PPC Campaigns Mgmt for IT Services Co
- Advertising Digital Strategy Pay Per Click
- $10,000 to $49,999
- Mar. - May 2025
"Ultimately, we had to walk away due to misalignment and poor results."
- Other industries
- Dallas, Texas
- 11-50 Employees
- Online Review
Tortoise and Hare Software was hired by an IT services company to manage their Google PPC ad campaign. The team's goal was to generate leads for the client.
Despite their efforts, Tortoise and Hare Software failed to deliver quality leads, resulting in a disappointing ROI. The cost per lead rose to a non-viable $2,000. However, the team was clearly communicative and transparent. That said, the client was unhappy with the offboarding process. This review includes the service provider's response.