Skalski Growth

BACKGROUND

Please describe your company and your position there.

I am the PR & Marketing Specalist at a software company headquatered in Krakow, Poland. Our company has about 60 employees and we serve businesses around the world and offering software to sell personalized photo products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

We hired Skalski Growth to help us with lead generation, content creation, social media management & landing page development.

What were your goals for this project?

We wanted to find new marketing channels, that would bring us a steady flow of leads, as well as optimize our existing ones, such as Google Ads.

SOLUTION

How did you select this vendor?

After cooperating with 2 different agencies, we have picked SkalskiGrowth.

Describe the scope of their work in detail.

They started by optimizing conversion rates of our existing channels and helped us implement a new Google Ads setup that we are using and developed further with satisfying results to this day. Then we moved on to experimenting with new channels and seeing what would work best. We tested campaigns in several social media channels & found one that really increased the number of quality leads and is still doing so. They also helped us with landing page development for events & webinars, as well as content creation, and social media management.

What was the team composition?

The project was led by the owner, Wojtek Skalski. We also had an assigned Growth Marketer (Anna Sztabkowska) who was taking care of day to day tasks with the help of their team. Skalski Growth was also providing the help of a professional copywriter & proofreader, and SEO consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is hard to calculate the real number that demonstrates the progress or success, but we have found value in discovering particular marketing channels that are working in our niche business.

How effective was the workflow between your team and theirs?

The communication was never an issue. We shared a slack channel and had regular meetings.

What did you find most impressive about this company?

Agile approach and flexibility + the real orientation towards the client.

Are there any areas for improvement?

We were very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

Parkalot is a company that provides car park sharing and management tools for companies. We help medium and large companies to manage their internal car parks. I'm am the company founder and CTO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

Skalski Growth took care for the "growth" part of the project. Created the ideal customer profiled, planned and executed marketing actions. This includes content creation, SEO, AdWords, web-design, partners research and more.

What were your goals for this project?

Release the project and gain traction.

SOLUTION

How did you select this vendor?

Skalski Growth was recommended by several recognised growth experts. We started our cooperation with a 3 month trial period that went really well.

Describe the scope of their work in detail.

Research, content creation, SEO, AdWords, web-design, partners research and more.

What was the team composition?

We cooperated directly with 3 people, including Wojciech Skalski

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While gaining traction not generating profit was the main goal, by the project's end, the results exceeded the cost by an order of magnitude.

How effective was the workflow between your team and theirs?

As Parkalot team was really small, we appreciated Skalski Growth ideas about how to structure the work. We felt like a lot of task were accomplished without our effort.

What did you find most impressive about this company?

I'm impressed about the way they structure the team. Every single member seems to excel in one field (ie. content creation) but has decent knowledge in others as well.

Are there any areas for improvement?

I would choose different communication tools.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Pomelody, an educational start-up based in Krakow, Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalski Growth?

They joined our team a year ago when we were just starting out. We needed their help to grow into the company that we are today—to develop our product and to gain revenues.

SOLUTION

What was the scope of their involvement?

They built an e-commerce store and manage our digital marketing. We had initially hired them with the intent of creating an app, but they suggested an alternative approach. Instead of focusing on the whole world, they reoriented us to corner the Polish market. To do that, they instead developed a WordPress e-commerce website.

At the very beginning, we met with Wojtek (CEO, Skalski Growth) and discussed our business needs. While this is only a side note, I was really impressed by how the entire team takes excellent notes in our meetings. Wojtek analyzed our business goals, and by the second meeting, delivered a step-by-step outline of the strategy and services he would provide.

He offered strategies for different avenues, from paid marketing to organic search. The team worked in extremely efficient one-week sprints. While the environment at a start-up is very dynamic, Skalski Growth adjusted very well to our culture.

What is the team composition?

We worked with a team of 3. We had a team member assigned to our paid ad campaigns and another who assigned tasks and implemented the graphic design. Wojtek oversaw all development and provided all strategy.

How did you come to work with Skalski Growth?

I found Wojtek through a friend on LinkedIn. I noticed that he had previously worked with another educational tech company, so I decided to go with his company.  

How much have you invested with them?

We’ve spent somewhere between $10,000—$50,000. When we were starting out, they were very flexible regarding the price since we were on a tight budget.

What is the status of this engagement?

We began in August 2018, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to them, our business has survived. They took us from 0 revenue to an income of $40,000 a month. One of our most successful projects was a crowdfunding campaign in Poland, where we broke the Polish record within the music category. They’ve also helped immensely with our PR. Even when we didn’t have paid marketing, their efforts were extremely successful.

