YYC3 Marketing

BACKGROUND

Please describe your company and your position there.

REV is an electrical manufacturing company that offers flexible, durable, reliable and responsible electrical designs, products and services for oil and gas, mining, commercial and utility industries. During the time of this workshop I was the Marketing & Communications Coordinator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Inc.?

We were looking to elevate our marketing efforts and were in need of a workshop to help us strategize and understand what marketing elements would work best for our company.

What were your goals for this project?

To learn more about marketing in general and what would work best for us.

SOLUTION

How did you select this vendor?

Hayley is a known friend. Weighed multiple options for the delivery of the workshop and decided that Hayley was the best option.

Describe the scope of their work in detail.

After selecting Hayley, she prepared for a few sessions with our team. To not only teach us marketing concepts that were relevant to today but to help develop a strategy that was specific to REV. She then delivered the presentation and workshopped the strategy that was specific to and achievable by REV.

What was the team composition?

Myself, our Sales Manager and 2 of our Principals attended the workshop. Hayley was the lead in delivery.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the work shop we had taken on a clear strategy for what needed to be done. We were able to take all of Hayley's ideas and suggestions and apply them to the business, which has developed greatly ever since.

How effective was the workflow between your team and theirs?

Flawless! Hayley was very patient with questions and was able to relate to her audience which was comprised of mostly professionals without a background in marketing.

What did you find most impressive about this company?

I was impressed by their preparation and dedication. Hayley was very thorough in making sure that we understood all elements of the workshop and even reached out multiple times afterward to ensure we didn't have any questions.

Are there any areas for improvement?

No! Just that we want more workshops!

BACKGROUND

Introduce your business and what you do there.

I’m a partner in a home building company. My individual branch specializes in retail sales and residential and commercial real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YYC3?

YYC3 was hired to establish our company’s brand and assist with marketing.

SOLUTION

What was the scope of their involvement?

Hayley (President, YYC3) helps with the overall brand of the company. She handles all of our social media including Linkedin, Facebook, and Instagram. If we need any web work done, she takes that on as well, upgrading and changing elements of the site as projects develop.

What is the team composition?

Our primary point of contact is Hayley. Sometimes Nelson (Marketing Assistant, YYC3) helps out.

How did you come to work with YYC3?

Hayley did a presentation at one of the brokerage offices I used to work at. I enjoyed her take on social media and marketing, so that’s when we began working together.

How much have you invested with them?

We’ve spent $15,000 so far.

What is the status of this engagement?

Our ongoing collaboration began in 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal for the first year was to reach 5,000 followers on Instagram. Now we’ve doubled that size and cut the time in half, so we’re on par to hit 10,000 by July. Before working with YYC3, we had no traffic on our Facebook business page. We have around 3,000 followers now. Our webpage is now averaging about four leads a month organically through direct traffic that’s built from the different accounts Hayley manages.

How did YYC3 perform from a project management standpoint?

Hayley keeps me on track and motivated. We generally text and email to keep our communication organized. Biweekly, we meet for an hour to go over the process.

What did you find most impressive about them?

Hayley created a brand for my business. There’s been an increase in followers, and companies have sent me free stuff to review. Everything we set to achieve, we accomplished with YYC3.

Are there any areas they could improve?

No, not really. I’m not a marketing guy, but in terms of growth, it would be nice to see more leads come in. But that also depends on how much you’re putting into that process. Right now, we’re spending a minimal amount, which equates to the leads we’re receiving. I’m happy with that at this point.

Do you have any advice for potential customers?

I’m delighted with everything YYC3 has done. Working with Hayley is excellent and extremely affordable. She works with her clients consistently, going beyond the contract. She puts in an extra 10%.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and Founder of Gabriella's Kitchen Inc, a specialty food manufacturer and marketer of fortified, functional foods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YYC3?

We needed help managing our social media and digital marketing.

SOLUTION

What was the scope of their involvement?

YYC3 managed our social media accounts, including the calendar and posting content on Facebook, Pinterest, and Twitter accounts. Although I sent them some ideas, they had complete autonomy over content and responded to any comments or questions within those channels.

They also oversaw our digital marketing, including a Facebook ad campaign that involved a collaboration with our marketing group. For that project, they encouraged people to submit photos using our products on social media and posted the winners' photos on a digital billboard on our website.

How did you come to work with YYC3?

My son knew someone who worked at YYC3 and introduced me to them.

How much have you invested with them?

We probably invested about $500,000.

What is the status of this engagement?

