Soft'n'd

BACKGROUND

Please describe your company and position.
I am the CEO of NovMebel

Describe what your company does in a single sentence.

Furniture manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soft'n'd to accomplish?

• Creating our website

SOLUTION

How did you find Soft'n'd?

Referral

Why did you select Soft'n'd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Soft’n’d created a website with a landing page, services display page, and reviews. Now we have a great website with beautiful modern design, smooth animations and set up SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased amount of customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and communication with the team was almost constant

What was your primary form of communication with Soft'n'd?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their work ethic and flexibility. They accepted all of the changes we proposed in the midst of creating the project

Are there any areas for improvement or something Soft'n'd could have done differently?

They could hire more people for faster service.

BACKGROUND

Please describe your company and position.

I am the Sales manager of SiberianTransit

Describe what your company does in a single sentence.

We are engaged in supplying construction and specialized equipment in Kazakhstan and beyond the country's borders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soft'n'd to accomplish?

• 1. Improve supply chain management
• 2. Expand customer base
• 3. Enhance brand appeal

SOLUTION

How did you find Soft'n'd?

Online Search

Why did you select Soft'n'd over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Soft'n'd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Conducting market and competitor analysis to identify unique opportunities and website functionality. 
2. Designing the website interface, considering user-friendliness and attractiveness for potential clients. 
3. Developing a database that includes models and specifications of construction equipment. 
4. Implementing search, filtering, and comparison functionality for equipment in accordance with user requirements. 
5. Integrating with manufacturers' databases to obtain up-to-date information on models and availability. 
6. Creating user accounts that allow saving preferences and tracking desired equipment models. 
7. Developing a mobile version of the website for ease of use on smartphones and tablets.
8. Testing the website functionality and correcting any errors or flaws. 
9. Launching and maintaining the website, including regular updates on models and providing technical support to users. 
10. Promoting the website and attracting a target audience through various marketing tools such as SEO optimization, content marketing, and advertising campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The following metrics have increased: 

1. Quantity of construction machinery added 
2. Number of registered users 
3. Daily visits and unique visitors count 
4. Number of queries and transactions 
5. User satisfaction 
6. Website functionality and reliability 
7. Market coverage level

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was handled in a highly professional manner and delivered on time. A special thank you goes to the managers.

What was your primary form of communication with Soft'n'd?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their branding and customer focus.

Are there any areas for improvement or something Soft'n'd could have done differently?

In my opinion, no.