Their advice and reorientation of my business have been extremely fruitful, so we’re very thankful. They learn extraordinarily quickly, and they’re incredibly professional.

How did Skalski Growth perform from a project management standpoint?

I’ve found that they’ve focused 100% on my business, and they’ve been available—in case of emergency—24/7. Their constant support has been a great relief.

The entirety of the work is done remotely. When we were based in the same city, we tried to meet once a week per my request. After a couple of meetings, we decided that was unnecessary, and that remote work is just as effective. They utilize Basecamp and are extremely transparent, so we’re able to track all progress. They’ve also been excellent about providing weekly reports before every meeting.

In addition to Basecamp, we communicate on Slack and use other management apps like Trello. They’re extremely organized but also extremely adaptable to your company culture.

What did you find most impressive about them?

It’s been such a pleasure to work with them. We’ve had stressful situations with financial issues or being ill-prepared—they’ve always been happy, professional, and friendly, through all of that. They quickly became integrated into our own team.  

Are there any areas they could improve?

They’re perfect for growth-stage startups. Since we’ve experienced rapid growth and are undertaking multiple projects, we could always appreciate more hands on our projects. Having said that, I understand that their business model specifically focuses on startups at earlier levels of development.

Do you have any advice for potential customers?

Don’t treat them like a marketing agency, because they’ll truly become the marketing team of your company. Don’t hesitate to give it a shot with them.

BACKGROUND

Please describe your company and your position there.

I am a psychologist and psychotherapist, specialised in Cognitive Behavioral Therapy. In 2018 I started my own psychotherapy practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

I hired Skalski Growth to build a basic online presence for my psychotherapy practice. I just founded a company and looked for a way to attract first patients. My budget was very limited at that point so I only looked for the most cost-effective and sustainable solutions. Besides a website, I wasn’t sure what’s required to gain visibility online. I relied on their experience to choose the best channels and methods.

What were your goals for this project?

I wanted to attract patients to my new practice. My primary goal was to get my calendar 100% booked within the first month of operations. On top of that, I wanted to have a professional, easy-to-navigate website and be “findable” online for people looking for help with their mental health. As I was just starting and had a small budget, I also wanted to spend as little as possible on marketing and always keep my ROI positive. I needed someone to find a smart way to make it all happen.

SOLUTION

How did you select this vendor?

When I spoke privately with the Skalski Growth’s owner about my plans to start a psychology practice, he offered his help in setting up my online presence. I believe that they treated it as a small side project.

Describe the scope of their work in detail.

It all started with a new website. They covered this topic end-to-end, taking care of the domain name, hosting, design and development. I was always up to date about what’s happening and had a decisive vote in all discussions. They've also granted me admin access to the website's CMS so that I can edit it on my own. The website they've developed is fast and mobile-friendly, with a clear description of my specialization and contact information. I’ve received very good feedback about it from my patients and friends.

Then, to make my company findable, they created a listing on Google My Business and in all the most relevant directories for mental health professionals. They suggested to reach out to old patients from previous workplaces - to get my first reviews and increase credibility. I did it. Soon, I received my first reviews - and not much later - the first requests from potential patients. Next, they've explored multiple paid channels by running quick experiments. They tested the local Google Ads campaign, which resulted in a few phone calls.

The real game-changer though was a premium profile in one of the most popular doctors’ directories. It provided me with a steady volume of new requests from patients. We decided to focus on this channel. Finally, they made sure that my website is well designed for search engines. They also suggested what content to create to gain more organic traffic from Google. As a result, I see a steady increase in the number of visitors from search engines.

What was the team composition?

The project was led personally by the owner. The website and marketing campaigns were developed by one of his marketers. An SEO Specialist was helping with the technical audit of the website and optimizing it for SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Besides having a professional online presence I managed to get my appointment calendar fully booked within about 1 month from the start of our cooperation. In fact, I have more far more requests that I am able to handle at this point in time. As a result, I am already thinking about scaling my practice and hiring some psychologists to help me handle the demand.

How effective was the workflow between your team and theirs?

The workflow was very effective. I was surprised by how fast they can deliver new things. They also respond immediately to all questions. We communicated over the phone, email, Slack, and Basecamp.

What did you find most impressive about this company?

The best thing about Skalski Growth is that they can work really well with small companies like mine. They move really quickly, listen to feedback and adjust their actions. They can operate within a small budget and prove business value immediately.

On the one hand, they are very experienced advisors, who can understand your business environment fast and come up with ideas for what may bring the results. On the other, they are also great in making things happen and finding out what really works in no time.

Are there any areas for improvement?