We started working with them around the Fall of 2014 or 2015 and the contract ended in 2017. We wanted YYC3 to work with us full-time at that point, but unfortunately, they were unable to given other commitments to their customers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

YYC3 took us from nothing to having a significant social media following. Under their control, we grew to about 10,000 Facebook followers and 17,000 Instagram followers.

How did YYC3 perform from a project management standpoint?

They were great. As a small group, we don't have a lot of time to micromanage others, but we didn't have to with YYC3. Most of our communication was informal and through email. They were very responsive and checked in with us often to make sure everything was on track. As self-starters, they proactively worked on tasks without us having to intervene at all.

What did you find most impressive about them?

I'm most impressed by the level of commitment and creativity they brought to our work.

Are there any areas they could improve?

No. The reason we parted ways was to no fault of their own—we just wanted them all to ourselves.

Do you have any advice for potential customers?

Before we started working with YYC3, we knew nothing about social media and digital marketing, but we've learned a lot from their team along the way. It's important to take part in the process of planning out your long-term goals with them as much as possible. I recommend creating KPIs to measure against as you progress, so you can better understand what works in driving behavioral change within your target audience.

BACKGROUND

Introduce your business and what you do there.

I'm a real estate advisor and partner at Engel & Völkers West Calgary Group, a brokerage in Calgary, Canada. We're in the process of building a real estate team of agents and advisors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with YYC3?

We wanted more social media exposure and help with overall social media branding guidance.

SOLUTION

What was the scope of their involvement?

YYC3 provided a proposal based on the preliminary information I provided them with. They also provide guidance on social media branding and create content and schedule posts for our Facebook, LinkedIn, and Instagram accounts.

Once our budget expands, we'd like to engage YYC3 on additional marketing services, including content management and newsletters.

What is the team composition?

I work directly with Hayley (Brand and Marketing Strategist, YYC3).

How did you come to work with YYC3?

One of our brokers brought YYC3 into the office to do a presentation and we decided to work with them based on that.

What is the status of this engagement?

We've been working with them for about four to six months and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our social media exposure across each platform has significantly increased since working with YYC3.

How did YYC3 perform from a project management standpoint?

They're great about meeting deadlines. We haven't had any issues reaching Hayley by phone, email, or text messaging.

What did you find most impressive about them?

I'm most impressed by Hayley's high level of knowledge and experience.

Do you have any advice for potential customers?

Go into the relationship with a clear vision. In our situation, we had a couple people driving the project and we could've been more unified on what we wanted from their team. Having a mini business plan or a better idea of what your goals are will help YYC3 hit the ground running.

BACKGROUND

Please describe your company and position.

I am the Executive of CMR Media

Describe what your company does in a single sentence.

Personal travel and lifestyle brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Brand Identity + Strategy
• Website Design + Development
• Social Media Strategy
• Service Package + Pitch Deck

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand transformation!

Hayley & YYC3 developed my brand identity, designed my entire website, and made me think differently about my business.

I now have a polished service package and pitch deck that finally reflects the quality of my work. 

They continue to consult on my overall digital and content strategy, help package my offerings, and define clear execution targets to grow my business through new clients, collaborations, and brand partners.

Thanks to YYC3, I landed a dream travel influencer collaboration, and will use YYC3 for ongoing business support to help elevate my work.

With expertise spanning brand and business strategy, web design, social media, content creation, and partnership management, YYC3 brings everything together in a way that is professional, creative, and genuinely impactful.

YYC3 has elevated every part of my brand, and I highly recommend Hayley and her team for anyone needing comprehensive marketing and brand support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand and Business Clarity -

• Working with YYC3 was hands-down one of the best decisions I’ve made for my business. They didn’t just help me define my brand, they gave me clarity for my entire business. They took all my chaos and ideas and turned them into a clear strategy. They’re big-picture thinkers with the skills to back it up. 

Copywriting and Web Design -

• The copywriting for my bio is everything I've never been able to put into words. I now have a website I’m obsessed with and can actually update myself, and a social media plan that feels doable.

Everything and More -

• What impressed me most was how they go above and beyond marketing. They helped me map out the bigger picture of my business, my long-term goals, positioning, messaging, and the roadmap to get there. If you’re looking for a team that can support you from “idea on paper” to a fully built brand with direction and confidence, they’re it. 

Whether you’re launching from scratch or leveling up, they’ll help you understand not just what to create, but why it matters for your long-term growth. Couldn’t recommend them more.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. We had regular brainstorming meetings, and they consistently took my ideas and brought them to life with clarity and creativity. Even during quieter periods, it was clear they were working hard behind the scenes to move everything forward. They delivered items on time, set clear expectations, and provided organized walkthroughs for every single stage. Communication was outstanding, and they were always responsive via email and WhatsApp, making the entire process smooth and well managed. 

