Tech Vertics

BACKGROUND

Please describe your company and position.

I am the Owner of NewsBeacon

Describe what your company does in a single sentence.

its a News and Media Outlets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tech Vertics to accomplish?
The main objectives were to deliver real-time news alerts, enable users to easily access articles, videos, and multimedia content, and incorporate features like social sharing, personalized content, and a smooth user interface for easy navigation.

SOLUTION

How did you find Tech Vertics?

Online Search

Why did you select Tech Vertics over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Tech Vertics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A dynamic news feed that updates instantly with breaking news, trending topics, and updates across various categories (local, international, entertainment, etc.).

Real-time push notifications for breaking news, special reports, and critical updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• User engagement has risen by 40%, with more time spent in-app reading articles, watching videos, and interacting with content.
• The app's downloads increased by 30% within the first two months, reaching a wider audience.
• Push notifications have helped increase real-time interaction by 50%, with users engaging with breaking news stories and special alerts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tech Verticks demonstrated excellent project management from start to finish. They provided a clear roadmap, set realistic deadlines, and delivered on time. Any changes or additions I requested during the development process were handled efficiently, and they were responsive to my needs. 
Communication was always clear, and they proactively addressed potential issues before they became problems. Their project management team kept me informed throughout the process, ensuring that all milestones were met

What was your primary form of communication with Tech Vertics?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Tech Verticks was their ability to understand the specific needs of a media business and craft a custom solution that met my requirements and exceeded them. Their focus on delivering a smooth, intuitive UX, especially in a media-heavy app with real-time updates and multimedia integration, was exceptional. Their ability to incorporate personalized features for users and their attention to detail in the design and functionality set them apart from other development firms

Are there any areas for improvement or something Tech Vertics could have done differently?

While my experience with Tech Verticks was excellent, one improvement area could be the app’s search functionality. Although it works well, providing more advanced filtering options would make it easier for users to find specific articles or topics. Additionally, offering more post-launch training or support on the admin side of things would help manage content in real-time as the team grows

BACKGROUND

Please describe your company and position.

I am the CEO & founder of GlamAura

Describe what your company does in a single sentence.

Its an e-commmerce brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tech Vertics to accomplish?

Increasing brand awareness through targeted digital marketing campaigns. Boosting engagement with our audience on social media and other online platforms.

SOLUTION

How did you find Tech Vertics?

Referral

Why did you select Tech Vertics over others?

Close to my geographic location

How many teammates from Tech Vertics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Driving website traffic and converting visitors into loyal customers.
• Improving lead generation and customer acquisition through strategic online campaigns.
• Optimizing ad performance to ensure a high ROI on our paid marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Awareness: Our social media reach grew by 77%, and impressions on paid ads increased significantly, leading to a higher online presence.
• Website Traffic: The website traffic increased by 45%, thanks to their SEO efforts and strategic paid campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tech Verticks demonstrated excellent project management skills throughout our engagement. They consistently delivered all marketing materials, ads, and reports on time, ensuring that we stayed aligned with our goals and timelines. 

What was your primary form of communication with Tech Vertics?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Tech Verticks was their strategic approach to understanding our brand's needs and goals. They didn’t just run generic campaigns—they took the time to understand our target audience and tailored every aspect of our marketing efforts to speak directly to them. Additionally, their data-driven approach ensured that all campaigns were optimized for the best possible results, making us feel confident that every marketing dollar was well spent.

Are there any areas for improvement or something Tech Vertics could have done differently?

While the ads performed well, more variety in ad creatives (especially A/B testing new formats) could have further boosted performance and engagement, especially for certain campaigns that needed fresh ideas.

BACKGROUND

Please describe your company and position.

I am the Supervisor of Wix Engine

Describe what your company does in a single sentence.

It's a digital marketing agency providing services of SEO, Web Design, PPC, etc

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tech Vertics to accomplish?
I hire them for web development of my company

SOLUTION

How did you find Tech Vertics?

Online Search

Why did you select Tech Vertics over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Tech Vertics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Detailed Scope of Work
1. Discovery & Planning

• Business & Technical Requirements: Conducting in-depth meetings to understand our brand values, target audience, and specific business needs.
• Competitive Analysis: Reviewing industry competitors to determine best practices and unique opportunities.
• Project Roadmap & Timeline: Establishing clear milestones and deadlines, ensuring all stakeholders are aligned on deliverables and timelines.

2. Design & User Experience

• Wireframing & Prototyping: Developing low-fidelity wireframes followed by interactive prototypes to validate site structure and user flows.
• Visual Design: Creating a custom visual identity that aligns with our branding, including layouts, color schemes, typography, and imagery.
• Responsive Design: Ensuring the design is optimized for various devices (desktop, tablet, and mobile), emphasizing accessibility and performance.

3. Front-End Development

• HTML/CSS/JavaScript: Building a responsive and accessible front-end using modern web standards.
• Interactive Elements: Implementing animations and interactive features that enhance user engagement without compromising speed.
• Cross-Browser Compatibility: Testing and ensuring the website performs consistently across major browsers.

