VALUE is a marketing and software house based in Athens, operating at the intersection of building brands and the AI software needed to monitor and scale them. We believe the next decade of marketing belongs to companies that own their intelligence, not the ones that rent it.
Alongside running 360° campaigns across strategy, performance, creative & development, we learned that scaling and staying on top, requires tools that do not exist off the shelf. So we built them.
Seven proprietary AI products, each born from a specific problem we encountered while running real campaigns at scale, to power the rest of the digital marketing services. Each one turns years of agency knowledge into systems that work continuously, consistently, and without approximation.
→ GEO & SEO Suite. Combines data from popular SEO & GEO tools, along with the expert knowledge we feed it, to give targeted recommendations on AI Visibility and competitor's position to make sure your brand is recommended by ChatGPT, Gemini, AI Overviews and Perplexity.
→ echo - AI chat Assistant. Users no longer want to browse menus and filters. They want to get personalized recommendations. Echo does that, all the to proposing, coupons, getting leads and completing the purchase right in the chat, at any hour, in their own language.
→ Ads Simulator. Brands deserve forecasts they can defend in a boardroom, not recommendations based on hypothesis.
→ UX Audit. Measures great creative by the propability of converting. Knowing exactly why it does not is worth more than any redesign brief.
→ CRO Monitor. Observes conversion gaps, shows exactly what revenue will be gained if you close them and proposes scale opportunities while telling you how confident it is making that recommendation.
→ Keyword Forge. Content strategy built on real search data performs differently from one built on estimates.
→ Ad Spy. Tracks competitors’ ad activity, spend patterns, creative angles, channels, and market moves.
VALUE is noted for offering good value for cost, with project costs varying significantly, including €50,000 for app design and monthly fees of €1,250 for social media management. Clients praise their professionalism, timely delivery, and adaptability, indicating a strong return on investment.
VALUE delivered outstanding UX/UI designs for mobile apps, enhancing user experience and satisfaction. Clients praised their professionalism and responsiveness to feedback.
Innovative Digital Marketing for Ride-Hailing Service
VALUE's creative digital marketing efforts helped a ride-hailing service optimize user acquisition, achieving high results with lower costs. Their quick delivery and client service were commended.
Room for More Creativity
While clients were generally satisfied, one suggested VALUE could enhance their creativity. This was noted for future improvement, though it did not detract from overall satisfaction.
Comprehensive Branding and Web Development
VALUE effectively developed brand identities and websites, enhancing online presence and user engagement. Clients noted their detailed and comprehensive approach.
Commitment to Client Success
VALUE's dedication to understanding client needs and delivering results was consistently praised. Their ability to align with client goals and provide timely solutions was highlighted.
Collaborative and Efficient Project Management
VALUE demonstrated strong project management skills, meeting deadlines and maintaining effective communication. Clients appreciated their adaptability and responsiveness.
Mobile App Dev & Marketing for Pharmaceutical Company
Mobile App Development
Confidential
Jan. 2017 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We are extremely happy with the collaboration."
Jul 19, 2019
Communication Officer, Aenorasis SA
Anonymous
Verified
Other industries
Athens, Greece
51-200 Employees
Phone Interview
Verified
Value handled mobile app development and continues to support marketing efforts. They’ve been involved in branding work as well, tailoring the communication strategy to reach the target audience.
The app received two awards for its innovation thanks to Value’s contributions. Their team expertly navigated market complexities to appeal to a complex audience. They’ve become a highly trustworthy partner that respects timelines and gives the right amount of importance to metrics and growth.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the corporate communication officer for Aenorasis SA, a Greek pharmaceutical company. We’ve had a strong presence in the Greek market for the last 20 years. We don’t produce pharmaceutical products, but we promote products from the biggest pharmaceutical companies in the world.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Value?
We were looking for someone to help us with mobile app development and marketing.
SOLUTION
What was the scope of their involvement?
Value helped us with branding for both our company and our innovative mobile app which was created to promote the importance of the prevention of cervical cancer. However, the core of our collaboration involved promoting our app on Facebook and Google Ads.
We had to be able to properly communicate our message to convey our purpose. There also can be a lot of issues when working with a pharmaceutical company because there are a lot of regulations and requirements involved. This meant that Value had to help us create a communication strategy that’s adapted to our very specific target audience.
What is the team composition?
We worked with four or five members from their team.
How did you come to work with Value?
They were recommended to us. When I met Value for the first time, I had already been collaborating with another agency in Greece, but things weren’t going the way we wanted. After several meetings with Value, we decided to collaborate with them instead.
What is the status of this engagement?