I don't see any.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of global markets at Brainly, an educational homework help platform for students around the world. We operate in 12 languages and more than 35 countries and we have over 150 million users monthly around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skalski Growth?

Our challenge was the Indian market was so big and we didn’t know where to start.

SOLUTION

What was the scope of their involvement?

Skalski Growth provided his expertise to help us prepare a growth plan for the Indian market. We merged his ideas with our ideas and then he helped us with some processes. We had a plan to grow from a few million unique users in the Indian market to over 10 million in one year.

Their involvement was more in the performance marketing area, to help us acquire more users. For the performance marketing campaign, we were calculating how many questions we could get from the users and then how that could be helpful for us. Wojtek (CEO and Owner, Skalski Growth) then introduced his plan on mobile apps. He was promoting mobile apps in different regions in India. He launched PPC, social media, and SEO campaigns.

He built the growth trajectory in the mobile apps and we followed his idea in this area. We also promoted the most popular content from our website and where the students could find us most of the time. We acquired more users and they were more interested. We got a lot of users from this tactic.

What is the team composition?

I worked with Wojtek.

How did you come to work with Skalski Growth?

We worked on projects together in the past. I knew his expertise and wanted to get additional help from him.

How much have you invested with them?

We spent $50,000–$60,000 in 2017. Our current budget is $300,000/year.

What is the status of this engagement?

We worked together in August–December 2017 for the first project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We reached over 10 million users after seven or eight months. Our organic content creation was high, which drives our growth. This year, we expect to reach 25 million unique users, which we will probably reach in a couple of months. Today, almost 70% of our total traffic comes through search engines.

We were quite surprised that users were so engaged with the mobile app. It gave us a better idea of how we could use our mobile apps in different countries. Our users in India spend more than 30 minutes on our app daily and 5-7 minutes on our website. In a couple of months, we got more than 300,000 questions on different mobile apps, which was the first time that 90-95% of our total content creation came from mobile. We get a lot of content from the users and at the same time, the engagements really go up.

How did Skalski Growth perform from a project management standpoint?

Their project management was very good. We still follow the methodology that they created in the campaigns. Our projects are successful and are still ongoing.

What did you find most impressive about them?

Wojtek is a very organized person. Before any meetings, we knew what we were going to talk about. He’s data-driven and does all his estimates based on data. It’s very important to use this data in a way that we can grow because we have a huge knowledge base and user base. His presentation skills are amazing.

Are there any areas they could improve?

He could take more risks in some projects to bring more results.

Do you have any advice for potential customers?

I have a friend who has a horse-riding business who also works with him. I don’t know the end result.

BACKGROUND

Please describe your company and your position there.

I'm head of the studio. We are UIG, an award-winning design and development studio. Our team designs UI for mobile and web applications. We develop beautiful & cutting edge apps & websites. We've made 52 unique projects and achieve 20+ awards and nominations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Skalski Growth?

1. Email marketing
2. Paid marketing strategy
3. Marketing and CRM automation
4. Landing pages creation
5. Google Adwords, Facebook AdWords, LinkedIn - planning, management, optimization

What were your goals for this project?

1. Minimum of 100 marketing qualified leads with a cost of less than 100 USD / lead
2. Deal/Deals closed with min. total budget 50k+ USD
3. Total marketing costs < 10% of the value of the deals

SOLUTION

How did you select this vendor?

We've done the research. Ask people from the local community. Wojtek had the best references and great history with growth hacking at https://brainly.com.

Describe the scope of their work in detail.

The project aimed at exploring various lead generation channels for some of our services and products. It started with a kick-call, during which we discussed in detail our expectations, products and services, competitive landscape, previous experiences, and many others.

Based on that, Skalski Growth team prepared a strategy, which included, among other parts, a tactics backlog. It was a list of the most promising channels and campaigns, prioritized by a potential impact, cost and probability of success. After approval from our side, they started testing the ideas one by one in a timely manner.

Over the course of the next 3 months, they’ve tested multiple campaign setups in Google Ads, Facebook Ads, and Linkedin Ads. Each time, exploring multiple messages, placements, and target audiences, and doubling down on the most effective ones. Some of the campaigns required developing new landing pages - made on Unbounce (third-party software) - which allowed us to save a lot of our internal resources (IT/design time) and launch them pretty fast.

They have also tested several approaches to email marketing. Leads from all the campaigns were automatically sent to our CRM, to be processed by the sales team. Every week we jumped on the call to discuss the progress and learnings (it was a good knowledge sharing for both sides), and plan the next steps. The team worked in rapid weekly sprints with some new work delivered every week.

