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Brand Foundation

White Unicorn’s Brand Foundation package helps businesses launch, refresh, or evolve a brand with a clear visual and verbal system. Depending on the tier, our team can support naming, messaging, logo design, typography, color palette, brand personality, brand guidelines, and sample applications.

Small

Refresh an existing logo and visual system

$23,000 /total

Logo Design
Color Palette
Visual Design Guide
Tagline
Brand Font Family & Font Files
3 month delivery

Medium

Build identity, messaging, and brand guide

$30,000 /total

Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement
4 month delivery

Large

Create full identity, messaging, and guidelines

$45,000 /total

Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement
5 month delivery

Features	Small $23,000 /total	Medium $30,000 /total	Large $45,000 /total
Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement	–
Vision Statement	–
Brand Font Family & Font Files
Full Brand Guidelines Book	–	–
Brand Story
Brand Voice Guidelines	–
Brand Positioning Statement	–
Brand Guidelines 1 Page PDF			–
Brand Naming	Naming workshop and shortlist	Full naming process	Full naming process
Mockups

Small $23,000 /total
Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement	–
Vision Statement	–
Brand Font Family & Font Files
Full Brand Guidelines Book	–
Brand Story
Brand Voice Guidelines	–
Brand Positioning Statement	–
Brand Guidelines 1 Page PDF
Brand Naming	Naming workshop and shortlist
Mockups

Medium $30,000 /total
Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement
Vision Statement
Brand Font Family & Font Files
Full Brand Guidelines Book	–
Brand Story
Brand Voice Guidelines
Brand Positioning Statement
Brand Guidelines 1 Page PDF
Brand Naming	Full naming process
Mockups

Large $45,000 /total
Logo Design
Color Palette
Visual Design Guide
Tagline
Mission Statement
Vision Statement
Brand Font Family & Font Files
Full Brand Guidelines Book
Brand Story
Brand Voice Guidelines
Brand Positioning Statement
Brand Guidelines 1 Page PDF	–
Brand Naming	Full naming process
Mockups

Social Media Management

White Unicorn helps brands show up consistently on social with strategy, content planning, creative direction, caption writing, publishing support, and reporting. Higher tiers can include community management and influencer management for brands that need a more hands on growth partner.

Small

Monthly social planning and management

$5,000 /month

Monthly Reporting
Social Media Profile Set-Up
Social Media Content Creation: Monthly content calendar, captions and creative
Social Media Posting per Month: Up to 12 posts, up to 10 stories
Number of Social Media Platforms: 2 (Facebook and Instagram with cross posting)

Medium

Social management with stronger support

$7,500 /month

Monthly Reporting
Social Media Profile Set-Up
Community Management
Social Media Content Creation: Monthly content calendar, captions and creative
Social Media Posting per Month: Up to 16 posts, up to 10 stories

Large

Social, community, and influencer support

$10,000 /month

Monthly Reporting
Social Media Profile Set-Up
Community Management
Social Media Content Creation: Monthly content calendar, captions, creative and influencer assets
Social Media Posting per Month: Up to 20 posts, up to 10 stories

Features	Small $5,000 /mo	Medium $7,500 /mo	Large $10,000 /mo
Monthly Reporting
Social Media Profile Set-Up
Community Management	–
Social Media Content Creation	Monthly content calendar, captions and creative	Monthly content calendar, captions and creative	Monthly content calendar, captions, creative and influencer assets
Social Media Posting per Month	Up to 12 posts, up to 10 stories	Up to 16 posts, up to 10 stories	Up to 20 posts, up to 10 stories
Number of Social Media Platforms	2 (Facebook and Instagram with cross posting)	2 (Facebook and Instagram with cross posting)	3 (Facebook, Instagram, and TikTok)
Social Media Strategy
Boosting Management	–	–
Influencer Management	–	–

Small $5,000 /mo
Monthly Reporting
Social Media Profile Set-Up
Community Management	–
Social Media Content Creation	Monthly content calendar, captions and creative
Social Media Posting per Month	Up to 12 posts, up to 10 stories
Number of Social Media Platforms	2 (Facebook and Instagram with cross posting)
Social Media Strategy
Boosting Management	–
Influencer Management	–

Medium $7,500 /mo
Monthly Reporting
Social Media Profile Set-Up
Community Management
Social Media Content Creation	Monthly content calendar, captions and creative
Social Media Posting per Month	Up to 16 posts, up to 10 stories
Number of Social Media Platforms	2 (Facebook and Instagram with cross posting)
Social Media Strategy
Boosting Management	–
Influencer Management	–

Large $10,000 /mo
Monthly Reporting
Social Media Profile Set-Up
Community Management
Social Media Content Creation	Monthly content calendar, captions, creative and influencer assets
Social Media Posting per Month	Up to 20 posts, up to 10 stories
Number of Social Media Platforms	3 (Facebook, Instagram, and TikTok)
Social Media Strategy
Boosting Management
Influencer Management

Website Design and Development

White Unicorn designs and develops polished, responsive websites that bring a brand to life across WordPress or Shopify. From template based builds to fully custom websites with copy, photography, video, and dynamic content, we create digital experiences that look sharp, function smoothly, and support business goals.

