VRankOne

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Diamondrensu

Describe what your company does in a single sentence.

Diamondrensu is a globally trusted jeweler that specializes in handmade jewelry. We have been using lab-grown diamonds and moissanite over the last decade. We specialize in delivering a consistent supply of high-quality polished lab-grown diamonds and moissanite products. They are available in over 51 shapes, 8 stunning colors, and a wide range of sizes – from melee to an impressive 10+ carat weight.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire VRankOne to accomplish?

• Organic Presence in the USA market
• Organic Revenue generating more than any other paid channels
• Generated over $1,30k in a single month only via organic channels

SOLUTION

How did you find VRankOne?

• Online Search
• Referral

Why did you select VRankOne over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from VRankOne were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial Business Consulting Workshop Business understanding workshop by SMEs of targeted services
• Keywords Research & Analysis Identifying best possible keywords which could serve business' objectives
• Competition Analysis & Reporting Competitor analysis and feedback loop to Keyword Research
• On-Page Optimization Report Includes suggestions for meta title & description, headers, images, internal linking, navigation, etc.
• Structured Data Recommendations Reviewing the existing schema markup implementation and proposing new addition to improve the website's visibility in rich results.
• Content Gap Audit Identifying gaps in website's content and proposing addition of new pages, basis the findings. Implementation of SEO Changes Process of implementing the suggestions given by the SEO team
• Blog topics Blog topics derived to target focus keywords and share detailed blog outline to create structured content 
• CRO Audit & Recommendations Proposing quick wins to improve conversion rate of primary goals, recommendations are prepared using best industry practices & existing conversion data. 
• SERP A/B Testing Conducting A/B tests to improve the CTR of site pages in SERPs
• Page Speed & Core Web Vitals Analysis Auditing pages speed & core web vitals for all pages templates. Usability Audit & Recommendations Suggesting changes in the site UI basis the SEO best practices, includes template level suggestions only. 
• On & off page Tasks apart from the planned ones requested will fall under ad hoc. Timeline for any ad hoc task is T + 3 business days. Please note that if the ad hoc task needs to be completed urgently, the other planned task timeline is subjected to change.
• Monthly Reporting Includes executive summary, keyword rank & traffic reports with insights, off-page report, etc.
• Backlinks Audit & Pruning Analyzing all the backlinks pointing to our site and identifying any suspicious/spammy links, disavowing them if needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Achieved 495.50% growth in Organic traffic
2. Increased organic revenue from $1,865.00 to $113,275.00 in 3 years. 
3. 383.5% organic revenue increase in a space of 12 months 2026 
4. 5973.7 % revenue growth in a span of 3 years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They have a dedicated point of contact with whom we have a sycn up every week to discuss the tasks, progress and strategy
• They start a tracker with us at the begining of every month where all the tasks are mentioned with their deadline

What was your primary form of communication with VRankOne?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. I was impressed with their responsiveness and accountability.
2. They never sugar coat any issue, they directly convey us the issue which we needs to be resolved 

Are there any areas for improvement or something VRankOne could have done differently?

1. There are a fews issue still pending to be fixed in the website like the blog traffic is decreasing 
2. They have assured us that the first priority is the revenue generation and then the organic session. So the traffic comming to the category pages is the first and then the blogs as the blogs do not fetch much revenue