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Engagement-first design and development

At TDSOFT, we love building Digital Products. Our philosophy is to create experiences that users can't resist 🚀. 

Since 2007, we've specialized in engagement-first design and development. We combine psychological insights, gamification mechanisms, and AI to transform digital platforms into user magnets 🧲.

We have extensive experience working with clients such as FEG Group,  Racing Post, Pragmatic Play, Better Collective, William Hill, Microgame, Futbin, Cryptonary, BallGame, Make Agency, TwoUp and others. 

👨‍💻 WHAT WE DO

We deliver engagement-first Design and Development across 6 service areas:

🎯 1. SPORTSBOOK & BETTING PLATFORMS
- Real-time trading platforms with instant odds adjustments and liability tracking
- Verified sports feeds (Betradar, LSports) with automated markets and settlements
- Live betting infrastructure: micro-markets, cash-out, sub-second execution

🕹️ 2. GAMIFICATION SOLUTIONS
- Social competition mechanics that drive urgency and conversion
- Cut Day-30 churn 35% with streaks, missions, and reward loops
- Behavioral analytics that optimize rewards and boost LTV

🎰 3. IGAMING SOLUTIONS
- 50+ provider integrations (Pragmatic Play, Evolution) with unified wallet and bonuses
- Custom lobbies with smart filtering and history-based recommendations
- Mini-games and side features that keep players engaged between sessions

🤖 4. AI-POWERED SOLUTIONS
- Rapid POC validation in weeks to test concepts before full build
- AI pipelines for complex data processing, pattern recognition, and real-time analysis
- AI-powered dev tools that cut build time in half

💡 5. UI/UX — NEXT LEVEL ENGAGEMENT
- Interfaces that keep users exploring and coming back
- Scalable design systems that maintain consistenc
- Friction-free flows tested and optimized for conversion

⚡ 6. NO-CODE SOLUTIONS
- Marketing site/landing page in 2-3 weeks: Webflow/Framer with CMS and analytics
- Functional MVPs to validate ideas before committing to custom dev 

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Łódź, Poland
  • Year founded
    Founded 2007

Overview by:

Reviewer avatar
Michał Pietrzyk
Product Manager About the Team

1 Locations

  • Łódź , Poland

Select Focus Area
Application Platforms
Amazon Application Development Framework
50%
Heroku
50%
No Code Development
CMS Focus
Frameworks and CMS
User Experience Focus
Industries
Gambling
70%
Gaming
15%
Sports
15%
Clients
Midmarket ($10M - $1B)
75%
Small Business (<$10M)
25%

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Our Story

TDSOFT builds the engagement systems behind some of the biggest names in gaming and betting, including Pragmatic Play, FEG Group, William Hill, and Microgame. 

We design retention systems rooted in behavioral psychology, conversion-focused UX/UI, and engineering that stays reliable under heavy traffic. Our tournament platforms, loyalty programs, and lottery systems are used by millions of players every day.

We turn user motivation into measurable, lasting growth.

Meet the Team

Michał Pietrzyk

Michał PietrzykProduct Manager

Bridges vision and execution with clarity. Defines scope, coordinates priorities and manages timelines with precision. Your to-go contact for strategy and delivery.

Dariusz Tarczyński

Dariusz TarczyńskiFounder & Gamification Strategist

Author of Real Life Gamification. Builds retention systems rooted in behavioral psychology. Transforms user motivation into measurable growth and lasting value.

Locations (1)

Pojezierska 95B ŁódźPoland 91-341

16 - 20

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