfield, NY

    Services provided

    10% Market Research
    20% Computer Engineering
    20% Custom Software Development +4 services
    20% Digital Engineering
    10% Business Consulting
    10% Cloud Consulting & SI
    10% IoT Development

    NovareSys, LLC is a Penfield, New York-based software development firm. They provide Custom Software Development and Digital Engineering.

    Read more

    Penfield, NY

    43 Pennicott Cirlce
    Penfield, NY 14526

    1

    585.370.8063

    See All Locations (2)
    View Profile
  • FARM Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    50 - 249
    Lancaster, NY

    Services provided

    10% Market Research
    10% Advertising
    10% Branding +7 services
    10% Content Marketing
    10% Direct Marketing
    10% Marketing Strategy
    10% Media Planning & Buying
    10% Public Relations
    10% Social Media Marketing
    10% Web Design

    FARM is a midsize Advertising company based in Lancaster, New York. Their services include Advertising and Branding.

    Read more

    Lancaster, NY

    4493 Walden Ave
    Lancaster, NY 14086

    50 - 75

    716.989.3200

    See All Locations (1)
    View Profile
  • The Analyst Agency, LLC Logotype

    5.0 2 reviews
    $1,000+
    $25 - $49 / hr
    10 - 49
    Buffalo, NY

    Services provided

    55% Market Research
    20% BI & Big Data Consulting & SI
    15% Conversion Optimization +1 service
    10% Digital Strategy

    The Analyst Agency, LLC is a market research company specializing in survey analysis, consumer insights, and market trend research. Reviews highlight their meticulous attention to detail and effective communication, with 100% of feedback being positive, emphasizing their hands-on approach and ability to meet timelines.

    See all 2 projects

    Reviews mention Unique expertise

    Clients have expressed high satisfaction with The Analyst Agency, LLC's unique expertise in market research. One client highlighted their ability to conduct in-depth interviews and develop tailored surveys, which significantly contributed to effective advertising strategies. Feedback emphasized the diligence and hands-on approach of their consultant, Steve Czyrny, noting his excellent communication and timely delivery. Overall, the sentiment reflects a strong appreciation for their specialized knowledge and meticulous attention to detail.
    • Market Research for Social Media & Content Mgmt. Company
      5.0 Mar 30, 2020

      They take pride in their work, and their attention to detail is stellar.

      Read Full Review
    Read All Reviews

    Average Project Cost Breakdown

    Less than $10,000 (2)

    What Clients Have Said

    Clients of The Analyst Agency, LLC have consistently praised the company's exceptional value for money, highlighting their diligent communication and hands-on approach. One client noted that Steven, the principal consultant, was always accessible and dedicated, contributing to successful outcomes in lead generation and market research. Another client appreciated the agency's attention to detail and ability to meet timelines. Overall, feedback emphasizes that the agency offers substantial value relative to its pricing, with no significant areas for improvement identified.
    Read All Reviews

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    Bangladesh (1) England (1)

    Buffalo, NY

    50 Fountain Plaza
    Buffalo, NY 14202

    2 - 5

    7167710620

    See All Locations (1)
    View Profile
  • Research & Marketing Strategies, Inc. (RMS) Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Baldwinsville, NY

    Services provided

    100% Market Research

    Market Research company Research & Marketing Strategies, Inc. (RMS) provides Market Research. They are headquartered in Baldwinsville, New York.

    Read more

    Baldwinsville, NY

    15 East Genesee Street, Suite 210
    Baldwinsville, NY 13027

    21 - 30

    +1.315.635.9802

    See All Locations (1)
    View Profile
  • Brownlie Design Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Skaneateles, NY

    Services provided

    25% Market Research
    50% Product Design
    25% UX/UI Design

    Product Design company Brownlie Design was launched in 1971. The team focuses on Product Design and UX/UI Design.

