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The Clutch Commitment to Authentic Online Reviews

December 11, 2023

Sonny Ganguly

by Sonny Ganguly, CEO, Clutch

In today's digital economy, online reviews are an integral part of the decision-making process for users and businesses alike. Whether you're searching for a new restaurant to try, a reputable hotel for accommodations, or in need of a fresh haircut, chances are you've turned to online reviews to help you make your decision. 

Keep reading to learn how Clutch ensures the authenticity of reviews on our platform and our commitment to staying ahead of the challenges posed by dishonest reviewers. 

Review Integrity: The Cornerstone of Our Business

At Clutch, we firmly believe that trust is the bedrock of any successful online review platform. That's why we invest heavily in maintaining the highest standards of review authenticity.

Our rigorous review verification process

Unlike platforms that merely scrape reviews from the web, we take a proactive approach to ensure the reviews on our platform are legitimate. We have a team of dedicated Content Operations specialists who review every submission carefully.

Each review on Clutch goes through a thorough verification process to confirm the reviewer’s:

  • Proof of identity
  • Work history

If there is not enough detail in the submission to verify a review, we will contact the reviewer via email to request more information. When users submit a review that does not represent an authentic business relationship, the content will not be published on our site.

At Clutch, we go above and beyond the industry standard. Our commitment to authenticity means that our average review is hundreds of words long, offering in-depth insights into the experiences that reviewers have had with businesses listed on our platform. These detailed reviews provide valuable information for both businesses and potential clients, enabling them to make informed decisions.

Taking Action Against Fake Review Services

We are aware that bad actors are attempting to manipulate many digital marketplace systems, and we are continuing to keep up with this industry-wide concern.

However, I want to assure you that we are not sitting by while bad actors are attempting to leave fake reviews on Clutch. We are committed to staying ahead of the curve and implementing robust measures to combat the influx of fake reviews. We have a zero-tolerance policy for fraudulent activities on our platform.

Our dedicated team of experts works tirelessly to identify and weed out any suspicious activities. We invest in cutting-edge technology and employ advanced algorithms to detect user and review patterns indicative of fake reviews. By doing so, we maintain the trustworthiness of the reviews you rely on when making important decisions.

Our Enhanced Initiatives to Maintain Authenticity

To stay on top of the problem, we have launched several initiatives:

  • We have created a communication channel for users to report any review they suspect to be falsified. Our Content Operations team takes every report seriously and conducts thorough investigations. If a review is found to be fraudulent, it is promptly removed from our platform. 
  • Businesses that engage in suspicious activity have been, and will continue to be penalized. Additional measures have been put in place for those who continue to misuse the platform. Those penalties include: restricting access to their profile, decreasing visibility in Clutch directories, and placing a profile indicator alerting buyers to the situation.
  • Our team continuously monitors user and reviewer behavior across our marketplace to identify and take action against those who violate our Terms of Service.

These measures collectively underscore our commitment to preserving Clutch as the world's most trusted B2B services marketplace.

We’re All In This Together

You are trusting Clutch, and we hold this trust to a high standard. We deeply appreciate your support, and we are committed to upholding the integrity of our platform.

While the challenges posed by bad actors persist, we are confident that our processes will continue to set us apart as a trusted resource. Thank you for being part of the Clutch community, and together, we can ensure that authentic and reliable reviews remain at the heart of our business. 

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