Slam Media Lab

BACKGROUND

Please describe your company and position.

I am the Collaborator of Hecha Luz

Describe what your company does in a single sentence.

Hecha Luz is an experience design studio that believes that planning creative projects should be as smart and beautiful as the end result. We provide creative consultancies that know how to make things real.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Slam Media Lab to accomplish?

• We had been looking to get our site live with the right partner for quite some time, and finding Slam to help us bring our branding and vision to live, was one of the best experiences we’ve had!

SOLUTION

How did you find Slam Media Lab?

Referral

Why did you select Slam Media Lab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Slam Media Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Wireframing: Initially, Slam developed wireframes to map out the website's structure, focusing on user experience and navigation. This foundational step was crucial for visualizing the site layout and planning the placement of content and features to ensure user-friendly navigation. 2. Design and Branding: Following wireframing, attention shifted towards the aesthetic aspects of the project. Slam listened to our values, looked through website examples, and came up with a visual identity that really align with our vision. This phase covered everything from selecting a color palette to defining typography, ensuring a cohesive and attractive online presence. 3. Web Development & QA: Leveraging Webflow, Slam built everything and sent us a QA link for us to review it. They had previously conducted extensive QA testing to ensure the site met the highest standards of functionality, performance, and security. 4. SEO Optimization: Slam brings their SEO expertise here by ensuring all the technical optimization parts of a site are done properly! 5. Launch: Site was launched!!! 6. Google Analytics (GA) Setup: To monitor the website's performance and understand user behavior, Slam set up Google Analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand and a website we love that we can use to showcase our studio’s work!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Slam, you know you’ll get a team that cares about excellent PM, while delivering high quality work. They adjust to our way of working, and connect all the dots.

What was your primary form of communication with Slam Media Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have collaborated with Slam for several years on other projects, and they have consistently proven themselves as our go-to agency for all web, brand, and SEO needs. Their team's expertise and innovative approach were instrumental in the success of our projects together. Their deep understanding of our brand, messaging, vision, and industry has allowed us to continue scaling our business effectively. We consider SLam an integral part of our team, and their contributions have been tremendous. Truly one of the best agency experiences I’ve had!!! They are brilliant, creative, fast, organized, and excellent at communicating. Thank you!

Are there any areas for improvement or something Slam Media Lab could have done differently?

No, their work is remarkable and would LOVE to keep working with them.

BACKGROUND

Please describe your company and your position there.

I am a marketing executive with 30+ years of experience. Have worked with big brands like Funny or Die, XQ Institute, Brit & Co.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab?

We hired Slam to help us with two main services: website redesign (wireframing, copy optimization, branding) and low-code development on Webflow! Specifically, this was a personal project I was looking to get up quickly and as a way to get more traffic to a website focused on promoting an author and her books.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Slam Media Lab after a thorough review of several potential vendors in the market. The selection process involved conducting research on the vendors, evaluating their portfolios, and reviewing their client testimonials.

After hearing so many great reviews about Silvia and Kyle, we were on board! We were impressed with Slam's track record of delivering high-quality website design and development services, and their expertise in low-code development on Webflow and SEO made them a perfect fit for our project. The deciding factors were around quality of work, timeline, and pricing. Their pricing was competitive, and they were willing to work within our timeline and budget constraints!

Describe the project in detail and walk through the stages of the project.

Slam Media Lab would work to improve the overall user interface and online experience when learning about Edwards, her books, and her upcoming events. This would involve making sure the site is easy to navigate and user-friendly, and that it provides a seamless experience for visitors who are looking to learn more about the author and her work.

