Traffic Dojo

BACKGROUND

Please describe your company and position.

I am the Head of Advertisers of GPartners

Describe what your company does in a single sentence.

Affiliate network that connects webmasters with advertisers, driving performance-based marketing campaigns. In addition to providing offers for webmasters, we have a robust in-house media buying team to enhance our capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Traffic Dojo to accomplish?

• Increase organic app installs
• Generate paid subscriptions
• Enhance user engagement and prolong players' LTV

SOLUTION

How did you find Traffic Dojo?

Referral

Why did you select Traffic Dojo over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Traffic Dojo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Developing a gaming app tailored for the Brazilian market.
2. Creating comprehensive Play Market content, including keywords, descriptions, and design of the Market page.
3. Achieving top positions on the Play Market.
4. Establishing a push-notification calendar to maintain user engagement and extend players' LTV.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just two months, Traffic Dojo successfully facilitated 55,000 organic installs, which resulted in nearly 12,000 paid subscriptions inside the app. The app continues to benefit from the users generated during the campaign, with many still actively playing the game.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Traffic Dojo showcased excellent project management skills, delivering all project milestones on time. They were highly responsive to our needs, quickly adapting to challenges and providing effective solutions throughout the project duration.

What was your primary form of communication with Traffic Dojo?

Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated Traffic Dojo's deep understanding of app store optimization and their ability to navigate the complexities of Google Play Store updates during a challenging period. Their strategic approach, combined with effective execution, resulted in impressive organic growth and sustained user engagement. Additionally, they helped us understand the algorithms of the Google Play Market, enabling our in-house department to improve our strategies independently.

Are there any areas for improvement or something Traffic Dojo could have done differently?

While the results were outstanding, a more significant initial investment in paid traffic could have potentially accelerated the organic growth even further. However, this is a strategic decision that would need to be balanced against budget considerations.