We began working together in 2017 and the collaboration is still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We are extremely happy with the collaboration. I presented this project at the biggest digital pharmaceutical conference in Greece, and our app was awarded twice. To make our presence strong in a competitive market, we had to create a different strategy. Our goal was to build awareness and Value created the perfect strategy to do this for a very difficult audience such as Greek women.
Overall, we’ve been satisfied with Value’s team and feel like they’re a true partner. I trust them 100% and don’t need to look for anyone else.
How did Value perform from a project management standpoint?
I’m pleased with how their digital marketing strategist has handled the strict timelines that we’ve had, taking them very seriously. There are a lot of digital agencies in Greece, but Value has shown us that we can trust them and build a long-term collaboration together.
What did you find most impressive about them?
I’m delighted with Konstantinos (Co-Founder & Digital Marketing Director, Value), who has a mind like a robot. If clients want to speak to him, they have to know their metrics. Metrics are a crucial part of our business, and for this reason, I feel very comfortable and confident in having a partner like him. He knows his work and has even helped me with a personal project at no cost.
Are there any areas they could improve?
It would be good if they could be a bit more creative. However, I have already told them the areas where they should improve.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Dev & Branding for Experience Gifts Platform
BrandingE-Commerce DevelopmentWeb Design
Confidential
Feb. - Apr. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were always giving attention to my requests."
Jul 4, 2025
Owner, Confetti-Gifts.gr
Stella Varsami
eCommerce
Greece
1-10 Employees
Online Review
VALUE provided e-commerce development and branding services for an experience gifts platform. The team built the client's e-commerce site and developed their brand identity.
VALUE's work met the client's expectations. The team was attentive to the client's requests and completed the project on time. Moreover, VALUE's staff members were friendly, and the quality of their deliverables was truly impressive. The partners interacted via virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Confetti-Gifts.gr
Describe what your company does in a single sentence.
Sells experience gifts in a platform.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VALUE to accomplish?
Web development
SOLUTION
How did you find VALUE?
Online Search
Why did you select VALUE over others?
High ratings
Pricing fit our budget
How many teammates from VALUE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
They build the eshop and created the brand identity.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Time.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were always giving attention to my requests, and answering as well as delivering projects on time.
What was your primary form of communication with VALUE?
Virtual Meeting
What did you find most impressive or unique about this company?
Friendly people in the team, high quality and detail attention.
Are there any areas for improvement or something VALUE could have done differently?
Minor details.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Rebranding & UX/UI Design for Hospitality Management Company
BrandingUX/UI Design
User Research
+4
Confidential
June 2024 - May 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"VALUE was on time and very professional and helpful."
Jun 10, 2025
Sales & Marketing Manager, halu!
George Missas
Verified
Hospitality & leisure
Thessaloniki, Greece
11-50 Employees
Online Review
Verified
VALUE provided rebranding and web design services for a hospitality management company. The team developed a new communication strategy and created a brand book and UI/UX designs for two websites and a web app.
VALUE's efforts helped the client increase direct bookings, with sales rising by 7% and the bounce rate falling below 35%. The team was professional, punctual, and helpful. Moreover, VALUE's creativity, communication, and ability to implement effective strategies were commendable.
BACKGROUND
Introduce your business and what you do there.
I’m the sales and marketing manager at halu! We manage accommodations, providing guest experiences while maximizing our partners’ revenue.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with VALUE?
We needed help with our rebranding and website and web app redesign.
SOLUTION
What was the scope of their involvement?
VALUE first conducted a new communication strategy and guidelines after strategic research. This helped deliver the new designs for our two websites and web app, ensuring that the deliverables aligned with our personas. VALUE then delivered a new brand book with all the new fonts, colors, and general guidelines. For the websites and web app, they delivered the UI/UX designs, which we developed.
What is the team composition?
We worked with two teammates from VALUE.
How did you come to work with VALUE?
We found VALUE through an online search. They stood out with their website and presentation. Our initial introduction was very pleasant and reassuring.
What is the status of this engagement?
We worked together from June 2024–May 2025.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We saw an increase in direct bookings. Within a month, we achieved 20% of direct sales, while it was 13% before. The bounce rate fell below 35%, and guests spent more than 2–3 minutes on our websites.
How did VALUE perform from a project management standpoint?
VALUE was on time and very professional and helpful.
What did you find most impressive about them?
We were impressed with their creative ideas, strategy implementation, and communication.
Are there any areas they could improve?
No, there weren’t any.
RATINGS
5.0
"Amazing collaboration and implementation of strategy in our final product"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev, Social Media Mktg & PPC for Hospitality Services Co
Pay Per ClickSocial Media MarketingWeb Development
Facebook Advertising
+1
Confidential
May 2024 - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their tailor-made policy and how they adapt to our needs and create value impressed us."