Small

Template website on WordPress or Shopify

$30,000 /total

Responsive Web Design
User Testing
CMS Training
Website Design (using an approved theme or template)
3 month delivery

Medium

Custom website design and development

$45,000 /total

Responsive Web Design
On-website SEO
User Testing
CMS Training
Custom Website Design
4 month delivery

Large

Custom site with copy, photo, video, and animation

$100,000 /total

Responsive Web Design
On-website SEO
Content Writing
User Testing
Embed Video
6 month delivery

Features	Small $30,000 /total	Medium $45,000 /total	Large $100,000 /total
Responsive Web Design
On-website SEO	–
Content Writing	–	–
User Testing
Embed Video	–	–
Copywriting	–	–
CMS Training
Stock Images	–	–
Website Design (using an approved theme or template)		–	–
Custom Website Design	–
Website Photography	–	–
Dynamic Website Content	–	–

Small $30,000 /total
Responsive Web Design
On-website SEO	–
Content Writing	–
User Testing
Embed Video	–
Copywriting	–
CMS Training
Stock Images	–
Website Design (using an approved theme or template)
Custom Website Design	–
Website Photography	–
Dynamic Website Content	–

Medium $45,000 /total
Responsive Web Design
On-website SEO
Content Writing	–
User Testing
Embed Video	–
Copywriting	–
CMS Training
Stock Images	–
Website Design (using an approved theme or template)	–
Custom Website Design
Website Photography	–
Dynamic Website Content	–

Large $100,000 /total
Responsive Web Design
On-website SEO
Content Writing
User Testing
Embed Video
Copywriting
CMS Training
Stock Images
Website Design (using an approved theme or template)	–
Custom Website Design
Website Photography
Dynamic Website Content

Packaging Design

White Unicorn creates packaging systems that are visually strong, production aware, and built to scale across SKUs, flavors, sizes, and future product extensions. Our process can include concept design, dieline layout, revisions, and final file delivery.

Small

Apply existing system to new SKUs

$7,500 /total

Printing Design: Up to 2 dielines
Dieline Implementation
Final File Delivery

Medium

Create packaging system for up to 6 SKUs

$22,500 /total

Product Rendering/Protyping
Printing Design: Up to 6 dielines
Dieline Implementation
Final File Delivery

Large

Packaging system with expanded SKUs

$35,000 /total

Product Rendering/Protyping
Printing Design: Expanded dieline support
Dieline Implementation
Final File Delivery

Features	Small $7,500 /total	Medium $22,500 /total	Large $35,000 /total
Product Rendering/Protyping	–
Printing Design	Up to 2 dielines	Up to 6 dielines	Expanded dieline support
Dieline Implementation
Final File Delivery

Small $7,500 /total
Product Rendering/Protyping	–
Printing Design	Up to 2 dielines
Dieline Implementation
Final File Delivery

Medium $22,500 /total
Product Rendering/Protyping
Printing Design	Up to 6 dielines
Dieline Implementation
Final File Delivery

Large $35,000 /total
Product Rendering/Protyping
Printing Design	Expanded dieline support
Dieline Implementation
Final File Delivery

Creative Retainer

White Unicorn provides ongoing creative support for brands that need consistent design, copy, content, web edits, campaign assets, presentations, email design, and marketing collateral. Retainers are flexible and built around monthly priorities, deadlines, and available hours.

