Name: Virtual Sales Limited
Address: Suite G16C, Milnwood, 13 North Parade, Horsham, West Sussex, RH12 2BT, Horsham , England, RH12 2BT, GB
Telephone: +441403458954
Price range: $50 - $99
Rating: 4.8

UK Business Appointment Setting for Tech Firms

UK Technology Appointment Setting Specialists

Virtual Sales Limited helps B2B technology companies start better sales conversations and book qualified meetings. Founded in 2001, we work with SaaS and software businesses, IT consultancies, managed service providers and other technology firms looking to reach the right decision-makers.

Min project size
$1,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Horsham , England
Year founded
Founded 2001
Languages
Timezones

Overview by:

Andy Dickens

CEO and Sales Guru About the Team

Service Lines

Sales Outsourcing: 60%
Call Center Services: 40%

Select Focus Area

Sales Outsourcing

B2B Appointment Setting: 70%
B2B Lead Generation: 20%
B2B Lead Qualification: 10%

Industries

Information technology: 70%
Advertising & marketing: 10%
Business services: 10%
Financial services: 10%

Clients

Small Business (<$10M): 65%
Midmarket ($10M - $1B): 25%
Enterprise (>$1B): 10%

Sales Outsourcing Call Center Services B2B Appointment Setting B2B Lead Generation B2B Lead Qualification

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.6 /5

What Clients Have Said

Virtual Sales Limited offers competitive pricing that aligns well with clients' budgets, providing good value for cost. Clients report spending between $10,000 and $49,999, often highlighting the company's responsiveness and professionalism in delivering results.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 14 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

Sales Team Augmentation Packages

starting at $3,300/month

Virtual Sales Limited Review Insights

Overall Review Rating

4.8

Quality 4.8
Schedule 5.0
Cost 4.6
Willing to Refer 4.9

Top Mentions

Review Highlights

Proactive and Professional Team

The team at Virtual Sales Limited is consistently described as proactive, professional, and committed to client success, often exceeding client expectations in terms of service delivery.
Industry Knowledge and Expertise

Virtual Sales Limited is often commended for their deep industry knowledge and ability to understand and represent clients’ businesses accurately, which enhances their sales and lead generation effectiveness.
Potential for Improved Targeting

While generally positive, some clients suggest that more upfront alignment on targeting and success metrics could enhance progress quantification and overall satisfaction.
High Value for Cost

Virtual Sales Limited is frequently chosen for their competitive pricing and perceived high value for cost, making them an attractive option for businesses on a budget.
Outstanding Communication

Clients appreciate Virtual Sales Limited’s clear and regular communication, with many highlighting their detailed reporting and effective use of virtual meetings to discuss progress and strategies.
Seamless Team Integration

Clients appreciate how seamlessly Virtual Sales Limited integrates with their own teams, often mentioning how they operate like an internal extension rather than an external service provider.

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Virtual Sales Limited Reviews

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Call Center Services
Less than $10,000
Mar. 2023 - Ongoing

4.5

Quality: 4.5

Schedule: 5.0

Cost: 4.0

Willing to Refer: 4.5

"Progress is reported regularly with consistency."

May 16, 2023

Director, SaaS Company

Anonymous

Financial services
United Kingdom
1-10 Employees
Online Review
Verified

A SaaS company has hired Virtual Sales Limited for lead generation services. They source relevant data and execute an outbound call campaign to help the client generate in-target meetings with qualified leads.

Virtual Sales Limited's efforts have significantly increased the number of calls, conversations, booked meetings, and ongoing discussions. The onboarding process has also been detailed and efficient. Overall, the team's consistency, project management style, and proactivity have been impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a Director of a financial services company

Describe what your company does in a single sentence.

We are a SaaS company who helps Accountants and R&D providers streamline processes and maximise efficiencies with our R&D software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Virtual Sales Limited to accomplish?

