UX/UI Design for Smart Safety Platform
- UX/UI Design
- Confidential
- May - June 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their commitment to designing with purpose, not just aesthetics, was what truly set them apart."
- Other industries
- Surat, India
- 11-50 Employees
- Online Review
- Verified
UnOptimised provided UX/UI design services for a smart safety platform. The team designed a user-centric, intuitive, and responsive UX/UI for the platform. They also created a mobile app and web dashboard.
UnOptimised's work resulted in an 87% user onboarding completion rate, a 60% reduction in SOS feature accessibility time, a 38% boost in app retention, and a 70% drop in navigation error rate. The team was highly responsive, flexible, and collaborative. They also understood the client's vision well.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Who Safe
Describe what your company does in a single sentence.
Who Safe is a smart safety platform empowering women through IoT-based wearable technology and instant emergency response.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire UnOptimised to accomplish?
- UI Designing
SOLUTION
How did you find UnOptimised?
Referral
Why did you select UnOptimised over others?
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from UnOptimised were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work: UI/UX Design for Who Safe
Objective:
Design a user-centric, intuitive, and responsive UI/UX for the Who Safe platform, including mobile app and web dashboard, to ensure smooth, secure, and seamless experiences for users during emergency and safety-related interactions.
🔹 Key Areas of Focus
User Research & Persona Development
Conduct user interviews and surveys (target: women, families, safety responders)
Identify core pain points, needs, and expectations
Create user personas and journey maps
Information Architecture
Define app structure and sitemap
Organize features logically (e.g., SOS trigger, live tracking, contact alerts)
Wireframing & Prototyping
Low-fidelity wireframes for core screens
High-fidelity interactive prototypes for usability testing
Visual UI Design
Design modern, minimal, and emotionally reassuring interfaces
Apply Who Safe branding (colors, typography, logo placement)
Ensure accessibility and readability
Mobile App UI (iOS & Android)
Onboarding flow (registration, emergency setup)
SOS trigger screen
Real-time location sharing
Emergency contacts management
Alert history & incident log
Notification settings
Feedback & help section
Web Admin Dashboard UI
User management panel
Live user tracking for responders
Emergency log overview
Alert broadcasting system
Analytics and reporting section
UX Writing
Microcopy for buttons, alerts, tooltips
In-app guidance and messages to ensure clarity during panic situations
Usability Testing & Feedback Iteration
Test with actual users (focus groups)
Refine designs based on usability data
Handoff to Development
Export assets and styles in Figma/XD
Developer-ready design system (style guide, components, etc.)
Annotated screens for frontend integration
✅ Key Deliverables
Deliverable
Description
User Personas & Journeys
Visual profiles & scenarios for target users
Sitemap & IA
Structured flow of app and dashboard screens
Wireframes
Low-fidelity screens of all key sections
High-Fidelity UI Designs
Final polished mobile and web interfaces
Clickable Prototype
Interactive prototype for testing and demos
Design System / Style Guide
Fonts, colors, components, icons, buttons
Developer Handoff Assets
Exported Figma/XD files with specs
Usability Test Report
Insights and changes from test rounds
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Measurable Outcomes Demonstrating Success – UI/UX Development for Who Safe
User Onboarding Completion Rate: +87%
After implementing the new onboarding flow, over 87% of users successfully completed the setup process within 2 minutes—a 45% improvement compared to the initial version.
SOS Feature Accessibility Time: Reduced by 60%
Streamlined UI reduced the time taken to access and trigger the SOS feature to under 3 seconds, making it highly efficient in emergency scenarios.
User Satisfaction Score: 4.7/5
Based on in-app surveys and feedback from early adopters and beta testers, the redesigned interface received a 4.7/5 average rating for ease of use and visual clarity.
App Retention (First 7 Days): Improved by 38%
Post-redesign, the 7-day retention rate increased by 38%, indicating better engagement and reduced friction in daily use.
Error Rate in User Navigation: Dropped by 70%
Confusing flows and dead-end clicks were minimized, with heatmap and analytics tools (like Hotjar/Firebase) confirming smoother navigation paths and significantly reduced abandonment.
Dashboard Response Time: UI Optimization Gain
Admin dashboard load time and UI responsiveness improved by 40%, enhancing real-time tracking efficiency for responders.
Accessibility Compliance: WCAG 2.1 Level AA
The final designs followed accessibility best practices, making the app usable for a wider audience, including users with visual limitations.
Developer Collaboration Efficiency: 100% Component Reusability
Thanks to the design system and clearly defined UI components, developers reported faster integration and 100% reusability across platforms, reducing development time by ~30%.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project Management Review – UI/UX Team for Who Safe
The UI/UX team demonstrated excellent project management throughout the development of the Who Safe platform. They followed a structured, milestone-based workflow and ensured that all major deliverables—from wireframes to the final UI designs—were submitted on or before deadlines.
They maintained clear timelines using tools like Trello and Figma, which allowed for transparent progress tracking and smooth collaboration between design and development teams.
Whenever we needed design revisions, feature enhancements, or additional screens, the team was extremely responsive and flexible, often accommodating feedback within 24 to 48 hours. Their ability to understand our vision, prioritize critical user flows, and iterate quickly made the entire process efficient and stress-free.
They also scheduled regular check-ins, shared weekly progress updates, and were always open to discussions, which helped us feel confident and aligned at every stage.
What was your primary form of communication with UnOptimised?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What Impressed Us the Most
What stood out most about this company was their deep empathy for end users—especially given that Who Safe is a safety platform focused on women. They didn’t just design screens; they truly understood the emotional urgency and psychological needs behind each user interaction.
Their ability to translate complex safety workflows into a simple, calming, and intuitive interface was remarkable. Every design decision—from color choices to button placement—was rooted in real-world use and emergency behavior patterns.
Beyond their creative talent, their collaborative mindset, responsiveness, and consistency in meeting deadlines made them feel more like an in-house partner than an external agency. Their commitment to designing with purpose, not just aesthetics, was what truly set them apart.
Are there any areas for improvement or something UnOptimised could have done differently?
While UnOptimised delivered excellent results overall, a few areas could be refined to enhance future collaborations:
Early Clarity on Revision Cycles:
A more clearly defined structure for the number of revision rounds at the start of the project would have helped manage expectations better and streamlined feedback loops.
Proactive User Testing Integration:
While usability testing was conducted, incorporating structured A/B testing or live user session recordings earlier in the design phase could have provided even deeper insights before finalizing certain flows.
Design Documentation Depth:
The design handoff was smooth, but some additional annotation or context for developer decisions (especially in complex interaction scenarios) would have accelerated the frontend development process.
Dashboard Scalability Planning:
The admin dashboard was well-executed, but a more forward-looking approach in terms of modular scalability for future features would have been ideal.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