What was your primary form of communication with YYC3 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to blend creativity with strategy. They didn't just design or plan, they understood my vision immediately and elevated it. Their talent for taking my ideas and turning them into something polished, marketable, and aligned with my brand is genuinely unique. Their responsiveness, attention to detail, and hands-on support have made the experience feel personalized and truly collaborative. 

Are there any areas for improvement or something YYC3 Marketing could have done differently?

I don't have any major areas for improvement. The process has been smooth, collaborative, and really responsive right from the beginning. Overall, everything exceeded my expectations. 

BACKGROUND

Please describe your company and position.

I am the CEO of Riverside

Describe what your company does in a single sentence.

Mineral Exploration

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?

• Social Media
• Marketing
• Shareholder Awareness

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• Pricing fit our budget
• Company values aligned

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media with X and making good impact into the social circles

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growing subscriber base
• Share buyers tell us they have found about us through Social Platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes - responsive

What was your primary form of communication with YYC3 Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their cost and quality have been impressive

Are there any areas for improvement or something YYC3 Marketing could have done differently?

Linked In and stronger push on distribution

BACKGROUND

Please describe your company and position.

I am the President of Arras Minerals Corp

Describe what your company does in a single sentence.

Arras Minerals is an exploration and development company focusing on critical minerals such as copper in Kazakhstan.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire YYC3 Marketing to accomplish?
Increase exposure and awareness of Company, Projects and Kazakhstan generally

SOLUTION

How did you find YYC3 Marketing?

Referral

Why did you select YYC3 Marketing over others?

• Good value for cost
• Referred to me

How many teammates from YYC3 Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enhance awareness of Arras Minerals and our projects across focus social media channels. Increase understanding of Kazakhstan as a place to do business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased followers and subscribers on social media platforms along with enhanced engagement with the followers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

YYC3 Marketing is very timely and responsive!

What was your primary form of communication with YYC3 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Powered primarily by young, dynamic women who are very responsive, engaging and eager to learn and share!

Are there any areas for improvement or something YYC3 Marketing could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and your position there.

I am an executive of an anti-aging skin care clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Marketing?

We needed someone to manage and create all our social media posts. I was looking to increase our exposure on instagram and facebook. Our goal was to bring more clients in the door.

SOLUTION

How did you select this vendor and what were the deciding factors?

YYC3 was referred to us.

Describe the project in detail and walk through the stages of the project.

We sat down with YYC3 to make a detailed gaol list. After our goals were established YYC3 did a detailed onboarding report. We now meet once a month to approve all ads and marketing they are doing.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the owner and 1 employee.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our instagram followers has increased and we are slowly seeing an increase in clients coming into the clinic.

How effective was the workflow between your team and theirs?

We meet once a month to discuss all our needs and the next months ads. Their communication is great.

What did you find most impressive or unique about this company?

The owner has many great ideas and takes the time to develop the perfect marketing to match our market.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

Owner of a publishing and design company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Marketing, and what were your goals?

We hired YYC3 for a web page development, along with a base social media platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth was the introduction, then the interview went very well. So our decision was made.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

web page development that was also mobile friendly social media platform that included Facebook and Instagram

How many people from the vendor's team worked with you, and what were their positions?

One. The owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was completed on time and they went over and above with service and responsiveness. This is a first time project and the rates we are seeing on the site exceed norms and expectations.

Describe their project management style, including communication tools and timeliness.

They have an almost on-call service and they've been very responsive.

What did you find most impressive or unique about this company?

Working directly with the owner operator and wellness to buy into the project and assist where needed.

Are there any areas for improvement or something they could have done differently?

Not much to mention here. We are in an industry unfamiliar to the vendor but they couldn't be expected to be experts in everything!

BACKGROUND

Please describe your company and your position there.

Owner of a beauty salon

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire YYC3 Inc.?

Online presence and digital marketing. Web design

What were your goals for this project?

Ongoing digital marketing.

SOLUTION

How did you select this vendor?

I was referred to Yyc3 by a friend

Describe the scope of their work in detail.

After meeting with Several marketing companies I decided Yyc3 was the best for my business as they Vostok their services to our need and the size of our company.

What was the team composition?

Hayley Bendzik and her assistants!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After hiring Yyc3 we had a significant increase in recruiting new clients and got positive feedback from clients about our online presence.

How effective was the workflow between your team and theirs?

Very effective. They are always there to respond and deal with everything. They listen and customize their services to our needs.

What did you find most impressive about this company?

they Plan a marketing forecast but also able to modify according our needs quickly.

Are there any areas for improvement?

Can’t think of any