In target lead generation

SOLUTION

How did you find Virtual Sales Limited?

Online Search

Why did you select Virtual Sales Limited over others?

Great experience and expertise in our sector

How many teammates from Virtual Sales Limited were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Virtual Sales Limited (VSL) have supported in sourcing relevant data and carrying out an outbound call campaign to generate in-target meetings with qualified leads. We are currently subscribed to VSL's 'Professional' package meaning 35 hours of support/month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of calls
Number of conversations
Number of meetings booked
Number of ongoing discussions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Onboarding process was thorough and efficient enabling us to get started quickly. Progress is reported regularly with consistency (weekly) Campaign development/ideas shared openly and proactively

What was your primary form of communication with Virtual Sales Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

Credentials in our companies sector AND the style and confidence of our assigned Project Manager

Are there any areas for improvement or something Virtual Sales Limited could have done differently?

RATINGS

4.5

Sales Outsourcing
B2B Appointment Setting B2B Lead Generation
Confidential
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They take the time to fully understand their domain and hone the messaging."

Apr 24, 2023

Head of Customer Engagement, Cloud & Data Analytics Company

Anonymous

Other industries
United Kingdom
201-500 Employees
Online Review
Verified

Virtual Sales Limited provides sales outsourcing services for a cloud and data analytics company. The team is responsible for identifying and cold-calling potential customers and scheduling meetings with them.

To the client's delight, the engagement has led to a significant amount of new, high-quality leads. Virtual Sales Limited works collaboratively, touching base regularly to provide updates and feedback. Moreover, the team is thorough with their work and flexible in terms of making changes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Customer Engagement of (a/an) IT Services

Describe what your company does in a single sentence.

Provide expertise in cloud-based data and business intelligence projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Virtual Sales Limited to accomplish?

Identify new leads within a target list of customers

SOLUTION

How did you find Virtual Sales Limited?

Online Search
Referral

Why did you select Virtual Sales Limited over others?

High ratings
Good value for cost
Referred to me
Company values aligned

What was the size of Virtual Sales Limited’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

VSL have delivered two campaigns for us, performing research to identify contacts within roles that may be interested in sustainability and digital twin offerings. They undertook cold calling to introduce the solutions, qualify potential fit, and to book discovery meetings over the phone. These activities have resulted in dozens of high quality introductions to new leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Dozens of high-quality new leads were introduced to us, particularly in the leadership roles within sustainability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A weekly roundup email of activities, combined with a weekly call to discuss booking and feedback ensured that VSL were reactive to changes in the messaging and market demand.

What was your primary form of communication with Virtual Sales Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

They take the time to fully understand their domain and hone the messaging. They are effective in booking calls with senior leads.

RATINGS

5.0

Sales Outsourcing
Less than $10,000
Dec. 2023 - Ongoing

4.5

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 4.5

"Virtual Sales Limited handles the entire process seamlessly, freeing up our time to focus on closing deals."

Mar 20, 2023

Marketing Manager, Mindset AI

Dexter Hutchings

Other industries
London, England
11-50 Employees
Online Review
Verified

Virtual Sales Limited provides ongoing telemarketing as a service for a customer engagement platform. The team reaches out to potential end customers and books sales meetings for the client.

Virtual Sales Limited has booked several meetings for the client. The team consistently delivers good results, enabling the client to focus on closing deals and to achieve sales goals. Virtual Sales Limited is communicative, reliable, and effective, providing excellent customer service.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Mindset AI

Describe what your company does in a single sentence.

Provides knowledge-based businesses with branded customer engagement platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Virtual Sales Limited to accomplish?

Increase pipeline
Drive revenue

SOLUTION

How did you find Virtual Sales Limited?