    Read more

    Skaneateles, NY

    1515 E Genesee St,
    Skaneateles, NY 13152

    10 - 15

    +1.315.685.8314

    See All Locations (1)
    View Profile
  • Abbey Mecca & Company Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    10 - 49
    Buffalo, NY

    Services provided

    10% Market Research
    20% Advertising
    20% Branding +5 services
    10% Email Marketing
    10% Marketing Strategy
    10% Search Engine Optimization
    10% Social Media Marketing
    10% Web Design

    Abbey Mecca & Company is an Advertising company founded in 1969. The firm focuses on Advertising and Branding, and is small.

    Read more

    Buffalo, NY

    95 Perry St, Ste 101
    Buffalo, NY 14203

    6 - 9

    716.633.1218

    See All Locations (1)
    View Profile
  • The Martin Group Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    50 - 249
    Victor, NY

    Services provided

    20% Market Research
    20% Digital Strategy
    20% Marketing Strategy +2 services
    20% Public Relations
    20% Social Media Marketing

    Headquartered in Buffalo, New York and Victor, New York, The Martin Group is a Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.

    Read more

    Victor, NY

    10 East Main Street
    Victor, NY 14564

    585-433-2549

    See All Locations (3)
    View Profile

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1 VisibleMR

List of the Top 1 Rochester Market Research Firms

  1. VisibleMR Logotype

    VisibleMR

    Undisclosed
    Undisclosed
    2 - 9
    Rochester, NY

    Ability to deliver

    16.2/40.0
    16.2/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    40% Market Research
    60% Other
    View Profile Visit Website
  2. Dixon Schwabl Logotype

    Dixon Schwabl

    $5,000+
    $100 - $149 / hr
    50 - 249
    Victor, NY

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    20% Market Research
    80% Other
    View Profile Visit Website
  3. William Kuchta Logotype

    William Kuchta

    Undisclosed
    Undisclosed
    2 - 9
    Rochester, NY

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    20% Market Research
    80% Other
    View Profile Visit Website
  4. NovareSys, LLC Logotype

    NovareSys, LLC

    Undisclosed
    Undisclosed
    2 - 9
    Penfield, NY

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Market Research
    90% Other
    View Profile Visit Website
  5. FARM Logotype

    FARM

    Undisclosed
    Undisclosed
    50 - 249
    Lancaster, NY

    Ability to deliver

    5.5/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.5/10 Market Presence

    Service focus

    10% Market Research
    90% Other
    View Profile Visit Website
  6. The Analyst Agency, LLC Logotype

    The Analyst Agency, LLC

    $1,000+
    $25 - $49 / hr
    10 - 49
    Buffalo, NY

    Ability to deliver

    24/40.0
    16.2/20 Reviews
    1.7/10 Clients & Experience
    6.1/10 Market Presence

    Service focus

    55% Market Research
    45% Other
    View Profile Visit Website
  7. Research & Marketing Strategies, Inc. (RMS) Logotype

    Research & Marketing Strategies, Inc. (RMS)

    Undisclosed
    Undisclosed
    10 - 49
    Baldwinsville, NY

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    100% Market Research
    View Profile Visit Website
  8. Brownlie Design Logotype

    Brownlie Design

    Undisclosed
    Undisclosed
    10 - 49
    Skaneateles, NY

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Market Research
    75% Other
    View Profile Visit Website
  9. Abbey Mecca & Company Logotype

    Abbey Mecca & Company

    $5,000+
    $100 - $149 / hr
    10 - 49
    Buffalo, NY

    Ability to deliver

    5.5/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.5/10 Market Presence

    Service focus

    10% Market Research
    90% Other
    View Profile Visit Website
  10. The Martin Group Logotype

    The Martin Group

    Undisclosed
    Undisclosed
    50 - 249
    Victor, NY

    Ability to deliver

    5.6/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.6/10 Market Presence

    Service focus

    20% Market Research
    80% Other
    View Profile Visit Website

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