Small

Monthly creative support

$5,000 /month

Graphic Design Support
Copywriting Support
Creative Direction: Light Support
Campaign Assets: Light Support
Presentation Decks: Light Support

Medium

Ongoing creative and content support

$10,000 /month

Graphic Design Support
Copywriting Support
Creative Direction: Included
Campaign Assets: Included
Presentation Decks: Included

Large

Strategy, creative, and digital support

$20,000 /month

Graphic Design Support
Copywriting Support
Creative Direction: Included
Campaign Assets: Included
Presentation Decks: Included

Features	Small $5,000 /mo	Medium $10,000 /mo	Large $20,000 /mo
Graphic Design Support
Copywriting Support
Creative Direction	Light Support	Included	Included
Campaign Assets	Light Support	Included	Included
Presentation Decks	Light Support	Included	Included
Website Design	Not Included	Light Support	Included
Rush Requests	Not Included	As Capacity Allows	Priority Support Included

Small $5,000 /mo
Graphic Design Support
Copywriting Support
Creative Direction	Light Support
Campaign Assets	Light Support
Presentation Decks	Light Support
Website Design	Not Included
Rush Requests	Not Included

Medium $10,000 /mo
Graphic Design Support
Copywriting Support
Creative Direction	Included
Campaign Assets	Included
Presentation Decks	Included
Website Design	Light Support
Rush Requests	As Capacity Allows

Large $20,000 /mo
Graphic Design Support
Copywriting Support
Creative Direction	Included
Campaign Assets	Included
Presentation Decks	Included
Website Design	Included
Rush Requests	Priority Support Included

Our Story

White Unicorn Agency is a Dallas based creative and digital agency built for brands that need bold ideas and real business impact. Since 2015, our team has blended strategy, design, web, content, media, and production to create work that looks sharp, scales across channels, and drives measurable growth. We believe in creative innovation, clear communication, and being the team clients trust when the work needs to be smart, fast, and actually useful.

What Sets Us Apart

Creative that actually works

We create polished, memorable work, but we never stop at “pretty.” Our team thinks about how creative shows up in the real world across websites, campaigns, social, email, packaging, paid media, and customer touchpoints.

Full service, but not watered down

White Unicorn brings strategy, creative, web, production, content, and digital marketing under one roof. That means clients get an integrated team that can move from big picture thinking to hands on execution without losing momentum.

Senior attention with real agility

We are big enough to scale and small enough to stay hands on. Clients work directly with experienced account, creative, and digital leads who understand their brand, move quickly, and keep the process clear.

Quick Facts

14 years in business

Team Breakdown

Account Management and Project Management (3)

Strategy (3)

Creative / Graphic Design (5)

Website Design and Development (3)

Tools and Technology

Zoom

Monday.com

Google Drive

Dropbox

Frame.io

Vimeo

Fireflies.ai

Google Docs

Google Chat

Adobe Creative Cloud

Adobe XD

Figma

Commonly Asked Questions

Turnaround time depends on the scope, complexity, and approval process. Small creative requests typically take 3 to 5 business days, medium projects usually take 1 to 2 weeks, and larger brand, web, or campaign projects are scoped with custom timelines. Rush work is available when capacity allows.

Each client has a dedicated Account Director who serves as the main point of contact. We use Monday.com to track tasks, timelines, deliverables, feedback, and approvals so everyone has clear visibility. We also schedule regular check ins based on the size and pace of the project.

We keep communication clear, proactive, and organized. Clients can expect regular updates, transparent timelines, and direct access to their account lead. For digital marketing and ongoing engagements, we provide reporting that focuses on what matters most, including performance, insights, optimizations, and next steps.

We are a strong fit for brands that want elevated creative, clear strategy, and a team that can execute across multiple channels. We often work with fashion, retail, hospitality, food and beverage, CPG, lifestyle, DTC, real estate, wellness, and professional service brands.

White Unicorn is best known for branding, creative direction, website design and development, content creation, paid media, social media, packaging, photography, video, and digital strategy. Our strongest work happens when those services connect into one cohesive brand experience.

Locations (1)

3333 Lee Parkway, Suite 600 Dallas, TX, United States 75219

16 - 20

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White Unicorn Agency

WE MAKE MAGIC

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Brand Foundation

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Medium

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Social Media Management

Small

Medium

Large

Website Design and Development

Small

Medium

Large

Packaging Design

Small

Medium

Large

Creative Retainer

Small

Medium

Large

Our Story

What Sets Us Apart

Quick Facts

Team Breakdown

Tools and Technology

Commonly Asked Questions

Locations (1)

White Unicorn Agency

WE MAKE MAGIC

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Packages

Packages we offer:

Brand Foundation

Small

Medium

Large

Social Media Management

Small

Medium

Large

Website Design and Development

Small

Medium

Large

Packaging Design

Small

Medium

Large

Creative Retainer

Small

Medium

Large

About the Team

Our Story

What Sets Us Apart

Quick Facts

Team Breakdown

Tools and Technology

Commonly Asked Questions

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