Referral

Why did you select Virtual Sales Limited over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Telemarketing as a service

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Numerous meetings booked

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistent results delivered and ongoing weekly communication to keep us up to date with progress and results

What was your primary form of communication with Virtual Sales Limited?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

VSL is an exceptional telemarketing company and their telemarketing as a service model allows us to alter our monthly service hours to achieve our sales goals. VSL handles the entire process seamlessly, freeing up our time to focus on closing deals. VSL's proven track record of consistently delivering booked meetings makes them a reliable and effective partner. Overall, we highly recommend VSL for their outstanding service and ability to help us achieve our goals.

Are there any areas for improvement or something Virtual Sales Limited could have done differently?

N/A

RATINGS

4.5

Showing 21-23 of 23 Reviews

VSL Monthly Subscription Packages

40-140 hours calling per month using an experienced telemarketer, B2B data sourced to your criteria and weekly reporting including call metrics such as number of calls, conversations, warm leads, emails sent and meetings booked.

Small

Professional Subscription - 40 hours calling pm

$3,300 /month

VSL's Monthly Subscription Packages: Monthly Professional Subscription

Medium

Platinum Subscription - 75 hours calling pm

$5,300 /month

VSL's Monthly Subscription Packages: Monthly Platinum Subscription

Large

Enterprise Subscription - 140 hours calling pm

$7,950 /month

VSL's Monthly Subscription Packages: Monthly Enterprise Subscription

Features	Small $3,300 /mo	Medium $5,300 /mo	Large $7,950 /mo
VSL's Monthly Subscription Packages	Monthly Professional Subscription	Monthly Platinum Subscription	Monthly Enterprise Subscription

Small $3,300 /mo
VSL's Monthly Subscription Packages	Monthly Professional Subscription

Medium $5,300 /mo
VSL's Monthly Subscription Packages	Monthly Platinum Subscription

Large $7,950 /mo
VSL's Monthly Subscription Packages	Monthly Enterprise Subscription

Our Story

Founded by Andy Dickens in 2001, Virtual Sales Limited helps technology businesses grow through meaningful conversations. Our experienced UK team brings together experience in SaaS, software and IT sales, with several callers working alongside us for many years. We believe in listening, understanding each client's business and building lasting relationships. Through consultative appointment setting, we connect clients with relevant decision makers and create qualified sales opportunities.

Meet the Team

I founded Virtual Sales Limited in 2001 to help B2B technology companies grow through real conversations. Our experienced callers connect SaaS, software and IT businesses with decision makers, generating qualified meetings and sales opportunities

Fiona has been with VSL for over 10 years, bringing experience as both a caller and campaign manager. Our resident "data queen" , she combines frontline knowledge with an eye for detail to keep campaigns focussed and prospect data accurate.

Ben is a senior VSL caller with over 5 years on the team. He brings in-depth technical knowledge to complex campaigns, helping prospects understand clients' products and services through informed, consultative conversations.

Jade is a core member of VSL's calling team, with a passion for researching new contacts and booking meetings. She helps clients connect with relevant decision makers, turning prospect research into conversations and qualified sales opportunities.

Debbie is a senior VSL caller with extensive and a focus on technology clients.She specialises in developing leads and booking qualified appointments, helping clients build their sales pipeline through consultative conversions.

Tiz is a senior VSL caller with a background in enterprise software campaigns. Her understanding of the technical sales process helps her engage deciosn makers in informed conversations, developing qualified opportunities for our clients.

Sandra, is a senior VSL caller with many years of experience delivering sales-qualified leads and meetings. Valued by clients, she brings a consultative approach to building relationships and creating opportunities for their sales teams.

What Sets Us Apart

Flexible Campaigns, Built around your Business

Our flexible subscriptions have no set up fees or tie-ins. Each campaign is tailored to your target market and sales goals, with a dedicated campaign manager and weekly reporting to keep you informed and help refine the approach.

How do you ensure meetings are high quality?

We agree your ideal customer profile, target decision and qualification criteria before launch. Our callers explore budget, authority, need and timing (BANT), asses the fit and your offering and capture the context behind each opportunity. Your sales team receives the information needed for a call.

