Marketing in the Era of Swipe: Simple Ways to Win Buyers and Boost Conversions

That changes everything. If your homepage doesn’t show why you’re useful in three seconds, if your checkout asks for too much, or if your ad doesn’t grab attention instantly, you lose the sale. Big, slow campaigns still matter, but they won’t catch these quick decisions.

This article gives simple, practical moves you can test right away. No theory-heavy stuff — just clear tactics and examples that help you win attention and turn more swipes into sales. 

The New Buyer Reality and What to Do with It

Impulse Buying

Today’s shoppers don’t behave the way they used to. Where people once compared options, read reviews, and thought things over, now many buy in seconds — often without planning to. In fact, studies show that around 89% of consumers admit to impulse buying. In addition, 60.7% of the survey participants said that they had impulsively spent $100 or more at least once. That’s why it’s critical to capture the attention of a customer at first glance.

What to Do?

A good example of this comes from our work with Goodwine, an online liquor store. Advertising alcohol online is tricky — there are strict rules, health warnings you can’t skip, and fewer targeting options. This meant every single ad had to grab attention and deliver value fast.

Instead of plain product cards, the ads showed key details right on the image — things like the country of origin, wine color, price, discounts, and the required health warning. Shoppers didn’t need to click or read long descriptions. They could see everything important instantly while scrolling.

This approach made the ads impossible to ignore. Instead of long text or fine print, people could instantly see the deal and decide if the product was for them. Plus, since the overlays updated automatically with things like price changes, the ads were always fresh and accurate.

As a result of such a simple trick, instant shoppers received all the information they needed on the ad creative, which allowed them to make the purchase decision. At the same time, we’ve managed to increase the conversion rate by 305.6% and the company’s revenue by 120%.

Brand Loyalty is Fading

McKinsey reports that more than a third of consumers have switched brands recently, often chasing better value or price. Even older generations, once seen as the most loyal, are shopping around. This shift shows that loyalty can no longer be taken for granted — even trusted, long-established brands are being challenged.

Likelihood to switch away or become less loyal to a brand among consumers. Source: Statista

What to Do?

So what does it actually take to win customers back once they’ve left? According to recent research, the answer is surprisingly simple: value and quality. Half of consumers say the number one thing that would bring them back is better discounts or coupon codes. Close behind, 42% want brands to improve the quality of their products or services, and 41% say customer service is the deciding factor.

Actions brands can take to win back lost consumers. Source: Statista

This was exactly the challenge Casio faced with its G-Shock line. The brand noticed that while plenty of visitors were browsing their website and even picking out specific watch models, conversions were low. Instead of buying directly, shoppers were leaving to compare prices on marketplaces or with other retailers.

And they’re not alone — research shows that 62% of online shoppers compare prices before making a decision. For Casio, this meant that even if customers loved the product, they were still slipping away at the very last step.

To fix this, they used behavioral pop-ups. The idea turned out to be rather simple and easy to implement, although very powerful: when users copied and pasted a product code from the product page (a clear signal they were about to compare prices), a strategic discount offer popped up right away. These pop-ups provided shoppers with a considerable reason to stay and complete the purchase on Casio’s own site.

This small trick turned price comparison into a retention opportunity and increased conversions by 40%.  

Information Overload

The average person sees from 6,000 to 10,000 ads a day. That’s crazy! If you’re seeing thousands of ads every single day, it’s impossible to notice them all. Most of us just scroll even without a second thought. We stop only when something speaks directly to us, right at that moment.

What to Do?

Relevance is everything. A bright design or smart slogan isn’t enough anymore. People want ads that actually matter to them. They need an offer they can use, a product that can solve their problem, or information that feels personal.

Be Noticed, Not Forgotten By Consumers

Businesses face considerable challenges in 2025. Loyalty fades quickly, impulse often drives the purchase, and brands only have seconds to prove their worth. However, you can turn these threats into opportunities. For this matter, show value right away, cut out extra steps, and deliver offers that matter to your potential customers. From highlighting key details in ad visuals to using timely pop-ups or automating campaigns, even the smallest marketing improvements can create a significant boost in sales and revenue.

About the Author

Valerie Lavska CMO at Promodo

With over ten years of experience in marketing and content creation, I’ve honed my expertise across both B2B and B2C landscapes. I believe businesses thrive when they communicate complex ideas simply — highlighting real value and deep insights.

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