After identifying a few successful channels, they organized a handover to one of the internal team members (including detailed documentation of all the channels, creatives, etc. and a training call). Later, even after the end of our cooperation, whenever any problem occurred, they provided immediate help.

What was the team composition?

The project was led by Wojtek Skalski, who is the head of the agency. He was responsible for crafting the strategy, turning it into an actionable plan and overseeing the project. A key role in the team played a Growth Marketer who was responsible for executing the marketing plan, setting up the analytics and reporting on the progress.

He had a good mix of technical and creative skills. Whenever needed, they involved specialists, like copywriters or graphics designers, into the project. They also worked closely with our in-house team including project managers and creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We spent around a few thousand USD for paid marketing and we get a big deal, MVP project with 63k USD budget with a very good margin (rates). Additionally, we have a few hot leads closing with 50-100k budget.

How effective was the workflow between your team and theirs?

Very close and effective collaboration using best tools like slack, google hangouts, google docs, zapier, and woodpecker.

What did you find most impressive about this company?

Wojtek's (CEO) personal knowledge and growth hacking experience.

Are there any areas for improvement?

In marketing, it's all about constant improvement and we are very satisfied.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of CloudWolf

Describe what your company does in a single sentence.

Educational company for Cloud Computing, training people to get SAA certified.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Increase revenue through paid ads

SOLUTION

How did you find Skalski Growth?

Online Search

Why did you select Skalski Growth over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Running paid ads.
• Establishing a marketing strategy.
• Increase revenue through the paid ads and marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue has increased. They were able to generate profitable paid ads. Positive ROI. Growth through a well-deployed marketing strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time and they have been responding well to our weekly needs.

What was your primary form of communication with Skalski Growth?

In-Person Meeting

What did you find most impressive or unique about this company?

Perseverance, switched on team, strong analytical skills, and excellent at what they do in terms of marketing.

Are there any areas for improvement or something Skalski Growth could have done differently?

Nothing so far.

BACKGROUND

Please describe your company and position.

I am the Owner of Cellynx Management Ltd

Describe what your company does in a single sentence.

Video games boosting services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Grow revenue

SOLUTION

How did you find Skalski Growth?

Online Search

Why did you select Skalski Growth over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to grow our monthly revenue by up to 100% within a year. It is safe to say that approximately 70% of this ambitious goal was achieved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Up to 70% revenue grow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely delivery mostly unless many additional tasks appear. But everything is taken care of at the end.

What was your primary form of communication with Skalski Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Skalski Growth's agile and hostile approach to meeting the goals through whatever means is exactly what we needed.

Are there any areas for improvement or something Skalski Growth could have done differently?

More hours for the growth team, especially for more narrow specialists like seo.

BACKGROUND

Please describe your company and position.

I am a Department Head at Alufire

Describe what your company does in a single sentence.

Fire-resistant glazed doors, windows and partitions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Raise company's online image
• Improve online lead generation
• Google ads optimisation

SOLUTION

How did you find Skalski Growth?

Online Search

Why did you select Skalski Growth over others?

High ratings

How many teammates from Skalski Growth were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Skalski created a lead generation strategy and raised our company's level of visibility on the internet.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead numbers, google analytics stats, google search console stats, google ads performance, meta ads performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and respond to everything.

What was your primary form of communication with Skalski Growth?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They propose new improvements constantly and their communication is effective.

Are there any areas for improvement or something Skalski Growth could have done differently?

As their work lowered they could have lowered prices.

BACKGROUND

Please describe your company and position.

I am the CEO of Funktional

Describe what your company does in a single sentence.

Funktional is a Strategic Branding & Digital Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skalski Growth to accomplish?

• Action plan for launching Growth function
• Recommendations on how to build a growth engine for the company (esp. channels and analytics)
• Feedback to the current company strategy

SOLUTION

How did you find Skalski Growth?

Referral

Why did you select Skalski Growth over others?

• Good value for cost
• Referred to me

How many teammates from Skalski Growth were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project consisted of: an in-depth interview with our leadership team about the company, goals, market and competitors an audit of existing marketing operations, analytics and strategy (via data analysis and interviews with the team) a workshop about traction channels growth forecasting exercise status meetings to discuss findings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Identified top 3 traction channels to focus on Prepared forecast for 15 months based on selected channels Identified multiple improvements to the current strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and delivered on time. They flexibility adjusted to our needs - for example, by delivering the forecasts which weren’t initially planned in the project scope.

What was your primary form of communication with Skalski Growth?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their growth expertise and business experience.

Are there any areas for improvement or something Skalski Growth could have done differently?

Nothing I can think of