What makes VSL different from other providers?

Founded in 2001, VSL combines experienced UK callers with a strong understanding of technology sales. We support SaaS, software, IT services and MSP businesses through informed, consultive conversations. Our callers learn your proposition and represent your business as an extension of your team.

Quick Facts

25 years in business

Team Breakdown

Appointment Setting (7)

Lead Generation (7)

Tools and Technology

Slack

Google Drive

SharePoint

Clockify

Google Sheets

Google Slides

Microsoft Outlook

Microsoft Teams

Google Chat

Google Meet

Google Docs

Monday.com

Commonly Asked Questions

Meeting numbers depend on your target market, proposition, campaign size and how established the pipeline is. We agree realistic expectations with you before calling starts and review progress though weekly reporting and calls. Our focus is on relevant, qualified meetings that your sales team can confidently follow up.

We agree your ideal customer profile, target decision-makers and qualification criteria before launch. Our callers explore budget, authority, need and timing (BANT), assess the fit with your offering and capture the context behind each opportunity. Your sales team receives the information needed for a productive follow-up conversation.

Founded in 2001, VSL combines experienced UK callers with a strong understanding of technology sales. We support SaaS, software, IT services and MSP businesses through informed, consultative conversations. Our callers learn your proposition and represent your business as an extension of your team, supported by dedicated campaign management and weekly reporting.

No. VSL offers flexible monthly subscriptions with no long tie-ins or setup fees. We agree the campaign scope and objectives upfront, giving you clear expectations about the service and a regular opportunity to review progress with your campaign manager.

We typically begin calling within one week to ten days after the pre-campaign call, once the required information and data are ready. You complete a Campaign Briefing Document, then meet your campaign manager to agree targeting, messaging, qualification criteria and reporting. This preparation helps our callers represent your business accurately from the first conversation.

Premier Verified means Clutch independently confirmed Virtual Sales Limited is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 22 verified client reviews averaging 4.8 stars.

Learn More

Verified Client Reviews: 22

Overall Review Rating: 4.8

Source: Clutch

Last Updated: November 10, 2026

Business Entity

Business Entity Name	Virtual Sales Limited
Source	Companies House
Jurisdiction of Formation	United Kingdom
Date of Formation	February 23, 2001
Status	Active
Last Updated	February 2, 2023
ID	04166899

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

Learn More About The Clutch Verification Process

Locations (1)

Suite G16C, Milnwood, 13 North Parade, Horsham, West Sussex, RH12 2BT Horsham , England RH12 2BT

10 - 15

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Additional Connections

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Virtual Sales Limited

UK Business Appointment Setting for Tech Firms

Overview by:

4 Languages that we service

5 Timezones that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Virtual Sales Limited Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Proactive and Professional Team

Industry Knowledge and Expertise

Potential for Improved Targeting

High Value for Cost

Outstanding Communication

Seamless Team Integration

Reviews mentioning:

Virtual Sales Limited Reviews

Lead Generation Services for SaaS Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Sales Outsourcing for Cloud & Data Analytics Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Telemarketing Services for Customer Engagement Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Packages

VSL Monthly Subscription Packages

Small

Medium

Large

About the Team

Our Story

Meet the Team

Andy DickensCEO and Sales Guru

Fiona SellSenior VSL Caller and VSL Campaign Manager

Ben SaxtonSenior VSL Caller

Jade BVSL caller

Debbie ISENIOR VSL CALLER

Tiz Bell-RichardsSenior VSL Caller

Sandra McLauchlanSenior VSL Caller

What Sets Us Apart

Quick Facts

Team Breakdown

Tools and Technology

Commonly Asked Questions

How many qualified meetings can we expect?

How do you ensure the meetings are high quality?

What makes VSL different from other providers?

Do we need to commit to a long term contract?

How quickly can a campaign start?

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

Connect with Virtual Sales Limited on Social

Connections

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