Sotena Business Solutions

BACKGROUND

Please describe your company and position.

I am the Manager of Angels In March LLC

Describe what your company does in a single sentence.

Angels in March is at the forefront of a transformative lifestyle movement, pioneering the seamless integration of fashion, technology, and self-improvement. Our mission is to empower individuals to express their unique identities and achieve their highest potential. Through our innovative subscription model, we offer exclusive access to premium streetwear, cutting-edge digital content, and personalized growth experiences, all tailored to the aspirations of our discerning members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Setoyan Business Solutions to accomplish?

• To innovatively blend fashion with technology and self-improvement through a subscription model, elevating the traditional shopping experience into a journey of personal growth and style expression.
• To curate and deliver exclusive, premium streetwear directly to members, paired with digital content and experiences designed to inspire and empower the “Angels” community.
• To leverage SBS’s expertise in creating engaging, technology-driven solutions for enhancing customer engagement, loyalty, and brand growth within the lifestyle and fashion industry.
• To lead a comprehensive rebranding initiative, capturing the essence of Angels in March’s mission to merge fashion, technology, and self-improvement, ensuring the brand resonates with our target demographic.
• To develop a cutting-edge, mobile-optimized website that seamlessly integrates our subscription service, showcases our premium fashion collections, and hosts our self-improvement content and community platform.

SOLUTION

How did you find Setoyan Business Solutions?

Referral

Why did you select Setoyan Business Solutions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Customer oriented

How many teammates from Setoyan Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with SBS involved a holistic rebranding effort and the development of a feature-rich, engaging website for Angels in March. This project aimed to solidify Angels in March’s position as a pioneer at the intersection of fashion, technology, and personal growth, enhancing brand visibility, user engagement, and business growth through strategic innovation and digital excellence. The key deliverables include a comprehensive rebranding package and a state-of-the-art website equipped with e-commerce capabilities, a self-improvement platform, and community engagement features, all underpinned by a strong analytical foundation to drive continuous improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with SBS on rebranding and web development yielded remarkable outcomes for Angels in March, significantly enhancing its market position and operational efficiency. Key achievements include a 19% increase in conversion rates, indicative of a more compelling online presence and user experience. The project's success is further underscored by the re-engagement of former customers, drawn back by the refreshed brand and innovative offerings. Notably, Angels in March achieved high customer retention rates, benefiting from personalized services, exclusive content, and a vibrant community platform that fostered loyalty. 
The rebranding initiative also clarified the company's vision, mission, and values, aligning internal efforts and resonating deeply with the target audience. Operational improvements were evident in the 65% reduction in dead stock, achieved through better forecasting and inventory management facilitated by advanced analytics. These strategic enhancements led to a significant 40% increase in profits, demonstrating the project's comprehensive impact on boosting profitability, customer engagement, and aligning the brand closely with its core principles.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SBS’s project management was exceptional, marked by timely deliveries and remarkable adaptability. Despite a brief delay due to unforeseen challenges, their swift problem-solving turned potential setbacks into advantages, enhancing the project’s success. Their responsiveness and commitment to a people-first mentality underscored their dedication, aligning perfectly with our values and contributing significantly to the positive outcome of our collaboration.

What was your primary form of communication with Setoyan Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most impressively about Setoyan Business Solutions is their unique approach to influencing clients to recognize and embrace a deeper business purpose, which is serving humanity. This philosophy not only enriches the business landscape but also fosters a profound connection between companies and their broader social responsibilities.

Are there any areas for improvement or something Setoyan Business Solutions could have done differently?

Expanding their network of strategic partnerships could provide clients with even more comprehensive services and opportunities for growth.