Mar 26, 2025
CEO, H-Lead Hospitality Services
Elias Missias
Verified
Other industries
Athens, Greece
1-10 Employees
Online Review
Verified
VALUE has developed landing pages for a hospitality services company's website. The team has also handled social media content for the client's partners and Google Ads.
VALUE's work has helped increase website traffic and social media followers. Moreover, the team has managed the project well, delivered on time, and been helpful. Overall, the team has adapted well to the client's needs and has created a tailor-made policy, which has impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of H-Lead Hospitality Services
Describe what your company does in a single sentence.
Hospitality services , car rental, transfers etc
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VALUE to accomplish?
Website new landing pages
Social Media contents for partners
Google Ads
SOLUTION
How did you find VALUE?
Online Search
Why did you select VALUE over others?
Company values aligned
How many teammates from VALUE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Website new landing pages
Social Media content for partners
Google ads for partners
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase website numbers, happy partners and increase followers in social media
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very fast and helpful
What was your primary form of communication with VALUE?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
Their tailor-made policy and how they adapt to our needs and create value impressed us.
Are there any areas for improvement or something VALUE could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Social Media Mgmt & Email Mktg for Textile Manufacturing Co
Digital StrategyEmail MarketingSocial Media Marketing
$10,000 to $49,999
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The environment, imagination, and people that we collaborate with have been most impressive."
Sep 23, 2024
Operations Manager, PANTELIS KIRPOGLOU SA
Pantelis Kirpoglou
Verified
Manufacturing
Athens, Greece
11-50 Employees
Online Review
Verified
VALUE manages a textile manufacturing company's Facebook, Instagram, LinkedIn, and Pinterest accounts. The team has created the accounts and currently crafts six monthly posts and runs email marketing.
VALUE's work has led to an increase in the client's brand awareness and visibility. The team has responded immediately, delivered on time, and deployed good organization skills. Moreover, they communicate via virtual meetings, email, and messaging apps. Their imagination has impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Operations Manager of PANTELIS KIRPOGLOU SA
Describe what your company does in a single sentence.
Textile Manufacturers since 1957
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VALUE to accomplish?
Social Media Marketing
Email Marketing
SOLUTION
How did you find VALUE?
Referral
Why did you select VALUE over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from VALUE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project included:
Initialization of our Social Media Accounts (Facebook, Instagram, LinkedIn, Pinterest)
6 monthly posts based on preselected subjects
Ad hoc Email Marketing actions based on seasonality
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Mostly increased brand awaraness and general brand visibility.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Immediate responses and all items delivered on time. Really good orginization and premature scheduling, ideal for us!
What was your primary form of communication with VALUE?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The environment, imagination, and people that we collaborate with have been most impressive
Are there any areas for improvement or something VALUE could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing & Website Development for HVAC Company
Other Digital MarketingWeb Development
$10,000 to $49,999
Mar. - Dec. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The rare quality of the people was impressive."
Dec 11, 2023
Owner, Attica Frigo
Perikles Vrouvas
Verified
Other industries
Elefsina, Greece
1-10 Employees
Online Review
Verified
VALUE provided digital marketing and website development for an HVAC company. The team was tasked with constructing two websites for the client and handling digital marketing campaigns.
VALUE's work met the client's digital marketing goals, and the website they delivered met expectations. The team managed the project well and completed tasks on time, resulting in a successful engagement. Overall, the team's professionalism, digital marketing expertise, and work ethic stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Attica Frigo
Describe what your company does in a single sentence.
Installations and maintance of industrial refrigeration and air conditioning equipment
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VALUE to accomplish?
Digital marketing
Web development
SOLUTION
How did you find VALUE?
Online Search
Why did you select VALUE over others?
Great culture fit
Company values aligned
chemistry
How many teammates from VALUE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Digital marketing services
Web site construction of Attica Frigo and Machine Hunters
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Digital marketing metrics
Web sites delivery
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent in all!
What was your primary form of communication with VALUE?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The rare quality of the people was impressive.
Superb Professionalism.
High Digital marketing know how
Company values alligned
Are there any areas for improvement or something VALUE could have done differently?
Do whatever it takes to extend their services beyond the Greek market. Greek market doesn't deserve and doesn't understand such a professional vendor. I hope and i fight for it that we will also do it together through my projects
RATINGS
5.0
"What to explain? It's obvious!!!"
Quality
5.0
Service & Deliverables
"What to explain? It's obvious!!!"
Schedule
5.0
On time / deadlines
"What to explain? It's obvious!!!"
Cost
5.0
Value / within estimates
"What to explain? It's obvious!!!"
