Symmetry Group Limited

BACKGROUND

Please describe your company and position.

I am the Performance lead of Jazz

Describe what your company does in a single sentence.

Biggest Telco Brand in Pakistan

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Symmetry Group Limited to accomplish?

• To develop an AI based website with extensive use of Generative AI to deliver solution
• Grow digital products in all KPIs

SOLUTION

How did you find Symmetry Group Limited?

Referral

Why did you select Symmetry Group Limited over others?

Great culture fit

How many teammates from Symmetry Group Limited were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Growing digital products online having MAU, DAUs and Subs targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To appeal to younger Gen Z audience, the digitally connected always on profile of consumers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always on time.

What was your primary form of communication with Symmetry Group Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

Ownership  

Are there any areas for improvement or something Symmetry Group Limited could have done differently?

Increase head counts

BACKGROUND

Introduce your business and what you do there.

Fahad Ali is the digital and performance marketing manager at Faysal Bank Limited, a full-fledged Islamic bank in Pakistan. The company offers commercial, retail, and corporate banking services through a network of 800 branches across over 270 cities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Syetry Group Limited?

Faysal Bank Limited hired Syetry Group Limited to revamp and optimize the bank's digital experience through website development and UI/UX design.

SOLUTION

What was the scope of their involvement?

Syetry Group Limited was entrusted with a comprehensive scope of work for Faysal Bank Limited's digital transformation initiatives, primarily focused on website development and UI/UX enhancement. The scope included end-to-end planning, design, and execution.

Below are the key components and deliverables of the project:

UI/UX Design & Wireframing:

- Conducted user research and competitor analysis.

- Developed user journey maps and low- to high-fidelity wireframes.

- Created a responsive and intuitive design system aligned with Faysal Bank Limited's brand guidelines.

Website & Landing Page Development:

- Designed and developed a responsive, mobile-optimized website structure.

- Created dedicated landing pages for key products such as Roshan Digital Account (RDA), current account, and other digital onboarding journeys.

- Ensured cross-browser compatibility and performance optimization.

CMS Integration:

- Integrated a scalable content management system to enable in-house teams to manage, edit, and launch content/campaigns independently.

Lead Generation Optimization:

- Integrated lead forms with necessary fields (e.g., name, email, phone, profession, country, city) with proper data validation.

- Connected forms with back-end systems for seamless lead capturing and routing.

Quality Assurance & Testing:

- Conducted thorough functional, usability, and performance testing across multiple devices and browsers.

- Ensured compliance with accessibility and security best practices.

Analytics & Tracking Setup:

- Implemented Google Tag Manager, Facebook Pixel, and custom event tracking to monitor conversions and user behavior effectively.

Main Deliverables:

- Complete UI/UX design toolkit (design system, wireframes, and prototypes).

- Fully developed website and mobile-responsive landing pages.

- Integrated lead capture forms.

- CMS platform setup.

- QA-tested live environment with tracking setup.

- Handover documentation and training for internal teams.

Syetry Group Limited's expertise in UI/UX and website development was instrumental in transforming Faysal Bank Limited's digital presence into a more engaging and results-driven platform.

What is the team composition?

A dedicated team of approximately 5–6 professionals from Syetry Group Limited was assigned to the project. This included:

- 1 project manager.

- 1 UI/UX designer.

- 2 front-end and back-end developers.

- 1 QA specialist.

- 1 digital strategist (as needed for campaign alignment).

The team was well-coordinated, responsive, and maintained consistent communication throughout the project lifecycle.

How did you come to work with Syetry Group Limited?

Faysal Bank Limited chose Syetry Group Limited because the team was recognized as one of the leading website development agencies known for innovative solutions, a strong portfolio, and an industry reputation. Their proven expertise and strategic approach made them a trusted partner for delivering high-quality digital experiences.

What is the status of this engagement?

The project with Syetry Group Limited began in March 2024. It involved the complete design, development, and deployment of lead generation landing pages and UI/UX enhancements for Faysal Bank Limited's digital campaigns. The core project was successfully completed in June 2024. However, Faysal Bank Limited continues to engage with Syetry Group Limited on an ongoing basis for performance optimization, updates, and support as part of a long-term digital collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The collaboration with Syetry Group Limited delivered several measurable outcomes that reflected strong progress and success:

- Increased lead volume: The newly developed landing pages significantly improved Faysal Bank Limited's lead generation performance, resulting in a notable increase in qualified leads across key markets (UAE, KSA, Oman, and Qatar).

- Improved conversion rates: Enhanced UI/UX and optimized form journeys led to a higher form submission rate, reducing the bank's cost per lead (CPL) and boosting overall campaign efficiency.

- Faster load times: The website and landing pages achieved improved performance metrics, including reduced load times, which contributed to better user retention and lower bounce rates.

- Cross-device compatibility: Seamless functionality across mobile and desktop platforms ensured a consistent user experience, which was particularly important for the bank's international target audience.

- Actionable analytics setup: Integration of tracking tools and dashboards enabled Faysal Bank Limited to monitor real-time performance, helping the team make data-driven decisions and optimize campaigns proactively.

These results directly supported the bank's marketing objectives and enhanced its digital presence across multiple regions.

How did Syetry Group Limited perform from a project management standpoint?

Syetry Group Limited demonstrated strong and reliable project management throughout the engagement. Their approach was structured, transparent, and responsive to Faysal Bank Limited's evolving needs.

Key Highlights:

- Timely delivery: All major milestones and deliverables were completed within the agreed timelines, even with tight deadlines and multiple review cycles.

- Proactive coordination: The project manager maintained regular communication, provided weekly updates, and ensured alignment between internal and external stakeholders.

- Responsiveness to feedback: The team was highly responsive to feedback and change requests, adapting quickly without compromising the project scope or quality.

- Attention to detail: Syetry Group Limited followed a clear roadmap and QA process, ensuring nothing was overlooked and every task was completed to a high standard.

Overall, their project management was efficient and professional, which played a key role in the success of the project.

What did you find most impressive about them?

What stood out most about working with Syetry Group Limited was their strategic mindset paired with execution excellence. They didn’t just deliver what was asked; they consistently brought proactive suggestions and solutions that added real value to the project.

Most Impressive Aspects:

- User-centric design approach: Their deep understanding of UI/UX and ability to translate business objectives into intuitive user journeys truly elevated the quality of Faysal Bank Limited's digital experience.

- Responsiveness and agility: The team was always quick to respond, adapt to changing needs, and handle tight timelines with professionalism and composure.

- Collaborative spirit: Faysal Bank Limited appreciated their willingness to work as an extension of the internal team, always aligned with the bank's vision and goals.

- Attention to detail: From design to development, their work reflected a high level of precision and consistency, which is often hard to find.

Syetry Group Limited brought both creativity and structure to the table, which made the partnership genuinely impactful.

Are there any areas they could improve?

Overall, the experience with Syetry Group Limited was highly positive. However, like any project, there were always areas for refinement:

- Faster turnaround on minor revisions: While major milestones were met on time, a quicker response to smaller feedback loops—especially during the final polishing phase—could have improved efficiency.

- More proactive reporting: Although communication was strong, having more structured, proactive reporting (e.g., weekly dashboards or summary updates) would have added further clarity to progress tracking.

- Post-launch support timelines: Slightly faster response times during the immediate post-launch phase would have helped resolve minor bugs and optimizations even more swiftly.

That said, these were relatively minor points in an otherwise well-executed project. The team remained cooperative, professional, and committed throughout.