4. Back-End Development

• Content Management System (CMS): Integrating a user-friendly CMS that allows our team to easily update and manage content.
• Database Integration: Developing a secure and scalable database solution to manage user data, content, and e-commerce functionalities (if applicable).
• API Integrations: Connecting third-party services such as analytics, CRM, and payment gateways to streamline operations.

5. Quality Assurance & Testing

• Functional Testing: Conducting rigorous tests to ensure all features work as intended.
• Performance Optimization: Optimizing load times, site speed, and overall performance.
• Security Testing: Implementing robust security measures and regular vulnerability assessments to protect user data.

6. Deployment & Post-Launch Support

• Staging & Launch: Coordinating a smooth transition from staging to live deployment with minimal downtime.
• Documentation & Training: Providing detailed documentation and training sessions for our in-house team to manage updates and maintenance.
• Ongoing Maintenance: Offering a post-launch support plan that includes troubleshooting, updates, and potential feature enhancements.

Summary of Key Deliverables

• Comprehensive Discovery Report: Document outlining business requirements, user personas, and competitive analysis.
• Design Assets: Complete set of wireframes, high-fidelity prototypes, and finalized visual design files.
• Responsive Front-End Code: Fully functional, cross-browser compatible HTML, CSS, and JavaScript codebase.
• Back-End Infrastructure: Secure CMS integration, database management system, and any necessary API connections.
• Testing Documentation: Detailed reports on QA testing, performance benchmarks, and security audits.
• Deployment Package: Staging and live deployment plans, accompanied by user manuals and training materials.
• Support Plan: Defined post-launch support, including regular maintenance schedules and troubleshooting procedures.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project provided clear, data-driven insights into the website’s performance and user engagement. Here are some key outcomes that demonstrate progress and success:

Improved Website Performance:

• Page Load Times: Achieved significantly reduced page load times, with benchmarks falling well below industry standards. This was measured using performance tools and directly correlated with reduced bounce rates.
• Error Rate Reduction: Continuous monitoring indicated a marked decrease in server errors and downtime, ensuring a stable user experience.

Enhanced User Engagement:

• Increased Traffic: Analytics showed a steady rise in monthly visitors compared to pre-launch benchmarks, indicating that the revamped design and optimized SEO strategies were effective.
• Reduced Bounce Rates: Navigation and content structure improvements resulted in lower bounce rates, suggesting that users found the website more engaging and easier to use.
• Higher Time on Site & Pages Per Session: User behavior metrics improved, with visitors spending more time on the site and exploring additional pages, signifying better content engagement.

Conversion Rate Improvements:

• Lead Generation & Sales: Measured conversion metrics, such as sign-ups, inquiries, and online sales, showed a marked increase. This was directly linked to streamlined user journeys and clear call-to-actions embedded throughout the site.
• Call-to-Action Effectiveness: Specific A/B tests on key landing pages demonstrated a higher click-through rate on call-to-action buttons, further confirming the success of the design and messaging.

SEO & Accessibility Metrics:

• Search Engine Ranking: The search engine ranking for targeted keywords improved noticeably, contributing to organic traffic growth.
• Accessibility Compliance: The project met industry standards for accessibility (e.g., WCAG 2.0 AA), a measurable outcome verified through audits and user testing, ensuring the site was inclusive for all visitors.

User Satisfaction:

• Feedback and Surveys: Post-launch surveys and feedback forms indicated a high level of user satisfaction regarding the site's usability, aesthetics, and overall functionality.
• Engagement with Support & Training: The uptake and successful implementation of the provided documentation and training materials also served as an indirect measure of the project's overall success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was a standout aspect of the engagement. From the outset, the team established a detailed project roadmap that clearly outlined key milestones and deadlines, which they consistently met throughout the project lifecycle. Deliverables were provided on time, with regular progress updates that informed us of the project's status well.

In terms of responsiveness, the team was highly attuned to our needs. They maintained open lines of communication, promptly addressing any questions or concerns and adapting to our feedback with agility. This proactive approach ensured that the project stayed on schedule and allowed for iterative improvements that aligned with our evolving requirements. Overall, their disciplined project management and commitment to responsive service played a crucial role in the successful delivery of our website.

What was your primary form of communication with Tech Vertics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about the company was their holistic approach to the project. They didn't just deliver a website; they invested in truly understanding our brand and vision from the very beginning. Their ability to blend creative design with robust technical solutions set them apart. Here are a few key aspects that stood out:

• Proactive Communication: They maintained high transparency and kept us informed at every stage of the project, ensuring that our feedback was promptly integrated into the workflow.
• Tailored Solutions: Rather than relying on off-the-shelf approaches, they crafted bespoke features and functionalities that directly addressed our specific business needs, from user experience enhancements to backend efficiency.
• Attention to Detail: Their meticulous quality assurance process ensured that every deliverable met the highest standards, which was evident in both the technical performance and the aesthetic appeal of the website.
• Adaptability: Throughout the project, they demonstrated remarkable flexibility. They were open to adjusting timelines and strategies based on emerging needs or challenges, contributing significantly to a smooth development process.

Are there any areas for improvement or something Tech Vertics could have done differently?

While Tech Vertics delivered a strong overall performance, a few improvements could be made. More frequent minor updates and a streamlined onboarding process for our internal team might have enhanced transparency and efficiency even further.