Willing to Refer
5.0
NPS
"Here i will explain : I will not simply recommend VALUE i will tell everybody interested that Value is not a simple recommendation , is a MUST!
Website Design, Dev & Branding for Aesthetic Surgery Clinic
UX/UI DesignWeb Development
Confidential
July - Oct. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They always delivered on time and were always there for us when we needed them."
Nov 1, 2023
Owner, Aesthetic Surgery Clinic
Alkiviadis Karoutis
Medical
Switzerland
11-50 Employees
Online Review
VALUE designed and developed a website for an aesthetic surgery clinic. Their work included creative direction, art design, and branding.
VALUE achieved a total rebranding of the client's business with the new website, enhancing their online presence overall. The team delivered on time and was always available when needed. Moreover, they were fast, creative, and always ready, showcasing a great company culture.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of an aesthetic surgery clinic.
Describe what your company does in a single sentence.
Medicine & Aesthetic Surgery
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire VALUE to accomplish?
New website
New creative direction
SOLUTION
How did you find VALUE?
Online Search
Why did you select VALUE over others?
Company values aligned
How many teammates from VALUE were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The team worked hard & creatively to deliver state of the art designs and code for our project
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Great online presence and total rebranding
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They always delivered on time and were always there for us when we needed them. Very fast & Ready.
What was your primary form of communication with VALUE?
Virtual Meeting
What did you find most impressive or unique about this company?
Creative ideas, great company culture.
Are there any areas for improvement or something VALUE could have done differently?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Medical Company
Other Digital Marketing
Less than $10,000
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very cooperative tolerable understanding and effective."
Sep 25, 2020
Specialist Pulmonologist, Pneumocen
Anastasios Palamidas
Verified
Other industries
Athens, Greece
1-10 Employees
Online Review
Verified
A medical company partnered with Value to provide web site tailoring and e-marketing services. The goal was to increase the company's clients and expand its target market.
Thanks to the efforts of the Value team, the company saw a 30% increase in patient walk-ins and a 50% increase in website traffic. The company was most impressed by the team's efficiency, commitment, highly skilled, and well-oriented approach to the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
It’s a medical company providing respiratory medical services
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire VALUE?
Web site tailoring and e marketing
What were your goals for this project?
To increase our clients and expand our target market
SOLUTION
How did you select VALUE?
Red about it and heard from friends
Describe the scope of their work in detail.
They build up a website tailored company’s e marketing maintain our fb instagram and linked in profile advertising with google
What was the team composition?
Team composed of at least 5-6 people each dedicated to specific services
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
At Least 30% increase number of costumers At site (real costumers) and increase of traffic by 50% at the website
How effective was the workflow between your team and theirs?
They were very cooperative tolerable understanding and effective
What did you find most impressive about this company?
Their efficiency and commitment Highly skilled and very well oriented
Are there any areas for improvement?
Maybe they should expand to work a little bit faster
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-18 of
18 Reviews
Our Story
VALUE Marketing is a multi-award-winning, full-stack digital agency and a strategic growth partner. We engineer unified systems that bridge the gap between traffic and loyalty. By blending performance marketing, SEO/GEO and AI-powered analytics with award-winning UI/UX and creative strategy, we remove friction from the customer journey. From scroll-stopping content to complex automation, we act as a tech-driven extension of your team to scale your brand and maximize value.
Meet the Team
Konstantinos KotsigiannisCEO & Co-founder
Konstantinos T. Kotsigiannis is the Co-Founder & CEO of VALUE, driving digital innovation through AI. A specialist in the AI revolution, he leverages machine learning to transform brand strategy and optimize business growth with data-driven tech.
Ioanna AnastasakiCMO & Co-founder
Ioanna Anastasaki is the Co-Founder & CMO at VALUE. A visionary strategist, she specializes in building resilient brand identities and data-backed growth plans, blending consumer insights with innovative digital solutions.
What Sets Us Apart
1. Unified Growth Architecture
We move beyond siloed marketing by building full-stack systems where performance ads, SEO, and UI/UX work in a single loop. We treat the customer journey as an integrated ecosystem, ensuring every click is supported by a high-conversion experience and every asset serves a strategic goal.
2. Multi-Awarded Excellence
Recognized by UX/CX, E-volution, and Web Excellence Awards, our expertise spans all digital services. We don't just drive traffic; we build brand authority through superior user journeys. Our multi-award-winning design philosophy removes friction and turns visitors into loyal customers.
3. AI-Powered Strategic Extension
We act as a tech-driven extension of your team. By leveraging AI-powered analytics and automation, we make smarter, data-driven decisions at speed. This allows us to focus on high-level strategy and creative innovation, ensuring your brand stays ahead of market shifts with precision and scale.
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