1.  Moodboard: The first step was to develop a mood board that would guide the overall aesthetic and visual style for the website. This would help establish the tone and visual style of the brand, including the color scheme and typography choices.
2.  Branding: Next, Slam Media Lab would work on the branding, which would involve creating a brand identity that would be consistent throughout the website.
3.  Wireframes: After the branding had been established, Slam Media Lab would create wireframes for the website, which would provide an outline of the overall site structure and layout.
4.  Content Outlines: Based on the wireframes, the team would work on developing content outlines for the website, which would include the overall structure and organization of the content.
5.  High-Fidelity Mockups: Once the wireframes and content outlines had been approved, Slam would create high-fidelity mockups of the website design!
6.  DNS Set-Up: As the website was being developed, Slam Media Lab would assist with setting up the DNS for the website, which would involve registering a domain name and setting up web hosting, and transfer everything from the old site!
7.  SEO Optimization: In order to improve search engine visibility and attract more traffic to the site, Slam helped optimize the site from day 1, which would involve making sure the site is structured properly and contains relevant keywords and meta tags!
8.  Launch: After the website had been developed, tested, and optimized for performance, Slam would assist with launching the site, which would involve making the site live and accessible to the public.
9.  Training: The Slam Media Lab team would provide training on how to change and update the website, which would include instructions on how to add new content, edit existing content, and make any necessary changes.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two designers, a project manager, and the CEO who lead on the strategy!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a beautiful site now live and really love the turnout. Strong UX, SEO, and really conveyed the brand message.

How effective was the workflow between your team and theirs?

Highly effective. Slam was very efficient in the development and execution of our website design and content. They worked effectively through slack, email and zoom check-ins. They were also always available and quick to respond to any questions.

What did you find most impressive or unique about this company?

How agile and highly competent the entire is. Everyone we worked with added value. Their processes were seamless and easy to understand

Are there any areas for improvement or something they could have done differently?

Not for me. I was alway delighted with their expertise and processes. They made the entire engagement enjoyable and effective.

BACKGROUND

Please describe your company and your position there.

I am the Creative Producer Lead for Quiet Films and the film The Death of My Two Fathers by award-winning filmmaker Sol Guy. At Quiet, we believe that: - Artists across all mediums should have access to the funding they need - Artists should own what they create.

Art has the power to drive conversations about deep political issues Quiet is part of the Wend Collective, an experimental impact foundation and investment vehicle that works to create a more sustainable, vibrant, and just world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Slam Media Lab, and what were your goals?

We partnered with Slam Media Lab to design, build, and promote a new marketing site for the award-winning film *The Death of My Two Fathers*.

The project involved creating a beautiful and scalable website that could screen the film behind a donation-based pay wall, feature resources to create dialogue around the film and promote screenings through an event calendar.

SOLUTION

How did you selecSlam Media Lab and what were the deciding factors?

Slam is the leader in Webflow design and development and organic search in the country.

I had worked closely with the Founder and Head of Design in the past and was well aware of their expertise and capabilities in making sites that scale in traffic through SEO, tell a powerful story, and converts. I knew this project would be left in good hands, and I was right.

One of the deciding factors was how forward-looking, fast-paced, responsive they were. I’ve recommended them to several partners and colleagues already!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope included creating a marketing site for The Death of My Two Fathers, as well as optimizing all the content for search engines.

The site would feature screenings, resources, and an event calendar. Deliverables included:  Visual identity mood board with examples of feel & direction Sitemap, develop site infrastructure, Website copy, SEO optimization, Meta titles + meta descriptions for all pages, Low-fidelity mock-ups.

High fidelity web page designs, CMS build, DNS configurations, Integrations, QA, and Training and documentation for the site

How many people from the Slam Media Lab team worked with you, and what were their positions?

Two developers and designers, an SEO lead, a copywriter, and one Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received amazing and positive feedback from our team and everyone who screened the film during our screening period. It received thousands of people visiting the site in a day, and the site worked perfectly! Partners like Slam are once in a lifetime opportunity.

They were on it with us in case we needed any support and have helped take our online presence to the next level.

Describe their project management style, including communication tools and timeliness.

The Slam team made sure we were up to speed with everything and sending updates weekly. As we got closer to launching, they sent even more regular aspects.They were skilled at the website's technical and design and amazing people that adjusted to my working style.

That special touch is what makes all the difference in the world. They used both Slack and Notion to keep track of edits, comments, and feedback. Slam Media Lab goes the extra mile so that we can learn how to use the website ourselves, instead of relying on a 3rd party to make changes.

What did you find most impressive or unique about this company?

Slam goes above and beyond to over-deliver and that is something rare in the agency business. On top of that, they wanted to ensure the website reflected the powerful storytelling of the film, so they came up with interactive concepts to engage our audience. They’re upfront, fun, nimble, hustlers, and a critical partner.

Are there any areas for improvement or something they could have done differently?

No, keep being amazing! I look forward to our calls. A+ team.