The best and brightest minds fill the healthcare industry, making it a demanding space for the top talent.
High turnover rates, lack of resources, and competitive specialties make the healthcare industry a challenging industry to hire for, especially with the ongoing difficulties of the COVID-19 pandemic.
The impact of the pandemic isn’t helping the industry's appeal when it comes to recruitment. For healthcare organizations looking to attract qualified candidates, hiring a healthcare recruitment firm will benefit your overall processes.
Attracting talent for healthcare jobs is tricky – so staffing and recruitment firms need to cultivate their tips for talent acquisition.
This article acts as a guide for companies and teams looking to hire and retain the top healthcare professionals for their organizations.
Top Healthcare Recruitment Tips for Businesses
- Choose the right job board
- Boost employer branding
- Leverage social media
- Conduct audience research
- Assess soft skills and any gaps
- Offer benefits
- Make personal connections
- Remain transparent
1. Choose the Correct Job Board
When a healthcare organization needs new hires, the first step is to select a job board to streamline the hiring process.
Job boards allow teams to reach a range of candidates, monitor how many people are applying for positions, use applicant tracking systems,and allow potential hires to ask questions
But how do you know which job board is the right fit for the talent you’re looking to hire?
Posting ads to mainstream job boards like Indeed or LinkedIn is a great stepping stone, but it might be time for your company to invest in more targeted outreach.
Health eCareers is a niche job board that specifically targets healthcare professionals.
They aim to connect job seekers with meaningful opportunities at top healthcare organizations. Users can search for jobs by profession, specialty, and location.
Selecting the right job board will lead to qualified candidates.
2. Boost Employer Branding
Over 70% of candidates conduct company research during a job search - your company needs to appear as the best place to work online.
With the presence of sites like Glassdoor, job seekers can read reviews on your company before they even have a chance to get in the door for an interview.
Because of this, more companies need to invest in a strong employer brand.
Additional Reading: ‘Brand Development Process: 5 Steps to Get Started’
Relevant career content like strategic partnerships shared on social media or your company’s website are a great way to show your organization as a rewarding place to work.
Kaiser Permanente collaborates with different organizations to create a program for high school students from underserved communities with inspiring experiences in the healthcare field.
Hosting this on their website with testimonials from interns helps Kaiser Permanente showcase their desire to help ambitious students, which is an appealing attribute for an organization.
Messaging is a key element for any healthcare recruitment strategy, whether it is through job postings, branding materials, and social media.
3. Leverage Social Media
Along with sharing the role on job boards, leverage social media as a recruitment and branding tool.
People can learn a lot from social media - it is also a process that works both ways. Meaning, recruitment agencies can find out about potential hires, and those potential hires can learn more about who you are within your social media presence.
Your company should post regularly on social media platforms. The content can vary between job or human resource-related postings, images about company culture, and newsworthy articles that pertain to the healthcare industry.
Brainstorm what your connections and potential hires might want to see on their social networking feeds, and then set up a recurring schedule for posts.
4. Conduct Audience Research
Healthcare roles are usually long-tenured positions with room for flexibility, but little room for change. Because of this, it is important for healthcare recruitment agencies to know what their competitors are doing to have insight into how to source talent in a fresh, engaging way.
Research what competitors are doing in the healthcare recruitment space by visiting their job posts, joining professional groups to stay informed on conversations, and getting to know what your talent pool looks like.
Ensure your healthcare organization offers a benefit or work environment that others do not.
5. Assess Skills & Gaps
To shine in a work environment, healthcare professionals need a balance of hard and soft skills.
Along with being knowledgeable on what’s included in the job description, having years of experience in the healthcare industry, and other factors, potential candidates for healthcare positions should be people-centered.
Having effective listening and communication skills is important for any individual working under pressure. These are some of the traits that might come up during a potential interview:
Popular Interview Questions for a Healthcare Position
- What is your experience in the healthcare field?
- How do you see the future of healthcare?
- How do you stay informed about news and advancements in the healthcare industry?
- How do you manage caring for multiple patients at one time?
- You’re about to give difficult news to a patient - how do you approach the situation?
- Have you ever encountered a patient who didn’t disclose certain details about their health? If so, how did that situation go?
- What are your career goals?
- Why did you leave your last position?
After reviewing an application or completing the first interview screening, healthcare recruitment teams should have an idea of a quality candidate’s skills and potential areas for improvement.
In finding gaps during an interview session, your team might need to assess what’s the most important elements for the position. For example, does a degree from an Ivy League outweigh the lack of personable skills when speaking to patients? That is up to your team to decide.
6. Offer Benefits
Competitive benefits will attract not only quality candidates, but encourage retention rates.
Healthcare organizations will fill any job openings with an attractive benefits plan for their employees. Especially during a time when burnout is high amongst healthcare workers.
The most desirable benefits packages include the following:
- Flexible hours
- Life & health insurance
- Training and development programs
- Flexible PTO policies
- Wellness packages
- Paid family leave
- Retirement plan benefits
Companies can be seen as unique by job seekers if their benefits packages have incentives that are rewarding to them.
Make sure all unique elements of your benefits plan are listed clearly on your careers page.
7. Make Personal Connections
With burnout being high among healthcare workers, job seekers are antsy about accepting open positions where they will just be seen as a number.
Healthcare organizations need to personalize their recruitment efforts to ensure your potential hires feel special.
Avoid automated templates and emails - make sure your hiring teams send out personal communication while remembering personal details about potential candidates.
This will go the distance while showing them you care. This approach can be the difference between recruiting next level healthcare talent or losing them to another healthcare provider that offers that personal connection.
8. Remain Transparent
While some elements of a job need to remain confidential, people are less willing to take jobs if they don’t know the in’s and out’s of their day to day role.
During the hiring process, be as transparent as possible about job expectations, onboarding, and other processes that could affect a hire’s potential growth within a company.
With the healthcare market being extremely competitive, healthcare organizations can’t afford to be secretive.
Invest in a Strong Healthcare Recruitment Strategy
The top healthcare recruitment tip is investing in a healthcare recruitment agency that will attract and retain the correct talent for your business.
To curate a strong healthcare recruitment strategy, a healthcare recruitment agency must have a clear understanding of their client’s needs, adapt depending on the different positions they’re hiring for, and understand the current state of the healthcare industry.
Make the recruitment process seamless by following these healthcare recruitment tips, and get ready for a successful onboarding process.
Hire a top healthcare recruitment firm from Clutch.